David Hanak Imakethe yamathebulethi ayisondelene nokuncintisana njengoba yayinjalo esikhathini esithile phakathi kuka-2011 no-2014. Ngaleso sikhathi, abanye abakhiqizi babezama ukuqinisekisa ukuthi imodeli yabo izodayiswa kakhulu. I-Apple ibiphethe lesi sigaba iminyaka emibili noma emithathu edlule, ngoba abanye bayicasukile ngandlela thile. Imiphumela yezomnotho ye-Apple yekota edlule, emenyezelwe ngoLwesibili, iqinisekisa lo mkhuba futhi. Nakuba imakethe yethebhulethi iwa, isikhundla sika-Apple asinyakazi futhi i-iPad iseyinombolo yokuqala.
Kungaba njalo okuthakaselayo
I-Apple imemezele ngoLwesibili ukuthi ithengise ama-iPads ayizigidi eziyi-2018 kwikota yokugcina (ngoJanuwari-Mashi 9,1), ikhulisa isabelo sayo semakethe yethebhulethi ngaphezulu kwama-2%. I-iPad ibe yithebhulethi ethengiswa kakhulu kusukela yethulwa ngo-2010. Ngokushesha ngemva kokwethulwa kwayo, izinkampani eziqhudelanayo (ikakhulukazi i-Samsung) zazama ukuncintisana ne-iPad, kodwa azizange zihlale isikhathi eside emizamweni yazo, futhi eminyakeni yamuva nje i-iPad. ube ngumkhiqizo ohamba phambili kulo mkhakha, ngaphandle kokuncintisana kwangempela.
Noma kunjalo, nokho, ukuthengiswa kwama-iPads kuyehla, njengoba kubonakala sengathi i-'tabletomania' yeminyaka edlule iyancipha kancane kancane. Abasebenzisi bathanda kakhulu ama-smartphones amakhulu, okuthi, ngenxa yezikrini zabo ezinkulu, angashintsha amaphilisi ezimweni eziningi. Abasebenzisi futhi bashintsha amaphilisi kaningi kakhulu kunomakhalekhukhwini, okubuye kubonakale ezibalweni zokuthengisa.
Uma sibheka izinombolo ezithile zekota yokugcina, ama-iPads ayizigidi ezingu-9,1 athengisiwe amele isabelo semakethe esingu-28,8%. Unyaka nonyaka, i-Apple yenza ngcono ngamayunithi ayizigidi ezi-0,2 athengisiwe kanye nesabelo semakethe esicishe sibe ngu-4%. Endaweni yesibili (ngebanga elide) kukhona abakwaSamsung, abadayise amaphilisi angu-5,3 million futhi njengamanje bengu-16,7 emakethe. Ukuthengiswa kwamathebulethi kwaSamsung kwehle ngo-11% unyaka nonyaka. Ngakolunye uhlangothi, iHuawei, okumanje isendaweni yesithathu (amayunithi ayizigidi ezi-3,2 athengisiwe kanye nesabelo semakethe esingu-10%), isaqhubeka. Ukwehla okukhulu kwabe sekuqoshwa i-Amazon nabanye abakhiqizi (bona ithebula). Sekukonke, ukuthengiswa kwehle cishe ngo-12% unyaka nonyaka.
Kungaba njalo okuthakaselayo
Ngokuqondene ne-Apple, okwamanje isendaweni yayo engcono kakhulu kusukela ngo-2014, lapho ibambe ngaphansi kwe-33% yemakethe. Ngemuva kweminyaka emithathu yokuncipha, izinombolo zikhula futhi, futhi kungalindelwa ukuthi ngenxa ye-iPad eshibhile esanda kwethulwa, lo mkhuba uzoqhubeka futhi ezinyangeni ezizayo. Ngaphezu kwalokho, kulo nyaka sizobona esinye isibuyekezo somugqa womkhiqizo we-iPad, kulokhu sigxile kumamodeli we-Pro. Ngokombono wamaphilisi, i-Apple iqale kahle kakhulu futhi kungenzeka ukuthi inkampani inekusasa elijabulisayo.
Umthombo: I-Cultofmac
"Abasebenzisi baphinde bashintshe amaphilisi kaningi kakhulu kunomakhalekhukhwini, futhi lokhu kubonakala ezibalweni zokuthengisa."
Cishe ubuqonde ukubhala ukuthi abasebenzisi abawashintshi amaphilisi kaningi njengomakhalekhukhwini. :)