Ondrej Holzman U-Tim Cook, le yindoda manje esenhloko yesiqhwaga sanamuhla sobuchwepheshe - i-Apple. Ungene esikhundleni somsunguli we-Apple uSteve Jobs njenge-CEO, ngakho-ke kuphela okulindelwe kakhulu okuphambi kwakhe. U-Tim Cook ngokuqinisekile akayena uSteve Jobs omusha, kodwa i-Apple kusafanele ibe sezandleni ezinhle…
Nakuba i-Jobs ihlonishwa ngenxa yomkhiqizo wakhe nomuzwa kanye nombono, u-Tim Cook uyindoda engemuva inkampani engakwazi ukusebenza ngaphandle kwayo. Unakekela isitoko, ukulethwa okusheshayo kwemikhiqizo, kanye nenzuzo enkulu kakhulu engenzeka. Ngaphezu kwalokho, usevele ehole i-Apple isikhathi esifushane izikhathi ezimbalwa, ngakho uhlala esihlalweni esiphezulu esinolwazi olubalulekile.
Nakuba amasheya akwa-Apple ehla ngemva kokumenyezelwa kokuhamba kweMisebenzi, umhlaziyi u-Eric Bleeker ubona isimo sinethemba elikhulu enkampanini yama-apula. "Kufanele ucabange ngabaphathi abaphezulu be-Apple njenge-triumvirate," opines Bleeker, othi lokho uCook akushodayo ekusungulweni nasekuklanyweni, akwenzela kona ebuholini nasekusebenzeni. “U-Cook uwungqondongqondo kulo lonke lolu hlelo, u-Jonathan Ive unakekela idizayini bese kuba noPhil Schiller obhekelele ezokukhangisa. UCook uzoba umholi, kodwa uzothembela kakhulu kulaba ozakwethu. Sebezame kaningana ukusebenzisana, kuzobasebenzela,” I-Bleeker ingeziwe.
Futhi ubukeka kanjani umsebenzi wekhanda elisha le-Apple?
U-Tim Cook ngaphambi kwe-Apple
U-Cook wazalwa ngoNovemba 1, 1960, eRobertsdale, e-Alabama esebenza endaweni yemikhumbi kanye nomanzi wasekhaya. Ngo-1982, uthole i-BSc ku-Industrial Engineering e-Auburn University futhi wahamba wayosebenzela i-IBM iminyaka engu-12. Nokho, phakathi naleso sikhathi, waqhubeka nokufunda, wathola i-MBA eDuke University ngo-1988.
Kwa-IBM, u-Cook wabonisa ukuzinikela kwakhe emsebenzini, wake wazinikela ngokusebenza ngoKhisimusi nangoNcibijane ukuze nje aqedele wonke amaphepha ngokulandelana kwawo. Umphathi wakhe kwa-IBM ngaleso sikhathi, uRichard Daugherty, wathi ngoCook ukuthi isimo sakhe sengqondo nokuziphatha kwakhe kwamenza wakujabulela ukusebenza naye.
Ngemuva kokushiya i-IBM ngo-1994, u-Cook wajoyina i-Intelligent Electronics, lapho asebenza khona ophikweni lokuthengisa amakhompyutha futhi wagcina eseyisikhulu esiphezulu (COO). Kwathi lapho umnyango usudayiselwe i-Ingram Micro ngo-1997, wasebenzela iCompaq isigamu sonyaka. Kwathi ngo-1998, uSteve Jobs wambona wamletha e-Apple.
U-Tim Cook no-Apple
U-Tim Cook waqala umsebenzi wakhe e-Apple njengePhini Likamongameli Omkhulu Wemisebenzi Yomhlaba Wonke. Wayenehhovisi elingekude noSteve Jobs. Ngokushesha wathola ukubambisana nezimboni zangaphandle ukuze i-Apple ingasadingeki ukuba izenzele ezayo izingxenye. Wethula isiyalo esiqinile ekuphathweni kwempahla futhi wabamba iqhaza elibalulekile ekululameni kwayo yonke inkampani ngaleso sikhathi.
U-Cook empeleni ungumholi ongabonakali kodwa onamandla kakhulu ngemuva kwezigcawu, olawula ukuhlinzekwa kwazo zonke izingxenye futhi axhumane nabakhiqizi ukuletha izingxenye ezifika ngesikhathi nezinembile zama-Mac, ama-iPod, ama-iPhones nama-iPads adingeka kakhulu. Ngakho-ke yonke into kufanele ihlelwe kahle, ngaphandle kwalokho kunenkinga. Bekungeke kusebenze ukube bekungeyena uCook.
Ngokuhamba kwesikhathi, u-Cook waqala ukuthatha imithwalo yemfanelo eyengeziwe e-Apple, eba yinhloko yeyunithi yokuthengisa, ukwesekwa kwamakhasimende, kusukela ngo-2004 waba ngisho nenhloko ye-Mac Division, futhi ngo-2007 wathola isikhundla se-COO, okungukuthi umqondisi. yemisebenzi, ayibambe kuze kube muva nje.
Kwakuyilokhu okuhlangenwe nakho kanye nomthwalo wemfanelo u-Cook ayenawo okungenzeka ukuthi kwadlala indima enkulu ekutheni kungani ekugcineni akhethwa ukuba athathe izintambo ku-Steve Jobs, kodwa kumsunguli we-Apple ngokwakhe, izikhathi ezintathu u-Cook ammelela ngazo cishe zaziwujuqu.
Isikhathi sokuqala okwenzeka ngaso kwakungo-2004, lapho u-Cook emi ephethe i-Apple izinyanga ezimbili ngesikhathi u-Jobs esalulama ekuhlinzweni komdlavuza we-pancreatic. Ngo-2009, u-Cook wahola i-colossus ekhula njalo izinyanga ezimbalwa ngemva kokufakelwa isibindi sika-Jobs, futhi okokugcina indoda ene-turtleneck esayinwe, i-jeans eluhlaza okwesibhakabhaka namateki icela ikhefu lokwelashwa kwakukulo nyaka. Nakulokhu, uCook wanikwa igunya lokuphatha imisebenzi yansuku zonke. Nokho uthole ngokusemthethweni isicoco sokuba yi-CEO izolo nje.
Kodwa emuva enhliziyweni yendaba - phakathi nalezi zikhathi ezintathu, u-Cook wazuza isipiliyoni esibalulekile esingaphezu konyaka ekuholeni inkampani enkulu kangaka, futhi manje njengoba ebhekene nomsebenzi wokufaka esikhundleni sikaSteve Jobs, akangeni endaweni engaziwa. futhi uyazi ukuthi yini athembele kuyo. Ngesikhathi esifanayo, wayengenakuwucabanga lo mzuzu ngaphambili. Muva nje utshele iphephabhuku i-Fortune:
“Woza, esikhundleni sikaSteve? Akanakuthatha indawo... Abantu kufanele bakuqonde lokho. Ngimbona ngokuphelele uSteve emi lapha eminyakeni yakhe yama-70 nezinwele ezimpunga, lapho ngizobe sengithathe umhlalaphansi isikhathi eside.”
U-Tim Cook nokukhuluma esidlangalaleni
Ngokungafani noSteve Jobs, Jony Ive noma Scott Forstall, uTim Cook akavelele kangako futhi nomphakathi awumazi kahle. Emaphuzwini ayisihluthulelo e-Apple, amanye ayevame ukubekwa kuqala, u-Cook wayevela njalo kuphela lapho ememezela imiphumela yezezimali. Ngesikhathi sabo, ngakolunye uhlangothi, waba nethuba lokuhlanganyela imibono yakhe nomphakathi. Wake wabuzwa ukuthi ngabe i-Apple kufanele yehlise amanani ukuze yenze inzuzo eyengeziwe, waphendula ngokuthi esikhundleni salokho umsebenzi we-Apple uwukukholisa amakhasimende ukuthi akhokhele kakhulu imikhiqizo engcono kakhulu. I-Apple yenza kuphela imikhiqizo efunwa abantu ngempela futhi engayifuni intengo ephansi.
Kodwa-ke, ngonyaka owedlule, u-Cook uvele esiteji izikhathi ezintathu ekhuluma, okubonisa ukuthi u-Apple ufuna ukukhombisa okuningi ngaye ezilalelini. Okokuqala kwaba ngenkathi kuxazululwa i-"Antennagate" edumile, okwesibili wafingqa ukuthi amakhompyutha e-Mac aqhuba kanjani emcimbini we-Back to the Mac ngo-Okthoba, futhi okokugcina wayekhona lapho kumenyezelwa ukuqala kokuthengiswa kwe-iPhone. 4 ku-opharetha we-Verizon.
U-Tim Cook nokuzinikela kwakhe emsebenzini
U-Tim Cook akayena uSteve Jobs omusha, i-Apple ngokuqinisekile ngeke ihole ngesitayela esifanayo nomsunguli wayo, nakuba izimiso zizohlala zifana. U-Cook no-Jobs abantu abahluke ngokuphelele, kodwa banombono ofanayo kakhulu ngomsebenzi wabo. Bobabili bamatasa kakhulu ngaye futhi ngesikhathi esifanayo bafuna kakhulu, bona kanye nendawo ebazungezile.
Kodwa-ke, ngokungafani neMisebenzi, u-Cook uyinsizwa ethule, enamahloni futhi ezolile engalokothi iphakamise izwi layo. Noma kunjalo, unezidingo ezinkulu zomsebenzi futhi isigqila somsebenzi cishe siyincazelo emfanele. Kuthiwa waqala ukusebenza seligamenxe ihora lesihlanu ekuseni futhi wayesabamba izingcingo ngeSonto ebusuku ukuze alungele imihlangano yangoMsombuluko.
Ngenxa yamahloni akhe, akukho okuningi okwaziwayo mayelana nokuphila kukaCook oneminyaka engu-50 ngaphandle komsebenzi. Kodwa-ke, ngokungafani neMisebenzi, isudi yakhe ayintandokazi ayiyona i-turtleneck emnyama.
