Filip Brož Uhlu lwezingoma, okuthiwa yizinhlu zokudlalayo, beseluvele lwenziwa okhokho bethu. Cishe wonke amakilabhu ayenama-jukebox, abantu bazenzela ama-mixtape abo, futhi iziteshi zomsakazo zazidlala izingoma uma ziceliwe. Ngamafuphi, umculo nokudala uhlu lokudlalwayo kuyahambisana. Uma ubheka ujula emlandweni, kuyenzeka ubone ukuthi incazelo yezinhlu zokudlalayo ibe noshintsho olukhulu phakathi neminyaka. Ngaphambilini, izinhla zokudlalayo zadalwa abantu ngokwabo. Kodwa-ke, phakathi nokufika kwenkathi yedijithali nezobuchwepheshe, amakhompuyutha athatha izintambo, esebenzisa ama-algorithm ayinkimbinkimbi ukuze adale izinhla zokudlalayo ezigxile ezinhlobonhlobo noma ezigxile kwindikimba. Namuhla, konke sekubuyele ezandleni zabantu.
Ngenkathi i-Apple imemezela lokho ngo-2014 uthenga amaBeats, Isikhulu esiphezulu se-Apple u-Tim Cook ukhulume ngokuyinhloko ngeqembu lochwepheshe bomculo. “Kulezi zinsuku kuyivelakancane futhi kunzima ukuthola abantu abawuqondayo umculo futhi bangakha izinhlu zokudlalayo ezimangalisayo,” kuchaza uCook. Eminyakeni engaphezu kwemibili edlule, inkampani yaseCalifornia ayizange ithenge kuphela isevisi yomculo esebenzayo nokusakaza, kodwa ngaphezu kwakho konke ochwepheshe bomculo abayikhulu, beholwa ngumrepha uDkt. Dre noJimmy Iovine.
Uma sibheka izinkampani zamanje ezihlinzeka ngokusakazwa komculo, okungukuthi i-Apple Music, i-Spotify, i-Google Play Music kanye ne-Tidal noma i-Rhapsody kancane, kusobala ukuthi zonke zinikeza izinsizakalo ezifanayo kakhulu. Abasebenzisi bangakhetha ezigidini zezingoma zezinhlobo eziningi, futhi isevisi ngayinye inikeza izinhla zayo zokudlalayo, iziteshi zomsakazo noma ama-podcast. Kodwa-ke, eminyakeni emibili ngemva kokutholwa kwe-Apple kwe-Beats, imakethe ishintshe kakhulu, futhi i-Apple izama ukudlala indima ehamba phambili ekudalweni kwezinhlu zokudlalayo.
Enye yezinto eziza kuqala kuzo zonke izinsiza ezibaluliwe ngokusobala ngeyabasebenzisi babo ukuthi bakwazi ukuthola indlela yabo kuzigidigidi zezingoma ezihlukene, ukuze izinkonzo zikwazi ukubenzela izinto ezinjalo kuphela ezingase zibe nentshisekelo kubo ngokusekelwe ezingomeni zabo. ukunambitheka komuntu siqu. Njengoba i-Apple Music, i-Spotify, i-Google Play Music nabanye kunikeza okuqukethwe okufanayo noma okuncane, ngaphandle kwalokho, le ngxenye yomuntu siqu ibaluleke kakhulu.
Umagazini BuzzFeed iphumelele ngena ezimbonini zohlu lwadlalwayo, okuyi-Spotify, i-Google ne-Apple, kanye nomhleli u-Reggie Ugwu bathole ukuthi abantu abangaphezu kwekhulu ezinkampanini zonkana, okuthiwa abaqaphi, basebenza isikhathi esigcwele bedala izinhlu zokudlalayo ezikhethekile. Nokho, ukwakha uhlu lwadlalwayo oluhle kunzima kakhulu kunalokho okungase kubonakale lapho uqala nje. Othile kufanele alungise i-algorithm futhi abhale yonke into.
Abantu abaphethe ukudala izinhla zokudlalayo bavame ukusebenza njengama-blogger aziwayo noma njengo-DJ kumakilabhu omculo ahlukahlukene. Futhi, ngokocwaningo lwakamuva, amaphesenti angaphezu kwamashumi amahlanu abasebenzisi be-Spotify abayizigidi eziyikhulu bakhetha izinhlu zokudlalayo ezikhethiwe kunomculo okhiqizwa ngokungahleliwe. Ngokwezinye izilinganiso, ingoma eyodwa kweziyisihlanu ezidlalwa nsuku zonke kuwo wonke amasevisi idlalwa phakathi kohlu lwadlalwayo. Nokho, le nombolo iyaqhubeka ikhula ngokulinganayo njengoba kwengezwa abantu abaningi abagxile ezinhlwini zokudlalayo.
“Kuningi mayelana nomuzwa nomuzwa. Zonke izinkomba ziwukuthi izinhla zokudlalayo ezenziwe abantu zizodlala indima enkulu kakhulu esikhathini esizayo. Abantu bafuna ukulalela umculo oyiqiniso nojwayelekile,” kusho uJay Frank, iphini likamongameli omkhulu wokusakazwa komculo womhlaba wonke kwa-Universal Music Group.
Chaza kabusha ubudlelwano bethu nomculo
Sonke sijwayele ukusebenza ngesisekelo samakhodi nokusesha okungahleliwe. Isibonelo, i-inthanethi ingancoma udokotela ojwayelekile ofaneleka kakhulu, isikhethele imuvi noma isitholele indawo yokudlela. Kuyafana nangomculo, kodwa ongoti bathi sekuyisikhathi sokuchaza kabusha ngokuphelele ubudlelwano bethu nawo. Umculo owukhethayo akusafanele uzenzekele, kodwa kufanele uhambisane nalokho esikuthandayo. Abantu abangemuva kohlu lokudlalwayo abayanga kunoma yisiphi isikole sebhizinisi. Ngomqondo wangempela wegama, bazama ukuba abavikeli bethu, basifundise ukuphila ngaphandle kwamarobhothi kanye ne-algorithms yekhompyutha.
Ngaphakathi kweSpotify
Okuxakayo ukuthi, izinhlu zokudlalayo zeSpotify azidalwanga eSweden, kodwa eNew York. Ngaphakathi kwehhovisi, uzothola ulwandle lwama-iMacs amhlophe, ama-headphones we-Beats, kanye no-Rocío Guerrero Colom waseSpain oneminyaka engamashumi amabili nesishiyagalolunye, okhuluma ngokushesha njengoba ecabanga. Ufike kwaSpotify eminyakeni engaphezu kwemibili edlule futhi ngenxa yalokho wayephakathi kwabantu bokuqala abangamashumi amahlanu abenza izinhlu zokudlalwayo ngokugcwele. UColomová uphethe ngokukhethekile umculo waseLatin America.
“Sengihlale emazweni amaningi. Ngikhuluma izilimi ezinhlanu futhi ngidlala ivayolini. Eminyakeni emibili edlule, uDoug Forda, ophethe bonke abaqondisi, weza kimi. Ungitshele ukuthi bafuna umuntu ozodala izinhla zokudlalayo zabasebenzisi abathanda umculo waseLatin America. Ngokushesha ngabona ukuthi kufanele kube yimina, njengoba ngingomunye walabo basebenzisi. Ngakho wangiqasha,” kusho uColomová emamatheka.
U-Rocío uphethe nezinye izisebenzi futhi uhola ezinye izinhlu eziyisikhombisa zezinhlobo zokudlalwayo. Usebenzisa i-iMac kuphela emsebenzini futhi usekwazile ukudala izinhlu zokudlalayo ezingaphezu kwamakhulu amabili.
“Ngijwayele ukuvakashela amakilabhu ehlukene omculo. Ngizama ukuthola ukuthi abantu bathandani, balalelani. Ngibheka izethameli eziqondiwe,” kuchaza uColomová. Ngokusho kwakhe, abantu abezi kuSpotify ukuzofunda, ngakho-ke igama lohlu lwadlalwayo ngokwalo kufanele lichaze ngokuphelele futhi libe lula, ngemuva kwalokho okuqukethwe kuza.
Abasebenzi bakwaSpotify babe sebehlela izinhlu zabo zokudlalayo ngokusekelwe ekusebenzelaneni komsebenzisi nokuchofoza. Balandelela izingoma ngazinye njengoba benza kumashadi adumile. “Uma ingoma ingenzi kahle noma abantu beyeqa bephindelela, sizama ukuyisa kolunye uhlu lwadlalwayo, lapho ithola khona elinye ithuba. Okuningi futhi kuncike kwikhava ye-albhamu," kuqhuba uColomová.
Ama-Curators kwaSpotify asebenza ngezinhlelo namathuluzi ahlukene. Nokho, izinhlelo zokusebenza ze-Keanu noma ze-Puma, ezisebenza njengabahleli bokuphatha nokuqapha abasebenzisi, zibalulekile kuzo. Ngokungeziwe kudatha yezibalo enanini lokuchofoza, ukudlala noma ukulanda okungaxhunyiwe ku-inthanethi, abasebenzi bangathola amagrafu acacile ezinhlelweni zokusebenza. Lokhu kubonisa, phakathi kwezinye izinto, iminyaka yabalaleli, indawo yezwe, isikhathi noma indlela yokubhalisa abayisebenzisayo.
Uhlu lwadlalwayo oluphumelele kakhulu olwakhiwe ngu-Colomová i-"Baila Reggaeton" noma "Dance Reggaeton", enabalandeli abangaphezu kwezigidi ezimbili nengxenye. Lokhu kwenza lolu hlu lube uhlu lokudlalwayo lwesithathu oluthandwa kakhulu ku-Spotify, ngemuva kohlu lwadlalwayo lwe-"Today Top Hits", olunabalandeli abayizigidi ezingu-8,6, kanye ne-"Rap Caviar", enabalandeli abayizigidi ezingu-3,6.
U-Colomova udale lolu hlu lwadlalwayo ngo-2014, iminyaka eyishumi ngqo ngemuva kwengoma eyimpumelelo yaseLatin America ethi "Gasolina" ka-Daddy Yankee. “Bengingakholwa ukuthi uhlu lwadlalwayo lungaba yimpumelelo. Ngikuthathe njengohlu lwabaqalayo bezingoma okufanele zivuse abalaleli futhi zibahehe ephathini ethile," kusho uColomová, ephawula ukuthi izingoma zomculo we-hip hop okwamanje zingena indlela yesiLatini, azama ukuyiphendula futhi. lungisa izinhlu zezingoma. Ingoma yakhe ayintandokazi ye-hip hop ithi "La Ocasion" kaPuerta Lican.
Ngokusho kukaJay Frank, iphini likamengameli eliphezulu kwezokusakazwa komculo emhlabeni wonke kwa-Universal Music Group, abantu basebenzisa izinsiza zokusakaza umculo ngoba befuna ukulalela nokuba ngabanikazi bawo wonke umculo emhlabeni. Kodwa-ke, uma befika lapho, bathola ukuthi abafuni yonke into, futhi ithemba lokufuna izingoma eziyizigidi ezingamashumi amane liyabethusa,” kusho uFrank, enezela ngokuthi izinhlu ezidlalwa kakhulu zifinyeleleka kakhulu kunezikhona. iziteshi zomsakazo.
Yiqiniso, abasebenzi balondoloza ukuzimela kokuhlela, naphezu kokuthi bathola izinhlinzeko ezihlukahlukene ze-PR, izimemo ezivela kubakhiqizi nabaculi nsuku zonke. Uzama ukuba nombono wakhe ongachemile kukho konke. "Sakha ngempela izinhla zokudlalayo ngokusekelwe kulokho esicabanga ukuthi abalaleli bazokuthanda, futhi lokho kubonakala ezibalweni," kusho uDoug Ford wakwaSpotify. Ukulahlekelwa ukuthenjwa kwabalaleli okungenzeka kube nomthelela omkhulu hhayi nje kuphela enkonzweni enjalo, kodwa nakubalaleli ngokwabo.
Ngaphakathi kwe-Google Play Umculo
Abasebenzi be-Google Play Umculo nabo bazinze eNew York, esitezi seshumi nanye endlunkulu ye-Google. Uma kuqhathaniswa neSpotify, nokho, awekho amashumi amahlanu, kodwa angamashumi amabili kuphela. Banesitezi esihlome ngokuphelele njengamanye amahhovisi e-Google futhi, njenge-Spotify, basebenzisa izinhlelo ezihlukahlukene ukubasiza ukuphatha izinhla zokudlalayo nezibalo.
Phakathi nengxoxo nomhleli kamagazini BuzzFeed ikakhulukazi ixazulula umbuzo wamagama wohlu olulodwa lwezingoma. “Konke kumayelana nabantu, isimo sabo sengqondo nokunambitha. Izinhla zokudlalayo ngokuya ngemizwa kanye nohlobo lwemisebenzi esiyenzayo iya ngokuya isabalele. Kodwa yilokho okwenziwa yizo zonke izinkampani zomculo,” abaqaphi bayavuma. Lokhu kufakazelwa nawukuthi izinhlu ezintathu kweziyishumi ezidume kakhulu ku-Spotify azinayo inkomba yokuthi ziwuhlobo luni.
Ngokusho kwabo, uma abantu sebevele bazi kusengaphambili ukuthi hlobo luni, isibonelo i-rock, insimbi, i-hip hop, i-rap, i-pop nokunye okunjalo, khona-ke vele ngandlela-thile balungisa ngaphakathi futhi bakha ubandlululo ngomqondo wokuthi hlobo luni lomculo uhlu olunikeziwe luyobakhanga cishe abalindile. Ngalesi sizathu, bazokweqa zonke izingoma futhi bakhethe kuphela labo abazazi ngamagama. Ngokusho kwabasebenzi, kungcono ukugwema lokhu kwasekuqaleni futhi ukhethe ukubiza uhlu lwadlalwayo ngokusho kwemizwa, isibonelo.
“Kufana nezimpawu zomgwaqo. Ngenxa yokulebula okulungile kwezinhlu zokudlalayo, abantu bangazulazula kangcono ezigidini zezingoma. Ngamafuphi, abalaleli abazi ukuthi yini okufanele bayibheke uze ubabonise," kwengeza uJessica Suarez, umqaphi oneminyaka engu-35 wakwa-Google.
Ngaphakathi kwe-Apple Music
Ikomkhulu le-Apple Music liseCulver City, eLos Angeles, lapho ikomkhulu leBeats Electronics lalikhona phambilini. Ngabantu abangaphezu kwekhulu abasebenza ngaphakathi kwesakhiwo ukuze bakhe izinhla zokudlalayo, ingelinye lamaqembu amakhulu abaqaphi bomculo. I-Apple iphinde yaphayona umqondo wokudala izinhla zokudlalayo ezivela kubantu bangempela ngenxa ye-Beats.
“Asiqondene nokuveza imibono yethu nokuthanda umculo womuntu siqu kwabanye abantu. Sizibheka njengabaqaphi bekhathalogi, sikhetha ngokuzwela umculo ofanele," kusho uMhleli Omkhulu we-Indie uScott Plagenhoef. Ngokusho kwakhe, iphuzu wukuthola abaculi abanjalo abazoba nomthelela kubalaleli futhi bavuse kubo, isibonelo, imizwa ethile. Ekugcineni, uzothanda izingoma noma uzizonde.
Isikhali esikhulu kunazo zonke se-Apple Music ithimba lochwepheshe elintula ezinye izinkonzo. “Umculo ungowomuntu siqu. Wonke umuntu uthanda okuhlukile, futhi asifuni ukusebenza ngesitayela sokuthi uma uthanda iFleet Foxes, kufanele uyithande i-Mumford & Sons,” kugcizelela uPlagenhoef.
I-Apple, ngokungafani nezinye izinkampani zomculo, ayabelani ngedatha yayo, ngakho-ke akunakwenzeka ukuthola ukuthi uhlu lwadlalwayo ngalunye luphumelela kangakanani noma iyiphi idatha ejulile mayelana nabasebenzisi. Ngakolunye uhlangothi, i-Apple ibheja emsakazweni i-Beats 1, ephethwe abaculi abaziwayo no-DJs. Abaculi abaningana namabhendi bayashintshana estudiyo masonto onke.
I-Apple isiphinde yasebenza kabusha ngokuphelele futhi yaklama kabusha uhlelo lwayo lokusebenza ku-iOS 10. Abasebenzisi manje sebengakwazi ukusebenzisa uhlu lwadlalwayo olubuyekezwa njalo oluklanyelwe abasebenzisi ngabanye, olubizwa nge-Discovery Mix, olufana nalokho abasebenzisi asebekwazi kakade ku-Spotify nokuthi yini. idume ngokwedlulele. Kumculo omusha we-Apple, ungathola nohlu lwadlalwayo olusha nsuku zonke, okungukuthi, okukhethiwe ngoMsombuluko, ngoLwesibili, ngoLwesithathu njalonjalo. Uhlu lwadlalwayo oludalwe ngabaqaphi nalo luhlukaniswe ngokwehlukana, ngakho-ke abantu banombono ocacile wokuthi ingabe uhlu lwakhiwe ikhompuyutha noma umuntu othile.
Kodwa-ke, ngokuqinisekile i-Apple akuyona yedwa ehlala iqhubekela phambili kulo mkhakha. Lokhu, ngemva kwakho konke, kucacile kulokhu okukhulunywe ngakho ngenhla, lapho zonke izinsiza zokusakaza zisebenza ohlwini lwadlalwayo olulungiselelwe umlaleli ngamunye, ngaphandle kwe-Apple Music, ikakhulukazi ku-Spotify ne-Google Play Music. Izinyanga neminyaka elandelayo kuphela ezobonisa ukuthi ubani ozokwazi ukuzivumelanisa kakhulu nabasebenzisi futhi abanikeze umuzwa ongcono kakhulu womculo. Kungenzeka ukuthi nabo bazodlala indima yabo ama-albhamu akhethekile ayanda...
Nginelukuluku lokwazi nge-Apple Music entsha, kepha ngineshwa lokuba ne-iPhone endala futhi angikwazi ukuthola i-iOS 10 lapho. Ingabe ukhona owaziyo ukuthi kuzoba khona yini isibuyekezo sohlelo Lomculo lwezingane eziyisishiyagalolunye ezindala, lapho umklamo omusha we-AM uzoba khona? Futhi okufanayo ku-Mac, ngoba i-Mac mini isivele yangisebenzela unyaka :) Ngiyabonga.
Kuliqiniso ukuthi i-Apple cishe ayizange ikhulume ngayo noma kuphi, kodwa ngicabanga ukuthi i-UI entsha izobonakala ku-Apple Music (mhlawumbe kamuva) nasezinhlelweni ezindala. Akunangqondo ukuthi kungabi njalo.
Ngazi kanjani emculweni we-apula ukuthi yiziphi izinhla zokudlalayo ezivela kubantu nokuthi yiziphi ezingekho, ngiyabonga ngempendulo.