Tomas Chlebek "Kunzima ukusho ukuthi isakhiwo noma intaba yokungcola yinhle kakhulu," kusho uTim Cook omomothekayo, emi phakathi. Yekhampasi 2 esakhiwayo.
Wonke umhlabathi ombiwe uzosetshenziswa ngokuhamba kwesikhathi ukutshala izihlahla eziyizinkulungwane eziyisikhombisa ezungeze indlunkulu entsha yama-apula. Ukwakhiwa kwayo kwagunyazwa uSteve Jobs ngo-2009 futhi ukubukeka kwayo kwaklanywa ngumakhi uNorman Foster. Lesi sakhiwo kulindeleke ukuthi siqedwe ngasekupheleni kwalo nyaka futhi sizoba yikhaya elisha labasebenzi abayizinkulungwane eziyishumi nantathu bakwa-Apple.
Njengoba u-Jobs echaza umbono wakhe ku-Foster ngocingo, wakhumbula ekhulela emasimini e-citrus eNyakatho Carolina futhi kamuva ehamba emahholo e-Stanford University. Lapho eklama isakhiwo, u-Foster kwakufanele acabangele isakhiwo esikhulu sika-Pixar esaklanywa i-Jobs ukuze indawo yaso ikhuthaze ukubambisana okujabulisayo.
Ngakho, i-Campus 2 inomumo we-annulus, ngesikhathi sokudlula lapho abasebenzi abaningi bezigaba ezahlukene bangahlangana khona ngenhlanhla. "Amafasitelana engilazi made futhi asobala kangangokuthi ungezwa sengathi kukhona udonga phakathi kwakho nendawo ezungezile," uthena Foster engxoxweni ehlanganyelwe nomphathi wakwa-Apple u-Tim Cook kanye nomklami omkhulu u-Jony Ive kumagazini wemfashini Vogue.
Umakhi oyinhloko wekhampasi entsha uqhathanisa isakhiwo nemikhiqizo ye-Apple, ngakolunye uhlangothi inomsebenzi ocacile, kodwa ngesikhathi esifanayo ikhona ngokwayo. Kulo mongo, uTim Cook uqhathanisa i-Apple nemfashini. “Idizayini ibalulekile kwesikwenzayo, njengasemfashinini,” usho kanje.
UJony Ive, umklami omkhulu wakwa-Apple futhi cishe umuntu obe nomthelela omkhulu emikhiqizweni yayo kule minyaka engamashumi amabili edlule, ubona ubudlelwano obuseduze phakathi kwezwe lobuchwepheshe njengoba kwethulwe yi-Apple nemfashini. Uveza ukuthi i-Apple Watch isondele kangakanani esihlakaleni sakhe kanye nezicathulo zikaClark ezinyaweni zakhe. “Ubuchwepheshe ekugcineni sebuqala ukwenza into obekuyiphupho lale nkampani kusukela yasungulwa - ukwenza ubuchwepheshe bube ngumuntu siqu. Okomuntu siqu kangangokuthi ungazigqoka."
Ukufana okusobala kakhulu phakathi kwemikhiqizo ye-Apple nezesekeli zemfashini yi-Watch. Kungakho i-Apple isungule ukubambisana nenkampani yezemfashini okokuqala ngqa emlandweni wayo wonke. Umphumela wayo uthi Iqoqo le-Apple Watch Hermès, ehlanganisa insimbi nengilazi yewashi nesikhumba esiqedwe ngesandla sezintambo. Ngokusho kuka-Ive, i-Apple Watch Hermès "iwumphumela wesinqumo sokwenza okuthile ndawonye phakathi kwezinkampani ezimbili ezisondelene ngohlamvu nefilosofi."
Ekupheleni kwesihloko Vogue Umqondo othakazelisayo ka-Ive wobudlelwano phakathi kwenqubekelaphambili yezobuchwepheshe kanye nobuhle uyacashunwa: “Kokubili isandla nomshini kungakha izinto ngokucophelela okukhulu ngaphandle kwakho nhlobo. Kodwa kubalulekile ukukhumbula ukuthi lokho okwake kwathathwa njengobuchwepheshe obuyinkimbinkimbi kakhulu kuzogcina sekuyisiko. Kunesikhathi lapho ngisho nenaliti yensimbi yayingase ibonakale into eshaqisayo futhi entsha ngokuyisisekelo.
Le ndlela ixhumene nombukiso we-Manus x Machina, ozohlelwa yi-Costume Institute ye-Metropolitan Museum of Art eNew York ngoMeyi walo nyaka. U-Apple ungomunye wabaxhasi balo mdlalo, kanti uJony Ive uzoba ngomunye wezikhulumi eziqavile emcimbini wokuvula.
