Vala isikhangiso

I-iPhone 5 kubhekiselwe kuyo kuma-imeyili angaphakathi ngabaphathi abaphezulu bakwaSamsung ngokuthi "tsunami" okufanele "ingathathi hlangothi," imibhalo esanda kukhishwa ku-Apple vs. I-Samsung. UDale Sohn, owayengumongameli kanye nenhloko yophiko lweSamsung e-US, weluleke inkampani ukuthi yenze uhlelo oluphikisayo lokulwa ne-iPhone entsha.

“Njengoba nazi, nge-iPhone 5 kuza netsunami. Iyeza ngoSepthemba noma ngo-Okthoba," uSohn waxwayisa ozakwabo nge-imeyili ngoJuni 5, 2012, cishe izinyanga ezintathu ngaphambi kokuthi kwethulwe i-iPhone entsha. "Ngokwezinhloso ze-CEO yethu, kufanele siqhamuke ne-counterattack ukuze sinciphise le tsunami," kusho uSohn, ekhuluma ngezinhlelo zika-JK Shin, inhloko yebhizinisi leselula lenkampani yaseNingizimu Korea.

Ukukhishwa kwalokhu kuxhumana, esikhundleni salokho, kuwuhlelo lwe-Apple lokukhombisa ijaji ukuthi i-Samsung yayiyesaba i-iPhone emazingeni aphezulu nokuthi izitatimende zayo mayelana nokudala imikhiqizo yasekuqaleni enezici zangempela zazingelona iqiniso, kodwa ukuthi abantu baseNingizimu Korea babezama kuphela kopisha izici zayo ukuze uthuthukise amadivayisi abo.

I-imeyili endala nakakhulu eyathunyelwa ngu-Sohn ku-Todd Pendleton, umqondisi wezokumaketha wesigaba saseMelika senkampani, ngo-Okthoba 4, 2011, ikhombisa ukuthi i-iPhone yabangela imibimbi yangempela kubaphathi bakwaSamsung.Ngalolo suku, i-Apple yethula i-iPhone 4S entsha. , futhi abakwaSamsung baphinde babona ukuthi kufanele basabele. "Njengoba usushilo, asikwazi ukuhlasela i-Apple ngqo ekukhangiseni kwethu," kubhala uSohn ku-imeyili, eveza iqiniso lokuthi i-Apple iyikhasimende elibalulekile le-Samsung lezingxenye ezihlukahlukene zamadivayisi eselula. Nokho, uphakamise isixazululo esihlukile. "Singakwazi yini ukuya ku-Google futhi sibabuze ukuthi bazokwenza yini umkhankaso ngokumelene ne-Apple ngokusekelwe emikhiqizweni eminingi ye-Android engcono kakhulu ezotholakala engxenyeni yesine?"

USohn ubeneSamsung kusukela ngeminyaka yawo-90s, njengamanje njengomeluleki omkhulu, futhi wabizwa njengofakazi ukuze achaze uguquko lwe-Samsung ekuthuthukiseni amafoni ayisimungulu. Ngesikhathi efakaza, uSohn uvumile ukuthi abakwaSamsung banenkinga yokuthuthukiswa kwama-smartphone. "I-Samsung ifike sekwephuzile kakhulu. Sasisemuva,” kusho uSohn, ebhekisela esimweni sakwaSamsung ekupheleni kuka-2011. Nokho, konke kwashintsha lapho umphathi omusha wezokumaketha ethatha izintambo ngawo lowo nyaka. Umkhankaso othi "The Next Big Thing" wethulwa, owaphazamisa kakhulu uPhil Schiller, inhloko yezokukhangisa kwa-Apple, njengoba kwabonisa izinsuku zokuqala zecala.

Isikhulu esisha sezokukhangisa kwakunguPendleton, owavuma enkantolo ukuthi ngesikhathi ejoyina ngo-2011, wayengazi nokuthi abakwaSamsung benza ama-smartphones. Lokho kusanda kukhombisa ukuthi i-Samsung inayiphi inkinga ngokufaka uphawu. “Ngicabanga ukuthi abantu bayayazi iSamsung ngenxa yama-TV. Kepha uma kukhulunywa ngama-smartphones, akekho owayazi ngemikhiqizo yethu,” kusho u-Pendleton, enquma ukuqala phansi akhe uhlobo olusha lomkhiqizo olwakhiwe eduze “nokuqamba okusha okungapheli” kwe-Samsung nokuthengisa ihadiwe ehamba phambili emakethe. “Inhloso yethu kwaSamsung ukuthi sihlale sihamba phambili kukho konke,” kusho uPendleton ngesikhathi ebuzwa ukuthi ngabe inkampani yakhe inazo yini izinhlelo zokushaya i-Apple.

Icala le-Apple-Samsung lingene evikini lalo lesithathu ngoMsombuluko, lapho ukukhishwa okukhulunywe ngenhla nokukhululwa kwemibhalo kwenzeka. I-Apple iqede ingxenye yayo ngoLwesihlanu, lapho icala likaChristopher Vellturo echaza, kungani i-Samsung kufanele ikhokhe ngaphezu kwezigidigidi ezimbili zamaRandi. Lolu daba kufanele lufinyelele esiphethweni ngemuva kokuthi abakwaSamsung sebebize bonke ofakazi bayo. Lokhu cishe kuzokwenzeka ekupheleni kwesonto elizayo.

Umthombo: I-Verge, [2], NY Times
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