Amaya Toman Sekuphele unyaka inkampani yama-aphula yanquma ukwenza imicimbi enegama ezitolo zayo ezinegama Namuhla ku-Apple. Njengengxenye yawo, umphakathi ungabamba iqhaza ezinhlelweni zemfundo ezithokozisayo ngokugxila okubanzi. Bewunjani unyaka wokuqala walolu hlelo futhi lizobukeka kanjani ikusasa lalo?
Kusukela phansi
Izisekelo zohlelo Namuhla ku-Apple ebekwe yinkampani yaseCupertino emuva ngoSepthemba 2015, lapho ifaka udonga lwevidiyo, izindawo zokuhlala ezikhethekile kanye neGenius Grove esikhundleni seGenius Bar evamile esitolo esisanda kuvulwa eBrussels, eBelgium. Umklamo wazo zonke izitolo zama-Apple ezisanda kwakhiwa wawukulo moya. I-Apple yamemezela isu layo elisha emphakathini ngoMeyi 2016, lapho imemezela umgomo wayo wokwethula abaculi abanekhono emhlabeni wonke, abathwebuli bezithombe, abaculi, abadlali bamageyimu, abathuthukisi kanye nosomabhizinisi emphakathini wabo wamakhasimende ukuze bakhuthaze futhi bafundise amakhasimende.
Namuhla ku-Apple akulona uhlelo lokuqala lwezemfundo oluhlelwe yinkampani yama-apula. Eyandulelayo kwakuyimicimbi ebizwa ngokuthi “Ama-Workshops”, egxile kakhulu ekufundiseni amakhasimende ngasohlangothini lwezobuchwepheshe. Ifomethi entsha imele ukuhlanganiswa Kwezinhlelo Zokusebenzela Nentsha, futhi u-Apple wanquma ukugcizelela kakhulu umphakathi. Umcimbi wokuqala ohlakeni Namuhla ku-Apple abazange basigcine isikhathi eside silindile, futhi isibalo sabo sakhula kanye nendlela i-Apple eyakha kabusha kancane kancane izitolo zayo ezindala futhi yazivumelanisa nohlelo olusha.
https://www.youtube.com/watch?v=M-1GPznHrrM
I-Apple ikhuthaze uhlelo lwayo olusha lwezemfundo ngochungechunge lwezithombe ezinamaciko abambe iqhaza futhi yethula iwebhusayithi lapho abantu abanentshisekelo bengathola khona ukuthi yimiphi imicimbi ehleliwe futhi okungenzeka ukuthi ibhaliswe. Uhlelo lwaluhlanganisa imicimbi Yamahora E-Studio egxile ekudaleni, Ihora Lezingane, lapho abasebenzisi abancane bafunda khona ukudala amavidiyo nomculo, izifundo zokubhala amakhodi ku-Swift noma i-Pro Series, egxile kusofthiwe yochwepheshe ku-Mac. Ngaphakathi Namuhla ku-Apple kodwa labo abanentshisekelo bangaphinde bathamele imidlalo ehlukahlukene ebukhoma - isibonelo, ukusebenza kweqembu le-K-Pop i-NCT 127 e-Brooklyn kwaba yimpumelelo enkulu. "I-Cherry Bomb" yasetshenziswa kamuva esikhangisweni se-Twitter se-Apple Watch.
Yini elandelayo?
Iqiniso lokuthi i-Apple ithembele ngokuqinile ohlelweni olusha lwemfundo yesikhathi esizayo kufakazelwa iqiniso lokuthi izitolo ezisanda kwakhiwa sezivele zinezikhala zokuhlela imicimbi efanele - esinye sezibonelo eziphumelele kakhulu isitolo se-Apple esikuMichigan Avenue eChicago. Zihlanganisa izikrini ezinesikrini esikhulu namagumbi enkomfa amakhulu noma amancane. Kodwa-ke, i-Apple ayikushalazeli ukulungiswa nokuthuthukiswa kwezitolo ezikhona. Kufakiwe Namuhla ku-Apple kancane kancane yaba izinkambo zemfundo ezinetimu, imicimbi yothisha, kodwa futhi nemicimbi ehlobene nokuvikelwa kwemvelo noma izindaba zamanje zenhlalo.
Igalari yezithombe
Imicimbi ehlelwe njengengxenye yalolu hlelo yahanjelwa abantu abangaphezu kwezigidi ezingu-500 emhlabeni wonke ngonyaka wokuqala. Ngenxa yalokhu, ukubaluleka kwezitolo ezinophawu lwe-Apple kukhuphuke futhi, futhi inkampani ngokwayo ibiza izitolo zayo "zomkhiqizo omkhulu". NgoJanuwari walo nyaka, i-Apple yaqala ukulandelela impendulo evela kubantu ababebambe iqhaza emicimbini ngayinye, kodwa kusesekuseni kakhulu ukuhlola idatha, ngokusho kwayo.
Ngemuva kwezinyanga eziyishumi nambili zokusingatha "Namuhla kwa-Apple", sekucacile ukuthi uhlelo lunenjongo. I-Apple iyaqhubeka nokwandisa futhi inothisa ububanzi bayo njengoba izinsiza zayo nemikhiqizo kushintsha futhi kwanda. "Uma isizukulwane esilandelayo sithi 'sizobonana e-Apple,' ngiyazi ukuthi senze umsebenzi omuhle," kuphetha iPhini likaMongameli wezokuThengisa u-Angela Ahrendts.
