Vala isikhangiso

Ngaphandle, yonke into yayibonakala ifana nangaphambili, inkampani yakwa-Apple yayihamba njengenduku ngisho nangemva kokuhamba kukayise uSteve Jobs, ithengisa izigidi zama-iPhones emhlabeni wonke futhi yengeza izigidigidi zamaRandi esikhwameni sayo njalo ngekota. Noma kunjalo, u-Tim Cook, owangena esikhundleni somboni ongasekho kanye nomsunguli we-Apple, wabhekana nengcindezi enkulu. Abaningi bangabaza ikhono lakhe lokuthatha isikhundla somuntu owashintsha umhlaba izikhathi eziningi eminyakeni eyishumi eyodwa. Futhi kufanele kushiwo ukuthi kuze kube manje, isingeniso esikhulu uCook wanika abangabazayo indawo. Kodwa u-2014 kungaba unyaka lapho inhloko yenkampani ebaluleke kakhulu emhlabeni ishaya etafuleni ngezenzo zayo futhi ikhombisa ukuthi nayo ingahola i-Apple nokuthi nayo ingaletha uguquko olusha.

Ngo-Agasti, kuzothatha iminyaka emithathu kusukela u-Tim Cook angena esikhundleni sikaSteve Jobs njenge-CEO ye-Apple. Yileso sikhathi esingakanani uSteve Jobs ayevame ukusidinga ngemva kokuphenduka kwenkulungwane yeminyaka ukuze ethule umbono wakhe woguquko emhlabeni owashintsha yonke into. Noma ngabe kwakuyi-iPod ngo-2001, i-iTunes Store ngo-2003, i-iPhone ngo-2007, noma i-iPad ngo-2010, uSteve Jobs wayengelona irobhothi elakhipha umkhiqizo owodwa ngemva komunye ngesikhathi esifushane. Yonke into yayinesikhathi sayo, ukuhleleka, konke kwakucatshangelwa, futhi ngenxa yeMisebenzi, i-Apple yafika esihlalweni sobukhosi esicatshangelwayo somhlaba wezobuchwepheshe.

Abantu abaningi bayakhohlwa, noma kunalokho bafuna ukukhohlwa, leso sikhathi esidingekayo esidingwa ngisho nongqondongqondo onjalo, nakuba bengenasici. Ngokuqondakalayo, kusukela osukwini lokuqala athatha ngalo isikhundla sakhe esisha, uTim Cook wayengenakukugwema ukuqhathaniswa nomphathi nomngane wakhe osenesikhathi eside ngesikhathi esifanayo. Nakuba uJobs ngokwakhe emeluleka ukuba enze ngokuvumelana nomqondo wakhe omuhle futhi angabheki emuva kulokho uSteve Jobs ayezokwenza, akuzange kuvimbe izilimi ezimbi. UCook wayengaphansi kwengcindezi enkulu kusukela ekuqaleni, futhi wonke umuntu wayebheke ngabomvu lapho ekugcineni ezokwethula umkhiqizo omkhulu omusha. Njengoba nje imisebenzi yenza eminyakeni eyishumi edlule. Lesi sakamuva - ekulimazeni kuka-Cook - sagcina sethule eziningi zazo kangangokuthi isikhathi sagezwa ukuthi mingaki iminyaka ayedinga ukukwenza, futhi abantu bafuna okwengeziwe.

[yenza isenzo=”caphuna”]2014 kufanele kube unyaka ka-Tim Cook.[/do]

Nokho, uTim Cook wayethatha isikhathi sakhe. Ngemva konyaka kushone uSteve Jobs, wakwazi ukwethula idivaysi eyodwa kuphela emhlabeni, i-iPad yesizukulwane sesithathu ebilindelwe, futhi lokho kwaphinde kwaba yinkinga kubo bonke abangabazayo. Izindaba ezibalulekile, uCook abezothulisa wonke umuntu, azizange zifike nasezinyangeni ezalandela. Namuhla, uCook oneminyaka engamashumi amahlanu nantathu wayengakhululeka. Imikhiqizo kuze kube manje ibe yimpumelelo enkulu, futhi mayelana nezezimali kanye nesimo semakethe, u-Cook wayedingeka. Ngokuphambene nalokho, wahlela ukuketula umbuso okukhulu ngaphakathi kwenkampani, okwalungiselela ukuqhuma okwalandela. Futhi ukuqhuma lapha akusho lutho ngaphandle kwemikhiqizo yezinguquko ebizwe umphakathi kanye nochwepheshe.

Nakuba izikhulu eziphezulu ze-Apple zenqaba ukukhuluma ngoguquko phakathi kwenkampani ehlonishwayo, zikhetha ukukhuluma ngokuziphendukela kwemvelo okuphoqwe ukuhamba kukaSteve Jobs, kodwa u-Tim Cook wangenelela ezinhlakeni zabasebenzi kanye nezakhiwo zabasebenzi ngendlela eyisisekelo. USteve Jobs wayengeyena nje umbono, kodwa futhi eqinile, engumuntu othanda ukuphelela owayefuna ukulawula yonke into, futhi lokho okwakungahambisani nemibono yakhe, wayengesabi ukuyibonisa, ngokuvamile ecacile, noma ngabe isisebenzi esivamile. noma omunye wozakwabo abaseduze kakhulu. Lapha sibona umehluko omkhulu phakathi kweMisebenzi noCook. Lona wakamuva, ngokungafani nowangaphambili, uyindoda ethule ezimisele ukulalela futhi ifinyelele ukuvumelana uma inomuzwa wokuthi kuyinto efanele ukuyenza. Lapho uMisebenzi enza isinqumo, abanye kwadingeka benze umzamo omkhulu wokushintsha umqondo wakhe. Ngaphezu kwalokho, ngokuvamile bahluleka noma kunjalo. U-Cook uhlukile. Okwesibili okubalulekile ukuthi akayena neze umbono njengoSteve Jobs. Phela, ngeke sikwazi ukuthola eyesibili enjalo kunoma iyiphi enye inkampani okwamanje.

Yingakho nje u-Tim Cook eqale ukwakha iqembu elihlangene elimzungezile ngemva nje kokuthatha izintambo ekhanda lika-Apple, elihlanganisa izingqondo ezinkulu ezihlezi ezihlalweni zendlunkulu yaseCupertino. Ngakho-ke, ngemva konyaka ehhovisi, waxosha uScott Forstall, kwaze kwaba yilapho eseyindoda esemqoka e-Apple. Kodwa akazange alingane nefilosofi entsha kaCook, eyayizwakala icacile: ithimba elisebenza kahle elingeke lincike esihlokweni esisodwa, kodwa elizosizana futhi liqhamuke nemibono yoguquko ngokuhlanganyela. Uma kungenjalo, akunakwenzeka ngisho nokuthatha isikhundla sikaSteve Jobs, futhi lolu hlelo lwe-Cook lubonisa kahle umbono wobuholi obungaphakathi benkampani. Ngemuva kukaSteve Jobs, ngaphandle kukaCook, amaMusketeer amane kuphela asala kuwo avela kumalungu ayishumi okuqala. Esosweni labangenasithakazelo, izinguquko ezingathandeki, kodwa ku-Tim Cook, izindaba ezibaluleke kakhulu. Ukwazile ukulungisa kabusha ukusebenza kwe-Apple ngomfanekiso wakhe phakathi neminyaka emithathu, lapho ethatha iseluleko seMisebenzi ekhanda lakhe, futhi manje ulungele ukukhombisa umhlaba ukuthi ubani osengumsunguli oyinhloko lapha. Okungenani yonke into ikhomba lokho kuze kube manje. U-2014 kufanele kube unyaka ka-Tim Cook, kodwa kuzodingeka silinde kuze kube ekwindla futhi mhlawumbe nobusika ukuze sibone ukuthi lokho kuzoba njalo.

Izimpawu zokuqala okuvela kuzo lesi sibikezelo zingase zibonakale ngoJuni, lapho i-Apple yethula izinguqulo ezintsha zezinhlelo zayo zokusebenza zamakhompiyutha kanye namadivayisi eselula engqungqutheleni yawo yaminyaka yonke yonjiniyela futhi yaphumelela kakhulu. Onjiniyela be-Apple bakwazile ukwenza izibuyekezo ezimbili ezinkulu kakhulu zazo zombili izinhlelo zokusebenza ngonyaka owodwa, futhi ngaphezu kwalokho, bakhombise abathuthukisi izinto ezintsha okungekho muntu owayezilindele futhi, njengokungathi, bengeziwe, noma ngabe akekho owalokotha ukubabiza. Imisebenzi edumile '"Into eyodwa". Noma kunjalo, u-Tim Cook ubonise ukuthi linamandla kangakanani futhi ngaphezu kwakho konke ukusebenza kweqembu alidalile kwa-Apple. Kuze kube manje, i-Apple igxile kakhulu ohlelweni olulodwa noma kolunye njalo ngonyaka, manje u-Cook ukwazile ukuhlanganisa nokwenza lula umsebenzi wokuhlukaniswa kwabantu ngezinga elithile kangangokuthi akunakwenzeka ukuthi kuvele isimo esingemnandi njengango-2007.

[yenza isenzo=”citation”]Inhlabathi ilungiswe kahle. Vele uthathe isinyathelo sokugcina.[/do]

Kungaleso sikhathi lapho i-Apple yaphoqeleka ukuthi ihlehlise ukukhishwa kohlelo lokusebenza lwe-OS X Leopard ngesigamu sonyaka. Isizathu? Ukuthuthukiswa kwe-iPhone kuthathe inani elikhulu lezinsiza ezivela kubathuthukisi be-Leopard kangangokuthi bamane bangabi naso isikhathi sokudala emikhawulweni eminingana ngesikhathi esisodwa. Manje e-Apple, abakwazi ukuthuthukisa ngokugcwele izinhlelo zokusebenza ezimbili ngesikhathi esisodwa, kodwa futhi nezingcezu eziningana zensimbi ngesikhathi esisodwa, okungukuthi, ama-iPhones, ama-iPads nabanye. Nakuba ingxenye yokuqala yalesi sitatimende isivele iqinisekisiwe, umdondoshiya waseCalifornia akakasiqinisekisi okwesibili. Kodwa-ke, konke kubonisa ukuthi ingxenye yesibili yonyaka izolayishwa ngokoqobo ngezinhlamvu ze-apula.

Silindele i-iPhone entsha sha, mhlawumbe ama-iPads amabili amasha, kungase kube amakhompyutha, kodwa lokho wonke umuntu akubona ezinyangeni ezimbalwa manje kuyisigaba somkhiqizo omusha sha. I-iWatch yasenganekwaneni, uma uthanda. U-Tim Cook nozakwabo bebelokhu belingela ngomkhiqizo woguquko ongase okungenani uncintisane noSteve Jobs iminyaka emibili, futhi useze wafinyelela ezithembisweni zakhe ukuthi uma engasethuli umkhiqizo empeleni akekho owaziyo. cishe ngokuqinisekile nokho, kuze kube sekupheleni kwalo nyaka, akekho ozomkholwa nje. Umhlabathi ulungiselelwe kahle. Kufanele nje uthathe isinyathelo sokugcina. I-Apple iqashe ubuso obuningi obusha ngomkhiqizo wayo ocishe ube yinganekwane kangangokuthi kungakhelwa kalula yonke inkimbinkimbi yamahhovisi nezitudiyo. Ukuhlangana kobuchopho, amakhanda ahlakaniphile kanye nonjiniyela abangomakadebona kukhulu eCupertino.

Ku-Cook, manje noma akukaze kwenzeke. Ukumahlulela ngemva konyaka noma emibili kungaba wukungaboni ngaso linye, kodwa manje usezimbele umgodi kangangokuthi uma kuphela unyaka engawugcwalisi ngalokho ayekulindele, angase awele kanzima kuwo. Kodwa-ke, kufanele kuqashelwe ukuthi lokhu bekungeke kube ukuphela kwe-Apple. Ngezinsiza inkampani enazo, izoba khona isikhathi eside ngisho ngaphandle kwemikhiqizo emisha, eguquguqukayo.

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