Libor Kubín Sekuphele unyaka kwashona uSteve Jobs. Imibono ye-apocalyptic yokubhujiswa komphakathi waseCupertino ayikafezeki. I-Apple ayibonisi zimpawu zokwehla okwamanje futhi iyaqhubeka nokwethula imikhiqizo emisha nesofthiwe njengasebhandeni lokuthutha. Noma kunjalo, akhona amazwi athi Imisebenzi engasoze…
Imisebenzi yenza umlandeli wakhe onephutha
Imisebenzi yayibusa abasebenzi bakhe kanye nabangane bakhe ngesandla sensimbi. Akazange akhethe uScott Forstall onamahemuhemu njengozongena esikhundleni sakhe. Ukhetho lwawela kuTim Cook, osezibonakalise ekumela i-CEO egulayo. Akazange avele esikhundleni sokuba ngumqondisi kwa-Apple ngaphandle kwesizathu, kodwa usesebenzele inkampani iminyaka engaphezu kwengu-14. Ngakho-ke Imisebenzi yayinesikhathi esanele "sokuthinta" umlandeli wakhe futhi adlulisele ulwazi lwakhe lokuphatha inkampani enkulu kangaka. Kodwa uCook ugxekwa ngezinto eziningi: uthambile kakhulu kubasebenzi, akakwazi ukwethula ngendlela egculisayo njengeMisebenzi, uyisidlakela, unendaba nenzuzo yenkampani kuphela, akayena umuntu obona imibono, uyalalela amakhasimende. , ulalela abaninimasheya futhi aze abakhokhele izabelo... Zonke izinqumo zomqondisi wamanje zilinganiswa ngaphezu kwalowo owandulelayo. Lokhu kwenza kube yisikhundla esingemukeleki. U-Cook akakwazi nje ukuba ikhophi yeMisebenzi, i-Apple ihola ngokuvumelana nezinqumo zayo, nayo ephethe imiphumela.
Imisebenzi ayisoze yakhokha izinzuzo
Ngesikhathi u-Jobs exoshwa kwa-Apple, wathengisa wonke amasheya akhe enkampanini. Ngaphandle kokukodwa. Lesi sitoko samvumela ukuthi ahambele imihlangano yebhodi futhi abuyele kubaphathi. Kwagcina ukukhokhwa ama-dividends ngo-1995, eminyakeni eyalandela le nkampani yaba bomvu. Ngokuhamba kwesikhathi, lapho i-Apple isiphinde yenza inzuzo, imali engaphezu kwezigidigidi ezingama-98 yayiqoqwe kuma-akhawunti enkampani.
Imisebenzi yayiphambene nanoma yikuphi ukusebenzisana nabaninimasheya kanye nokukhokha imali. Ngakolunye uhlangothi, u-Cook ukuqinisekisile ngoMashi ukuthi, kulandela isivumelwano nebhodi labaqondisi, abaninimasheya bazothola izabelo zabo okokuqala ngqa eminyakeni eyi-17. Ngingacabanga ngamathuba amabili acatshangelwayo kuphela, ukuthi nangaphansi kobuholi beMisebenzi, izimbuyiselo ezivela kumasheya zingakhokhwa kanjani - umhlangano omkhulu wabaninimasheya noma ibhodi labaqondisi ungaphoqelela izabelo naphezu kokungavunyelwa umqondisi.
Imisebenzi yayingasoze yaxolisa
Khumbula ukwethulwa kwe-iPhone 4? Ngokushesha ngemva kokuqala kokuthengisa, kwaqubuka indaba ethi "Antennagate". Iphuzu laliwukuthi uma "ubambe ifoni ngokungalungile" kube nokulahlekelwa okukhulu kwesignali. Idizayini ye-antenna engalungile yiyona ebangele le nkinga. Ngoba umklamo wawubekwe phambili ngaphezu kokusebenza. U-Apple ubambe isithangami sabezindaba esingajwayelekile. Ngokusobala enengekile, u-Jobs wachaza uhlobo olugcwele lwenkinga, waxolisa, futhi wanikeza amakhasimende ayengeneme icala lokuvikela lamahhala noma imbuyiselo. Lesi isibonelo sencwadi yokufunda yokuxhumana okubucayi. Imisebenzi yalalela iseluleko nezincomo zomngane wakhe wakudala nomakadebona kwezokukhangisa uRegis McKenna. Ihlazo lilandelwe "ukuhamba" kukaMark Papermaster, iphini likamongameli omkhulu wezokuthuthukiswa kwe-hardware. Imisebenzi yayizothela umlotha ekhanda lakhe ngamamephu amanje à la Apple, kodwa angiqiniseki nakancane ukuthi angawuncoma umncintiswano.
Imisebenzi ayisoze yaxosha uForstall
Lesi sitatimende singamanga ngokuphelele. Imisebenzi ayikaze ithathe ama-napkins, yayishintshashintsha futhi ihamba phezu kwezidumbu. Wakwazi ukukhohlwa ngabangane bakhe abamsiza ekudaleni i-Apple ngesikhathi esabalalisa amasheya ezisebenzi. Uyaziwa nangokuthi: "Uma ungezi emsebenzini ngoMgqibelo, ungazihluphi ngokuya ngeSonto." Ngesikhathi ebuyela enkampanini, abasebenzi bebesaba ukugibela ikheshi neMoody Jobs besaba ukuthi "...bangase bangabi nawo umsebenzi ngaphambi kokuthi kuvulwe umnyango." Lezi zimo zenzeka, kodwa kuyaqabukela.
USteve Jobs noScott Forstall babenobungani, kodwa uma bekunengcindezi enkulu evela eqenjini labaphathi abanethonya nabanikazi bamasheya, inhloko yokuthuthukiswa kwe-iOS ngabe isusiwe noma kunjalo. Ukuphatha nokuqondisa iqembu elimosha amandla alo ngamacebo nokuncintisana akuzuzisi ngalutho. Ubudlelwano ebuholini obungaphakathi bube bubi kakhulu. Uma uForstall, u-Ive noMansfield behlangana emhlanganweni womsebenzi, uCook kufanele ngabe ubekhona. Imisebenzi izoziphatha ngendlela egculisayo njenge-CEO yamanje. Kungcono ukulahlekelwa yi-Forstall kunokulahlekelwa ngumdali wedizayini wenkampani u-Ivo kanye nomklami wezingxenyekazi zekhompyutha oholayo uMansfield.
Imisebenzi ayisoze yalalela izifiso zamakhasimende
Imisebenzi ibilokhu ithi insimu yamaphilisi ingaphandle kwentshisekelo yenkampani yezithelo. Izinkulumo ezinjalo zaziyindlela yakhe evamile yokukhohlisa umzimba nokudideka komncintiswano. I-iPad yethulwa ngoJanuwari 27, 2010. I-Apple yakha imakethe entsha enenzuzo ngale divayisi, okwaqala ukugeleza kuyo inzuzo eyengeziwe. Imisebenzi yenqabe ukuthi kungenzeka ukudala inguqulo encane ye-iPad futhi yanikeza izizathu ezimbalwa. "Amathebulethi angama-intshi ayisikhombisa aphakathi nendawo: makhulu kakhulu ukuthi angaqhudelana nama-smartphones futhi mancane kakhulu ukuthi angaqhudelana ne-iPad." Sekudlule iminyaka emibili kwethulwa i-iPad yokuqala, futhi bheka, i-Apple yethule i-iPad mini. Isizathu sokwakhiwa kwale modeli silula: kuyinto ngosayizi phakathi kwe-iPhone ne-iPad. Inhloso yawo kuzoba ukususa amanye amaphilisi aqhudelanayo afana ne-Kindle, i-Nexus noma i-Galaxy futhi alawule ingxenye yemakethe enikeziwe.
Ngokusho kweMisebenzi, usayizi wesikrini sefoni ofanelekile wawungu-3,5 ″. Ngenxa yalokhu, ungase usebenzise i-iPhone ngomunwe owodwa. Ngo-2010 wathi: "Akekho ozothenga ama-smartphones amakhulu anama-intshi amane noma ngaphezulu." Pho kungani imodeli yakamuva ye-iPhone 4″? U-24% wabantu abanentshisekelo bathenge amafoni amakhulu. Ngaphandle komjikelezo wonyaka owodwa wokusungula, akulula kangako ukuqhamuka nemodeli yocingo entsha njalo ngonyaka ezophoqa abangaba abathengi ukuthi bafinyelele ezikhwameni zabo. Umncintiswano weselula uhlale "ukhuphula" amafoni awo, ngakho u-Apple weza nesixazululo sikaSolomoni. Wandisa ubude bocingo kuphela. Ikhasimende lizidlile futhi ucingo lwahlala lunjalo. Ukube uJobs ubesesiteji ngesikhathi kwethulwa i-iPhone 5, ubezothola izizathu ezimbalwa zokuthi kungani eshintshe umqondo futhi wancoma isibuko esinwebekayo esiya ezulwini.
Isikhathi se-post-Jobs
Izimiso ezithile ezifakazelwe (isb. ukuthuthukiswa kwemishini emisha) nesiko lenkampani kuzoqhubeka nokugcinwa ngisho nangemva kokufa koMsebenzi. Kodwa akwenzeki ngaso sonke isikhathi ukunamathela ngobumpumputhe ezifundweni naseziqondisweni ezindala. U-Cook uyazi ukuthi wenzani futhi manje unethuba eliyingqayizivele lokuqala kabusha inkampani nayo yonke imikhiqizo ngisho nangezindleko zezinyathelo ezingathandwayo. Kodwa-ke, kuyadingeka ukusungula izinto ezibalulekile ezibalulekile kanye nesiqondiso sentuthuko eyengeziwe. I-OS X, i-iOS nezinye izinhlelo zidinga ukwenza inqubo yokuhlanza, zisuse amadiphozithi e-ballast, zihlanganise (ngangokunokwenzeka) ukulawula nokubukeka komsebenzisi. Esigabeni sezingxenyekazi zekhompuyutha, i-Apple kufanele inqume ukuthi, noma nhlobo, isenentshisekelo kochwepheshe abaningi. Ukuma nokungaqiniseki kule ndawo kushayela abasebenzisi abathembekile ezixazululweni ezincintisanayo.
Izinqumo okufanele zenzeke esikhathini esizayo zizoba buhlungu, kodwa zingakwazi ukuphefumula amandla amaningi okuphila ku-Apple.
Isihloko esihle
Ingabe uyazi ngisho nokubhala i-athikili yakho, noma uvele uhumushe yonke into ngokuzikhandla (futhi nangembi)?
Eqinisweni, ngiyavuma, kodwa amamephu kanye ne-Siri ngeke bakhishwe bengaqediwe yi-adi Jobs
kube bonke. Isihloko esihle, kuyihlazo ukuthi akuveli ekhanda lakho, bengivele ngifuna ukukuncoma, kodwa ngiyabonga
Isihloko esihle esinezimpikiswano ezinhle. *sithupha_phezulu*
"Kwadlula iminyaka emibili futhi bheka, i-Apple yethula i-iPad mini."
Unyaka ongu-1 udlulile :)
Bengingeke ngiqine kulezo zinkantolo. Umbuzo uthi i-iPhone elandelayo izobe "ivuthelwe umoya" noma "incishisiwe" noma uma kuzoba nosayizi aba-2 kuphela.
uma usenayo imithombo ethile ye-Libor, ngizokwandisa isipho ngomunye u-5000,- uma omunye wamadoda ebhala isihloko esingcono ngesandla sakhe!
Kubhalwe kahle kakhulu! Ngingakwamukela kakhulu noma iyiphi i-athikili mayelana ne-subculture yokukha ama-apula kulawa makhasi. Igama selivele lisikisela ukuthi le subculture ikhona, kodwa yini ehlukanisayo, yini amandla ayo ngekusasa? Ngiyabonga
Imisebenzi ngeke ifunde lesi sihloko :-)
Okokuqala, kusesekuseni kakhulu ukuthi ungacabanga ukuthi i-Apple iyehla yini. Kuphela ngemva kokuba u-Apple ehambile ngaphandle kwezaziso ezivela kuSteve lapho izoqala khona ukuba wusizo.
Isihloko esihle, kakhulu
Isihloko esihle kakhulu! Ngiyabonga. :)
ingathanda "i-mac cube", okungukuthi i-MacMini eshibhile, ngemuva kwakho konke, isondo le-innovation nje, isikhathi esifushane ngempela lapho i-mac mini yahlala iminyaka engu-5, lezo zikhona. (isoftware)
Isihloko esihle kakhulu, ngiyabonga ngaso… :)
Ngicabanga ukuthi i-ipad mini ngeke ikhathaze Imisebenzi kakhulu, kodwa ngokuqinisekile wayezokhumbula ukuthi ayinayo i-ratin. iPad, iPod, iPhone, yonke into ngesitolimende. Futhi kungazelelwe bac, i-iPad-mini ngaphandle ukubhalisa. Awukwazi ukuyibuka!
Isihloko esihle, ngifuna ukubuza, ingabe usebenzisana nomagazini we-superapple? Ngisanda phrinta i-athikili efanayo kuhlelo lwakamuva :-)