Vala isikhangiso

U-Tim Cook ube yi-CEO ye-Apple iminyaka emibili, izinsuku ezingama-735 ukuba zibe ncamashi, ngakho-ke sekuyisikhathi sokubheka umphathi wakhe wenkampani yaseCalifornian. Isikhungo sakwaReuters siqhamuke nephrofayili ebuyekeziwe kakaputeni othule wenye yezinkampani ezinkulu namuhla...

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Ngemva nje kokuba i-COO ka-Facebook, u-Sheryl Sandberg wayefuna umuntu angaxhumana naye, othile osendimeni efanayo, okungukuthi, njengonombolo 2 kumsunguli osemusha okhaliphile nonothando. Washayela uTim Cook.

"Wangichazela kahle ukuthi umsebenzi wami kwakuwukwenza izinto uMark (Zuckerberg) ayengafuni ukugxila kuzo kakhulu," USandberg uthe ngomhlangano wango-2007 noTim Cook, naye owayeyisikhulu esiphezulu ngaleso sikhathi, owathatha amahora ambalwa. “Lelo bekuyindima yakhe ngaphansi kukaSteve (Jobs). Wangichazela ukuthi isimo esinjalo singashintsha ngokuhamba kwesikhathi futhi kufanele ngisilungiselele.'

Ngenkathi uSandberg eqinise isikhundla sakhe kuFacebook eminyakeni edlule, kwakunguCook umsebenzi wakhe osushintshe kakhulu kusukela lapho. Manje indoda eyakhonza uSteve Jobs ngokwethembeka futhi yagcina i-Apple inyakaza ingase idinge iseluleko ngokwayo.

Ngemuva kweminyaka emibili yokubusa kuka-Cook, i-Apple izokwethula i-iPhone eklanywe kabusha ngenyanga ezayo okuzoba umzuzu obalulekile ku-Cook. Inkampani ayithatha yaba yinto ehluke kakhulu kunengqalabutho embonini yayo, yaba i-colossus evuthiwe yebhizinisi.

[yenza isenzo=”citation”]I-Apple kusalindeleke ukuthi yethule umkhiqizo omusha, omkhulu ngaphansi kobuholi bayo.[/do]

Ngemva kweminyaka emihlanu emangalisayo, lapho i-Apple iphinda kathathu inani labasebenzi bayo, yandisa imali yayo engenayo ngokuphindwe kasithupha, yaze yandisa inzuzo yayo ngokuphindwe kashumi nambili, futhi intengo yesabelo esisodwa yeqa isuka ku-$150 yaya ku-$705 (ekwindla edlule), ukuguqulwa cishe kwakungenakugwenywa. Nokho kubuhlungu kwabanye.

Akukacaci ukuthi u-Cook othule futhi onomqondo ovulekile uzokwazi yini ukuguqula ngempumelelo isiko elifana nehlelo elakhiwe nguSteve Jobs. Ngenkathi u-Cook ephethe ngobuhlakani ama-iPhones nama-iPads, azoqhubeka nokwenza inzuzo enkulu, i-Apple isalinde ukwethula umkhiqizo omusha omkhulu ngaphansi kobuholi bakhe. Kukhulunywa ngamawashi namathelevishini kodwa akukho okwenzekayo okwamanje.

Abanye bakhathazeka ngokuthi izinguquko zikaCook esikweni lenkampani ziye zanqanda umlilo ocatshangelwayo futhi mhlawumbe nokwesaba okwenze izisebenzi zafinyelela okungenakwenzeka.

Ingabe abantu abalungile bangaphumelela?

U-Cook waziwa njengomuntu oyisigqila somsebenzi oqapha ngokucophelela ubumfihlo bakhe. Abantu abamaziyo bamchaza njengesikhulu esicabangayo esikwaziyo ukulalela nokuthandeka nokuhlekisa emaqenjini amancane.

Kwa-Apple, u-Cook wasungula isitayela senqubo nesiphusile esasihluke ngokuphelele kuleso esasisenziwa umanduleli wakhe. Ayisekho imihlangano yesoftware ye-iPhone yeMisebenzi ebiba njalo ezinsukwini eziyi-14 ukudingida ngazo zonke izici ezihleliwe zomkhiqizo ophambili wenkampani. "Akusona neze isitayela sikaTim leso," kusho oyedwa ojwayelene nemihlangano. "Uncamela ukuphathisa abanye."

Nokho uCook naye unohlangothi oluqinile, oluqinile kuye. Ngezinye izikhathi usuke ezolile emihlanganweni kangangokuthi kucishe kube nzima ukufunda imicabango yakhe. Uhlezi enganyakazi ebambe izandla phambi kwakhe, futhi noma yikuphi ukushintsha kokunyakaziswa kwesihlalo sakhe kuwuphawu kwabanye ukuthi kukhona okungahambi kahle. Uma nje elalele futhi elokhu enyakazisa ngesigqi esifanayo, konke kuhamba kahle.

“Angakugwaza ngomusho owodwa. Washo into enjengokuthi 'Angicabangi ukuthi ilungile ngokwanele' futhi kwaba njalo, ngaleso sikhathi ufuna nje ukuwela phansi futhi ufe. kungezwe umuntu ongashiwongo. U-Apple wenqabile ukuphawula nganoma iyiphi indlela ngale ndaba.

Abasekeli bakaCook bathi indlela yakhe yokwenza izinto ayithinti ikhono lakhe lokuthatha izinqumo. Bakhomba i-fiasco nge-Maps evela ku-Apple, lapho bashintsha khona amamephu avela ku-Google e-Cupertino, kodwa ngokushesha kwacaca ukuthi umkhiqizo we-apula wawungakakulungeli ukuvela emphakathini.

U-Apple wabe esedlala konke ekhoneni, ethi i-Maps kwakuyisinyathelo esikhulu futhi yayisekuqaleni kohambo lwayo. Kodwa-ke, kuningi okunye okubalulekile okwenzeka ngaphakathi enkampanini. Edlula uScott Forstall, inhloko yesoftware ephathwayo kanye nentandokazi yeMisebenzi eyayibhekele amamephu, u-Cook wadlulisela lolu daba kumphathi Wezinsizakalo Ze-inthanethi u-Eddy Cue ukuze athole kahle ukuthi kwenzekeni nokuthi yini okwakudingeka yenziwe.

Ngokushesha u-Cook wakhipha isixoliso somphakathi, waxosha u-Forstall futhi wanikeza isigaba sokuklama isofthiwe ku-Jony Ive, obekade ephethe ukwakhiwa kwehadiwe kuze kube manje.

[yenza isenzo=”caphuna”]Uzimisele ukuvuma amaphutha futhi akhulume ngokukhululekile ngezinkinga.[/do]

"Umbono kaTim, owawuhlanganisa uJony futhi ngokuyisisekelo waxhuma iminyango emibili ebaluleke kakhulu ye-Apple - leso kwakuyisinqumo esikhulu sikaTim asenza ngokuzimela nangokunquma." UBob Iger, isikhulu esiphezulu seWalt Disney Co., uphawule ngalesi simo. kanye nomqondisi we-Apple.

Uma kuqhathaniswa nombuso weMisebenzi, ekaCook imnene futhi inomusa, ushintsho olwamukelwa abaningi. “Akusahlanyi njengakuqala. Akusona isihluku leso,” kusho uBeth Fox, ongumeluleki wokuqasha nowayeyisisebenzi sakwa-Apple, owengeze ngokuthi abantu abaziyo bahlala nenkampani. "Bayamthanda uThim." Lokhu bekuphendula eminye imibiko yokuthi abantu abaningi bashiya i-Apple ngenxa yezinguquko. Kungakhathaliseki ukuthi abasebenzi besikhathi eside obekungalindelekile ukuthi bahambe, noma abantu abasha abebelindele okuhlukile nokuhlala kwabo e-Apple.

Ikhasi lezokuxhumana

U-Cook ukhuluma kakhulu kuneMisebenzi; ubonakala ezimisele ukuvuma amaphutha futhi uphumela obala ngezindaba ezifana nezimo ezimbi zokusebenza ezimbonini zaseShayina.

"Ohlangothini lwezenhlalo, okuwukuphela kwendlela i-Apple engenza ngayo umehluko emhlabeni - futhi ngikholelwa ngokuqinile - ukuba sobala ngokuphelele," umemezele u-Cook kulo nyaka, ngokuxakayo ngaphandle kweminyango evaliwe, emhlanganweni wokuhlangana kwezikole zebhizinisi. "Ngokwenza lokho, ukhetha ukubika okubi nokuhle, futhi sithemba ukukhuthaza abanye ukuthi bahlanganyele nathi."

Ngaphansi kwengcindezi yabatshalizimali, u-Cook akavumanga nje kuphela ukuthi ingxenye enkulu yezimali ze-Apple izongena ezandleni zabanikazi bamasheya, kodwa futhi ngokuzithandela waxhumanisa inani lomholo wakhe nokusebenza kwesitoko.

Kepha abanye abagxeki bayakungabaza ukuzibophezela kukaCook ekuvezeni obala namalungelo abasebenzi, bethi kungenzeka kungasho lukhulu. Uhlelo lokukhiqiza, oluvame ukugxekwa, lwakhiwa nguCook futhi manje lumbozwe izimfihlo eziningi u-Apple noma uCook ngokwakhe abangazisho. Yize izimo kwezinye izimboni zaseShayina ziba ngcono njengoba i-Apple iqala ukubhekela izigidi zabasebenzi isikhathi esengeziwe, izinsolo zezimo zokusebenza ezingafanele zisaqhubeka.

Ngaso leso sikhathi, i-Apple ibilokhu ibhekene nezinkinga zentela njengoba yenza izigidigidi zamaRandi ohlelweni oluhlakaniphile olwakhile e-Ireland. U-Cook kwadingeka avikele lezi zinqubo zokuthuthukisa intela ze-Apple ngaphambi kweSenethi yase-US ngoMeyi. Kodwa-ke, abanikazi bamasheya manje banentshisekelo kakhulu esimweni senkampani sisonke kanye nokwethulwa komkhiqizo omkhulu olandelayo.

Emasontweni adlule, u-Cook uphinde waboniswa ukuzethemba okukhulu lapho umtshali-zimali uCarl Icahn etshala imali eningi enkampanini yaseCalifornian.

Ngokusho kuka-Bob Iger, umqondisi we-Apple okukhulunywe ngaye ngenhla, u-Cook uthathe indima enzima kakhulu uma ebheka ukuthi ubani owangena esikhundleni sakhe nokuthi uhola luphi uhlobo lwenkampani. “Ngicabanga ukuthi unekhono futhi uyazidlalela. Ngithanda ukuthi akayena lowo izwe elicabanga ukuthi unguye, noma lokho uSteve ayeyikho, kodwa ukuthi nguye ngokwakhe." Kusho u-Iger.

Umthombo: Reuters.com
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