Vala isikhangiso

Sekuphele amasonto ambalwa iphrojekthi yomculo waseMelika i-Nine Inch Nails iqede ukuvakasha kwayo kulo nyaka. Nokho, umdali wayo uTrent Reznor nakanjani akanaso isikhathi sokuphumula. Njengomsebenzi wakwaBeats Electronics, kanye noJimmy Iovine noma uDkt. U-Drem wazithola engaphansi kwephiko lika-Apple. IN ingxoxo Pro Billboard U-Reznor ukhulume ngendima yakhe entsha, ubudlelwano bakhe nomqashi wakhe, kanye nesimo samanje semboni yomculo.

Kubonakala sengathi i-Apple izosebenzisa amandla okuthola kwayo i-Beats Electronics ngokugcwele. “Bakhombise intshisekelo evulekile yokuthi ngidizayine imikhiqizo ethile nabo,” kusho uReznor engxoxweni. “Angikwazi ukuchaza imininingwane, kodwa ngicabanga ukuthi ngisesimweni esiyingqayizivele lapho ngingazuza khona emphakathini.” Lo mculi uyavuma ukuthi usezoba nesikhathi esincane sokusungula umculo, kodwa umsebenzi wakhe usazohlotshaniswa kakhulu emculweni.

U-Reznor ube nentshisekelo ekusabalaliseni umculo isikhathi eside. Phakathi nomsebenzi wakhe othela izithelo, wahlangabezana nezingibe zezindlu zokushicilela zakudala, kodwa wazama nezinye izindlela zokuletha umsebenzi wakhe kubalaleli. Isibonelo esisodwa kubo bonke - eminyakeni eyisikhombisa eyedlule, uReznor waphelelwa isineke nelebula yakhe ethi Interscope, ngakho abalandeli bakhe uthe, mabentshontshe icwecwe lakhe elisha ku-inthanethi.

Ngenxa yokutholwa kwamaRandi ayizigidi eziyizinkulungwane ezingamashumi ayisithupha kwe-Beats Electronics, usephenduke isisebenzi se-Apple namuhla, okuyinto engazange inciphise amathuba akhe okuthonya imboni yomculo. Ngaphezu kwalokho, u-Reznor uphinde wazisa umsebenzi wakhe omusha ezingeni lomuntu siqu: "Njengekhasimende impilo yonke, umlandeli nomsekeli we-Apple, ngiyajabula."

Umdali wephrojekthi ye-Nine Inch Nails manje angagxila ngokugcwele ekusizeni ukuklama isevisi entsha yokusakaza umculo. (Ngokulandelana, isibuyekezo esithile sephrojekthi ye-Beats Music, okuyisiqalo esithembisayo, kodwa kusesenendlela ende okufanele yenziwe ngaphambi kokuba ipheleliswe futhi yamukelwe kabanzi emphakathini.) NgokukaReznor, iphrojekthi enjalo ingaba yinzuzo emculweni. abadali, abasabalalisi nabathengi: "Ngisohlangothini lokusakaza, futhi ngicabanga ukuthi isevisi yokusakaza elungile ingaxazulula izinkinga zabo bonke abathintekayo."

Isici esiyinhloko sesixazululo esinjalo isici sezezimali. Ngisho nalapho, ngokusho kukaReznor, ukusakaza kunesandla esiphezulu futhi kungasiza ukumisa ukwehla kwenani lokudala umculo. “Isizukulwane sonke sentsha silalela umculo ku-YouTube, futhi uma kunesikhangiso kuvidiyo, bajwayele ukusibekezelela. Ngeke bakhokhe idola ngengoma, pho kungani kufanele?'

Kodwa-ke, ngokusho kukaReznor, ezinye izixazululo zokukhokha umsebenzi wabadlali azikwazi ukuwela emhlabathini ovundile. Isibonelo esihle salokhu i-albhamu entsha ye-U2 esatshalaliswa mahhala (futhi ngokungagodli) nge-iTunes. “Bekumayelana nokuletha into phambi kwabantu abaningi ngangokunokwenzeka. Ngiyaqonda ukuthi kungani ithandeka kubo, futhi bakhokhelwa ngayo,” kuchaza uReznor. “Kodwa kunombuzo - ingabe kwasiza ukwehlisa izinga lomculo? Futhi ngicabanga kanjalo.” Ngokusho kwesisebenzi esisha sakwa-Apple, kubalulekile ukwazi ukuthi umsebenzi womdwebi uzofinyelela kubantu, kodwa ngeke awuphoqe kunoma ubani.

Umthombo: Billboard
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