UFiliphu Novotny I-Apple namuhla ekugcineni ngokusemthethweni kuqinisekisiwe, osekuphele amasonto kucatshangelwa ngakho. Ukuthengwa kwe-Beats kuyenzeka ngempela, futhi akugcini nje ngama-headphone amnyama nabomvu. NgokukaTim Cook, inkampani yaseCalifornia inentshisekelo ikakhulukazi ngensizakalo yokusakaza yeBeats Music.
Nakuba abantu abaningi becabanga kuphela ngomugqa we-premium owaziwayo wamahedfoni ohlobene nomkhiqizo we-Beats, ku-Tim Cook lesi sisetshenziswa semfashini sisho ingxenye kuphela ye-mosaic enkulu kakhulu. Ngokusho kuka-Cook, ukuthengwa akuyona nje indlela yokuthuthukisa isikhundla samanje ngokudayiswa kwama-headphone noma ukwenza umkhiqizo ukhange nakakhulu, kodwa ithuba eliyingqayizivele elinezinzuzo zesikhathi eside. “Ngokubambisana sizokwazi ukwenza izinto eziningi ebesingeke sizenze sisodwa,” kusho inhloko ye-Apple v ingxoxo okweseva Ikhodi / ikhodi.
Okubalulekile wubudlelwano obukhethekile nomculo zombili lezi zinkampani ezabelana ngazo iminyaka eminingi. “Umculo uyingxenye ebalulekile yokuphila kwethu namasiko ethu,” kubhala uCook v izincwadi abasebenzi. "Siqale ngokudayisela abaculi ama-Macs, kodwa namuhla siletha umculo kubasebenzisi abangamakhulu ezigidi," inhloko yakwa-Apple ikhumbula isitolo se-iTunes esiphumelele, manje esingase sengezwe isevisi yokusakaza ethuthukisiwe.
Akanalutho ngaphandle kokunconywa ngalo msamo. U-Cook akazange aze angabaze ukubiza i-Beats Music ngesevisi yokuqala yokubhaliselwe esebenza ngendlela abeyicabanga ngayo. Uyavuma ukuthi ithimba lika-Eddy Cuo lingathuthukisa insizakalo enjalo lilodwa, kodwa lokhu kutholwa kuzokwenza ukungena kwe-Apple emhlabeni wokusakaza umculo kube lula kakhulu.
Abasunguli beBeats ngokwabo, uJimmy Iovine noDkt. Dre abakhona kucatshangelwe phezulu embonini yomculo yanamuhla. “KwaBeats, bakwazile ukuhlanganisa ubuchwepheshe kanye nesici somuntu. Lokhu kuthengwa kusilethela abantu abanekhono kakhulu, okuthandwa nguwe ongakuboni nsuku zonke,” kusho uTim Cook.
Futhi nakuba kungabonakali sengathi ekuqaleni, abaphathi be-Beats babonakala befanelana kahle nesiko le-Apple. Emasontweni amathathu edlule, uDkt. U-Dre ukhulume kakhulu ngenkampani yaseCalifornia nomuntu amaziyo ividiyo, namuhla usezithimbile. Umbhangqwana wakwa-Dre-Iovine usujwayela imvelo eyimfihlo ye-Apple futhi uyenqaba ukuveza okufihliwe ngemuva kwesitatimende mayelana namaphrojekthi amasha ahlangene. “Emculweni uyakwazi ukudlalela umuntu ingoma yakho angayikopishi. Emhlabebeni wezobuchwepheshe, ukhombisa umuntu umbono wakho bese ekuntshontshela wona,” kwengeza u-Iovine, ozothuthela ngokugcwele kwa-Apple nozakwabo.
