UMikhal Marek Umagazini fortune iklomelise i-Apple isicoco sesishiyagalolunye ilandelana ohlwini lwezinkampani ezithakaselwa kakhulu emhlabeni. Mhlawumbe kulandela lo mklomelo, inhloko ye-Apple Tim Cook ngokwakhe wakhuluma nezintatheli zakhe. Umphumela uyingxoxo ethakazelisa kakhulu, lapho ungafunda khona ngombono kaCook ngemiphumela yezezimali yenkampani, okuthi ngokusho kwabagxeki abaningi abagculisi, mayelana nemoto kanye nendlela yonke yenkampani yokusungula izinto ezintsha, kanye nekhampasi entsha, okungenzeka iqale ukusebenza esikhathini esingangonyaka .
Mayelana nokugxekwa kwe-Apple kulandela imiphumela yakamuva yezomnotho, uTim Cook, inkampani yakhe idayise ama-iPhones ayizigidi ezingama-74 futhi yafaka inzuzo ka-$18 billion, ahlale ezolile. “Ngikwazi kahle ukungaziba umsindo. Ngihlale ngizibuza, ngabe senza okufanele? Ingabe sihlala esifundweni? Ingabe sigxile ekudaleni imikhiqizo engcono kakhulu enothisa izimpilo zabantu ngandlela thize? Futhi senza zonke lezi zinto. Abantu bayayithanda imikhiqizo yethu. Amakhasimende anelisekile. Yilokho futhi okusiqhubayo.”
Umphathi we-Apple uyazi futhi ukuthi i-Apple idlula emijikelezweni ethile futhi icabanga ukuthi lokhu kubalulekile futhi kunenzuzo enkampanini ngendlela ekhethekile. Lokhu kungenxa yokuthi i-Apple iphikelela nokutshala imali emisha ngisho nangezikhathi zempumelelo, futhi imikhiqizo engcono kakhulu ingafika kalula ngesikhathi esingeke sibe sihle ku-Apple ngaleso sikhathi. Njengoba uCook akhumbula, lokhu bekungeke kube okungavamile uma kubhekwa umlando wenkampani.
[su_pullquote align="right"]Sithola izinto ezintsha. Kuyingxenye yemvelo yethu yokufuna ukwazi.[/su_pullquote]U-Cook uphinde wabuzwa mayelana nesakhiwo seholo le-Apple. Esikhathini esingeside esidlule, i-Apple yenze imali ngokukhethekile ngamakhompyutha e-Mac, kuyilapho manje isiwumkhiqizo ongasenalutho ngokombono wezezimali. Namuhla, izingxenye ezimbili kwezintathu zemali yenkampani zivela ku-iPhone, futhi uma iyeka ukwenza kahle, kungase kusho ukushaywa okukhulu kwe-Apple ngaphansi kwezimo zamanje. Ngakho-ke, ingabe u-Tim Cook uke acabange ngokuthi isilinganiso esifanele senzuzo evela ezigabeni zomkhiqizo ngamunye kufanele sibukeke kanjani ngokombono wokusimama?
Kulo mbuzo, uCook unikeze impendulo evamile. “Indlela engibuka ngayo wukuthi inhloso yethu wukwakha imikhiqizo ehamba phambili. (…) Umphumela walo mzamo wukuthi sinezigidigidi zemishini esebenzayo. Siqhubeka nokungeza izinsiza ezintsha amakhasimende azifunayo kithi, futhi umthamo wangempela womkhakha wezinsizakalo ufinyelele ku-$9 billion ngekota yokugcina.”
Njengoba bekulindelekile, izintatheli ezivela fortune babenentshisekelo futhi emisebenzini ye-Apple emkhakheni wemboni yezimoto. Uhlu olude lochwepheshe bezinkampani eziningi zezimoto zomhlaba wonke ezisanda kuqashwa yi-Apple luyatholakala ukuze lufundwe ku-Wikipedia. Kodwa-ke, kuncane okwaziwayo ngalokho inkampani ekuhlelayo, futhi isizathu salokhu kuthengwa kwabasebenzi sisafihliwe.
“Okuhle ngokusebenza lapha ukuthi singabantu abafisa ukwazi. Sithola ubuchwepheshe futhi sithola imikhiqizo. Sihlala sicabanga ukuthi i-Apple ingayenza kanjani imikhiqizo emihle ethandwa abantu futhi ibasize. Njengoba wazi, asigxili ezigabeni eziningi kakhulu kulesi. (…) Siphikisana ngezinto eziningi futhi senza okuncane kakhulu kuzo.”
Ngokuphathelene nalokhu, umbuzo uphakama, lapha i-Apple ingakwazi ukusebenzisa imali eningi kokuthile okuzogcina ku-drawer futhi kungafinyeleli emhlabeni. Inkampani kaCook ingakwazi ukukhokhela ngokwezimali into enjalo uma inikezwe izimali zayo ezigciniwe, kodwa iqiniso liwukuthi ngokuvamile ayikwenzi.
“Sithola izinto ezintsha emaqenjini abantu, futhi lokho kuyingxenye yemvelo yethu enelukuluku. Ingxenye yokuhlola kwethu ubuchwepheshe nokukhetha obufanele ukusondela ngokwanele kubo kangangokuthi sibona izindlela zokubusebenzisa. Asikaze sibe ngabokuqala, kodwa ngokuba abangcono kakhulu. Ngakho sithola izinto eziningi ezahlukene kanye nobuchwepheshe obuningi obuhlukahlukene. (…) Kodwa ngokushesha nje lapho siqala ukusebenzisa imali eningi (ngokwesibonelo, ezindleleni zokukhiqiza namathuluzi), siphoqelekile ukwenza kanjalo."
Ukwenza imoto kungaba yinto ehluke ngokuphelele ku-Apple ngezindlela eziningi kunanoma yini eke yayenza ngaphambili. Ngakho-ke umbuzo onengqondo ukuthi ngabe i-Apple icabanga ngokuba nomkhiqizi wenkontileka ayenzele izimoto. Nakuba le nqubo ivame kakhulu kuma-electronics abathengi, abakhiqizi bezimoto azisebenzi ngale ndlela. Nokho, uTim Cook akasiboni isizathu sokuthi kungani kungenakwenzeka ukuya kule ndlela futhi kungani ubuchwepheshe akufanele kube ikhambi elingcono kakhulu emkhakheni wezimoto.
"Yebo, ngeke ngikwenze lokho," kusho uCook, nokho, lapho ebuzwa ukuthi angaqinisekisa yini ukuthi i-Apple empeleni izama ukwakha imoto ngokusekelwe kochwepheshe abaningi ebaqashile. Ngakho-ke akuqiniseki nakancane ukuthi isiphetho semizamo "yezimoto" yesidlakela saseCalifornia sizoba yimoto enjalo.
Ekugcineni, ingxoxo iphinde yaphendukela kukhampasi ye-Apple yesikhathi esizayo esakhiwa. NgokukaCook, ukuvulwa kwaleli komkhulu elisha kungenzeka ekuqaleni konyaka ozayo, futhi umphathi wakwa-Apple ukholelwa ukuthi lesi sakhiwo esisha singahlanganisa kakhulu izisebenzi ezihlakazeke ezakhiweni eziningi ezincane. Inkampani futhi isakhuluma ngokuqamba lesi sakhiwo, futhi kungenzeka ukuthi i-Apple ngandlela thize izohlonipha inkumbulo kaSteve Jobs ngesakhiwo. Le nkampani iphinde ikhulume noLaurene Powell Jobs, umfelokazi kaSteve Jobs, mayelana nendlela efanelekile yokuhlonipha umsunguli wayo.
Hmm Cook ukhulume ngemoto ngokuthi ngeke asho lutho…. njengoba kufanele ishiywe…. :-)
Akaphindanga washo lutho. Isihloko se-athikili asifani nokuqukethwe. Konke kuwubuwula bokuthi abantu bathanda kanjani imikhiqizo yabo.
Embuzweni oyisiphukuphuku... Ubulindele ukuthi athini? Uhlela iminyaka emibili ngaphambili?
Anginankinga nokuqamba amanga kuka-TC, okuyinto ayenza ngaso sonke isikhathi futhi angimsoli. Ngisola umbhali we-athikili ngokubhala i-TC, wakhuluma ngemoto, lapho engasho lutho ngemoto ngegama elijwayelekile mayelana nokugxila kubuchwepheshe obuhlukahlukene. Impela ingikhumbuza ama-tabloids, lapho eheha abafundi ezihlokweni zezindaba nomphumela uba ubuxhwanguxhwangu obungamanga. Ngizochitha lokhu ku-boulevard, engiyigwemayo, kodwa nginenkinga yokuyisebenzisa lapha, ngoba ngibheka isitolo sama-apula njengeseva ehloniphekile enolwazi oluvela emhlabeni we-apula. Ngiyaqonda ukuthi ngokwesibonelo isihloko esithi "uTim Cook ukhulume ngokuqondisa nokugxila kwe-Apple ezindaweni eziningi" cishe ngeke sikuthengise kahle lokho.
Ngiyawuhlonipha umsebenzi wabahleli abasebasha futhi ngiyazi ukuthi kunzima kangakanani ukubhala isihloko, kodwa ngesinye isikhathi imiphumela yalokhu kuhlonishwa ifana nokuthi umhleli oyinhloko kufanele athathe izinsuku ezimbili zekhefu futhi achazele wonke umuntu ukuthi ubuchwepheshe bubheke kuphi. okulotshwa lapha. Eqinisweni futhi kuyiqiniso, noma i-tabloid enobullshit obuningi?