Ondrej Holzman Okwesibili, i-CEO yakwa-Apple u-Tim Cook uhlale esihlalweni esibomvu esishisayo engqungqutheleni ye-D11 ebiseRancho Palos Verdes, eCalifornia. Izintatheli ezinokuhlangenwe nakho u-Walt Mossberg kanye no-Kara Swisher baxoxisane naye isikhathi esingangehora nesigamu futhi bafunda ukwaziswa okuthakazelisayo kulowo owalandela uSteve Jobs...
Bakhulume ngesimo samanje se-Apple, izinguquko zobuholi ezibambe uJony Ive endimeni ebalulekile, imikhiqizo emisha ye-Apple, nokuthi kungani i-Apple ingenzi izinguqulo eziningi ze-iPhone, kodwa okungenzeka ngokuzayo.
Iqhuba kanjani i-Apple?
U-Tim Cook ube nempendulo ecacile embuzweni wokuthi umbono we-Apple ungashintsha yini mayelana nokwehla kwemibono yezinguquko, ukwehla kwamanani entengo noma ingcindezi ekhulayo evela kubancintisana nabo. "Akunjalo," Kusho uCook eqinisela.
[yenza isenzo=”citation”]Sisenemikhiqizo enezinguquko ngempela kithi.[/do]
“I-Apple yinkampani eyenza imikhiqizo, ngakho sicabanga ngemikhiqizo. Besilokhu sinomncintiswano okufanele sigxile kuwo, kodwa sigxile kakhulu ekwenzeni imikhiqizo ehamba phambili. Sibuyela njalo kukho. Sifuna ukwenza ifoni ehamba phambili, ithebhulethi ehamba phambili, ikhompuyutha ehamba phambili. Ngicabanga ukuthi yilokho esikwenzayo," wachaza uCook kubahleli ababili nalabo ababekhona ehholo, elathengiswa kusasele isikhathi eside.
U-Cook akakuboni ukwehla kwesitoko njengenkinga enkulu, nakuba evumile ukuthi kuyamkhungathekisa. "Uma sidala imikhiqizo emihle enothisa izimpilo zabantu, kuzokwenzeka ezinye izinto." iphawule ngokunyakaza okungenzeka kwejika eshadini lesitoko lika-Cook, ekhumbula ukuqala kwenkulungwane yeminyaka kanye nokuphela kwawo-90. Lapho, futhi, amasheya ayebhekene nezimo ezifanayo.
"Sisenemikhiqizo eshintshayo ngempela esizoqala ngayo," U-Cook uthe ngokuzethemba ebuzwa ngabakwaMossberg ukuthi ngabe i-Apple iseyinkampani engaletha umshini oshintsha umdlalo emakethe.
I-Key Jony Ive kanye nezinguquko zobuholi
Ngisho nalesi sikhathi, iqhwa alizange liphuke ikakhulukazi futhi u-Tim Cook akazange aqale ukukhuluma ngemikhiqizo u-Apple ahlela ukuyethula. Nokho, wabelana ngemininingwane ethakazelisayo nolwazi. Ukuqinisekisile ukuthi izinguqulo ezintsha ze-iOS ne-OS X kufanele zethulwe engqungqutheleni ezayo ye-WWDC, nokuthi izinguquko zakamuva kubaphathi abaphezulu benkampani zisho ukuthi bangagxila kakhulu ekusebenzisaneni kwehadiwe, isoftware kanye nezinsizakalo kwa-Apple. UJony Ive udlala indima ebalulekile kukho konke lokhu.
“Yebo, uJony uyindoda ebalulekile. Sibonile ukuthi iminyaka eminingi ubelokhu engummeli oqinile wokuthi imikhiqizo ye-Apple ibukeka kanjani futhi ibonwa kanjani, nokuthi angenza okufanayo ngesoftware yethu. " kusho u-Cook womklami oholayo wenkampani “omangalisayo ngokuphelele”.
Njengoba bekulindelekile, uKara Swisher wabe esengena ezinguqukweni ezinkulu ebuholini obungaphakathi be-Apple okwenzeka ngonyaka odlule nokwadala ukuthi isikhundla sikaJony Ive sishintshe. “Angifuni ukukhuluma ngalabo abangasekho. Kodwa konke bekumayelana nokusondeza wonke amaqembu ndawonye ukuze sikwazi ukuchitha isikhathi esiningi sithola abafaneleka kahle. Ngemva kwezinyanga eziyisikhombisa ngingasho ukuthi ngicabanga ukuthi kube ushintsho olumangalisayo. UCraig (Federighi) uphatha i-iOS ne-OS X, okuyinto enhle. U-Eddy (Cue) ugxile enkonzweni, nayo ehamba phambili.”
Amawashi, izibuko...
Impela, ingxoxo ayikwazanga kodwa ukuphendukela emikhiqizweni emisha neqanjiwe njenge-Google Glass noma amawashi okuthiwa i-Apple isebenza kuwo. "Yindawo ekufanele ihlolwe," kusho uCook ngendaba yobuchwepheshe "okugqokayo". “Kubafanele ukujatshuliswa yizinto ezifana nalezi. Izinkampani eziningi zizobe zidlala kulelo bhokisi lesihlabathi.”
[yenza isenzo=”caphuna”]Angikaboni lutho oluhle okwamanje.[/do]
U-Cook uthe i-iPhone iphushele i-Apple phambili ngokushesha okukhulu, futhi amaphilisi asheshisa intuthuko yenkampani eseCalifornia nakakhulu, kodwa kamuva waphawula ukuthi inkampani yakhe isenayo indawo yokukhula. “Ubuchwepheshe obugqokekayo ngibubona bubaluleke kakhulu. Ngicabanga ukuthi kuningi esisazokuzwa ngaye.”
Kodwa u-Cook wayengaqondile, kwakungekho nezwi mayelana nezinhlelo ze-Apple. Okungenani lesi sikhulu sincomile uNike, athi wenze umsebenzi omuhle ngeFuelband, yingakho noCook eyisebenzisa. “Kunenqwaba yamagajethi laphaya, kodwa ngisho ukuthi, angikakayiboni into enhle engenza okungaphezu kweyodwa. Angikaze ngibone lutho olungakholisa izingane ezingakazigqoki izibuko noma amawashi nanoma yini enye ukuthi ziqale ukuzigqoka." u-opies Cook, ozifakela izibuko, kodwa uyavuma: “Ngigqoka izibuko ngoba kufanele. Angibazi abantu abaningi abazigqokayo ngaphandle kwesidingo.'
Ngisho ne-Google Glass ayizange imjabulise kakhulu u-Cook. "Ngiyabona okuhle kubo futhi kungenzeka babambe iqhaza kwezinye izimakethe, kodwa angikwazi ukucabanga ukuthi bazohlangana nomphakathi jikelele," kusho uCook, wengeza ngokuthi: “Ukuze ukholise abantu ukuthi bagqoke okuthile, umkhiqizo wakho kufanele ungakholeki. Uma sibuza iqeqebana lezingane ezineminyaka engu-20 ukuthi yimuphi ogqoka iwashi, angicabangi ukuthi kukhona ongaqhamuka.''
Ama-iPhones amaningi?
"Kudinga umzamo omkhulu ukwenza ifoni enhle," U-Cook uphendule umbuzo kaMossberg mayelana nokuthi kungani i-Apple ingenawo amamodeli amaningi e-iPhone kuphothifoliyo yayo, efana neminye imikhiqizo lapho amakhasimende engakhetha khona ngokwezidingo zawo. Ngenkathi u-Cook evumelana noMossberg ukuthi abantu baya ngokuya bethanda imibukiso emikhulu, wengeza ngokuthi iza ngezindleko. “Abantu babheka ubukhulu. Kodwa ingabe futhi bayabheka ukubona ukuthi izithombe zabo zinemibala efanele yini? Ingabe baqapha ibhalansi emhlophe, ukukhanya, ukuphila kwebhethri?'
[yenza isenzo=”citation”]Ingabe sisesimweni lapho isidingo sabantu siwukuthi kufanele sikufunele (izinguqulo eziningi ze-iPhone)?[/do]
I-Apple ayisebenzi manje ukuza nezinguqulo eziningana, kodwa esikhundleni salokho ukucabangela zonke izinketho futhi ekugcineni yenze i-iPhone eyodwa ezoba ukuyekethisa okungcono kakhulu. “Abasebenzisi bafuna sicubungule yonke into bese siphuma nesinqumo. Ngalesi sikhathi, besicabanga ukuthi umbukiso we-Retina esiwunikezayo wawungcono kakhulu.”
Noma kunjalo, u-Cook akazange avale umnyango we-iPhone "yesibili" engaba khona. "Iphuzu liwukuthi yonke le mikhiqizo (iPods) ikhonza abasebenzisi abahlukene, izinhloso ezahlukene kanye nezidingo ezahlukene," uxoxisane noCook noMossberg ngokuthi kungani kunama-iPod amaningi kanye ne-iPhone eyodwa kuphela. “Umbuzo osocingweni. Ngabe sisesikhathini lapho isidingo sabantu sikhona kangangokuba kufanele sikuthathe? ” Ngakho-ke u-Cook akayenqabanga ngokuphelele i-iPhone engaba neminye imisebenzi kanye nentengo. "Besingakakwenzi, kodwa lokho akusho ukuthi ngeke kwenzeke esikhathini esizayo."
I-Apple TV. Futhi
I-TV i-Apple engase iqhamuke nayo sekukhulunywe ngayo iminyaka eminingana. Okwamanje, nokho, kusalokhu kuwukuqagela nje, futhi i-Apple iyaqhubeka iphumelela impela ekuthengiseni i-Apple TV yayo, engeyona ithelevishini ngomqondo wangempela wegama. Kodwa-ke, uCook ulokhu ethi uCupertino unentshisekelo enkulu kule ngxenye.
[yenza isenzo=”citation”]Sinombono omkhulu wethelevishini.[/do]
“Inqwaba yabasebenzisi sebethanda i-Apple TV. Kuningi okumele sikususe kulokhu, futhi abaningi kwa-Apple bayavuma ukuthi imboni ye-TV ingakwenza ngokuthuthuka. Angifuni ukungena ngemininingwane, kodwa sinombono omkhulu wethelevishini." uveze u-Cook, wengeza ngokuthi akanalutho angalubonisa abasebenzisi manje, kodwa ukuthi u-Apple unesithakazelo kulesi sihloko.
“Sibonga i-Apple TV, sinolwazi olwengeziwe mayelana nengxenye ye-TV. Ukuduma kwe-Apple TV kukhulu kakhulu kunalokho ebesikulindele ngoba asiwukhangisi lo mkhiqizo njengabanye. Kuyakhuthaza,” ukhumbuze u-Cook ukuthi i-Apple TV “isewukuzilibazisa” nje kwe-Apple. “Isimo sethelevishini samanje asikona lokho abantu abaningi abangakulindela. Akukona obungakulindela kulezi zinsuku. Kumayelana nesipiliyoni kusukela eminyakeni eyishumi kuya kwengamashumi amabili edlule."
I-Apple izovula okwengeziwe kubathuthukisi
Engxoxweni ende, u-Tim Cook waphoqeleka ukuba avume ukuthi isofthiwe ye-Apple ivaliwe kakhulu uma kuqhathaniswa nomncintiswano, kodwa ngesikhathi esifanayo wathi lokhu kungashintsha. "Mayelana nokuvula i-API, ngicabanga ukuthi uzobona ukuvuleka okwengeziwe okuvela kithi ngokuzayo, kodwa ngokuqinisekile hhayi ngokwezinga lapho sibeka engcupheni ulwazi olubi lomsebenzisi," U-Cook uveze ukuthi i-Apple izohlale ivikela izingxenye ezithile zohlelo lwayo.
[yenza isenzo=”caphuna”]Uma besicabanga ukuthi ukuthumela izinhlelo zokusebenza ku-Android kunengqondo kithi, sizokwenza.[/do]
UWalt Mossberg ukhulume ngeKhaya elisha le-Facebook kulo mongo. Bekucatshangelwa ukuthi i-Facebook iqale yathinta i-Apple ngesixhumi esibonakalayo esisha, kepha i-Apple yenqaba ukubambisana. U-Tim Cook akazange asiqinisekise lesi simangalo, kodwa uvumile ukuthi abanye abasebenzisi bafuna ukuba nezinketho eziningi zokwenza ngokwezifiso ku-iOS kunezinhlinzeko ze-Android, isibonelo. “Ngicabanga ukuthi amakhasimende ayasikhokhela ukuthi siwathathele izinqumo. Ngizibonile ezinye zalezo zikrini ezinezilungiselelo ezihlukile futhi angicabangi ukuthi kufanele kube yilokho okufunwa ngabasebenzisi." Kusho uCook. "Uma abanye befuna? Awu yebo."
Lapho u-Cook wabe esebuzwa ngokuqondile ukuthi i-Apple izovumela yini izinkampani zangaphandle ukuthi zengeze izici ezengeziwe kumadivayisi e-iOS, u-Cook ukuqinisekisile lokho. Kodwa-ke, uma abanye bebethanda, ngokwesibonelo, I-Chat Heads evela ku-Facebook Home eshiwo, ngeke ibabone ku-iOS. "Kuhlala kuningi izinkampani ezingakwenza ndawonye, kodwa angicabangi ukuthi lena into." Kuphendula uCook.
Igalari yezithombe
NgokukaCook, yifilosofi efanayo i-Apple esekela kuyo yonke indawo kwenye indawo. “Ungayithatha leyo filosofi futhi uyisebenzise kukho konke esikwenzayo: uma kunengqondo, sizokwenza. Asinankinga 'yenkolo' ngakho." Kodwa-ke, bekusenombuzo wokuthi i-Apple ingavumela yini i-iCloud ukuthi isetshenziswe naku-Android. “Akuwenzi umqondo namuhla. Kodwa ingabe kuzoba njalo kuze kube phakade? Kwazi bani."
Ngingathanda into eyodwa kuphela evela ku-Apple. Yethula i-iMessage yeWindows. Ngoba uma kufanele uyisebenzise emsebenzini, ungakhohlwa ngokuthumela imiyalezo nabathandekayo nge-iMessage. Okubese kuholela ekusesheni enye indlela yokuxhumana futhi akulula... Umuntu akakwazi ukusebenzisa i-iMessage kukho konke ukuxhumana nokuhlukanisa imilayezo phakathi kwezithunywa eziningi :-/
Futhi kuthiwani ngeFaceTime? ;-)
Engingakwamukela ku-OS X entsha isici sokuthepha kabili kubha emnyama ephezulu ku-iOS esikubuyisela ekuqaleni kombhalo. Amanye amawebhusayithi anenkinobho yesofthiwe, kodwa ngokwesibonelo ku-imeyili ende noma kubhokisi lokungenayo engilicingayo bese kufanele ngihlehle ngibuyele ekuqaleni. Mhlawumbe kunesinqamuleli sekhibhodi, kodwa kungani ususa isandla sakho egundaneni :)
BetterTouchTool, nginokuthinta kweminwe emithathu phezulu naphansi okusethiwe okusebenza njengekhaya kanye nokuphela. ;)
Impela, nginento efanayo, anginankinga nhlobo...
Mayelana nokuhlukaniswa kwama-iPhone ngezigaba eziningi kunama-iPod... kuhle, kufana nezimoto... ucwaningo luveze ukuthi abantu banendaba nombala wemoto kunokungcoliswa komoya - okusho ukuthi, banentshisekelo kuphela ngaphandle okubuthuntu kanye nokukhwehlela ngaphakathi emotweni (angisho ingaphakathi) … ngisho ne-iPhone iyafana.. abantu bathanda ngaphandle kuphela - bafuna umbukiso omkhulu, bafuna isibonisi esincane, bafuna ikhibhodi, njll. Kodwa okungaphakathi akubathakazelisi...
Ngingafisa sengathi omunye umuntu engincintisana naye angafakwa ku-iPhone. Cabanga nge-iPhone eneWindows. Ibhomu. Ngethemba ukuthi i-apple macintosh izoyivumela ngolunye usuku.
Kwangikhumbuza umbuzo weRadio Yerevan: "Ingabe kungenzeka ukwakha i-socialism eSwitzerland - "yebo, kodwa kungani ;-)
Muhle umsebenzi Ondrej!