U-Apple uthathe isinyathelo esingajwayelekile namuhla. IN izincwadi, u-Tim Cook akhuluma ngayo kubatshalizimali, ushicilele ukuhlolwa kwalokho akulindele kwikota yokuqala yezimali yalo nyaka. Futhi kufanele kuqashelwe ukuthi umbono awulona ithemba njengoba wawunjalo ezinyangeni ezintathu ezedlule.
Izinombolo ezishicilelwe zihlukile kumanani i-Apple ewashilo mayelana nalokhu kumongo wesimemezelo sonyaka odlule semiphumela yayo yezezimali ye-Q4 2018. Imali engenayo elindelekile i-$ 84 billion, ngokusho kwe-Apple, ne-gross margin cishe i-38%. I-Apple ilinganisela izindleko zokusebenza ku-$8,7 billion, enye imali engenayo ilinganiselwa ku-$550 million.
Ekumemezeleni imiphumela yezezimali ngoNovemba odlule, u-Apple walinganisela imali engenayo yesikhathi esilandelayo ku-$ 89 billion- $ 93 billion, ne-gross margin ye-38% -38,5%. Ngonyaka owedlule, ikakhulukazi ku-Q1 2017, i-Apple yaqopha imali engenayo engama- $ 88,3 billion. Kudayiswe ama-iPhones angu-77,3 million, ama-iPads angu-13,2 million namaMacs angu-5,1 million. Kulo nyaka, nokho, i-Apple ngeke isashicilela izinombolo ezithile zama-iPhones athengisiwe.
Encwadini yakhe, uCook uthethelela ukwehla kwezinombolo ezishiwo ngezinto eziningi. Ubize, ngokwesibonelo, ukusetshenziswa ngobuningi bohlelo lokushintshwa kwebhethri elehlisiwe kwamanye ama-iPhones, isikhathi esihlukile sokukhishwa kwamamodeli amasha e-smartphone noma ukuwohloka komnotho - konke lokhu, ngokusho kukaCook, okuholele ekutheni abebaningi. abasebenzisi bashintshele ku-iPhone entsha njengoba i-Apple yayilindele ekuqaleni. Kwehle kakhulu ukuthengiswa emakethe yaseShayina - ngokusho kukaCook, ukungezwani okukhulayo phakathi kweChina ne-United States nakho kuyimbangela yalesi simo.
Ukuba nethemba akumshiyi uCook
Nokho, ngekota kaDisemba, u-Cook uphinde wathola izinto ezinhle, njengemali engenayo egculisayo evela kumasevisi nezinto zikagesi ezigqokwayo - le nto yokugcina inyuke cishe ngamaphesenti angamashumi amahlanu unyaka nonyaka. Umqondisi omkhulu we-Apple uqhube wathi ulindele okuhle esikhathini esizayo hhayi emakethe yaseMelika kuphela, kodwa nasezimakethe zaseCanada, isiJalimane, isiNtaliyane, iSpanishi, isiDashi neKorea. Wengeze ngokuthi i-Apple yenza izinto ezintsha “njengezinye izinkampani emhlabeni” nokuthi ayinanhloso “yokuyeka unyawo lwayo kugesi.”
Ngesikhathi esifanayo, nokho, uCook uyavuma ukuthi akukho mandleni e-Apple ukuthonya izimo zomnotho omkhulu, kodwa wagcizelela ukuthi inkampani ifuna ukuqhubeka nokusebenza ngokuzikhandla ukuze ithuthukise ukusebenza kwayo - njengesinye sezinyathelo azisho ngenqubo yokufaka esikhundleni i-iPhone endala enentsha, okuvela kuyo, ngokusho kwakhe, kokubili ikhasimende kufanele lizuze , kanye nemvelo.
Apple ngesikhathi esifanayo ngokusemthethweni wamemezela, ukuthi ihlela ukumemezela imiphumela yayo yezezimali ngoJanuwari 29 kulo nyaka. Esikhathini esingaphansi kwamaviki amane, sizokwazi izinombolo ezithile nokuthi kwehle kangakanani ukuthengiswa kwe-Apple.
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