Amaya Toman Unyaka ka-2020 usufikile, futhi nakuba imibono yabantu mayelana nokuthi ishumi leminyaka elisha liqala nini ngempela ihluka, lo nyaka ulingeka ezilinganisweni ezihlukene zeminyaka eyishumi edlule. I-Apple injalo, ingena ngo-2010 ne-iPad entsha sha kanye nokuduma okuphumelelayo kwe-iPhone. Kule minyaka eyishumi edlule, kuningi okwenzekile kumdondoshiya we-Cupertino, ngakho-ke ake siphinde sibuyekeze ishumi leminyaka le-Apple.
2010
iPad
Unyaka ka-2010 wawungomunye obaluleke kakhulu ku-Apple - inkampani ikhiphe i-iPad yayo yokuqala. Ngenkathi uSteve Jobs esethula emphakathini ngoJanuwari 27, bekukhona namazwi anokungabaza, kepha ithebhulethi yagcina isiba ngomunye wemikhiqizo ephumelele kakhulu emlandweni we-Apple. Ngaleso sikhathi, inkampani yaphikisana nokusanhlamvu ngendlela - ngesikhathi i-iPad iphuma, iningi labaqhudelana ne-Apple lalizama ukungena emakethe ngama-netbooks. Cishe ukhumbula amancane, angabizi kakhulu futhi - ukwethembeka - kuyaqabukela amalaptop anamandla kakhulu. Imisebenzi inqume ukuphendula kumkhuba we-netbook ngokukhulula ithebhulethi, ngokubona kwakhe, eyafeza kangcono lokho abasebenzisi nabakhiqizi ababekulindele ekuqaleni kuma-netbooks. Nakulokhu futhi amazwi kaJobs ngabantu abangazi ukuthi bafunani uze ubakhombise kuyiqiniso. Abasebenzisi bathanda "ikhekhe" ngesibonisi esingu-9,7-intshi futhi baqala ukuyisebenzisela umsebenzi nokuzijabulisa ekuphileni kwansuku zonke. Phakathi kwezinye izinto, kwavela ukuthi ezinhlotsheni ezithile zomsebenzi kanye neminye imisebenzi "ensimini", isibonisi sokuthinta okuningi esine-interface yomsebenzisi ethile singcono kune-netbook engafanelekile futhi engahlangene kakhulu. Ngaphezu kwalokho, i-Apple ikwazile ukuklama i-iPad ukuze imele ngempela ukuvumelana okubalulekile nokunamandla phakathi kwe-smartphone nekhompyutha ephathekayo, iyihlomise ngezinhlelo zokusebenza zomdabu abasebenzisi abangaguqula ngazo ithebhulethi yabo ibe yihhovisi eliphathwayo. Ngokuhamba kwesikhathi, ngenxa yentuthuko kanye nokuhlukaniswa kwamamodeli amaningana, i-iPad isiphenduke ithuluzi eliguquguqukayo lomsebenzi nokuzijabulisa.
Ikesi le-Adobe Flash
Izingxabano eziningi zazihlotshaniswa nokukhululwa kwe-iPad. Esinye sazo kwakuyisinqumo sika-Apple sokungayisekeli i-Adobe Flash kusiphequluli sayo sewebhu. I-Apple kunalokho ikhuthaze ubuchwepheshe be-HTML5 futhi yancoma kakhulu ukusetshenziswa kwayo kubadali bewebhusayithi. Kodwa ngesikhathi i-iPad ibona ukukhanya kosuku, ubuchwepheshe be-Flash base busabalala ngempela, futhi amavidiyo amaningi nokunye okuqukethwe kuwebhu kwakungakwazi ukwenza ngaphandle kwakho. Kodwa-ke, uJobs, ngenkani yakhe, wagcizelela ukuthi iSafari ngeke isekele iFlash. Umuntu angalindela ukuthi i-Apple izoyivumela ngaphansi kwengcindezi evela kubasebenzisi abanganelisekile abangakwazi ukudlala cishe noma yini kusiphequluli sewebhu se-Apple, kodwa okuphambene kwakuyiqiniso. Yize kube nokulwa komlilo okushubile phakathi kwe-Adobe ne-Apple mayelana nekusasa lobuchwepheshe be-Flash kuwebhu, Imisebenzi ayizange iphele amandla futhi yaze yabhala incwadi evulekile njengengxenye yengxabano, esengatholakala ku-inthanethi. Ikakhulukazi waphikisa ngokuthi ukusetshenziswa kobuchwepheshe be-Flash kunomphumela omubi empilweni yebhethri kanye nokusebenza kukonke kwethebhulethi. U-Adobe uphendule imibhikisho ye-Jobs ngokukhulula i-Flash plugin yeziphequluli zewebhu kumadivayisi e-Android - futhi yilapho kwacaca khona ukuthi Imisebenzi yayingenaphutha ngokuphelele ngezimpikiswano zakhe. Akuzange kuthathe isikhathi eside ngaphambi kokuthi i-Flash kancane kancane ithathelwe indawo ubuchwepheshe be-HTML5. I-Flash yezinguqulo zeselula zeziphequluli zewebhu ayizange ibambeke ngempela, futhi i-Adobe yamemezela ngokusemthethweni ngo-2017 ukuthi izongcwaba inguqulo yedeskithophu yeFlash ngokuhle kulo nyaka.
I-iPhone 4 ne-Antennagate
Amacala ahlukahlukene ahlotshaniswa ne-Apple iminyaka eminingi. Enye yezijabulisa kakhulu kwakuyi-Antennagate, ehlotshaniswa ne-iPhone 4 eyayiguquguquka ngaleso sikhathi. Ngenxa yokuklama kwayo nemisebenzi, "ezine" zikwazi ukusheshe zibe intandokazi yangempela yabathengi, futhi abasebenzisi abaningi basagqamisa le modeli njengenye ye-Apple kakhulu. imizamo eyimpumelelo. Nge-iPhone 4, i-Apple yashintshela ekwakhiweni okuhle okuhlanganisa ingilazi nensimbi engagqwali, isibonisi se-Retina kanye nomsebenzi wokushaya ngevidiyo we-FaceTime nakho kuqale lapha. Ikhamera ye-smartphone nayo isithuthukisiwe, yathola inzwa engu-5MP, i-LED flash kanye nekhono lokuthwebula amavidiyo angu-720p HD. Okunye okusha kwaba wushintsho endaweni ye-antenna, okwagcina kuphenduke isikhubekiso. Abasebenzisi ababike ukunqamuka kwamasignali ngenkathi beshaya izingcingo baqale ukuzwa kithi. I-antenna ye-iPhone 4 ibangele ukuthi izingcingo zehluleke lapho izandla zimboziwe. Nakuba ingxenye yamakhasimende kuphela ehlangabezane nezinkinga ngokunqamuka kwamasignali, udaba lwe-Antennagate lwathatha isilinganiso kangangokuthi uSteve Jobs kwadingeka aphazamise iholidi lomndeni wakhe futhi abambe isithangami sabezindaba esingajwayelekile maphakathi noJulayi ukuze asixazulule. Imisebenzi ivale ingqungquthela ngokuthi wonke amafoni anamaphuzu abuthakathaka, futhi i-Apple yazama ukujabulisa amakhasimende athukuthele ngohlelo lokuhlinzeka ngamakhava akhethekile amahhala okwakufanele aqede izinkinga zesignali.
Kungaba njalo okuthakaselayo
MacBook Air
Engqungqutheleni ka-Okthoba, i-Apple yethula, phakathi kwezinye izinto, iMacBook Air yayo yokuqala ngo-2010. Idizayini yayo encane, ekhanyayo, nenhle kakhulu (kanye nenani layo eliphezulu) kuthathe wonke umuntu ukuphefumula. Kanye neMacBook Air kufike inqwaba yezinto ezintsha kanye nentuthuko, njengokukwazi ukuvusa ilaptop ngokushesha ebuthongweni ngokushesha ngemuva kokuvula isivalo. I-MacBook Air yayitholakala kuzo zombili izinguqulo ezingu-2010-intshi no-11-intshi ngo-13 futhi yasheshe yaduma kakhulu. Ngo-2016, u-Apple wayeka ukusebenzisa i-MacBook Air engu-XNUMX-intshi futhi isishintshe kancane ukubukeka kwe-laptop yayo ekhanyayo kakhulu eminyakeni edlule. Imisebenzi emisha nezici zengeziwe, njenge-Touch ID noma ikhibhodi yovemvane edume kabi. Abasebenzisi abaningi basakhumbula iMacBook Air yokuqala ngokungazi.
2011
U-Apple umangalele i-Samsung
Unyaka ka-2011 we-Apple wawuphawulwe "yimpi yelungelo lobunikazi" ne-Samsung. Ngo-Ephreli walowo nyaka, i-Apple yafaka icala ngokumelene ne-Samsung ngezinsolo zokweba umklamo oyingqayizivele we-iPhone kanye nezinto ezintsha, okwakufanele i-Samsung ikusebenzise ochungechungeni lwayo lwama-smartphones e-Galaxy. Ecaleni layo, i-Apple ibifuna ukuthi i-Samsung iyikhokhele iphesenti elithile lokuthengiswa kwama-smartphones ayo. Uchungechunge lwezambulo zomphakathi ezinelukuluku ezivela ezinqolobaneni ze-Apple, eziqala ngokushicilelwa kwezibonelo zomkhiqizo futhi zigcine ngokufundwa kokuxhumana kwenkampani yangaphakathi, zahlotshaniswa nayo yonke inqubo. Kodwa-ke, ingxabano enjengaleyo - njengenjwayelo emacaleni afanayo - yadonsa isikhathi eside ngokungabekezeleleki, futhi ekugcineni yaqedwa ngo-2018.
Kungaba njalo okuthakaselayo
Patrik Siwek iCloud, iMessage kanye ne-PC-free
Unyaka ka-2011 nawo wawubaluleke kakhulu ku-iCloud, eyazuza ukubaluleka ngokufika kwesistimu yokusebenza ye-iOS 5. Ngemuva kokwehluleka kweplatifomu ye-MobileMe, enikeze abasebenzisi ukufinyelela kuma-imeyili, abathintwayo kanye nekhalenda efwini ngama- $ 99 ngonyaka, kube nesixazululo esasuka ngempela. Ezinsukwini zokuqala ze-iPhone, abasebenzisi bebencike ngandlela thize ekuxhumeni ama-smartphones abo kwikhompyutha ukuze bawavumelanise, futhi nokwenza kusebenze i-smartphone kokuqala bekungenzeki ngaphandle kokuxhumeka kwe-PC. Kodwa-ke, ngokukhishwa kwe-iOS 5 (noma i-iOS 5.1), izandla zabasebenzisi zagcina zikhululiwe, futhi abantu bangabuyekeza amadivaysi abo eselula, basebenze ngamakhalenda namabhokisi e-imeyili, noma ngisho bahlele izithombe ngaphandle kokuxhuma i-smartphone yabo kukhompyutha. I-Apple iqale ukunikeza amakhasimende ayo isitoreji samahhala esingu-5GB ku-iCloud, ukuze uthole umthamo ophakeme udinga ukukhokha okwengeziwe, kodwa lezi zinkokhelo zehle kakhulu uma ziqhathaniswa nesikhathi esidlule.
Ukufa kukaSteve Jobs
USteve Jobs - nanoma ngubani osondelene naye - akakaze acacise kakhulu ngempilo yakhe esidlangalaleni. Kodwa abantu abaningi babazi ngokugula kwakhe, futhi ekugcineni, Imisebenzi ayizange ibukeke inempilo, eyabeka isisekelo sokuqagela okuningi nokuqagela. Ngenkani yakhe, umsunguli we-Apple wasebenza kwaze kwaba yilapho ephefumula okokugcina, futhi wazisa umhlaba kanye nabasebenzi benkampani yaseCupertino ngokusula kwakhe ngencwadi. Imisebenzi yashona ngo-Okthoba 5, 2011, ngemva kwamahora ambalwa i-Apple yethule i-iPhone 4S yayo. Ukushona kwakhe kwaphakamisa imibuzo eminingi mayelana nekusasa lika-Apple. U-Tim Cook, lowo u-Jobs amkhethe ngokucophelela njengomlandeli wakhe, usabhekene nokuqhathaniswa njalo nomanduleli wakhe onomusa, futhi umuntu ozothatha izintambo ze-Apple esikhathini esizayo ku-Cook cishe ngeke agweme lesi siphetho.
Kungaba njalo okuthakaselayo
Siri
I-Apple yathola i-Siri ngo-2010, futhi ibisebenza kanzima unyaka wonke ukuze iyethule ngokusemthethweni kubasebenzisi ngendlela engcono kakhulu. USiri ufike ne-iPhone 4S, ethembisa isici esisha sokuxhumana kwezwi ne-smartphone. Kodwa ngesikhathi sokwethulwa, umsizi wezwi ovela ku-Apple kwadingeka abhekane "nezifo zezingane" eziningi, kuhlanganise nokwehluleka, ukuphahlazeka, ukungaphenduli nezinye izinkinga. Ngokuhamba kwesikhathi, i-Siri isiyingxenye ebalulekile ye-hardware ye-Apple, futhi ihlale ithuthukiswa, ngisho noma ibonakala sengathi isezinyathelo ezincane kuphela. Njengamanje, abasebenzisi basebenzisa i-Siri kakhulu ukuhlola isimo sezulu futhi basethe isibali sikhathi noma iwashi le-alamu
2012
INgonyama ibhubesi
I-Apple yethule uhlelo lwayo lokusebenza lwedeskithophu olubizwa nge-OS X Mountain Lion maphakathi noFebhuwari 2012. Ukufika kwayo kumangaze ngempela iningi lomphakathi, okuhlanganisa nendlela i-Apple enqume ukuyimemezela ngayo. Inkampani ye-Cupertino ikhethe imihlangano yangasese nabamele abezindaba kunengqungquthela yabezindaba yakudala. I-Mountain Lion iyingxenye ebaluleke kakhulu yomlando we-Apple, ikakhulukazi ngoba ngokufika kwayo inkampani yashintshela emvamisa yaminyaka yonke yokukhipha izinhlelo zokusebenza zedeskithophu ezintsha. I-Mountain Lion nayo yayihlukile ngoba ikhishwe ngokukhethekile ku-Mac App Store, ngemali engaphansi kwamadola angamashumi amabili ukuze kufakwe okungenamkhawulo nge-Apple ID ngayinye. I-Apple yaqala kuphela izibuyekezo zamahhala ze-desktop OS ngokufika kwe-OS X Mavericks ngo-2013.
I-Retina MacBook Pro
Ama-iPhone athole izibonisi ze-Retina kakade ngo-2010, kodwa kwathatha isikhathi eside kumakhompyutha. Abasebenzisi abazange bayithole i-Retina kuze kube ngu-2012, nge-MacBook Pro. Ngaphezu kokwethulwa kwesibonisi se-Retina, i-Apple isuse - ngokufanayo neMacBook Air - amalaptop ayo kuma-optical drives emzamweni wokunciphisa ubukhulu nesisindo esiphelele semishini, kanye nembobo ye-Ethernet nayo isusiwe. IMacBooks ithole isixhumi seMagSafe sesizukulwane sesibili (uyasikhumbula naso?) futhi ngenxa yokuntuleka kwentshisekelo yabathengi, u-Apple wavalelisa enguqulweni ye-XNUMX-intshi yeMacBook Pro yayo.
I-Apple Maps
Kungashiwo ukuthi awupheli unyaka ngaphandle kwecala elithinta u-Apple. Unyaka ka-2012 wawunjalo, owawuphawulwe ngokwengxenye impikiswano ehlobene ne-Apple Maps. Nakuba izinguqulo zakuqala zesistimu yokusebenza ye-iOS zazithembele kudatha evela ku-Google Amamephu, eminyakeni embalwa kamuva uSteve Jobs wahlanganisa ithimba lochwepheshe ababejutshwe ukudala isistimu yemephu ye-Apple. I-Apple Maps ikhishwe ngo-2012 ngohlelo lokusebenza lwe-iOS 6, kodwa ayizange ithole isasasa elikhulu kubasebenzisi. Nakuba uhlelo lokusebenza lunikeza izici eziningi ezikhangayo, lubuye lube nenani lokushiyeka futhi abasebenzisi baqala ukukhononda ngokungathembeki kwalo. Ukunganeliseki kwabathengi - noma kunalokho, ukuboniswa kwayo esidlangalaleni - kufinyelele izinga kangangokuthi u-Apple wagcina exolise nge-Apple Maps esitatimendeni somphakathi.
Ukuhamba kukaScott Forstall
Ngemuva kokuthi u-Tim Cook ethathe ubuholi be-Apple, kube nezinguquko ezimbalwa ezibalulekile. Enye yazo kwakuwukuhamba kukaScott Forstall okube yimpikiswano kancane enkampanini. UForstall wayengumngane omkhulu kaSteve Jobs futhi wasebenza eduze naye ku-software ye-Apple. Kodwa ngemuva kokushona kukaJobs, kwaqala ukuqagela ukuthi indlela kaForstall yokuqophisana ngayo ibe yiva kwezinye izikhulu. Lapho uForstall enqaba ukusayina incwadi yokuxolisa eya kwa-Apple Maps, kwathiwa kwaba utshani lokugcina, futhi waxoshwa enkampanini esikhathini esingaphansi kwenyanga kamuva.
2013
iOS 7
Ngo-2013, uguquko lweza ngendlela yesistimu yokusebenza ye-iOS 7. Abasebenzisi bakhumbula ukufika kwayo ikakhulukazi ngokuphathelene noshintsho olukhulu ekubukeni kwezithonjana kudeskithophu ye-iPhone ne-iPad. Nakuba abanye bengakwazi ukudumisa izinguquko i-iOS 7 eyabeka izisekelo zazo, kukhona neqembu labasebenzisi abebengajabule kakhulu ngalolu shintsho. Ukubonakala kokusebenzelana komsebenzisi kohlelo lokusebenza lwama-iPads nama-iPhones kuthole ukuthintwa okuncane okucacile. Kodwa emzamweni wokusebenzela i-iOS entsha kubasebenzisi ngokushesha ngangokunokwenzeka, i-Apple yadebeselela ukuthuthukiswa kwezinye izici, ngakho ukufika kwe-iOS 7 kuphinde kwahlotshaniswa nenani lamaphutha okuqala angemnandi.
I-iPhone 5s ne-iPhone 5c
Phakathi kokunye, unyaka wezi-2013 wawuphawulwe ngama-iPhones amasha. Nakuba eminyakeni yamuva i-Apple isebenzise imodeli yokukhulula i-smartphone entsha ephezulu enesaphulelo kumodeli yangaphambilini, ngo-2013 amamodeli amabili akhishwe ngesikhathi esisodwa okokuqala. Ngenkathi i-iPhone 5S imele i-smartphone esezingeni eliphezulu, i-iPhone 5c yayihloselwe amakhasimende angafuni kakhulu. I-iPhone 5S ibitholakala ku-Space Grey and Gold, futhi ifakwe isifundi sezigxivizo zeminwe. I-iPhone 5c ayizange inikezwe noma yiziphi izici zokuguqula, yayitholakala ngezinhlobonhlobo ezimibalabala nangepulasitiki.
iPad Air
Ngo-Okthoba 2013, i-Apple yamemezela ukuthuthukiswa komugqa wayo womkhiqizo we-iPad. Kulokhu bekuyi-iPad Air enamafreyimu aseceleni azacile kakhulu, i-chassis ezacile kanye nesisindo esingaphansi ngo-25%. Womabili amakhamera angaphambili nangemuva athuthukisiwe, kodwa i-Air yokuqala ibingenawo umsebenzi we-Touch ID owethulwe ku-iPhone 5S eshiwo ngenhla. I-iPad Air ayizange ibukeke kabi, kodwa ababuyekezi bakhononda ngokuntula kwayo izinzuzo zokukhiqiza ngesikhathi sokukhishwa kwayo, njengoba abasebenzisi babengaphupha ngezici ezifana ne-SplitView.
2014
Ukutholwa kwe-Beats
I-Apple ithenge ama-Beats ngoMeyi 2014 ngamadola ayizigidi eziyizinkulungwane ezintathu. Ngokwezimali, bekuyinto enkulu kunazo zonke emlandweni we-Apple. Ngisho nangaleso sikhathi, uhlobo lwe-Beats lwaluhlotshaniswa ngokuyinhloko nomugqa we-premium wamahedfoni, kodwa i-Apple yayinesithakazelo ngokuyinhloko enkonzweni yayo yokusakaza ebizwa ngokuthi i-Beats Music. Ku-Apple, ukuthengwa kwesikhulumi se-Beats kwakuzuzisa ngempela futhi, phakathi kwezinye izinto, kwabeka isisekelo sokwethulwa ngempumelelo kwenkonzo ye-Apple Music.
I-Swift ne-WWDC 2014
Ngo-2014, i-Apple nayo yaqala ukugxila kakhulu endaweni yokuhlela nokuthuthukiswa kwamathuluzi afanelekile. Ku-WWDC ngalowo nyaka, i-Apple yethula inani lamathuluzi okuvumela abathuthukisi bezinhlelo zezinkampani zangaphandle ukuthi bahlanganise kangcono isofthiwe yabo ezinhlelweni zokusebenza ze-Apple. Ngakho-ke izinhlelo zokusebenza zezinkampani zangaphandle zithole izinketho ezingcono zokwabelana, futhi abasebenzisi bangasebenzisa amakhibhodi ezinkampani zangaphandle kangcono nangempumelelo. Ulimi olusha lokuhlela lwe-Apple lwe-Swift nalo lwethulwa e-WWDC 2014. Lesi sakamuva bekufanele sande ikakhulukazi ngenxa yobulula baso kanye nezidingo eziphansi. Isistimu yokusebenza ye-iOS 8 ithole ukwenziwa kusebenze kwezwi le-Siri, kwa-WWDC Apple iphinde yethula umtapo wezithombe ku-iCloud.
iPhone 6
Unyaka ka-2014 nawo wawubalulekile ku-Apple ngokuya nge-iPhone. Kuze kube manje, i-iPhone enkulu kakhulu yayiyi-"five" enombukiso wama-intshi amane, kodwa ngaleso sikhathi izinkampani ezincintisanayo zazikhiqiza ngenjabulo ama-phablets amakhulu. U-Apple wabajoyina kuphela ngo-2014 lapho ekhulula i-iPhone 6 ne-iPhone 6 Plus. Amamodeli amasha awazange aziqhayise nje ngokuklama okuklanywe kabusha ngamakhona ayindilinga kanye nokwakhiwa okuncane, kodwa futhi nezibonisi ezinkulu - 4,7 no-5,5 amayintshi. Ngaleso sikhathi, mhlawumbe bambalwa abantu abazi ukuthi i-Apple ngeke ime ngalezi zilinganiso. Ngaphezu kwama-iPhones amasha, i-Apple iphinde yethula uhlelo lokukhokha lwe-Apple Pay.
I-Apple Watch
Ngaphezu kwama-iPhones amasha, i-Apple iphinde yethula iwashi layo elihlakaniphile le-Apple Watch ngo-2014. Lokhu bekucatshangelwa ukuthi bekuyi-"iWatch", kanti abanye bebevele benolwazi lwalokho okuzayo - uTim Cook uveze nangaphambi kwengqungquthela ukuthi ulungiselela isigaba somkhiqizo esisha ngokuphelele. I-Apple Watch yayihloselwe ukwenza lula ukuxhumana kubasebenzisi futhi ibasize baphile impilo enempilo. I-Apple Watch ifike nobuso obunxande, umqhele wedijithali kanye neNjini ye-Taptic edlidlizayo, futhi ingakala ukushaya kwenhliziyo komsebenzisi futhi ilandelele amakhalori ashisiwe, phakathi kwezinye izinto. I-Apple iphinde yazama ukungena emhlabeni wemfashini ephezulu nge-Apple Watch Edition eyenziwe ngegolide lama-karat angama-24, kodwa lo mzamo wehluleka futhi inkampani yaqala ukugxila kakhulu ebuhleni nasezempilo zamawashi ayo ahlakaniphile.
Igalari yezithombe
2015
MacBook
Entwasahlobo ka-2015, i-Apple yethula iMacBook yayo entsha, uPhil Schiller ayichaza ngokuthi "ikusasa lamalaptop". I-MacBook 2015 engu-XNUMX-intshi yayingencane kakhulu futhi ilula ukwedlula eyandulelayo, kodwa yayifakwe imbobo eyodwa kuphela ye-USB-C ukuphatha yonke into kusukela ekushajweni kuye ekudluliselweni kwedatha. Bekunokuqagela ukuthi iMacBook entsha engu-XNUMX inch izongena esikhundleni seMacBook Air, kodwa ibintula ubuhle bayo nomklamo wayo omncane kakhulu. Abanye futhi abayithandanga intengo yayo ephezulu, kanti abanye bakhala ngekhibhodi entsha.
UJony Ive njengomklami omkhulu
UMeyi 2015 kwaba yisikhathi sezinguquko ezibalulekile kubasebenzi bakwa-Apple. Ngaphakathi kwabo, uJony Ive wakhushulelwa esikhundleni esisha somklami omkhulu, futhi izindaba zakhe zansuku zonke zangaphambili zathathwa nguRichard Howarth no-Alan Dye. Singaqagela kuphela ukuthi yini eyadala ukukhushulwa - kwakunemibono yokuthi u-Ive wayefuna ukuthatha ikhefu, futhi ngemva kokunyuswa umsebenzi wakhe wawugxile kakhulu ekwakhiweni kwe-Apple Park esafufusa. Kodwa-ke, u-Ive uqhubeke nokuba yinkanyezi yeziqeshana zevidiyo ezikhuthaza ukwakhiwa kwemikhiqizo emisha ye-Apple, phakathi kwezinye izinto. Ngemva kweminyaka emibili, u-Ive wabuyela emsebenzini wakhe wangaphambili, kodwa kweminye iminyaka emibili wayishiya unomphela inkampani.
Kungaba njalo okuthakaselayo
David Hanak iPad Pro
NgoSepthemba 2015, umndeni we-iPad wakhula unelinye ilungu - i-iPad Pro engu-12,9-intshi. Njengoba igama liphakamisa, le modeli ihloselwe ikakhulukazi ochwepheshe. Uhlelo lokusebenza lwe-iOS 9 luphinde lwaletha imisebenzi emisha ukusekela ukukhiqiza komsebenzi, ngokuhambisana nekhibhodi ye-Smart, i-iPad Pro bekufanele ithathe indawo ye-MacBook ngokugcwele, kodwa, engazange iphumelele kahle kakhulu. Kodwa kwakuyi - ikakhulukazi ngokuhambisana ne-Apple Penseli - ngokungangabazeki ithebhulethi yekhwalithi ephezulu futhi enamandla, futhi izizukulwane zayo ezalandela zithole ukuthandwa okukhulu phakathi kwabasebenzisi abangochwepheshe.
2016
iPhone SE
Abasebenzisi abangakwazi ukubekezelela ubukhulu nokwakheka kwe-iPhone 5S edumile bajabule ngempela ngo-2016. Ngaleso sikhathi, i-Apple yethula i-iPhone SE yayo - i-smartphone encane, ethengekayo, kodwa enamandla okwakufanele yanelise isidingo se-iPhone engabizi kakhulu. I-Apple yayifaka nge-A9 processor futhi yayihlomisa ngekhamera yangemuva engu-12MP, nayo eyayitholakala ngaleso sikhathi nge-iPhone 6S entsha. I-iPhone SE enciphayo isidume kakhulu kangangokuthi abasebenzisi sekunesikhathi eside bekhala befuna ozongena esikhundleni sayo - kulo nyaka bangase bathole isifiso sabo.
Kungaba njalo okuthakaselayo
UDan Pražák Izindaba ku-App Store
Ngisho nangaphambi kwe-WWDC 2016, i-Apple yamemezela ukuthi isitolo sayo esiku-inthanethi esinezinhlelo zokusebenza ze-App Store silinde izinguquko ezinkulu. Isikhathi sokugunyazwa kwezicelo sehliswe kakhulu, okuye kwamukelwe ngentshiseko ngabathuthukisi. Uhlelo lokukhokha kwezicelo nalo luthole izinguquko - i-Apple yethule inketho yokukhokhela okubhaliselwe njengengxenye yokuthenga ngaphakathi nohlelo, kuzo zonke izigaba - kuze kube manje le nketho ibikhawulelwe kuphela kwizicelo ezinomagazini namaphephandaba.
I-iPhone 7 nama-AirPods
Unyaka we-2017 ubuye waletha izinguquko ezibalulekile emkhakheni wama-smartphones avela ku-Apple. Le nkampani yethule i-iPhone 7 yayo, engazange ihluke kakhulu ekwakhiweni kwayo kwangaphambi kwayo, kodwa ibingenayo ichweba le-headphone jack engu-3,5 mm. Ingxenye yabasebenzisi iqale ukwethuka, kwavela amahlaya amaningi nge-iPhone entsha. U-Apple ubize i-3,5 mm jack ngokuthi ubuchwepheshe obuphelelwe yisikhathi, futhi nakuba ekuqaleni kwahlangatshezwana nokungaqondi kahle, umncintiswano waqala ukuphinda lo mkhuba kamuva nje. Uma ukuntula ujeke bekukukhathaza, ungaxhuma ama-EarPod anentambo ku-iPhone yakho ngembobo yombani, noma ungalinda ama-AirPods angenantambo. Yize ukulinda bekukude ekuqaleni futhi nama-AirPods awazange awagweme amahlaya ezinkundleni zokuxhumana, agcina esengomunye wemikhiqizo ephumelela kakhulu ye-Apple. Nge-iPhone 7, i-Apple iphinde yethula i-iPhone 7 Plus enkulu, okungokokuqala ngqa emlandweni wenkampani ingaziqhayisa ngekhamera ekabili kanye nekhono lokuthatha izithombe ngemodi ye-portrait enomphumela we-bokeh.
IMacBook Pro eneTouch Bar
Ngo-Okthoba 2016, i-Apple yethula umugqa omusha weMacBook Pros ngeTouch Bar, esikhundleni sezinkinobho eziningi zokusebenza. Ama-MacBook Pros amasha nawo abe nenani elincishisiwe lamachweba kanye nohlobo olusha lwekhibhodi. Kodwa lalingekho isasasa labantu abaningi. I-Touch Bar, ikakhulukazi, ihlangane nokwamukelwa okumanqikanqika ekuqaleni, futhi akuphelanga sikhathi ngaphambi kokuba izinkinga ngekhibhodi zizazise nazo. Abasebenzisi bakhale ngokungabi bikho kokhiye we-Escape, amanye amakhompyutha abe nezinkinga ngokushisa ngokweqile kanye nokuwohloka kokusebenza.
Igalari yezithombe
2017
I-Apple ngokumelene ne-Qualcomm
Impi yezomthetho ye-Apple ne-Samsung ayikahlali phansi, futhi "impi" yesibili isivele iqalile, kulokhu nge-Qualcomm. U-Apple wafaka icala lama-dollar ayizigidi eziyizinkulungwane ngoJanuwari 2017 ngokumelene neQualcomm, eyahlinzeka i-Apple ngama-chip enethiwekhi, phakathi kwezinye izinto. Ingxabano yezomthetho eyinkimbinkimbi yaqubuka ezindaweni eziningi emhlabeni jikelele, futhi isihloko sayo ikakhulukazi kwakuyizindleko zelayisensi i-Qualcomm eyakhokhisa i-Apple.
Kungaba njalo okuthakaselayo
Ondrej Holzman Apple Park
Ngo-2016 nango-2017, kwakungekho nhlobo ukubhala okuphakathi mayelana ne-Apple okwakungazange kubonakale izithombe zasemoyeni zekhampasi yesibili yakwa-Apple eyakhiwayo. Izinhlelo zokudalwa kwayo zaqala phakathi “nohulumeni” kaSteve Jobs, kodwa ukuqaliswa kwakuthatha isikhathi eside. Umphumela waba isakhiwo esikhulu esiyindilinga esiyindilinga, esaziwa ngokuthi "umkhumbi-mkhathi", kanye ne-Steve Jobs Theatre. Inkampani i-Foster and Partners ibambisane ne-Apple ekwakhiweni, futhi umklami omkhulu u-Jony Ive naye wabamba iqhaza ekwakhiweni kwekhampasi entsha.
Igalari yezithombe
I-iPhone X
Okulindelwe okuningi kwakuhlotshaniswa nokufika kwe-iPhone "yesikhumbuzo", futhi imiqondo ethakazelisa kakhulu yayivame ukuvela ku-inthanethi. I-Apple ekugcineni yethule i-iPhone X ngaphandle kwenkinobho yasekhaya kanye nokusikwa maphakathi nengxenye engenhla yesibonisi. Ngisho nalo modeli awubalekelanga ukugxekwa nokuhlekwa, kodwa kwakukhona namazwi ashisekayo. I-iPhone X enesibonisi se-OLED ne-Face ID ithengiswe ngentengo ephezulu kakhulu, kodwa abasebenzisi ababengafuni ukuchitha kuyo babengathenga i-iPhone 8 eshibhile noma i-iPhone 8 Plus. Nakuba ukuklanywa nokulawulwa kwe-iPhone X ekuqaleni kwavusa ukusabela okuphoxekile, abasebenzisi bakujwayela ngokushesha, futhi kumamodeli alandelayo abazange baphuthelwe indlela yokulawula endala noma inkinobho yasekhaya.
Igalari yezithombe
2018
I-HomePod
I-HomePod ekuqaleni bekufanele ifike ekwindla ka-2017 futhi ibe yingoma kaKhisimusi, kodwa ekugcineni ayizange ifinyelele emashalofini ezitolo kwaze kwaba nguFebhuwari wonyaka olandelayo. I-HomePod imake ukungena kuka-Apple okunamahloni emakethe yesipikha esihlakaniphile, futhi yafihla ukusebenza kancane emzimbeni omncane. Kepha abasebenzisi bakhathazwa ukuvaleka kwayo - ngesikhathi ifika, ibikwazi kuphela ukudlala izingoma ze-Apple Music futhi ilande okuqukethwe ku-iTunes, futhi ayizange isebenze njengesipika esijwayelekile se-Bluetooth - ibidlala kuphela okuqukethwe kumadivayisi we-Apple ngokusebenzisa. I-AirPlay. Kubasebenzisi abambalwa, i-HomePod nayo ibibiza ngokungadingekile, ngakho-ke yize ingeyona neze ukwehluleka okuqondile, ayizange ibe yinhle kakhulu.
Igalari yezithombe
iOS 12
Ukufika kohlelo lokusebenza lwe-iOS 12 kwaphawulwa ngo-2018 ngokuqagela okwandayo kokuthi i-Apple ibinciphisa ngamabomu amadivayisi ayo amadala. Abasebenzisi abaningi babeke amathemba abo ku-iOS entsha, njengoba i-iOS 11 ayizange iphumelele kakhulu ngokusho kwabaningi. I-iOS 12 yethulwa eWWDC ngoJuni futhi igxile kakhulu ekusebenzeni. U-Apple uthembise ukuthuthukiswa okubalulekile ohlelweni lonkana, ukwethulwa kohlelo lokusebenza ngokushesha nomsebenzi wekhamera, nokusebenza okungcono kwekhibhodi. Abanikazi bama-iPhone amasha namadala babone ukusebenza okungcono kakhulu, okuvumela i-iOS 11 ukuthi "iphumelele" iphele nya.
I-Apple WatchSeries 4
I-Apple ikhipha ama-smartwatches ayo minyaka yonke, kodwa isizukulwane sesine sahlangatshezwa nokwamukelwa ngentshiseko. I-Apple Watch Series 4 yayinomklamo ozacile kancane nesibonisi esikhudlwana, kodwa ngaphezu kwakho konke babeqhosha ngemisebenzi emisha, efana ne-ECG (okwakumele siyilinde) noma ukutholwa kokuwa noma ukuqashelwa kokushaya kwenhliziyo okungajwayelekile. Abaningi balabo abathenge i-Apple Watch Series 4 babejabule kakhulu ngewashi kangangokuthi, ngamazwi abo, abahleli ukuthuthukela kumodeli entsha kuze kube "inguquko" elandelayo.
Igalari yezithombe
iPad Pro
U-2018 uphinde wabona ukufika kwesizukulwane esisha se-iPad Pro, abaningi abasibheka siphumelele ngokukhethekile. I-Apple inciphise kakhulu ama-bezel azungeze isibonisi kule modeli, futhi i-iPad Pro empeleni yenze isikrini sokuthinta esikhulu esisodwa. Kanye ne-iPad Pro entsha, ngo-2018 i-Apple iphinde yethula isizukulwane sesibili sePencil ye-Apple, eyenziwe yalingana nethebhulethi entsha, ngomklamo omusha nemisebenzi emisha.
Igalari yezithombe
2019
Amasevisi
U-Tim Cook usho ngokuphindaphindiwe esikhathini esidlule ukuthi i-Apple ibona ikusasa layo ikakhulukazi ezinsizeni. Nokho, emuva ngaleso sikhathi, bambalwa ababengacabanga okuthile okuphathekayo ngaphansi kwalesi sitatimende. NgoMashi wonyaka odlule, i-Apple yethula izinsizakalo ezintsha ezinabalandeli abaningi - isevisi yokusakaza i-Apple TV+, i-Apple Arcade yokudlala, izindaba ze-Apple News+ nekhadi lesikweletu i-Apple Card. U-Apple uthembise amathani okuqukethwe okujabulisayo nokucebile, ikakhulukazi nge-Apple TV+, kodwa ukukhishwa kwayo kancane kancane uma kuqhathaniswa nomncintiswano kudumaze abasebenzisi abaningi. Abaningi sebeqalile ukubikezela inhlekelele ethile yenkonzo yokusakaza, kodwa i-Apple isemva kwayo futhi iqinisekile ngempumelelo yayo. Isevisi yegeyimu ye-Apple Arcade ithole ukwamukelwa okuhle uma kuqhathaniswa, kodwa yathakazelelwa imindeni enezingane kanye nabadlali bezikhathi ezithile kunabadlali abazinikele.
I-iPhone 11 ne-iPhone 11 Pro
Ama-iPhone angonyaka odlule abangele isiphithiphithi ikakhulukazi ngokuklama nokusebenza kwamakhamera awo, kodwa ayengacebile kakhulu ngezici nemisebenzi eguquguqukayo ngempela. Kodwa-ke, abasebenzisi abajatshuliswanga kuphela ukuthuthukiswa kwekhamera okukhulunywe ngakho ngenhla, kodwa futhi nempilo yebhethri engcono kanye ne-CPU esheshayo. Ochwepheshe bavumile ukuthi "abayishumi nanye" bamele i-Apple yonke into ekwazile ukuyifunda kusukela ekuqaleni kwe-iPhone. I-iPhone 11 nayo yaba yimpumelelo futhi intengo yayo engabizi kakhulu.
Igalari yezithombe
I-MacBook Pro ne-Mac Pro
Ngenkathi wonke umuntu eqinisekile ngokufika kwe-Mac Pro isikhashana, ukukhishwa kwe-MacBook Pro entsha ye-intshi eyishumi nesithupha bekumangalisa kakhulu. I-laptop entsha ye-Apple "Pro" yayingenazo izinkinga ngokuphelele, kodwa inkampani yagcina ilalele izikhalazo nezifiso zamakhasimende ayo futhi yayihlomisa ngekhibhodi ngomshini ohlukile, okungekho noyedwa okhononda ngakho kuze kube manje. I-Mac Pro idale isiphithiphithi ngesikhathi yethulwa. Ngaphezu kwentengo ephezulu ngokumangazayo, inikeze ukusebenza okumangalisayo ngempela nokuhlukahluka okuphezulu nokuzivumelanisa nezimo. I-modular high-end Mac Pro ngokuqinisekile akuyona eyawo wonke umuntu, kodwa yamukelwe kahle ngochwepheshe.
Umthombo: 9 ku5Mac
IMacbook Air eyethulwa ngo-2010? Ngemuva kwakho konke, naku-athikili yasekuqaleni ku-9to5Mac banayo kahle, awukwazi ngisho ukuyikopisha?