Ondrej Holzman I-Apple ivuleke kakhulu kunangaphambili, i-CEO u-Tim Cook ukuqinisekisile ngemuva kokwethula imikhiqizo emisha ngesonto eledlule. Ngakolunye uhlangothi, ngokubamba iqhaza engxoxweni yamahora amabili nentatheli eyaziwayo yaseMelika uCharlie Rose, futhi ngakolunye uhlangothi, ngokuthi kwakungaleyo ngxoxo evuleleke kakhulu ukuthi waqinisekisa ukuthi i-Apple ivula okuningi futhi. Okuningi.
Usebenze ewashini le-Apple iminyaka emithathu
I-PBS yasakaza ingxenye yokuqala yengxoxo edalula kakhulu umphathi wakwa-Apple ake wayinikeza noTim Cook ngasekupheleni kwesonto eledlule, futhi ihlela ukusakaza ingxenye yesibili ngoMsombuluko ebusuku. Nokho, ngehora lokuqala, kwembulwa izingcezu ezimbalwa zokwaziswa okuthakazelisayo. Ingxoxo ibigxile ezihlokweni ezahlukahlukene, kusukela kuSteve Jobs kuya kuBeats, IBM kanye nomncintiswano, vele, ama-iPhones asanda kwethulwa kanye ne-Apple Watch.
UTim Cook ukuqinisekisile ukuthi i-Apple Watch ibineminyaka emithathu isebenza kanti esinye sezizathu esenze ukuthi i-Apple inqume ukuyikhombisa ezinyangeni ezimbalwa ngaphambi kokuthi idayiswe kungenxa yabathuthukisi. "Sikwenzele ukuthi abathuthukisi babe nesikhathi sokubenzela izinhlelo zokusebenza," u-Cook wembula, wengeza ukuthi i-Twitter ne-Facebook, ngokwesibonelo, sebevele basebenzela ezabo, futhi uma wonke umuntu esebeke izandla zakhe ku-WatchKit entsha, wonke umuntu uzokwazi thuthukisa izinhlelo zokusebenza ze-Apple Watch.
Ngaso leso sikhathi, u-Cook wembula nge-Apple Watch ukuthi ingadlala umculo ngehedisethi ye-Bluetooth. Kodwa-ke, i-Apple ayikabi nawo ama-headphone angenantambo, ngakho-ke umbuzo osalayo ukuthi izoqhamuka nesixazululo sayo yini phakathi nezinyanga eziyisithupha, noma izothuthukisa imikhiqizo yeBeats.
Ngaso leso sikhathi, i-Apple Watch yayiwumkhiqizo okwakucatshangwa ukuthi uzokwethulwa yi-Apple, kodwa akukho okwakwaziwa ngesimo sayo. U-Apple ukwazile ukugcina ukuthuthukiswa kwedivayisi yakhe egqokekayo kuyimfihlo ngokuphelele, futhi u-Tim Cook wavuma kuCharlie Rose ukuthi i-Apple isebenza kweminye imikhiqizo eminingi okungekho muntu owaziyo ngayo. “Kunemikhiqizo asebenza ngayo engaziwa muntu. Yebo, okungakacatshangelwa kuze kube manje, ”kusho uCook, kodwa njengoba bekulindelekile wenqabile ukucacisa.
Sisaqhubeka nokuba nesithakazelo kakhulu kumabonakude
Nokho, ngokuqinisekile ngeke siyibone yonke imikhiqizo enjalo. “Siyahlola futhi sithuthukise imikhiqizo eminingi ngaphakathi. Eminye izoba yimikhiqizo emihle yakwa-Apple, eminye sizoyihlehlisa,” kusho u-Cook, waphinde waphawula ngephothifoliyo ekhula njalo ye-Apple, enwetshwe kakhulu, ikakhulukazi ngama-iPhones amasha kanye ne-Apple Watch, ezokhishwa ngezindlela eziningi. "Uma uthatha yonke imikhiqizo eyenziwa yi-Apple, ingangena kuleli tafula," kuchaza umphathi wakwa-Apple, ephawula ukuthi izimbangi eziningi zigxile ekukhipheni imikhiqizo eminingi ngangokunokwenzeka, kuyilapho i-Apple, ngenkathi inemikhiqizo eminingi, yenza kuphela uhlobo. wemishini azi ukuthi angayenza kangcono kakhulu.
Ngokuyinhloko, u-Cook akazange aphike ukuthi omunye wemikhiqizo yesikhathi esizayo kungaba ithelevishini. "Ithelevishini ingenye yezindawo esizithakasela kakhulu," kuphendula u-Cook, kodwa wengeza ngomoya wesibili ukuthi akuyona ukuphela kwendawo u-Apple ayibhekayo, ngakho-ke kuzoncika ekutheni iyiphi ekugcineni enqumayo. Kepha kuCook, imboni yethelevishini yamanje ibambeke ndawana thize ngeminyaka yawo-70s futhi ayikaze iye ndawo kusukela lapho.
UCharlie Rose naye akakwazanga ukuzibamba kodwa wabuza ukuthi yini imbangela yokuthi i-Apple ishintshe umqondo wayo ngobukhulu bama-iPhones futhi yakhipha amabili amasha anodayagonali omkhulu. Ngokusho kuka-Cook, nokho, isizathu kwakungeyona i-Samsung, njengembangi enkulu kunazo zonke, esevele inama-smartphones anosayizi ofanayo anikezwa iminyaka eminingana. “Besingazenzela i-iPhone enkulu eminyakeni embalwa edlule. Kodwa kwakungekona ukwenza ifoni enkulu. Bekumayelana nokwenza ifoni engcono ngayo yonke indlela. ”
Ngangikholwa ukuthi uSteve uzophuma
Mhlawumbe othembeke kakhulu, lapho kwakungadingeki ukuba aqaphe kakhulu ngalokho ayekusho, uCook wakhuluma ngoSteve Jobs. Engxoxweni uveze ukuthi ubengakaze acabange ukuthi uMisebenzi uzosheshe ahambe. “Ngazizwa uSteve esengcono. Bengihlezi ngicabanga ukuthi kuzogcina kuhlangene,” kusho owangena esikhundleni sikaJobs, engeza ngokuthi wamangala ngesikhathi uJobs emshayela ucingo ngo-Agasti 2011 emtshela ukuthi ufuna abe yi-CEO entsha. Nakuba bobabili base bekhulume kaningi ngalesi sihloko, uCook wayengalindele ukuthi kwenzeke ngokushesha okungaka. Ngaphezu kwalokho, ekugcineni wayelindele ukuthi uSteve Jobs uzohlala esikhundleni sikasihlalo isikhathi eside futhi aqhubeke nokusebenzisana eduze noCook.
Engxoxweni ebanzi, u-Cook uphinde wakhuluma ngokutholwa kwe-Beats, ukusebenzisana ne-IBM, ukwebiwa kwedatha ku-iCloud kanye nohlobo lweqembu alakhayo e-Apple. Ungabuka ingxenye yokuqala ephelele yenhlolokhono kuvidiyo engezansi.
Kufanele kube nokuphindwe kabili manje. Leyo ingxenye yesibili.
Kubonakala sengathi ngifunda izinto ezinjengalezi izikhathi eziningana ngonyaka. U-Cook "ujabule ngemikhiqizo emisha eshintshashintshayo angakwazi ukusho lutho ngayo" mhlawumbe selokhu athatha izintambo. Futhi okuwukuphela kwento entsha kuleyo minyaka emi-3, ngaphandle kokuthi amathebulethi aba mancane namafoni ekhula, iwashi elinenani elingaphezulu lele kanye nethreyi lomlotha.
Imikhiqizo okungakaze kucatshangwe muntu ngayo? Sisenesikhathi esiningi, ngoba kuzoba nokuqagela ngakho isikhathi esingangonyaka noma emibili ngaphambi kokushicilelwa.