Philip Houska Ukusakazwa komculo kuya ngokuduma kakhulu kulezi zinsuku. Ngemali encane ekhokhwa nyanga zonke, ungajabulela inani elingapheli lezinto ezidaliwe zomculo ezinikezwa kumasevisi afana ne-Spotify, Deezer kanye, vele, i-Apple Music. Abantu bayezwa ngomnikelo onjalo, okuholele ekutheni imboni yomculo ikhule okokuqala ngqa kusukela ngo-2011.
I-Recording Industry Association of America (RIAA) ikhiphe ishadi elibonisa ukuthi ukusakaza kwaba umthombo ophezulu wemali engenayo embonini yomculo ngonyaka odlule, okwenza u-$ 2,4 billion e-United States. Ngokuthathu kweshumi kwephesenti, idlule ukulandwa kwedijithali, okume ngesabelo esingu-34%.
Izinsizakalo zokusakaza-bukhoma ezikhula njalo njenge-Spotify ne-Apple Music okungenzeka ukuthi esikhathini esizayo zibe yimbangela yokucekelwa phansi kwezitolo zomculo wedijithali, okukhona kuzo i-iTunes ehamba phambili. Iqiniso lokuthi inzuzo evela kubathwali bedijithali yehle ngo-2015 kuma-albhamu ngamaphesenti angu-5,2 futhi ezingomeni ngazinye ngisho nangaphansi kwamaphesenti angu-13 iphinde isekele ukugcwaliseka okungenzeka kwalezi zibikezelo.
Uma kuziwa ekusakazeni umculo, kuhle ukubalula ukuthi uhhafu kuphela wemali engenayo evela kubasebenzisi abakhokhayo. Izinsizakalo zamahhala "zomsakazo" eziku-inthanethi ezifana ne-Pandora ne-Sirius XM noma izinsiza ezigcwele izikhangiso ezifana ne-YouTube kanye nokwahluka kwamahhala kwe-Spotify edumile bezinakekela ezinye.
Nakuba kokubili i-YouTube neSpotify, okwamanje enabasebenzisi abakhokhayo abayizigidi ezingamashumi amathathu, banezinhlelo ezikhokhelwe kumaphothifoliyo abo, abantu abaningi basebenzisa izinguqulo zabo zamahhala ezigcwele izikhangiso. I-RIAA inxuse kaningi izinsiza ezimbili ezinkulu zomculo ezisakazwayo ukuthi ziphoqelele abasebenzisi bazo ukuthi bashintshele ekusebenziseni okukhokhelwayo, kodwa akulula kangako. Umphakathi wanamuhla uthanda ukujabulela umculo mahhala futhi akumangalisi - uma kukhona inketho enjalo, kungani ungawusebenzisi. Ngokungangabazeki, kukhona iphesenti elithile labantu abazosekela abaculi ababathandayo ngale kokusakaza, kodwa akuwona neze iningi.
“Thina nabaningi bakithi emculweni sinomuzwa wokuthi lezi ziqhwaga zezobuchwepheshe zizicebisa ngokulahlekelwa abantu abenza lo mculo. (…) Ezinye izinkampani zisebenzisa izimiso nemithetho kahulumeni ephelelwe yisikhathi ukuze zigweme ukukhokha amanani afanelekile, noma ukugwema ukukhokha nhlobo,” kusho uCary Sherman, umongameli kanye ne-CEO ye-RIAA, kubhulogi yakhe.
Nokho, lesi simo asisebenzi enkonzweni yokusakaza i-Apple Music, enikeza kuphela izinhlelo ezikhokhelwayo (ngaphandle kwesikhathi sesivivinyo sezinyanga ezintathu). Ngenxa yale ndlela, i-Apple iphinde ithole abaculi, futhi inkampani ithole imali ngomsebenzi wayo, phakathi kwezinye izinto ukuba khona kwe-albhamu yakamuva ka-Taylor Swift ethi "1989" a amavidiyo akhethekile ohambo lwakhe lwekhonsathi.
Akungabazeki ukuthi ukusakazwa komculo kuzoqhubeka nokukhula. Okuwukuphela kombuzo ophakamayo yilapho imidiya engokwenyama noma yedijithali eshiwo kakade izoqedwa ngokuphelele. Kodwa-ke lisazoba neqembu elithile labantu emhlabeni elingeke liwalahle ama-“CD” alo futhi lizoqhubeka nokweseka abaculi ababathandayo kulokhu. Kodwa umbuzo uthi laba baculi basazoqhubeka yini nokukhipha umculo wabo ngisho nakulezi zindlela esezidlulelwe yisikhathi ngenxa yedlanzana labantu.
Ngingathanda ngempela ukwazi ukuthi kunjani ngeholo leciko elinekhasimende elizosebenzisa i-Apple Music ngolunye usuku. Ingakanani yona abanayo? Ingabe kuyafaneleka nakubo?
Mhlawumbe isixhumanisi esinamathiselwe singawuphendula umbuzo wakho, kodwa sanyatheliswa ezinyangeni eziyisishiyagalolunye ezedlule, ngakho izimo kungenzeka zishintshe kancane.
http://betanews.com/2015/06/25/apple-music-earns-artists-just-3-cents-an-hour/