Amaya Toman Ngesikhathi sakhe, uSteve Jobs wayebhekwa njengomunye wosomabhizinisi abahamba phambili emlandweni. Ubenenkampani ephumelele kakhulu, wakwazi ukushintsha indlela abantu abasebenzisana ngayo nobuchwepheshe. Kwabaningi, wayemane eyinganekwane. Kodwa ngokusho kukaMalcolm Gladwell - intatheli nombhali wencwadi Blink: Ungacabanga kanjani ngaphandle kokucabanga – akubanga ngenxa yobuhlakani, izinsiza noma amashumi ezinkulungwane zamahora wokuzijwayeza, kodwa isici esilula sobuntu bukaMisebenzi esingaba ngcono noma ubani kithi.
Isithako somlingo, ngokusho kukaGladwall, siwukuphuthuma, athe siyafana nakwabanye abangafi emkhakheni webhizinisi. Ukuphuthuma kweMisebenzi kwaboniswa uGladwall endabeni ehilela i-Xerox's Palo Alto Research Center Incorporated (PARC), ithangi lokucabanga elisungulwe eduze kwaseStanford University.
Ngawo-1960, i-Xerox yayingenye yezinkampani zezobuchwepheshe ezibaluleke kakhulu emhlabeni. I-PARC yaqasha ososayensi abahamba phambili emhlabeni wonke, yabanikeza isabelomali esingenamkhawulo socwaningo lwabo, futhi yabanikeza isikhathi esanele sokugxilisa ingqondo yabo ekusaseni elingcono. Le nqubo ibonakale isebenza ngempumelelo – inani lezinto eziqanjiwe ezibalulekile zomhlaba wobuchwepheshe bamakhompiyutha zavela kuworkshop ye-PARC, ngokwehardware nesoftware.
Ngo-December 1979, ngaleso sikhathi uSteve Jobs owayeneminyaka engamashumi amabili nane naye wamenywa e-PARC. Ngesikhathi ehlola, wabona into ayengakaze ayibone ngaphambili - kwakuyigundane elingasetshenziswa ukuchofoza uphawu esikrinini. Kwavele kwamcacela uJobho osemncane ukuthi kukhona into ayibonayo phambi kwamehlo akhe okungenzeka ukuthi iguqule indlela i-computing esetshenziswa ngayo ukufeza izinhloso zakhe. Umsebenzi we-PARC utshele uJobs ukuthi ochwepheshe sebeneminyaka eyishumi besebenza ngegundane.
Imisebenzi yayijabule ngempela. Wagijima waya emotweni yakhe, wabuyela eCupertino, futhi wamemezela eqenjini lakhe lochwepheshe bezinhlelo zesofthiwe ukuthi wayesanda kubona "into emangalisayo kakhulu" ebizwa ngokuthi i-graphical interface. Ube esebuza onjiniyela ukuthi bayakwazi yini ukwenza okufanayo - impendulo yaba ngu-cha. Kodwa Imisebenzi yenqaba ukuvele ayiyeke. Uyalele abasebenzi ukuthi balahle yonke into ngokushesha futhi baqale ukusebenza ku-graphical interface.
Igalari yezithombe
“Imisebenzi ithathe igundane nesixhumi esibonakalayo sokuqhafaza yakuhlanganisa kokubili. Umphumela uba i-Macintosh—umkhiqizo oyisakhiwo sodumo emlandweni weSilicon Valley. Umkhiqizo othumele i-Apple ohambweni olumangalisayo esikulo manje. ” Kusho uGladwell.
Iqiniso lokuthi okwamanje sisebenzisa amakhompyutha avela kwa-Apple hhayi avela kwa-Xerox, nokho, ngokusho kukaGladwell, akusho ukuthi Imisebenzi yayihlakaniphe kunabantu basePARC. "Cha. Bahlakaniphe kakhudlwana. Basungula i-graphical interface. Uvele wayintshontsha,” kusho uGladwell, ngokusho kwakhe uJobs owayenomuzwa wokuphuthuma, kuhlangene nekhono lokugxumela ezintweni ngokushesha futhi azibonele esiphethweni esiyimpumelelo.
"Umehluko awukho ngezindlela, kodwa esimweni sengqondo," UGladwell waphetha indaba yakhe, ayisho e-New York World Business Forum ngo-2014.
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