Imakethe ye-smartwatch iyakhula, ibuswa yi-Apple Watch

I-Apple isivele iziqhayise kaningi esikhathini esedlule mayelana nempumelelo etholwe yisigaba sayo se-Wearables. Kuhlanganisa, phakathi kokunye, i-Apple Watch, ekwazi ukuqeda isabelo esikhulu emakethe efanele. Phakathi nenkathi yezinyanga eziyishumi nambili ephela ngoNovemba odlule, isabelo senani lama-smartwatches athengisiwe lenyuke ngo-61%.

Imakethe yamawashi ahlakaniphile nezinto zikagesi ezigqokekayo ezifanayo zibuswa ngamagama amathathu - i-Apple, i-Samsung, ne-Fitbit. Laba abathathu banesamba esingu-88% semakethe, umholi ongaguquki kube i-Apple ne-Apple Watch yayo. Ngokwedatha ye-NPD, u-16% wabantu abadala base-US banewashi elihlakaniphile, kusukela ku-2017% ngoDisemba 12. Eqenjini labantu abaneminyaka engu-18-34, isabelo sabanikazi bama-smartwatch singu-23%, futhi esikhathini esizayo i-NPD ilinganisela ukuthi ukuduma kwalawa madivayisi kuzokhula ngisho naphakathi kwabasebenzisi abadala.

Imisebenzi ehlobene nempilo nokuqina ithandwa ikakhulukazi ngamawashi ahlakaniphile, kodwa ngokusho kwe-NPD, isithakazelo siyakhula emisebenzini ehlobene ne-automation kanye ne-IoT. U-15% wabanikazi bamawashi ahlakaniphile bathi basebenzisa idivayisi yabo, phakathi kwezinye izinto, ngokuhlobene nezici zokulawula zekhaya elihlakaniphile. Kanye nokuhlukahluka okwandayo kwama-smartwatches, i-NPD iphinda ibikezele ukwanda kokuthandwa kwawo kanye nokwanda kwesisekelo sabasebenzisi.

Lapho imemezela imiphumela yayo yezezimali ye-Q1 2019, i-Apple ithe imali engenayo evela engxenyeni yayo yezinto ezigqokwayo ikhule ngo-50% ngekota. Isigaba se-Wearables sihlanganisa, isibonelo, ama-AirPods ngaphezu kwe-Apple, futhi imali engenayo evela kuyo iseduze nenani lenkampani ye-Fortune 200 u-Tim Cook uthe izigaba ze-Wearables, Home and Accessories zibone ukukhuphuka okuphelele kwama-33%. i-Apple Watch nama-AirPods anesabelo esikhulu empumelelweni yesigaba se-Wearables.

Umthombo: I-NPD