Ondrej Holzman I-Apple ingena emakethe yokusakaza umculo sekwephuzile kakhulu, noma kungenzeka ingene kuleli hlobo. Kukhona abadlali asebevele basungulwe njengoSpotify noma i-Rdio, ngakho-ke uCupertino kufanele athole ukuthi angaheha kanjani amakhasimende. Ukhiye wempumelelo kufanele kube okuqukethwe okukhethekile okuvela kubaculi abafana noTaylor Swift.
I-Podle Bloomberg kakade i-Apple ngenkonzo yayo entsha yokusakaza umculo, ezokwakhiwa ngesisekelo se-Beats Music (futhi mhlawumbe iqanjwe kabusha), kubhekiswe isibonelo, ibhendi ehlukile yaseBrithani UFlorence noMshini kanye nenqwaba yabanye abaculi.
Inkampani yaseCalifornian ifuna ukuvikela inani elanele lokuqukethwe okukhethekile okungatholakali kwenye indawo. Yile ndlela kuphela i-Apple ezoqinisekisa ngayo ukuthi abantu bayayikhokhela insizakalo yayo ye-premium futhi abanasizathu sokuhlala ne-Spotify, enikeza ukudlala mahhala ngezikhangiso.
Kuthiwa u-Apple usexoxile ngokuhlangana okungenzeka noTaylor Swift nabanye abaculi abadumile. Isevisi entsha yomculo yakwa-Apple kufanele isebenze ngomgomo ofanayo naleyo esanda kwethulwa I-Tidal. Iphethwe ngu-Jay Z kanye nabanye abaculi abangu-16 abaziwayo futhi iheha ngokuqondile okuqukethwe kwabo okukhethekile eholwa ngu-Beyoncé no-Rihanna.
I-Tidal inikeza ukubhalisa kwanyanga zonke ngo-$10, okuphindwe kabili izindleko zokusakaza umculo ngekhwalithi ephezulu. I-Beats Music entsha izophinde ifike kuleli hlobo nesikhokhelo sanyanga zonke esingu-$10, futhi uhlelo lomndeni luzotholakala ngo-$15. U-Apple ekuqaleni wayefuna ukuheha intengo ephansi ngaphezu kokuqukethwe okukhethekile, kodwa inkampani yokuqopha yenqaba abafuni ukunika amandla.
Uma i-Apple yethula insiza nge- $ 10, intengo ngeke ihluke, yithi, Spotify. Ngaphezu kwalokho, inikeza ukudlala mahhala kubasebenzisi bayo abayizigidi ezingu-60, ingxenye yesine yabo bese bekhokha ukuze balalele ngaphandle kwezikhangiso. Abantu kungenzeka bakhethe isevisi ye-Apple ngokuqondile ngenxa yokuqukethwe okukhethekile.
Nokho, ekugcineni u-Apple wakutholile. uTaylor muhle kanjalo ne-cube. abakaze babhale lapha ngaphambili mayelana ne-nina inch nice noma ukuthi bekuyini.
U-Taylor uyi-Apple kuphela isikhathi eside, iminwe yawela! Njengoba ebekhipha ama-albhamu ekwindla njalo ngonyaka ngisho nenani elilinganayo kuze kube manje, nginesifiso sokwazi ngokuqukethwe kwengoma yalo nyaka okukhethekile. Sizobona.
Hawu, sihlukene ngokwezifunda, manje sizohlukaniswa ngosaziwayo. Uma kungenjalo, angiboni ukuthi kungani umuntu engashintsha inkonzo ngenxa yalokhu. Ukube bengingenaye umuntu engangimfuna ngokuphelele enkonzweni yami, bengizoyithenga i-albhamu, ikakhulukazi uma bengingakhokhi imali ekhokhwayo. Ngaphandle kwalokho, iTidal ayihlukile kwezinye izinkonzo, wukuthi nje abambalwa abaculi benza imali kwabanye. Kuyoba khona uguquko emculweni lapho iketango lincipha liye esiteshini somculo womculi futhi bonke abaxhumanisi bezinambuzane abasaba imodeli yokusakaza bayanyamalala. Ngeshwa, ngisho "osaziwayo" okukhulunywe ngabo bayesaba lokhu. Namuhla, akuseyona inkinga ukufinyelela izethameli eziningi ngaphandle kwalaba bantu abaphakathi nendawo, abagwinya ukuthengiswa okuningi.
Ngicela izibonelo zalabo abakwazile ukufinyelela izethameli eziningi ngaphandle kwephromoshini ehlinzekwe yileyo "parasitic interlinker"? Angikhumbuli muntu nhlobo.