UFiliphu Novotny Unjani kusihlwa babazisa, i-Apple imemezele imiphumela yayo yezezimali yekota okwesibili kulo nyaka izolo. Njengoba kancane kancane sekuyinjwayelo, lo mcimbi wawungelona nje uhlu olucacile lwezinombolo, kodwa futhi umbukiso othile womuntu oyedwa kaTim Cook. Wakhuluma, phakathi kokunye, ngokubaluleka okukhulayo kwe-Apple TV, incazelo yokuthengwa kwezinkampani kanye nezigaba zemikhiqizo emisha (yebo kuphela ngokwemibandela evamile).
Isikhulu esiphezulu se-Apple siqale ingqungquthela ngokuncoma ukuthengiswa kwe-iPhone. Yize isizukulwane sakamuva sezingcingo ze-Apple kungenzeka ukuthi sibonakale sintenga ezinyangeni ezisanda kwedlula, uCook ubike irekhodi lokudayiswa kwezigidi ezingama-44. Uphinde wagqamisa isasasa elikhula njalo emazweni athuthukile nasathuthuka, ngaphezu kwezimakethe ezijwayelekile ezifana ne-USA, Britain, Germany noma Japan, kanjalo naseVietnam noma eChina.
Izimali ezingenayo ezivela esitolo se-iTunes nezinye izinsiza nazo ziyakhula, ngisho nangamadijithi aphindwe kabili, ngokusho kukaCook. Ngisho namakhompyutha e-Mac athola ukuthandwa kakhulu, futhi okuwukuphela kwendawo lapho umphathi we-Apple ayelinganisele kakhulu amaphilisi. "Ukuthengiswa kwama-iPads kugcwaliswe ngokugcwele bakithi okulindelekile, kodwa siyabona ukuthi ayasilela ezibikezelweni zabahlaziyi,” kuvuma uCook. Ubeka leli qiniso ngezizathu ezihlobene nokutholakala kwamamodeli ahlukene kanye nezinkinga zokuthutha - ngonyaka odlule, isibonelo, ama-minis e-iPad alinde kuze kube uMashi, yingakho ikota yokuqala yayinamandla.
U-Tim Cook uphinde wanikeza ezinye izimpikiswano zokuthi kungani enomuzwa wokuthi i-iPad izoqala ukuntengantenga. "Abasebenzisi abangu-98% banelisekile ngama-iPads. Lokhu akunakushiwo cishe nganoma yini enye emhlabeni. Ngaphezu kwalokho, izingxenye ezimbili kwezintathu ngokuphelele zabantu abahlela ukuthenga ithebhulethi bakhetha i-iPad," u-Cook ukunqabile ukwehla kwethebhulethi ye-Apple. “Uma ngibheka lezi zinombolo ngizizwa ngijabule ngazo. Kepha lokho akusho ukuthi wonke umuntu uzojabula ngabo njalo ngekota - njalo ezinsukwini ezingama-90, ”uyanezela.
[yenza isenzo=”citation”]98% yabasebenzisi banelisekile ngama-iPad. Lokhu ngeke kushiwo cishe nganoma yini enye emhlabeni.[/do]
Akukho okuningi okushintshile emhlabeni we-iPad emasontweni asanda kwedlula, kodwa umcimbi owodwa (noma uhlelo lokusebenza) uthole ukunakwa. IMicrosoft ekugcineni inqume ukukhulula ihhovisi layo elidumile lamathebulethi e-Apple. “Ngicabanga ukuthi iHhovisi le-iPad lisisizile, nakuba kungacaci ukuthi ngezinga elingakanani,” wazincoma u-Cook, kodwa wabe esehlekisa imbangi yakhe yakwaRedmond: “Ngikholwa ukuthi ukube lokhu bekwenzekile phambilini, ngabe isimo seMicrosoft kube ngcono kancane.”
Omunye umkhiqizo othole isikhala - mhlawumbe okumangazayo - engqungqutheleni yayizolo yi-Apple TV. Lo mkhiqizo, owethulwe nguSteve Jobs njengesisekeli esimi ngaphandle kwenkampani evamile, ngokuhamba kwesikhathi usuyinto ethandwa kakhulu ye-iPad neminye imikhiqizo ye-Apple. U-Tim Cook akasakhulumi ngakho, njengomanduleli wakhe, njengento nje yokuzilibazisa. “Isizathu sokuthi ngiyeke ukusebenzisa le lebula sisobala uma ngibheka ukuthengiswa kwe-Apple TV kanye nokuqukethwe okulandwe ngayo. Leso sibalo singaphezu kwesigidigidi samaRandi,” kusho uCook enanela ngokuthi inkampani yakhe izoqhubeka nokuthuthukisa i-black box.
Naphezu kwazo zonke izimangalo ezizethembayo zangaphambilini, nokho, kusengabonakala sengathi i-Apple iya ngokuya izama ukuzibophezela eminyakeni ezayo. Inkomba eyodwa enjalo ingaba inombolo yokutholwa kwezinkampani; U-Apple uthenge ingqikithi yezinkampani ezingama-24 ngonyaka odlule nesigamu. NgokukaCook, nokho, inkampani yaseCalifornia ayenzi kanjalo (ngokungafani nabanye abaqhudelana nabo) ukuze ilimaze umncintiswano noma ukubika umsebenzi othile. Uthi uyazama ukusebenzisa ngokugcwele lezi zimpahla futhi akazenzi budedengu.
“Sifuna izinkampani ezinabantu abaqavile, ubuchwepheshe obusezingeni eliphezulu, nezihambisana namasiko,” kusho uCook. “Asinawo umthetho ovimbela ukusetshenziswa kwemali. Kodwa ngesikhathi esifanayo, asiqhudelani ukuze sibone ukuthi ubani ochitha kakhulu. Kubalulekile ukuthi ukuthengwa kube nomqondo ophusile, kusivumele ukuthi sikhiqize imikhiqizo engcono futhi kwenyuse inani lamasheya ethu esikhathini eside,” kuchaza u-Cook inqubomgomo yokutholwa kwenkampani yakhe.
[yenza isenzo=”citation”]Kubalulekile ukuthi okutholwayo kube nomqondo wesu.[/do]
Yilokhu kutholwa okusiza i-Apple ihlole izigaba zemikhiqizo emisha, njengamawashi alindelekile noma amathelevishini. Kodwa-ke, ngaphandle kokuqagela okungaqondile kanye nokuqagela, asikezwa okuningi ngale mikhiqizo kuze kube manje, futhi u-Tim Cook uyachaza ukuthi kungani. “Sisebenza ezintweni ezinhle engiziqhenya kakhulu ngazo. Kodwa ngenxa yokuthi siyayikhathalela yonke imininingwane, kuthatha isikhashana,” uphendule umbuzo ovela ezithamelini.
“Lena yindlela ehlale isebenza ngayo enkampanini yethu, akuyona into entsha. Njengoba wazi, asizange senze isidlali seMP3 sokuqala, i-smartphone yokuqala noma ithebhulethi yokuqala," kuvuma u-Cook. "Amaphilisi ayesedayiswe iminyaka eyishumi ngaphambi kwalokho, kodwa yithina esaqhamuka nethebhulethi yokuqala yesimanje ephumelelayo, i-smartphone yokuqala yesimanje ephumelelayo, kanye nesidlali sokuqala se-MP3 sesimanje esiyimpumelelo," kuchaza i-CEO ye-Apple. "Ukwenza okuthile okulungile kubaluleke kakhulu kithi kunokuba ube ngowokuqala," uCook efingqa inqubomgomo yenkampani yakhe.
Ngalesi sizathu, asikakafundi okuningi nganoma yimiphi imikhiqizo okudala ilindelwe. Nokho, ngokwezitatimende zikaTim Cook izolo, singalinda maduze. “Okwamanje sizizwa siqine ngokwanele ukuthi singasebenza ezintweni ezintsha,” udalule. I-Apple kubikwa ukuthi isivele isebenza emikhiqizweni eminingi emisha, kodwa okwamanje ibingakakulungeli ukuyikhombisa umhlaba.
Uxhumano "inkampani yakhe" alunembile kakhulu, u-Cook ungumqondisi kuphela, hhayi umnikazi, futhi ngoba i-apula yinkampani yamasheya :)
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Yebo, i-Czech Republic yethu iyindlela ethi :) uma wazi ukuthi ubani osekela abaphathi bezwe lethu, ikakhulukazi ama-lobbyists anethonya kanye nabadonsa izintambo, yebo :)
yebo, kodwa akusikho lokho engangikuqondile :)
yena ngokwakhe ungumnikazi wamasheya omkhulu, ngakho futhi eyakhe. hhayi "umqondisi nje"