Ondrej Holzman I-Apple imemezele imiphumela yayo yezezimali izolo wamemezela ikota yokurekhoda, enkulu kunazo zonke emlandweni wayo kuze kube manje, kodwa ngokuxakayo, izimpendulo bezingamangali ngokukhethekile, njengoba abahlaziyi belindele ama-iPhones amaningi, ama-iPad nama-Mac athengisiwe. Kodwa-ke, i-CEO u-Tim Cook uchaze izizathu nokunye okuningi kubanikazi bamasheya ocingweni lwengqungquthela yendabuko.
iPhone ngaphandle kwe-United States
Uma kuqhathaniswa nekota kaSepthemba, sinyuse ukuthengisa ngamaphesenti angama-70. Ngakho-ke, asikwazanga ukwaneliseka ngale miphumela. Mayelana nokusatshalaliswa kwezindawo, sibone ukukhula okukhulu e-China, lapho kwehle khona izinombolo ezinamadijithi amathathu. Ngakho sijabule kakhulu kulokhu.
Usayizi wesikrini se-iPhone
I-iPhone 5 iletha isibonisi se-Retina esisha, esingamayintshi amane, okuyisibonisi esithuthuke kakhulu emakethe. Akekho omunye osondela ekufaniseni ikhwalithi yesibonisi se-Retina. Ngesikhathi esifanayo, lesi sibonisi esikhulu sisengasebenza ngesandla esisodwa, abasebenzisi abasamukelayo. Sicabange kakhulu ngosayizi wesikrini futhi sikholelwa ukuthi senze ukukhetha okufanele.
Isidingo se-iPhone kwikota yokugcina
Uma ubheka ukuthengisa kuyo yonke ikota, besine-inventory elinganiselwe ye-iPhone 5 isikhathi esiningi Lapho sesiqale ukukhiqiza amayunithi engeziwe, ukuthengiswa nakho kukhuphuke. I-iPhone 4 nayo ibhekane nemikhawulo, kodwa nayo igcine izinga eliphezulu lokuthengisa. Ngakho-ke le yindlela inqubo yokuthengisa ebheke ngayo ikota edlule.
Kodwa ake ngenze enye inothi kuleli phuzu: Ngiyazi ukuthi kube nokuqagela okuningi mayelana nokuncishiswa kwe-oda nezinto ezinjalo, ngakho-ke ake ngikhulume ngalokho. Angifuni ukuphawula nganoma yimuphi umbiko othize ngoba ukube ngikwenzile ngabe akukho okunye engikwenzayo impilo yami yonke, kodwa ngingathanda ukuphakamisa ukuthi ukunemba kwanoma yikuphi ukuqagela mayelana nezinhlelo zokukhiqiza kungatshazwa ngokwanele. Ngingathanda futhi ukuveza ukuthi nakuba enye idatha ibingokoqobo, akunakwenzeka ukwahlulela kahle ukuthi kusho ukuthini ebhizinisini lilonke ngoba uchungechunge lokuhlinzeka likhulu kakhulu futhi kusobala ukuthi sinemithombo eminingi yezinto ezahlukene. Imali engenayo ingashintsha, ukusebenza komphakeli kungashintsha, izindawo zokugcina izimpahla zingashintsha, ngamafuphi kunohlu olude kakhulu lwezinto ezingashintsha, kodwa azisho lutho mayelana nokuthi kwenzekani ngempela.
Ifilosofi ye-Apple ngokumelene nokugcina isabelo semakethe
Into ebaluleke kakhulu ku-Apple ukudala imikhiqizo ehamba phambili emhlabeni enothisa izimpilo zamakhasimende. Lokhu kusho ukuthi asinandaba ngempela nembuyiselo ngenxa yembuyiselo. Singafaka ilogo ye-Apple kweminye imikhiqizo eminingi futhi sithengise izinto eziningi, kodwa akusona isizathu sokuba silapha. Sifuna ukudala imikhiqizo ehamba phambili kuphela.
Ngakho-ke lokhu kusho ukuthini ngesabelo semakethe? Ngicabanga ukuthi senza umsebenzi omuhle lapha ngama-iPod, sihlinzeka ngemikhiqizo ehlukene ngamanani ahlukene futhi sithola isabelo esifanelekile semakethe. Bengingeke ngibone ifilosofi yethu kanye nesabelo semakethe njengokukhethekile, kodwa sifuna ukwenza imikhiqizo ehamba phambili, yilokho esigxila kukho.
Kungani kuthengiswa ama-Mac ambalwa?
Ngicabanga ukuthi indlela engcono kakhulu yokuphendula lowo mbuzo ukubheka ikota yonyaka odlule, lapho sithengise khona cishe ama-Mac ayizigidi ezingu-5,2. Sithengise ama-Macs ayizigidi ezi-4,1 kulo nyaka, ngakho-ke umehluko udayisiwe ama-PC ayizigidi eziyi-1,1. Ngizozama ukukuchazela manje.
Ukuthengiswa konyaka nonyaka kwama-Mac kwehle ngamayunithi angama-700. Njengoba ukhumbula, sethule ama-iMac amasha ekupheleni kuka-Okthoba futhi lapho siwethula, samemezela ukuthi izinhlobo ezintsha zokuqala (21,5-inch) zizolethwa kumakhasimende ngoNovemba futhi sazithumela ekupheleni kukaNovemba. Siphinde samemezela ukuthi ama-iMacs angu-27 inch azoqala ukudayiswa ngoDisemba, futhi saqala ukuwadayisa maphakathi no-December. Lokho kusho ukuthi bekunenani elilinganiselwe lamasonto lapho lawa ma-iMacs abalwe ukuya engxenyeni yokugcina.
Kube nokushoda kwama-iMacs ngekota edlule, futhi sikholwa, noma kunalokho siyazi, ukuthi ukuthengisa bekuyoba phezulu kakhulu ukube le mikhawulo ibingekho. Sizamile ukuchaza lokhu kubantu emuva obizweni lwengqungquthela ngo-Okthoba lapho ngithi izinto ezinjengalezi zizokwenzeka, kodwa ngiyabona ukuthi namanje kubamangaza abanye.
Into yesibili: Uma ubheka ngonyaka odlule, njengoba uPeter (Oppenheimer, i-CFO ye-Apple) eshiwo emazwini okuvula, sasinamaviki angu-14 ezindaweni ezidlule, manje sine-13 kuphela. Ngonyaka odlule, ngesonto elilodwa sathengisa isilinganiso se-370. Ama-Macs.
Ingxenye yesithathu yencazelo yami ihlobene nokusungula kwethu, lapho besingaphezu kwe-100k amadivayisi ambalwa ekuqaleni kwekota, obekungenxa yokuthi besingakawatholi ama-iMac amasha, futhi lokho bekuwumkhawulo obalulekile.
Ngakho-ke uma uhlanganisa lezi zici ezintathu, ungabona ukuthi kungani kunomehluko phakathi kokuthengiswa kwalo nyaka nokwangonyaka odlule. Ngaphezu kwala maphuzu amathathu, ngingagqamisa izinto ezimbili ezingabalulekile kangako.
Into yokuqala ukuthi imakethe ye-PC ibuthakathaka. I-IDC igcine ukukala ukuthi yehla mhlawumbe ngamaphesenti ayisi-6. Okwesibili ukuthi sithengise ama-iPads ayizigidi ezingama-23, futhi kusobala ukuthi ngabe sithengise ngaphezulu uma sikwazi ukukhiqiza ama-iPad minis anele. Besihlale sisho ukuthi kunenani elithile lokudliwa kwabantu okwenzeka lapha, futhi nginesiqiniseko sokuthi ukudliwa kwabantu bekwenzeka kuma-Mac.
Kodwa izinto ezintathu ezinkulu okukhulunywe ngazo eziphathelene ne-iMacs, umehluko ezinsukwini eziyisikhombisa ezingekho kusukela ngonyaka odlule, kanye nokunye ukusungula, ngicabanga ngaphezu kokuchaza umehluko phakathi kwalo nyaka nonyaka odlule.
I-Apple Amamephu Nezinsizakalo Zewebhu
Ngizoqala ngengxenye yesibili yombuzo: Sisebenza ezintweni ezimangalisayo. Kuningi esikumugqa, kodwa angifuni ukuphawula nganoma yimuphi umkhiqizo othize, nokho-ke sijabule kakhulu ngalokho esikufolile.
Ngokuqondene ne-Amamephu, sesivele senze ukuthuthuka okuningana kusukela ekukhishweni kwayo ku-iOS 6 ngoSepthemba, futhi sesihlele nakakhulu kulo nyaka. Njengoba ngishilo ekuqaleni, sizoqhubeka nokusebenza kulokhu kuze kube yilapho Amamephu efinyelela izindinganiso zethu eziphakeme ngokungavamile.
Usuvele ubone ukuthuthuka okuningi njengoba kuhlobana nezinto ezifana nokubukwa okuthuthukisiwe kwesathelayithi noma i-flyover, ukuhlunga okuthuthukisiwe nolwazi lwendawo ezinkulungwaneni zamabhizinisi. Abasebenzisi basebenzisa i-Maps kakhulu manje kunangesikhathi kwethulwa i-iOS 6 Ngokuqondene namanye amasevisi, siyajabula ngendlela esenza ngayo.
Sesivele sithumele izaziso ezingaphezu kwezigidigidi ezine Esikhungweni Sezaziso, kuyamangaza. Njengoba uPeter asho, imiyalezo engaphezu kwezigidigidi ezingama-450 ithunyelwe nge-iMessage futhi njengamanje engaphezu kwezigidigidi ezi-2 ithunyelwa nsuku zonke. Sinabasebenzisi ababhalisiwe abangaphezu kwezigidi ezingu-200 ku-Game Center, izinhlelo zokusebenza eziyizinkulungwane ezingu-800 ku-App Store ezinokulandwa okungaphezu kwezigidigidi ezingu-40. Ngakho-ke ngizizwa ngikahle kakhulu ngalokho. Kunjalo, kukhona ezinye izinketho esingakwenza, futhi ukubheja sicabanga ngazo.
Ingxube yama-iPhones
Ungibuza mayelana nengxubevange yama-iPhone athengisiwe, ngakho-ke ake ngenze amaphuzu amathathu alandelayo: Isilinganiso senani lentengo yama-iPhone athengisiwe lalicishe lifane kule kota njengoba lalinjalo ngonyaka odlule. Ukwengeza, uma ugxila kusabelo se-iPhone 5 sawo wonke ama-iPhone athengisiwe, uthola izinombolo ezifanayo nonyaka odlule kanye nesabelo se-iPhone 4S kuwo wonke amanye ama-iPhone. Okwesithathu, ngicabanga ukuthi ubuze mayelana nomthamo, ngakho-ke kwikota yokuqala sithole imiphumela efanayo nekota yokuqala ngonyaka odlule.
Ingabe kuzoba nemikhiqizo eminingi emisha eyethulwe ngo-2013 njengango-2012?
(Ehleka) Umbuzo engingeke ngiwuphendule lowo. Kodwa ngingakutshela ukuthi inani lemikhiqizo emisha lalingakaze libonwe futhi iqiniso lokuthi sethule imikhiqizo emisha kuzo zonke izigaba yinto esingakaze sibe nayo ngaphambili. Siyajabula ngokuthi silethe imikhiqizo eminingi kangaka ngaphambi kwamaholide futhi amakhasimende ethu ayazisa kakhulu.
China
Uma ubheka inzuzo yethu ephelele e-China, ehlanganisa ukuthengisa lapho, sithola u-$7,3 wezigidigidi ngekota yokugcina. Lelo inani eliphakeme kakhulu, elimelela ukwanda okungaphezu kwamaphesenti angama-60 unyaka nonyaka, futhi le kota yokugcina ibe namaviki ayi-14 kuphela esikhundleni se-13 evamile.
Sibone ukukhula okumangalisayo ekuthengisweni kwe-iPhone, bekungamadijithi amathathu. Asizange siqale ukuthengisa i-iPad kuze kube sekupheleni kukaDisemba, kodwa nalapho yenze kahle futhi yabona ukukhula kokuthengisa. Futhi manje sinweba inethiwekhi yethu yokudayisa lapha. Ngonyaka odlule besinezitolo eziyisithupha eChina, manje seziyishumi nanye. Impela sizovula eziningi zazo. Abasabalalisi bethu abaphambili bakhule besuka ku-200 baya ngaphezu kuka-400 unyaka nonyaka.
Akukona ngempela esikudingayo, futhi ngokuqinisekile akuwona umphumela, asikakasondeli kukho, kodwa ngizwa sengathi senza intuthuko enkulu lapha. Ngisanda kuvakashela eChina, ngakhuluma nabantu abahlukene futhi ngijabule kakhulu ngendlela izinto ezihamba ngayo lapha. Kuyacaca ukuthi i-China isivele iyisifunda sethu sesibili ngobukhulu, futhi kuyacaca futhi ukuthi kunamandla amakhulu lapha.
Ikusasa le-Apple TV
Ungibuza yonke lemibuzo engingeke ngiyiphendule, kodwa ngizozama ukuthola ukuphawula okuzokwenza umqondo kuwe. Mayelana nomkhiqizo wangempela esiwuthengisayo namuhla - i-Apple TV, sithengise okuningi kwawo ngekota edlule kunangaphambili. Ukwenyuka konyaka nonyaka bekucishe kube ngamaphesenti angama-60, ngakho ukukhula kwe-Apple TV kubalulekile. Kwake kwaba wumkhiqizo oseceleni abantu abathandana nawo, manje usuphenduke umkhiqizo othandwa abantu abaningi.
Ngike ngasho esikhathini esidlule ukuthi lena indawo esiqhubeka siyithakasela, futhi lokho kusaqhubeka nokuba yiqiniso. Ngikholwa wukuthi yimboni esinganikela ngayo kakhulu, ngakho-ke sizoqhubeka nokudonsa izintambo sibone ukuthi isifikise kuphi. Kodwa angifuni ukucacisa.
I-iPhone 5: Amakhasimende amasha ngokumelene nokushintsha amamodeli amadala?
Anginazo izinombolo eziqondile phambi kwami, kodwa ngokwemiphumela eshicilelwe, sithengisa i-iPhone 5 eningi kumakhasimende amasha.
Isidingo esizayo kanye nokunikezwa kwe-iPad
Izinsiza ezincane ze-iPad bezilinganiselwe kakhulu. Asifinyelelanga umgomo wethu, kodwa sikholwa ukuthi singahlangabezana nesidingo se-iPad mini kule kota. Lokhu kungasho nje ukuthi sidinga ukuba nezinsiza eziningi kunalezo esinazo manje. Ngicabanga ukuthi leyo yindlela efanelekile yokuhlanganisa izinto. Futhi kuhle futhi ukubalula, ngenxa nje yokunemba okuphelele, ukuthi ukuthengiswa kwekota yokugcina ye-iPad ne-iPad mini bekunamandla kakhulu.
Imikhawulo, ukwenziwa ukudla kwabantu amaphilisi namakhompyutha
Ngicabanga ukuthi lilonke iqembu lethu lenze umsebenzi omuhle kakhulu wokwethula inombolo erekhodiwe yemikhiqizo emisha phakathi nekota yokugcina. Ngenxa yesidingo esikhulu se-iPad mini kanye nawo womabili amamodeli e-iMac, sibe nokushoda okukhulu esitokweni futhi isimo asikakahambi kahle, kuyiqiniso lelo. Ngaphezu kwakho konke lokho, uhlu lwe-iPhone 5 lwaluqinile kuze kube sekupheleni kwekota, futhi uhlu lwe-iPhone 4 lwaluqinile kuyo yonke ikota Sikholelwa ukuthi singakwazi ukulinganisa ukufunwa nokuhlinzeka kokubili kwe-iPad mini kanye ne-iPhone 4 phakathi nale kota, kodwa isidingo sinamandla kakhulu, futhi asinaso isiqiniseko sokuthi sizophula le kota.
Mayelana nokudliwa kwabantu kanye nesimo sethu sengqondo ngakho: Ngibona ukudliwa kwabantu njengethuba lethu elikhulu. Ifilosofi yethu eyinhloko iwukuba ungalokothi wesabe ukudliwa abantu. Uma besimesaba, bekuzofika omunye nje naye, ngakho asimesabi. Siyazi ukuthi i-iPhone cannibalizes amanye ama-iPod, kodwa asikhathazekile. Siyazi futhi ukuthi i-iPad izodla amanye ama-Mac, kodwa nathi asikhathazekile ngalokho.
Uma ngikhuluma nge-iPad ngqo, sinezinketho eziningi ngoba imakethe yeWindows inkulu kakhulu kunemakethe yeMac. Ngicabanga ukuthi kusobala ukuthi sekuvele kukhona ukudla kwabantu okwenzeka lapha, futhi ngicabanga ukuthi kunenani elikhulu lamandla lapha. Njengoba nazi, bengilokhu ngithi iminyaka emibili noma emithathu ukuthi imakethe yethebhulethi ngelinye ilanga izodlula imakethe ye-PC, futhi ngisakukholelwa lokho. Phela, ungawubona lo mkhuba ekukhuleni kwamaphilisi kanye nengcindezi kuma-PC.
Ngicabanga ukuthi kunento eyodwa enhle kithina, ukuthi uma umuntu ethenga i-iPad mini noma i-iPad njengomkhiqizo wokuqala we-Apple, sinolwazi olubalulekile lokuthi ikhasimende elinjalo libe selithenga eminye imikhiqizo ye-Apple.
Yingakho ngibona ukudliwa kwabantu njengethuba elikhulu.
Inqubomgomo yentengo ye-Apple
Ngeke ngixoxe ngenqubomgomo yethu yentengo lapha. Kodwa siyajabula ukuthi sinethuba lokuhlinzeka amakhasimende ethu ngemikhiqizo yethu nokuthi amaphesenti athile ala makhasimende abe esethenga eminye imikhiqizo yakwa-Apple. Lo mkhuba ungabonwa kokubili esikhathini esidlule namanje.
Ngahlekiswa omunye wemisho yokugcina kaTim Cook. Imikhiqizo ye-Apple inesici esisodwa esithakazelisayo. Ngokuyisisekelo zifana namagciwane. Uma usuyitholile, ngokushesha noma kamuva baqala ukuzalela ngokusolisayo ekhaya lakho. :-)
Ngiyaqinisekisa. Umkhiqizo wami wokuqala kwakuyi-iPhone, ezinyangeni ezi-4 ngathenga i-iPad2 futhi manje ngicabanga nge-iMac :)
Ngaba nakho okufanayo, kodwa ku-leapfrog - umkhiqizo wokuqala kwakuyi-iPad, bese kuba i-MacBook, futhi manje izoba yi-iPhone. Uma usuyizamile, akukho okunye ongakwenza :)
Ngicabanga futhi ngeqiniso lokuthi kusukela ku-iPad yesibili igciwane lizoqala ukusabalala libheke ku-iMac, kodwa emva kwakho konke, labo abaye bazikhipha ku-PC bakhathazwa ihluzo ezibuthakathaka kanye nokungakwazi ukuzishintsha. Ngakho-ke usadidekile ukuthi uthole i-PC entsha noma i-iMac. I-iPhone ayikangithandi okwamanje. Ngikhumbula i-USB yesitoreji esikhulu, nakuba kuyiqiniso ukuthi ngiyayeka ukuyisebenzisa. Angikuphutheli kakhulu ku-iPad, kodwa ngingathanda futhi uhlobo oluthile lwesitoreji esimaphakathi ukuvimbela amakhophi amaningi ezinhlelweni zokusebenza. Ngaphandle kwalokho, u-Tim ukuchaze kahle futhi ngibheke ku-iOS7.