Ondrej Holzman Umhlangano ojwayelekile wabaninimasheya bakwa-Apple ubungoLwesihlanu, kanti isikhulu esiphezulu uTim Cook kwadingeka ukuthi abhekane nemibuzo eminingi. Ube ngusihlalo womhlangano omkhulu ngokwakhe waxoxa nama-iPhone, ukuthengwa, i-Apple TV nezinye izindaba nabatshalizimali...
Ngokushesha ngemva komhlangano omkhulu balethe idatha kanye nolwazi, manje sizobheka kabanzi wonke umcimbi.
Abanikazi bamasheya be-Apple bekumele baqale bagunyaze ukuqokwa kabusha kwamalungu ebhodi, baqinisekise inkampani yamabhuku ezimali ehhovisi, futhi bagunyaze iziphakamiso ezimbalwa ezethulwe ibhodi labaqondisi - konke okuphase ngamaphesenti angama-90 noma ngaphezulu kokugunyazwa. Abasebenzi abaphezulu bale nkampani sebezothola amasheya engeziwe futhi isinxephezelo sabo namabhonasi kuzohambisana nakakhulu nokusebenza kwenkampani.
Iziphakamiso eziningana zeza ku-General Assembly zivela ngaphandle futhi, kodwa asikho isiphakamiso - njengokusungulwa kwekhomishana ekhethekile yokweluleka ngamalungelo abantu - ephasise ivoti. Ngemva kokuphothula yonke imicikilisho, u-Cook wathuthela emazwini akhe wabe esebuza imibuzo evela kubanikazi bamasheya ngabanye. Ngaso leso sikhathi, uTy uqinisekisile ukuthi zingakapheli izinsuku ezingama-60, i-Apple izophawula ngokuthi izoqhubeka kanjani nezinhlelo zayo zokukhokha izabelo nezabelo zokuthenga.
I-Retrospect
U-Tim Cook waqala ukuhlola unyaka odlule ngendlela ehlanganisa yonke into. Isibonelo, ukhulume ngeMacBook Air, akhumbula ukuthi yayibizwa ngabagxeki ngokuthi "ilaptop engcono kakhulu eyake yenziwa." Ku-iPhone 5C ne-5S, uthe womabili amamodeli athengise amamodeli angaphambili ngezigaba zawo zamanani, egqamisa i-Touch ID, "eyamukelwe kahle kakhulu."
[yenza isenzo=”citation”]Manje sekunzima ukulebula i-Apple TV njengento nje yokuzilibazisa.[/do]
Iphrosesa entsha ye-A7 ene-architecture engu-64-bit, isistimu yokusebenza yeselula ye-iOS 7, ehlanganisa i-iTunes Radio, kanye ne-iPad Air nazo zangena ukuze zinyakaziswe. Idatha ethokozisayo iwele ku-iMessage. I-Apple isivele ilethe izaziso ze-push ezingaphezu kwezigidi eziyizinkulungwane eziyi-16 kumadivayisi we-iOS, ngezigidigidi ezingama-40 zengezwe nsuku zonke. Nsuku zonke, i-Apple iletha izigidigidi zezicelo ze-iMessage neFaceTime.
Apple TV
Inkulumo ethokozisayo yenziwa inhloko yenkampani yaseCalifornian mayelana ne-Apple TV, eyazuza amadola ayizigidi eziyinkulungwane ngo-2013 (kuhlanganise nokuthengiswa kokuqukethwe) futhi iwumkhiqizo wezingxenyekazi zekhompyutha okhula ngokushesha kakhulu kuphothifoliyo yakwa-Apple. inyuke ngamaphesenti angama-80 unyaka nonyaka. "Manje sekunzima ukubiza lo mkhiqizo njengento nje yokuzilibazisa," kuvuma u-Cook, ebhebhethekisa ukuqagela kokuthi i-Apple ingase yethule inguqulo ebuyekeziwe ezinyangeni ezizayo.
Nokho, uTim Cook ngokwesiko akazange akhulume ngemikhiqizo emisha. Nakuba elungisele abanikazi bamasheya ihlaya lapho eqala ukuphakamisa ukuthi angase amemezele imikhiqizo emisha phakathi nomhlangano omkhulu, kodwa waphola ngemva kwehlombe elikhulu elisho ihlaya nje.
Umphathi inkampani ethandwa kakhulu emhlabeni okungenani ukhulume ngokukhiqizwa kwesafire, okungenzeka ukuthi izovela komunye wemikhiqizo elandelayo yama-apula. Kodwa futhi, kwakungekho lutho oluphathekayo. Imboni yengilazi yesafire yadalelwa "iphrojekthi eyimfihlo" u-Cook angakwazi ukukhuluma ngayo ngalesi sikhathi. Imfihlo ihlala iyiphuzu elibalulekile le-Apple, njengoba umncintiswano uphapheme futhi ukopisha njalo.
Inkampani eluhlaza
Emhlanganweni ojwayelekile, isiphakamiso seNational Center for Public Policy Research (NCPPR) saphinde savotelwa, lapho kwathiwa i-Apple izophoqeleka ukuthi imemezele konke ukutshalwa kwezimali ezindabeni zemvelo. Lesi siphakamiso sicishe sanqatshwa ngazwi linye, kodwa savela kamuva ngesikhathi semibuzo eqondiswe ku-Tim Cook, futhi isihloko savutha ku-CEO.
[yenza isenzo=”quote”]Uma ufuna ngenze lokhu ngemali, kufanele uthengise amasheya akho.[/do]
I-Apple ikhathalela kakhulu imvelo kanye nemithombo yamandla avuselelekayo, "izinyathelo zayo eziluhlaza" nazo zinengqondo ngokombono wezomnotho, kodwa u-Cook wayenempendulo ecacile yommeleli we-NCPPR. "Uma ufuna ngenze lezi zinto nge-ROI kuphela, kufanele udayise amasheya akho," kuphendula u-Cook, ohlose ukuguqula i-Apple isuke kumaphesenti ayi-100 iye kumandla avuselelekayo, okusho ukuthi, phakathi kwezinye izinto, ukwakha isitshalo esikhulu kunazo zonke solar nokuba ne iphethwe umphakeli ongasebenzisi amandla.
Ukusekela iphuzu lakhe lokuthi i-Apple ayiyona nje imali, u-Cook wanezela ukuthi, isibonelo, ukwenza amadivaysi asetshenziswe abantu abakhubazekile kungase kungakhulisi njalo imali engenayo, kodwa lokho akuvimbi i-Apple ukuthi iqhubeke nokuthuthukisa imikhiqizo enjalo.
Ukutshala imali
Ngaphezu kokuthembisa ukuveza izindaba ngohlelo lokuthengwa kwesitoko ezinsukwini ezingama-60 ezizayo, u-Cook wembula kubanikazi bamasheya ukuthi i-Apple ikhulise kakhulu ukutshalwa kwezimali ocwaningweni nasekuthuthukisweni, ngamaphesenti angama-32 kusukela ngonyaka owedlule, naphezu kokuthi isivele itshale imali kakhulu endaweni .
Ngokujwayelekile kwe-iron, i-Apple nayo yaqala ukuthenga izinkampani ezincane ezahlukahlukene. Ezinyangeni eziyi-16 ezedlule noma ngaphezulu, umenzi we-iPhone uthathe izinkampani ezingama-23 ngaphansi kwephiko lakhe (akuzona zonke izinto ezithengiwe ezenziwe esidlangalaleni), kanti i-Apple ayizange ijahe noma yiziphi izibambisi ezinkulu. Ngokwenza kanjalo, u-Tim Cook wayebhekisela, isibonelo, ku Ukutshalwa kwezimali okukhulu kwe-Facebook ku-WhatsApp.
Kukhokhele i-Apple ukutshala imali emazweni e-BRIC. Ngo-2010, i-Apple yabhala inzuzo yezigidigidi ezine zamaRandi eBrazil, eRussia, eNdiya naseChina, ngonyaka odlule kakade "izuze" amadola ayizigidi eziyizinkulungwane ezingu-30 kulezi zindawo.
Ikhampasi entsha ngo-2016
Ebuzwa ngekhampasi entsha enkulu u-Apple aqala ukuyakha ngonyaka odlule, u-Cook uthe kuzoba indawo ezoba "isikhungo sokusungula amashumi eminyaka." Ukwakhiwa kuthiwa kuqhubekela phambili ngokushesha, kanti i-Apple kulindeleke ukuthi ingene endlunkulu entsha ngo-2016.
Ekugcineni, ukukhiqizwa kwemikhiqizo ye-Apple emhlabathini waseMelika kwaphinde kwabhekwa, lapho u-Tim Cook egqamisa i-Mac Pro ekhiqizwa e-Austin, eTexas, nase-Arizona ingilazi yesafire, kodwa akazange anikeze ulwazi mayelana neminye imikhiqizo engase ibe khona esuka eChina iye emhlabathini wasekhaya.
Manje sekunzima ukulebula lo mkhiqizo njengento nje yokuzilibazisa. Umcabango mayelana nokukhula kanye neholo lakho, hhayi ngoba mhlawumbe kukhona okuqhamukayo.
Yebo, kodwa ngenxa yokukhula okuqhubekayo, i-Apple ingawushintsha ngandlela thile wonke umkhiqizo, okucatshangwa ngawo.
Ngingathanda i-Apple TV. Empeleni sekunesikhathi eside ikhona ekhanda lami, kodwa angithandi ukuyithenga ngazi ukuthi izoba yintsha esikhathini esingangekota yonyaka.