I-TCL Europe ishicilela imiphumela yocwaningo: Ababukeli be-TV bazoyibuka kanjani imicimbi yebhola elindelwe ka-2022

Isitatimende sephephandaba: I-TCL brand, engomunye wabadlali abahamba phambili embonini yethelevishini yomhlaba wonke, yenze ucwaningo ngesampula ekhethiwe yabameleli bamazwe amakhulu ase-Europe ngaphambi komcimbi webhola osulindelwe isikhathi eside ukukhomba indlela abantu abazobuka futhi bajabulele ngayo umkhosi webhola ozayo. Ucwaningo lwenziwa ngokubambisana nenkampani Isayensi Yabathengi Nezibalo (CSA) futhi yafaka abaphenduli abavela emazweni afana ne-France, Great Britain, Germany, Poland ne-Spain. Ucwaningo luveze ukuthi naphezu kokwehluka okuthile ezimakethe (ikakhulukazi ngenxa yokwehluka kwamasiko), umdlandla womdlalo kanye nesifiso sokuba phambi kwabathandekayo yikona okugqugquzela kakhulu ukubuka imidlalo yebhola.

• U-61% wabaphenduli uhlose ukubuka imidlalo yebhola ezayo. Laba ngabalandeli bakanobhutshuzwayo abanomdlandla, abazophinde babukele imidlalo (83% yabo) noma ngabe iqembu labo lesizwe likhishiwe kulo mqhudelwano.
• Cishe kwabangu-1 kwabangu-3 abaphendulayo, ukubuka umdlalo webhola ku-TV isikhathi abasijabulelayo kanye nabathandekayo babo. U-86% wabantu base-Europe bathi bazobukela imidlalo ekhaya, kumabonakude wabo.
• Uma kungenakwenzeka ukubuka umdlalo ku-TV, u-60% wabaphenduli bacabangela ukuwubuka kumakhalekhukhwini.
• U-8% wabaphenduli bahlose ukuthenga i-TV entsha yalo mcimbi ongajwayelekile

Abantu baseYurophu babukela imidlalo yebhola ngomdlandla

Ucwaningo luveze ukuthi labo okukhulunywe nabo bakhombisa isasasa elikhulu ngebhola kanti abangu-7 kwabayishumi bahlale bebuka imidlalo yebhola yamazwe ngamazwe. U-10% uze ubuke yonke imidlalo yamazwe ngamazwe. U-15% wabaphenduli uzobuka umcimbi ohamba phambili webhola likanobhutshuzwayo ngo-61, okukhombisa ukuthi ibhola liwumdlalo ohamba phambili. Iningi ePoland (2022%), Spain (73%) kanye Great Britain (71%).

Phakathi kwezizathu ezinkulu zokubuka imidlalo yebhola ukwesekwa kweqembu lesizwe (50%) kanjalo nomdlandla walo mdlalo (35%). Cishe ingxenye yesihlanu yabaphendulile (18%) izobuka imidlalo yebhola ngoba omunye wezihlabani zebhola ezidumile uzoba phakathi kwabadlali.

Okubalulekile okutholakele wukuthi iningi (83%) lizoqhubeka nokubuka imidlalo yebhola noma ngabe iqembu labo lesizwe ligawulwa yizembe. Inombolo enkulu kunazo zonke isePoland (88%). Ngakolunye uhlangothi, abaphendulile abavela emazweni afana neJalimane noma iFrance baphelelwa umdlandla ebholeni uma iqembu labo lehlelwa yizembe. Esimeni esinjalo, kuphela i-19% yabaphenduli eJalimane kanye ne-17% e-France ezoqhubeka nokuqapha.

Uma kuziwa ekubikezeleni owinile esewonke, abaseSpain bakholelwa kakhulu eqenjini labo (ama-51% akholelwa ekunqobeni okungenzeka kweqembu labo futhi esikalini esisuka ku-1 siye ku-10 balinganisela amathuba angempela njengeyisikhombisa). Ngakolunye uhlangothi, iningi lama-Britons (73%), ama-French (66%), amaJalimane (66%) nama-Poles (61%) akholelwa ukuthi iqembu labo lizowina kancane bese lilinganisa amathuba okunqoba sekukonke njengabayisithupha ukukala kusuka ku-1 kuye ku-10.

Uthando olwabiwe lwalo mdlalo luhlala luyingxenye ebalulekile yokubuka umdlalo webhola

Iningi labaphendulile (85%) lizobuka ibhola nomunye umuntu, njengozakwethu (43%), amalungu omndeni (40%) noma abangani (39%). Ngenxa yalokhu, u-86% wabantu baseYurophu abahloliwe bazobuka imidlalo yebhola ezayo kumathelevishini abo ekhaya.

Ucwaningo lwembula umehluko wamasiko. AbaseBrithani (30%) kanye neSpanishi (28%) bacabanga ukubukela umdlalo endaweni yokucima ukoma noma yokudlela uma bengawubuki ekhaya, kuyilapho amaJalimane (35%) namaFulentshi (34%) azobuka umdlalo ku-TV ngo- omunye wabangane babo' .

Ungaphuthelwa kanjani umdlalo owodwa

Bangaphezu kuka-60% abaphendulile abafuni ukuphuthelwa yigeyimu noma ingxenye yayo, futhi uma bengakwazi ukuyibuka ku-TV, bazosebenzisa iselula yabo. AmaFulentshi (51%) namaBritish (50%) azokhetha i-smartphone, amaPoles (50%) namaSpanish (42%) azosebenzisa ikhompuyutha, kanti amaJalimane (38%) azosebenzisa ithebhulethi.

Jabulela imidlalo ngokugcwele

Imidlalo yebhola ingaba isisusa sokuthenga i-TV entsha. I-TV entsha izoqinisekisa ukuzizwisa okungcono. U-8% wabaphenduli babelana ngalo mbono, kuze kufike ku-10% eSpain. Iningi labaphendulile elihlose ukutshala imali kudivayisi entsha lifuna ifomethi ye-TV enkulu nekhwalithi yesithombe engcono (48%). E-France, bakhetha ubuchwepheshe obusha (ama-41% uma kuqhathaniswa nesilinganiso se-pan-European esingu-32%) kanti abaseSpain bakhetha ukuxhumana nezici ezihlakaniphile (ama-42% uma kuqhathaniswa nesilinganiso se-pan-European esingu-32%).

“Njengoba kunabadlali abacishe babe yizigidi eziyizinkulungwane ezimbili emhlabeni wonke, ibhola likanobhutshuzwayo liwumdlalo othandwa kakhulu. Njengoba ucwaningo esilwenzile ne-CSA luqinisekisile, imidlalo yebhola ezayo izodala ithuba lokuhlanganyela injabulo nezikhathi zemidlalo nabathandekayo. Leli qiniso lihambisana ngokuqinile nomkhiqizo we-TCL. Asizami kuphela ukukhiqiza imikhiqizo enekhwalithi ephezulu yobuchwepheshe obusetshenzisiwe ngamanani athengekayo futhi ngesikhathi esifanayo ukunikeza abasebenzisi ulwazi olusha, kodwa futhi sifuna ukukhuthaza ukuhluka empilweni yansuku zonke. Siyibuka ngomdlandla imidlalo yamaqembu ngamanye futhi sizobeseka ikakhulukazi abadlali beqembu lethu Ithimba lamanxusa e-TCL. Iqembu lihlanganisa abadlali abafana noRodrygo, uRaphaël Varane, uPedri noPhil Foden. Inhlanhla kuwo wonke amaqembu aqhudelanayo. Kwangathi ongcono kakhulu angawina!” kusho uFrédéric Langin, iPhini likaMongameli wezokuThengisa nokuMaketha, i-TCL Electronics Europe.

Mayelana nocwaningo olwenziwe yinkampani I-CSA

Ucwaningo lwenziwe kulawa mazwe alandelayo: i-France, i-Great Britain, i-Germany, i-Spain ne-Poland ngesampula elimele elikhethiwe labaphendula abangu-1 ezweni ngalinye. Ukumelela kwaqinisekiswa ngokukala ngokwezici ezilandelayo: ubulili, ubudala, umsebenzi kanye nesifunda sokuhlala. Isiyonke imiphumela ilungisiwe kungqikithi yabantu ezweni ngalinye. Ucwaningo lwenziwe ku-inthanethi phakathi kuka-Okthoba 005 no-20, 26.