Jaromir Miko Izinsizakalo zokusakaza bezilokhu zikhula ngokuduma iminyaka eminingana manje, futhi azikho izimpawu zokuthi le makethe yehla. Ngokuqinisekile, uJimmy Iovine ugxeke lezi zinsizakalo ngokungenakwenzeka kokukhula komnotho ngenxa yokungabikho kokuqukethwe okukhethekile, kodwa lokhu akuthinti izibalo ezikhulayo zalezi zinsizakalo. Inombolo yakamuva amasevisi afana ne-Apple Music ne-Spotify engayifuna i-1 trillion.
Kungaba njalo okuthakaselayo
Amaya Toman Izingoma eziyi-1 trillion kuphela ezilalelwe abasebenzisi baseMelika abasebenzisa izinsiza zokusakaza bodwa ngo-2019, ngokusho kwenkampani ye-Nielsen analytics, emele ukukhula konyaka ngama-30%. Kusho futhi ukuthi lezi zinsizakalo ziwuhlobo oluhamba phambili lokulalela umculo e-US namuhla. Ngokuhola okukhulu, basika ama-82% ophaya abacatshangelwayo.
Kungokokuqala futhi ukuthi lezi zinsizakalo zikwazi ukweqa uphawu lokulalela oluyisigidigidi esingu-1. Njengezizathu eziyinhloko zokukhula, u-Nielsen ucaphuna ukukhula kwababhalisile ikakhulukazi bezinsizakalo ze-Apple Music, Spotify kanye ne-YouTube Music, kanye nokukhishwa kwama-albhamu alindelekile kubaculi abafana no-Taylor Swift.
Ngokuphambene, ukuthengiswa kwama-albhamu aphathekayo kwehle ngo-19% ngonyaka odlule futhi namuhla kubalelwa ku-9% nje kuphela wawo wonke umculo osabalaliswa ezweni. U-Nielsen uphinde abike ukuthi i-hip-hop bekuwuhlobo oludume kakhulu ngonyaka odlule ngama-28%, kulandele i-rock ngo-20% nomculo we-pop ngo-14%.
UPost Malone ubeyiciko elisakazwa kakhulu kunabo bonke ngonyaka odlule, elandelwa uDrake, ophinde abe ngumculi osakazwa kakhulu ezinsizeni zokusakaza. Abanye abaculi abaku-Top 5 ohlwini uBillie Eilish, uTaylor Swift no-Ariana Grande.
Idatha yezinsizakalo ezithile ayikakashicilelwa, okokugcina lapho sabona izinombolo ezisemthethweni ze-Apple Music ngoJuni wonyaka odlule. Ngaleso sikhathi, insizakalo yayinababhalisi abasebenzayo abayizigidi ezingama-60.
Umthombo: The Wall Street Journal; iMore
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