Ondrej Holzman Ngemuva kwezimemezelo zayizolo imiphumela yezezimali yekota yesithathu yezimali ka-2014 kulandelwa ucingo lwengqungquthela yendabuko nabaphathi abaphezulu bakwa-Apple bephendula imibuzo evela kubahlaziyi nezintatheli. Eceleni kwe-CEO u-Tim Cook, uLuca Maestri, i-CFO entsha yenkampani, ubambe iqhaza okokuqala kulolu cingo.
Izingcweti emavikini adlule kufakwe esikhundleni umlawuli wesikhathi eside werejista yemali yama-apula uPeter Oppenheimer kanye nokuba khona kwakhe kwabonakala, ngoba uMaestri wayekhuluma ngendlela eqinile yesiNtaliyane. Nokho, wayiphendula imibuzo yezintatheli njengomuntu osemnkantshubomvu endaweni yakhe.
Ekuqaleni kocingo, izingcezu ezimbalwa zolwazi ezithokozisayo zembulwa. U-Apple uveze ukuthi bangaphezu kwezigidi ezingama-20 abantu ababukele ukusakazwa bukhoma kwenothi yayo eyisihluthulelo ye-WWDC. Ngemva kwalokho, sadlulela ezindabeni zezomnotho. I-Telegraph ibike ukuthi ukuthengiswa kwe-iPhone emazweni e-BRIC, eBrazil, eRussia, eNdiya naseChina, bekukhuphuke ngamaphesenti angama-55 unyaka nonyaka, kanti imali engenayo eChina ikhuphuke ngo-26% unyaka nonyaka (ngaphezu kwalokho obekulindelwe yi-Apple ngaphakathi).
Ulwazi oluthakazelisayo mayelana nokutholwa. I-Apple iyaqhubeka nokusebenza kakhulu kulokhu, futhi kulo nyaka wezimali, oqede izingxenye ezintathu kwezine, isivele ikwazi ukuthenga izinkampani ze-29, ezinhlanu ezinyangeni ezintathu ezedlule kuphela. Ngakho-ke ukutholwa okuningi kuyaqhubeka kungaziwa. Kwezihlanu zokugcina, sazi ezimbili kuphela (I-LuxVue Technology a Spotsetter), ngoba Beats, ukutholwa okukhulu kakhulu emlandweni wenkampani, i-Apple ayibalwa ohlwini. ULuca Maestri uthe ulindele ukuthi isivumelwano siphothulwe ekupheleni kwekota yamanje.
Ama-Mac ayaqhubeka nokukhula naphezu komkhuba
“Sibe nerekhodi likaJuni lekota yokuthengiswa kweMac. Ukukhula konyaka ngo-18% kuza ngesikhathi lapho le makethe yehla ngamaphesenti amabili ngokwezilinganiso zakamuva ze-IDC, "kusho uTim Cook, wengeza ngokuthi i-Apple ibona izimpendulo ezinhle kuMacBook Air yakamuva eyethulwe ngo-Ephreli.
Izitolo ezibonakalayo ziyingxenye ekhula ngokushesha yebhizinisi lama-apula
Ngaphezu kwama-Macs, i-App Store nezinye izinsiza ezifanayo ezixhunywe ku-Apple ecosystem, i-Apple ihlangene eyibiza ngokuthi "i-iTunes software kanye nezinsizakalo", nazo zibe yimpumelelo enkulu. “Ezinyangeni eziyisishiyagalolunye zokuqala zalo nyaka wezimali, lena bekuyingxenye ekhula ngokushesha yebhizinisi lethu,” kusho uCook. Imali engenayo ye-iTunes ikhule ngamaphesenti angama-25 unyaka nonyaka, iqhutshwa ngokuyinhloko izinombolo ezinamandla ezivela ku-App Store. I-Apple isivele ikhokhele abathuthukisi isamba sezigidigidi ezingama-20 zamarandi, okuyiphinda kabili inombolo eyamenyezelwa ngonyaka owedlule.
Ama-iPads adumele, kodwa kuthiwa i-Apple ibikulindele lokho
Mhlawumbe injabulo enkulu nokusabela kudalwe isimo sama-iPads. Ukwehla konyaka nonyaka ekuthengisweni kwe-iPad kwakungamaphesenti angu-9, sekukonke, ama-iPads athengiswe engxenyeni yokugcina okungenani iminyaka emibili edlule, kodwa uTim Cook waqinisekisa ukuthi i-Apple yayithembele kumanani anjalo. "Ukuthengiswa kwama-iPads kufinyelele ebesikulindele, kodwa siyabona ukuthi akuzange kufinyelele obekulindelwe abaningi benu," kuvuma isikhulu sakwa-Apple, sizama ukuchaza ukwehla kokuthengiswayo ngokuthi, ngokwesibonelo, ukuthi imakethe yamathebulethi iyonke yehle ngabathile. amaphesenti ambalwa, kokubili e-United States, kanjalo naseNtshonalanga Yurophu.
Ngakolunye uhlangothi, u-Cook ugcizelele ukwaneliseka okucishe kube yi-100% ngamaphilisi e-Apple, aboniswa izinhlolovo ezihlukahlukene, futhi ngesikhathi esifanayo ukholelwa ekukhuleni okuqhubekayo kwama-iPads esikhathini esizayo. Isivumelwano sakamuva ne-IBM kufanele sisize ngalokho. "Sicabanga ukuthi ukusebenzisana kwethu ne-IBM, okuzohlinzeka ngesizukulwane esisha sezinhlelo zokusebenza zamaselula, ezakhiwe ngobulula bezinhlelo zokusebenza ze-iOS zomdabu futhi zisekelwa amafu we-IBM nezinsizakalo ze-analytics, kuzoba nomthelela omkhulu ekukhuleni okuqhubekayo kwama-iPads," u-Cook. kusho.
Kodwa-ke, ukwehla kokuthengiswa kwe-iPad ngokuqinisekile akuyona inkambiso i-Apple engathanda ukuqhubeka nayo. Okwamanje, u-Cook ujabule ngokuthi kunokwaneliseka okukhulu kwamakhasimende ngamaphilisi akhe, kodwa uyavuma ukuthi kusekuningi okufanele akucabangele kulesi sigaba. "Sisazizwa sengathi isigaba sisaqala futhi kusekuningi okusha esingakulethela i-iPad," kusho u-Cook, owathi, lapho echaza ukuthi kungani ama-iPads ehla njengamanje, ukhumbule ukuthi eminyakeni emine edlule, lapho i-Apple idala. isigaba, neze noma ubani - futhi ngisho ne-Apple ngokwayo - wayengalindele ukuthi inkampani yaseCalifornian izokwazi ukuthengisa ama-iPads ayizigidi ezingu-225 ngaleso sikhathi. Ngakho-ke okwamanje imakethe ingase igcwale ngokuqhathaniswa, kodwa lokhu kufanele kushintshe futhi ngokuhamba kwesikhathi.
Ukumangala okuvela eShayina. I-Apple yenza amaphuzu amaningi lapha
Ngokuvamile, i-iPads yawa, kodwa i-Apple inganeliseka ngezinombolo ezivela e-China, hhayi kuphela lezo ezihlobene nama-iPads. Ukuthengiswa kwe-iPhone kukhuphuke ngamaphesenti angama-48 unyaka nonyaka, ikakhulukazi ngenxa yesivumelwano ne-opharetha enkulu kunazo zonke i-China Mobile, ama-Macs nawo akhule ngamaphesenti angama-39, ngisho nama-iPads abone ukukhula. "Besicabanga ukuthi kuzoba ikota eqinile, kodwa lokhu kudlule lokho ebesikulindele," kuvuma u-Cook, inkampani yakhe ethengise amaRandi ayizigidi eziyizinkulungwane ezingu-5,9 e-China, ama-dollar ayizigidi eziyizinkulungwane ezimbalwa nje ngaphansi kwalokho okwatholwa i-Apple eYurophu iyonke.
