Vala isikhangiso

I-Apple TV entsha ngesonto elizayo, amakhasimende akhokhela i-Apple Music ayizigidi ezingu-6,5 kanye nokugxila kokuhlangenwe nakho okungcono kwezimoto - lawa amaphuzu ayinhloko ashiwo yi-CEO ye-Apple u-Tim Cook engqungqutheleni ye-Wall Street Journal Digital Live.

Nomhleli oyinhloko I-Wall Street Journal EnoGerard Baker, ubuye wakhuluma nge-Watch, lapho i-Apple - ikakhulukazi ngokwezinombolo zokuthengisa - ithule ngenkani. “Ngeke sizidalule izinombolo. Ulwazi oluncintisanayo,” kuchaza umphathi wakwa-Apple, echaza ukuthi kungani inkampani yakhe yengeza ukuthengiswa kwe-Watch neminye imikhiqizo ngesikhathi semiphumela yezezimali.

“Angifuni ukusiza umqhudelwano. Sithengise okuningi ngekota yokuqala, nokunye okwengeziwe kwikota yokugcina. Ngingabikezela ukuthi sizothengisa ngisho nangaphezulu kulokhu, "uCook uyaqiniseka, ngokusho kwakhe ukuthi i-Apple ingaqhubekisela phambili iwashi layo, ikakhulukazi empilweni nasekuqineni. Amakhasimende angabheka phambili ekuthuthukisweni okubalulekile kule ndawo. Lapho ebuzwa ukuthi i-Apple Watch izofika yini ngelinye ilanga ngaphandle kwesidingo sokuxhuma ku-iPhone, u-Cook wenqabile ukuphendula.

Bangaphezu kwezigidi eziyisi-6 abantu abakhokhele i-Apple Music

Okuthakazelisa kakhulu, nokho, kwakuyisihloko se-Apple Music. Kula maviki, isikhathi sesivivinyo sezinyanga ezintathu samahhala sabasebenzisi ababhalisele insizakalo entsha yokusakaza umculo ekuqaleni saqala ukuphela, futhi wonke umuntu kwadingeka anqume ukuthi uzoyikhokhela yini i-Apple Music.

UTim Cook uveze ukuthi bangu-6,5 million abantu abakhokhela i-Apple Music njengamanje, kanti abanye abantu abayizigidi eziyi-8,5 basesesikhathini sokuqulwa kwecala. Ezinyangeni ezintathu, i-Apple yafinyelela cishe ingxenye yesithathu yamakhasimende akhokhayo e-Spotify (izigidi ezingu-20), nokho, inhloko ye-Apple yathi yeneliseke kakhulu ngokusabela kwabasebenzisi okwamanje.

“Ngenhlanhla, abantu abaningi bayayithanda. Ngizithola sengithola umculo omningi kakhulu kunangaphambili,” kusho u-Cook, ngokusho kwakhe okuhle kwe-Apple Music ngaphezu kweSpotify kusekutholweni komculo ngenxa yesici somuntu ekudaleni uhlu lwadlalwayo.

Imboni yezimoto ilindele ushintsho olubalulekile

Imoto nayo iyisihloko esishisayo njenge-Apple Music. Ezinyangeni ezedlule, ubelokhu etshelwa ngezinyathelo ezilandelayo ze-Apple kule ndawo, ikakhulukazi ukuqashwa kochwepheshe abasha abangakha imoto enophawu lwe-Apple esikhathini esizayo.

“Uma ngibheka imoto, ngibona ukuthi isoftware izoba yingxenye ebaluleke kakhulu yemoto ngokuzayo. Ukushayela ngokuzenzakalelayo kuzoba okubaluleke kakhulu, ”kusho u-Cook, njengoba bekulindelekile, wenqabile ukudalula okwengeziwe ngezinhlelo ze-Apple. Okwamanje, inkampani yakhe igxile ekuthuthukiseni i-CarPlay.

“Sifuna abantu babe nolwazi lwe-iPhone ezimotweni zabo. Sihlola izinto eziningi futhi sifuna ukuzinciphisa zibe izinto ezimbalwa nje ezibalulekile. Sizobona esikwenzayo esikhathini esizayo. Ngicabanga ukuthi imboni isifinyelele lapho kuzoba nenguquko eyisisekelo, hhayi nje uguquko lokuziphendukela kwemvelo, ”kusho uCook, ebhekise ekuguqukeni kancane kancane kusuka ezinjinini ezivuthayo kuya kugesi noma ukuqhubeka nokufakwa kukagesi ezimotweni.

Isibopho sokuba isakhamuzi esikhulu

Ngokungeziwe emibuzweni ecishe ibe yendabuko mayelana nokuphepha nokuvikelwa kobumfihlo, lapho u-Tim Cook ephinda ukuthi inkampani yakhe ayenzi noma ikuphi ukuyekethisa mayelana nalokhu futhi izama ukuvikela abasebenzisi bayo ngangokunokwenzeka, u-Baker uphinde wabuza ngendima yesiqhwaga saseCalifornian. empilweni yomphakathi. Ikakhulukazi, u-Tim Cook ngokwakhe uziveze njengomvikeli womphakathi wamalungelo abantu abancane kanye nongqingili.

“Siyinkampani yomhlaba wonke, ngakho-ke ngicabanga ukuthi sinomthwalo wemfanelo wokuba isakhamuzi esihle emhlabeni jikelele. Isizukulwane ngasinye silwela ukuphatha abantu ngenhlonipho eyisisekelo, yomuntu. Ngicabanga ukuthi kuyaxaka,” kusho uCook obone imikhuba enjalo isakhula futhi usayibona namanje. Yena ngokwakhe angathanda ukwenza okuthile ukuze alungise isimo, ngoba "Ngicabanga ukuthi umhlaba uzoba yindawo engcono kakhulu."

“Usiko lwethu wukushiya umhlaba ungcono kunalokho esikutholile,” kukhumbula isiqubulo sika-Apple, umphathi wawo, ophinde wakhumbula owamanduleli wakhe, uSteve Jobs. “USteve udale i-Apple ukuze iguqule umhlaba. Lowo kwakungumbono wakhe. Wayefuna ukuhlinzeka ngobuchwepheshe kuwo wonke umuntu. Lokho kusewumgomo wethu,” kwengeza uCook.

I-Apple TV ngesonto elizayo

Phakathi nenhlolokhono, uTim Cook uphinde waveza usuku lapho kuzothengiswa khona i-Apple TV entsha. Isizukulwane sesine sebhokisi le-Apple set-top sesivele sibekwe ezandleni zabathuthukisi bokuqala abalungiselela izicelo zabo ngemuva kokwethulwa ngoSepthemba, futhi ngesonto elizayo, ngoMsombuluko, i-Apple izoqala ama-oda wangaphambili wabo bonke abasebenzisi. . I-Apple TV kufanele ifinyelele amakhasimende okuqala phakathi nesonto elizayo.

Okwamanje, nokho, akucaci ukuthi i-Apple izoqala ukuthengisa ibhokisi layo eliphezulu emhlabeni wonke ngasikhathi sinye, okungukuthi naseCzech Republic. Kodwa-ke, i-Alza isivele iveze amanani ayo, azonikeza into entsha (akukaziwa ukuthi nini) imiqhele ye-4 esimweni senguqulo ye-890GB kanye nemiqhele ye-32 esimweni somthamo ophindwe kabili. Singalindela ukuthi i-Apple ngeke inikeze inani eliphansi esitolo sayo.

Umthombo: I-Verge, 9 ku5Mac
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