Vala isikhangiso

Ngemva kwesimemezelo semiphumela yezimali yayizolo lapho i-Apple yembula ukuthi engxenyeni yesine yezimali ka-2014 yayinenzuzo engaphezu kwezigidi eziyizinkulungwane ezingu-42 ngenzuzo eyizigidi eziyizinkulungwane ezingu-8,5 zamaRandi, u-Tim Cook uphendule imibuzo yabatshalizimali futhi wembula ulwazi oluthile oluthakazelisayo ocingweni lwenkomfa .

U-Apple uphelelwa yisikhathi sokukhiqiza ama-iPhones amasha

Kwikota edlule, i-Apple ithengise ama-iPhones angaphezu kwezigidi ezingama-39, amaphesenti ayi-12 ngaphezulu kwekota yesithathu, okuwukukhula konyaka ngonyaka ngamaphesenti ayi-16. U-Tim Cook uthe ukwethulwa kwe-iPhone 6 ne-6 Plus bekushesha kakhulu okwake kwenziwa yi-Apple, futhi ngasikhathi sinye kwaba yimpumelelo kakhulu. "Sidayisa konke esikwenzayo," esho izikhathi eziningana.

U-Cook akazange abe nempendulo eqondile embuzweni wokuthi ingabe i-Apple ilinganisele kahle intshisekelo kumamodeli ngamanye. Ngokusho kwakhe, kunzima ukulinganisa ukuthi iyiphi i-iPhone (uma inkulu noma incane) enesithakazelo kakhulu lapho i-Apple ithengisa ngokushesha zonke izingcezu ezikhiqiziwe. “Angikaze ngizizwe ngijabule ngale ndlela ngemuva kokwethula umkhiqizo. Mhlawumbe yiyona ndlela engcono kakhulu yokukufingqa,” usho kanje.

Ukuthengisa okuqinile kwe-Mac

Uma noma yimuphi umkhiqizo ukhanye ngekota edlule, bekungama-Mac. Ama-PC ayizigidi ezi-5,5 athengisiwe amelela ukwanda kwamaphesenti angama-25 ngekota yesithathu, ukwanda konyaka nonyaka ngamaphesenti angama-21. “Bekuyikota enhle kakhulu yamaMacs, okuhle kakhulu kwesake kwenzeka. Umphumela uyisabelo sethu semakethe esikhulu kunazo zonke kusukela ngo-1995,” kuzishaya isifuba uCook.

Ngokusho komqondisi omkhulu, isizini yokubuyela esikoleni ibambe iqhaza elikhulu, lapho abafundi bethenga amakhompyutha amasha emicimbini evumayo. “Ngiyaziqhenya ngakho. Ukuba namaphesenti angama-21 emakethe enciphayo; Akukho okungcono."

Ama-iPads ahlala ephahlazeka

Ngokuphambene nempumelelo enkulu yama-Mac kukhona ama-iPads. Ukuthengiswa kwabo kwehle ngekota yesithathu ilandelana, nama-iPads ayizigidi eziyi-12,3 athengiswe ngekota yakamuva (phansi ngo-7% kunekota edlule, kwehle ngo-13% unyaka nonyaka). Nokho, uTim Cook akakhathazekile ngalesi simo. “Ngiyazi ukuthi kukhona ukuphawula okungekuhle lapha, kodwa ngikubuka ngelinye iso,” kuchaza uCook.

I-Apple ikwazile ukuthengisa ama-iPads ayizigidi ezingama-237 eminyakeni emine nje. "Lokho kuphindwe kabili ama-iPhones athengiswe eminyakeni emine yokuqala," kukhumbula i-CEO yakwa-Apple. Ezinyangeni ezingu-12 ezedlule, i-Apple ithengise ama-iPads ayizigidi ezingu-68, unyaka wonke wezimali ka-2013, ithengise izigidi ezingu-71, okungewona ukwehla okukhulu. “Ngikubona kuwukuhamba kancane futhi akuyona inkinga enkulu. Kodwa sifuna ukuqhubeka sikhula. Asizithandi izinombolo ezingezinhle kulezi zindaba."

U-Cook akacabangi ukuthi imakethe yamathebulethi kufanele igcwale. Emazweni ayisithupha angenisa imali eningi ku-Apple, abantu abaningi bathenge i-iPad okokuqala ngqa. Idatha ivela ekupheleni kwekota kaJuni. Kula mazwe, abantu abathenga i-iPad yabo yokuqala bamele amaphesenti angama-50 kuye kwangama-70. Ubungeke uze uthole lezo zinombolo uma imakethe ibigcwele ngokweqile, ngokusho kukaCook. “Sibona abantu begcina ama-iPads amade kunama-iPhone. Njengoba sineminyaka emine kuphela sisebenza embonini, asazi ngempela ukuthi imiphi imijikelezo yokuvuselela abantu abazoyikhetha. Kunzima ukulinganisa,” kuchaza uCook.

I-Apple akesabi ukudla abantu

Eminye imikhiqizo ye-Apple ingaba yimbangela yokwehla kwama-iPads, lapho abantu, ngokwesibonelo, befuna i-Mac noma i-iPhone entsha esikhundleni se-iPad. “Kusobala ukuthi le mikhiqizo idliwa abantu ngokuhlanganyela. Ngiyaqiniseka ukuthi abanye bazobheka i-Mac ne-iPad bese bekhetha i-Mac. Anginalo ucwaningo lokusekela lokhu, kodwa ngiyakubona ngezinombolo. Futhi-ke, anginankinga nakancane, ”kusho uCook, futhi akanandaba uma abantu bekhetha i-iPhone 6 Plus entsha enkulu esikhundleni se-iPad, enesikrini esicishe sibe ngamayintshi amabili amancane.

“Nginesiqiniseko sokuthi abanye abantu bazobheka i-iPad ne-iPhone bakhethe i-iPhone, nami anginankinga nalokho,” kuqinisekisa i-CEO yenkampani okubaluleke kakhulu ukuthi abantu baqhubeke nokuthenga imikhiqizo yayo. ekugcineni akunandaba, ukuthi bafinyelela kuphi.

Singalindela ezinye izinto ezinkulu ku-Apple

I-Apple ayithandi ukukhuluma ngemikhiqizo yayo yesikhathi esizayo, empeleni ayikhulumi ngayo nhlobo. Kodwa-ke, ngokwesiko, othile usazobuza ukuthi inkampani yenzani ngesikhathi socingo lwengqungquthela. U-Gene Munster we-Piper Jaffray uzibuze ukuthi yini abatshalizimali manje ababuka i-Apple njengenkampani yomkhiqizo abangayilindela ku-Apple nokuthi yini okufanele bagxile kuyo. UCook wayekhuluma ngendlela engavamile.

“Bheka ukuthi yini esiyidalile nesethule. (…) Kodwa okubaluleke ngaphezu kwayo yonke le mikhiqizo ukubheka amakhono angaphakathi kule nkampani. Ngicabanga ukuthi iyona kuphela inkampani emhlabeni enekhono lokuhlanganisa ihadiwe, isoftware kanye nezinsizakalo ezingeni eliphezulu kakhulu. Lokho kukodwa kuvumela i-Apple ukuthi isebenze ezindaweni eziningi ezahlukene, bese inselelo ithatha isinqumo sokuthi igxile ini nokuthi yini engagxili kuyo. Sihlala sinemibono eminingi kunezinsizakusebenza,” kuphendula uCook.

“Ngithanda ukubheka ukuthi sikhulume ngani ngesonto eledlule. Izinto ezinjengokuqhubeka nalapho usebenzisa umcabango wakho bese ucabanga ukuthi kuhamba kude kangakanani, ayikho enye inkampani engenza lokho. I-Apple iyodwa. Ngicabanga ukuthi kubaluleke kakhulu ukuthi lokhu kuya phambili futhi abasebenzisi bahlala ezindaweni ezinamadivaysi amaningi. Ngingathanda ukubheka amakhono, amakhono kanye nothando lwale nkampani. Injini yokudala ayikaze ibe namandla.”

I-Apple Pay njengombukiso wakudala wobuciko be-Apple

Kodwa u-Tim Cook akazange enziwe ngempendulo kaGene Munster. Waqhubeka ne-Apple Pay. “I-Apple Pay iyi-Apple yakudala, ithatha into ephelelwe yisikhathi ngendlela emangalisayo lapho wonke umuntu egxile kukho konke ngaphandle kwekhasimende futhi ibeka ikhasimende esikhungweni salo lonke ulwazi futhi idale okuthile okuhle. Njengomtshali-zimali bengizibheka lezi zinto ngizizwe ngimkhulu,” kuphetha uCook.

Uphinde wabuzwa ngesikhathi socingo lwengqungquthela ukuthi ubona i-Apple Pay njengebhizinisi elihlukile noma isici nje esizothengisa ama-iPhones amaningi. Ngokusho kuka-Cook, akusona nje isici, kodwa njenge-App Store, lapho ikhula, i-Apple izoyenza imali eyengeziwe. Lapho idala i-Apple Pay, ngokusho kukaCook, inkampani igxile kakhulu ezindabeni ezinkulu zokuphepha ebifuna ukuzilungisa, njengokungaqoqi noma iyiphi idatha kubasebenzisi. “Ngokwenza lokhu, sicabanga ukuthi sizodayisa amanye amadivaysi ngoba sicabanga ukuthi yiwo isici sokubulala. "

"Asilivumeli ikhasimende ukuthi lizikhokhele ukuze sizuze thina, asimvumeli umdayisi ukuthi azikhokhele ukuze sizuze thina, kodwa kunemibandela ethile yezohwebo okuvunyelwene ngayo phakathi kwe-Apple namabhange," u-Cook udalule, kodwa wengeza ngokuthi i-Apple ayinalo. uhlela ukuzidalula. I-Apple ngeke ibike izinzuzo ze-Apple Pay ngokuhlukana, kodwa izozifaka emiphumeleni yezezimali yesikhathi esizayo phakathi kwezigidi esezivele zenziwe yi-iTunes.

Umthombo: Macworld
Photo: Jason Snell
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