Vala isikhangiso

"Sesiqedile, sesimemezele ukuthi sesishonile." Kubonakala kunezindlela ezimbili kuphela zokuba nguzakwethu we-Apple: impumelelo enkulu noma ukwehluleka okuphelele.

Ngokusobala, ukuthandana phakathi kuka-Apple ne-GT kuhambe kanje: "Nansi imigomo oyamukelayo noma ungasikhiqizeli isafire ekugcineni, i-GT yajwayela inzuzo engaba khona yezigidigidi futhi yavumelana ngokuphelele izimo ezimbi. Kodwa okuphambene kakhulu kwenzeka ngaphambi kokugeza ngemali - ukuqothuka kwenkampani. Lelo yiqiniso elinzima okufanele ubhekane nalo uma ubambisana ne-Apple.

Umfanekiso ophelele uhlinzekwa yikesi yamanje ye-GT Advanced Technologies, ekhomba uchungechunge lokunikezela olunembe kumamilimitha, nakuba lucishe lulungiswe. I-Apple ishaya ikhwelo kuyo futhi, kusukela endaweni yamandla, ingaphoqa abalingani bayo ukuthi bavumelane nezimo ezivumelana nayo, ngisho noma ekugcineni ngokuvamile zingenakwenzeka. Khona-ke ukungabaza okuncane kwanele futhi kuphelile. Lapho nje imiphumela elindelekile ingafiki, u-Tim Cook ubheka eceleni abheke omunye, uzakwethu "othembeke kakhulu".

Yithathe noma uyishiye

Kwakungumqondisi omkhulu wamanje wenkampani yaseCalifornian, okwathi eminyakeni edlule, esabambe iqhaza lomqondisi wokusebenza, wahlanganisa uchungechunge olusebenza kahle lwabakhiqizi nabahlinzeki bazo zonke izinhlobo zezingxenye zemikhiqizo yama-apula, i-Apple engakwazi ukuyithola izandla zamakhasimende. Kuyadingeka ukwenza yonke into isebenze, futhi eCupertino bebelokhu begcina zonke izinkontileka nezibopho zokubambisana ngaphansi kokugoqa.

[yenza isenzo=”citation”]Lonke icebo lalahleka kusukela ekuqaleni kuya esiphethweni esibuhlungu.[/do]

Ngonyaka odlule kuphela, sakwazi ukuba nokubukeka okuyingqayizivele ekhishini laleli bhizinisi eliphumelelayo. U-Apple usayina inkontileka enkulu ne-GT Advanced Technologies ngoNovemba 2013, ezokwakha imboni enkulu yamasafire ngenkathi idala amakhulu emisebenzi e-Arizona. Kodwa phambili ngokushesha nje unyaka: ngu-Okthoba 2014, i-GT ifaka isicelo sokuqothuka, amakhulu abantu aphelelwe umsebenzi, futhi ukukhiqizwa kwesafire ngobuningi akubonakali ndawo. Isiphetho esisheshayo sokubambisana okungase kube nenzuzo kuzo zombili izinhlangothi akumangazi kangako ekubaleni kokugcina, njengoba kuzoboniswa imibhalo ekhishwe ezinqubweni zokuqothuka.

Ku-Apple, lokhu kungukuphazamiseka okungaphezulu noma okuncane. Ngenkathi ise-Asia, lapho iningi labahlinzeki bayo basebenza khona, basebenza ngokuthula futhi ngaphandle kokugqama, umfelandawonye ne-GT Advanced Technologies ezinze eNew Hampshire ubuhlolisisiwe abezindaba kanye nomphakathi kusukela ekuqaleni. Lezi zinkampani ezimbili zinohlelo olunesibindi ngempela: ukwakha ifektri enkulu khona kanye e-United States ezokhiqiza isafire ephindwe izikhathi ezingu-30 kunanoma iyiphi enye imboni emhlabeni. Ngesikhathi esifanayo, ingenye yezinto ezilukhuni kunazo zonke emhlabeni, ezikhiqizwa ngokwenziwa ezithandweni ezishiselwe cishe ama-degree Celsius ayizinkulungwane ezimbili futhi zibiza ngokuphindwe kahlanu kunengilazi. Ukucutshungulwa kwayo okulandelayo kufuna ngokufanayo.

Kodwa lonke icebo lalahleka kusukela ekuqaleni kwaze kwaba sekugcineni okudabukisayo. Izimo u-Apple azinqumele zona kwakungenakwenzeka ukuba zifezeke, futhi kuyamangaza ukuthi abaphathi be-GT bakwazi ngisho nokusayina izinkontileka ezinjalo.

Ngakolunye uhlangothi, lokhu kuqinisekisa kuphela amakhono e-Apple okuxoxisana kanye nesimo sayo esiqinile, esingasisebenzisa ngokunenzuzo ngokugcwele. Endabeni ye-GT, i-Apple idlulisele cishe wonke umthwalo kwelinye iqembu futhi yakwazi ukuzuza kuphela kulobu budlelwano. Inzuzo enkulu, yilokho kuphela abaphathi abaku-Cupertino abanakayo. Abafuni ukuphikisana neqiniso lokuthi abalingani babo basebenza onqenqemeni lokuqothuka. Ezingxoxweni ne-GT, kubikwa ukuthi bathe lena yimibandela ejwayelekile i-Apple enayo nabanye abahlinzeki, futhi abazange bachaze kabanzi ngalolu daba. Yithathe noma uyishiye.

Uma i-GT ingavumanga nabo, i-Apple izothola omunye umphakeli. Nakuba izimo zazingenakunyakaziswa futhi i-GT, njengoba kwavela kamuva, yaletha ukubhujiswa, abaphathi benkampani esebenza ikakhulukazi emkhakheni wamaseli elanga kuze kube yilapho bebheja yonke into ekhadini elilodwa - ukubambisana okukhangayo ne-Apple, okuthi, nakuba kuletha ingozi enkulu, kodwa futhi inzuzo engaba izigidigidi.

Iphupho ephepheni, i-fiasco empeleni

Ukuqala komfelandawonye waseMelika, lapho i-Apple izophinde iqinisekise amazwi ayo mayelana nenhloso yokubuyisela ukukhiqizwa endaweni yase-United States, ayizange ibukeke kabi kakhulu - okungenani hhayi ephepheni. Phakathi kweminye imisebenzi, i-GT yakha iziko lokukhiqiza isafire, futhi i-Apple yaqala ukuyibona ngoFebhuwari 2013, lapho ikhombisa ingilazi yesafire kusibonisi se-iPhone 5, eyayihlala isikhathi eside kuneGorilla Glass. Ngaleso sikhathi, i-Apple yayisebenzisa isafire kuphela ukumboza inzwa ye-Touch ID nekhamera yekhamera, kodwa isadla ingxenye eyodwa kwezine egcwele yawo wonke amasafire adalwe emhlabeni wonke.

NgoMashi walowo nyaka, i-GT yakwa-Apple yamemezela ukuthi yakha isithando somlilo esingakha amasilinda esafire anesisindo esingamakhilogremu angama-262. Lokhu kwakuphindwe kabili ubukhulu bemiqulu ekhiqizwe ngaphambili. Ukukhiqiza ngosayizi abakhulu ngokuqondakalayo kungasho ukuboniswa okwengeziwe kanye nokwehliswa okukhulu kwamanani.

Ngokwemibhalo ekhishwe ezinqubweni zokuqothuka, i-Apple ekuqaleni yayinentshisekelo yokuthenga iziko le-2 lapho yayizokhiqiza khona isafire. Kodwa ekuqaleni kwehlobo, kwaba nokuguqulwa okukhulu, ngoba i-Apple ayikwazanga ukuthola inkampani ezokhiqiza isafire. Waya kwabaningi babo, kodwa ummeleli womunye wabo wathi ngaphansi kwemibandela ebekwe yi-Apple, inkampani yakhe ngeke ikwazi ukwenza inzuzo ekukhiqizeni isafire.

Ngakho-ke i-Apple yasondelana ne-GT ngokuqondile ukuthi yenze isafire ngokwayo ngaphezu kwezithando zomlilo, futhi njengoba kuthiwa nayo yayinenkinga ngo-40% wemajini i-GT eyayifuna iziko, yanquma ukushintsha amaqhinga. I-GT isanda kunikeza imali ebolekiwe engu-$578 million ezobona ifemu yaseNew Hampshire yakha amaziko angu-2 futhi isebenzise ifekthri e-Mesa, e-Arizona. Yize bekunemibandela eminingi engeyinhle ezinkontilekeni ze-GT, njengokungavunyelwa ukudayisela omunye umuntu isafire ngaphandle kwe-Apple, inkampani yakwamukela lokho okunikezwayo.

Ngokuvuna i-Apple

I-GT ibibhekene nokwehla kwebhizinisi layo lamaseli elanga ikakhulukazi, ngakho ukukhiqizwa kwesafire kubonakala kuyinketho ethokozisayo yokuqhubeka nokwenza imali. Umphumela waba inkontileka esayinwe ngosuku lokugcina luka-Okthoba 2013. Kusukela isivumelwano ne-Apple, i-GT yathembisa ukuphinda kabili imali yayo engenayo ngo-2014, nesafire ibala cishe amaphesenti angu-80 emali engenayo yonyaka, kusukela engxenyeni yalokho. Kodwa izinkinga zavela zisuka nje.

[yenza isenzo=”citation”]Isilinda esisodwa esikhulu sesafire sithathe izinsuku ezingu-30 ukwenza futhi sibiza cishe amadola ayizinkulungwane ezingu-20.[/do]

I-Apple inikeze okungaphansi kwalokho i-GT eyayikuhlelele isafire futhi yenqaba ukunyakaza, ishiya i-GT imdayisela isafire ngokulahlekelwa. Ngaphezu kwalokho, izinkontileka ezisanda kusayinwa ziveze ukuthi uzohlawuliswa u-$650 uma evumela enye inkampani ukuthi isebenzise enye yeziko lika-$200, inhlawulo engu-$640 uma edayisele imbangi le crystal engamakhilogremu angu-262, kanye nenhlawulo engu-$320 ngokuletha sekwephuzile ngakunye. ikristalu (noma $77 ngemilimitha yesafire). Ngasikhathi sinye, i-Apple ingakhansela i-oda layo nganoma yisiphi isikhathi.

I-GT ibhekane nenhlawulo eyengeziwe engu-$50 wezigidi ngokuphulwa ngakunye kokugcinwa kuyimfihlo, okungukuthi ukudalulwa kobudlelwano benkontileka phakathi kwezinhlangothi zombili. Futhi, i-Apple yayingenakho ukuvinjelwa okunjalo. Emibuzweni eminingi yakwa-GT mayelana namaphuzu avuna i-Apple ngokucacile, inkampani yaseCalifornia yaphendula ngokuthi lezi izimo ezifanayo nalezo zabanye abahlinzeki bayo.

Inkontileka isayinwe ezinsukwini ezimbalwa ngemuva kokuthi i-crystal sapphire eyodwa engu-262 kilogram iphume okokuqala esithandweni somlilo se-GT. Nokho, lesi silinda sasiqhekekile kangangokuthi sasingasetshenziswa nhlobo. Kodwa-ke, i-GT yathi ku-Apple ikhwalithi izokhuphuka.

Amakristalu esafire alimele akhiqizwa e-Arizona. Izithombe zithunyelwe i-Apple kubakweletwa yi-GT

Ukuze kukhiqizwe isafire ngobuningi, i-GT yaqasha ngokushesha abasebenzi abangu-700, okwenzeka ngokushesha kangangokuthi ekupheleni kwale ntwasahlobo, amalungu amasha eqembu angaphezu kwekhulu ayengazi ngempela ukuthi aphendule bani, njengoba umphathi wangaphambili wembula. . Abanye ababili abebekade beyizisebenzi bathe ukuthi akuqashwanga nganoma iyiphi indlela, ngakho abaningi bathathe ikhefu ngokuzenzela.

Entwasahlobo, abaphathi be-GT bagunyaze isikhathi esengeziwe esingenamkhawulo ukuze bagcwalise iziko ngezinto zokwenza isafire, kodwa ngaleso sikhathi, izithando zomlilo zase zingakakhiwe futhi, okubangele isiphithiphithi. Ngokusho kwababili abebengabasebenzi, abantu abaningi bebengazi ukuthi benzeni bavele bazulazula efemini. Kodwa ekugcineni, inkinga enkulu kakhulu yayiyimbewu yokubambisana konke - ukukhiqizwa kwesafire.

Isilinda esisodwa esikhulu sesafire sithathe izinsuku ezingu-30 ukwenza futhi sibiza cishe amadola angu-20 (imiqhele engaphezu kuka-440). Ngaphezu kwalokho, ngaphezu kwengxenye yamasilinda esafire ayengasebenziseki, ngokusho kwemithombo ejwayelene nokusebenza kwe-Apple. Embonini yaseMesa, "indawo yamathuna" ekhethekile kuthiwa yenzelwe bona, lapho kuqoqwe khona amakristalu angasetshenziswa.

I-COO ye-GT uDaniel Squiller uthe esitatimendeni sokuqolwa kwenkampani yakhe ilahlekelwe yizinyanga ezintathu ikhiqiza ngenxa yokunqamuka kukagesi nokubambezeleka kokwakhiwa kwefemu. I-Apple bekufanele ihlinzeke ngogesi futhi yakhe ifektri, kodwa i-Apple yatshela abakweletwa yi-GT ukuthi inkampani ibhemile ngenxa yokungaphathwa kahle, hhayi ukucisha kukagesi. I-GT iphendule lesi sitatimende yathi lawa bekungamazwana adukisayo noma anganembile ngamabomu.

Ukukhiqizwa kwesafire kuyehluleka

Kodwa enye into ngaphandle nje kokucisha ugesi noma ukuphathwa kabi kuholele ekutheni i-GT iqophe. Ngasekupheleni kuka-Ephreli, i-Apple yamisa ingxenye yokugcina yemali mboleko yayo engu-$139 million ngoba ithi i-GT ayizange ihlangabezane nekhwalithi yokuphuma kwesafire. Ezinqubweni zokuqothuka, i-GT yachaza ukuthi i-Apple ishintsha njalo ukucaciswa kwezinto nokuthi bekufanele ichithe izigidi ezingama-900 zamadola emali yayo ukuze isebenze le mboni, okusho ukuthi inani eliphindwe kabili kunelibolekwe kwa-Apple kuze kube manje.

Ngaphezu kwalokho, izikhulu ze-GT zithi i-Apple nedolobha laseMesa nazo zinesibopho sokuphela kwefektri yase-Arizona. Isigaba sokuqala sokwakha saqedwa ngoZibandlela wezi-2013, okwashiya izinyanga eziyisithupha kuphela ukuthi sisebenze ngokugcwele. Ngaso leso sikhathi, ukuphela kukagesi osekukhulunyiwe, lapho i-Apple kuthiwa yenqaba ukunikeza imithombo yamandla eyisipele, kufanele ngabe ibangele ukuphela okukhulu kwezinyanga ezintathu.

Ngakho-ke, ngo-June 6, isikhulu se-GT uThomas Gutierrez wahlangana namaphini kamongameli amabili we-Apple ukuze abatshele ukuthi kwakukhona ubunzima obukhulu ekukhiqizeni isafire. Wethula umqulu obizwa ngokuthi “What Happened”, owawubala izinkinga ezingu-17 njengokungaphathwa kahle kweziko. Incwadi ka-Apple eya kubakweleta iqhubeka ithi uGutierrez ufikile eCupertino ukuzokwamukela ukuhlulwa kwakhe. Ngemuva kwalo mhlangano, i-GT yayeka ukukhiqiza amakristalu angamakhilogremu angu-262 futhi yagxila kulawo angamakhilogremu angu-165 ukwenza inqubo iphumelele.

Lapho ukukhiqizwa kwesilinda esinjalo sesafire kuphumelela, isaha ledayimane lasetshenziswa ukusika izitini ezinogqinsi olungamayintshi angu-14 ngesimo samafoni amabili amasha, i-iPhone 6 ne-iPhone 6 Plus. Izitini zazizobe sezisikwa ngobude ukuze kwakhiwe isibonisi. I-GT noma i-Apple azikaze ziqinisekise ukuthi isafire empeleni yayihloselwe ukusetshenziswa esizukulwaneni sakamuva sama-iPhones, kodwa uma kubhekwa umthamo wesafire u-Apple owawubuza ngesaziso esifushane, kungenzeka kakhulu.

Kodwa ukwenza izinto zibe zimbi nakakhulu, ngo-Agasti, ngokusho kwesinye isisebenzi sangaphambili, enye inkinga enkulu yavela ngaphezu kokukhiqiza ngokwayo, ngoba ama-sapphire ingots angu-500 alahlekile ngokuzumayo. Emahoreni ambalwa kamuva, izisebenzi zithole ukuthi umphathi wayethumele izitini ukuthi zigaywe kabusha esikhundleni sokuthi zisulwe, futhi ukube i-GT ayizange ikwazi ukuzibuyisela, bekuyolahleka amakhulu ezinkulungwane zamaRandi. Ngisho nangaleso sikhathi, nokho, bekusobala ukuthi isafire ngeke ingene ekubonisweni kwama-iPhones amasha "ayisithupha", aqale ukuthengiswa ngoSepthemba 19.

Kodwa-ke, i-Apple ayizange ilahle ithemba ngesafire futhi yayifuna ukuqhubeka nokuthola okuningi ngangokunokwenzeka kumahhavini aseMesa. Encwadini ayibhalela abakweletwayo, kamuva wathi uthole amaphesenti angu-10 kuphela evolumu ayethenjisiwe evela kwa-GT. Kodwa-ke, abantu abasondelene nomsebenzi we-GT babika ukuthi i-Apple iziphathe ngokungaguquki njengekhasimende. Kwesinye isikhathi wayezamukela izitini ayezinqabile ezinsukwini ezimbalwa ezedlule ngenxa yezinga eliphansi nokunye.

Sesiqedile, sephukile

Esontweni lokuqala likaSepthemba walo nyaka, i-GT yazisa i-Apple ukuthi inenkinga enkulu yokuhamba kwemali futhi yacela uzakwabo ukuthi akhokhe imali mboleko yokugcina engu-139 million. Ngaso leso sikhathi, kubikwa ukuthi i-GT yayifuna i-Apple iqale ukukhokhela imali eyengeziwe yezinto zesafire kusukela ngo-2015. Ngo-Okthoba 1, i-Apple bekufanele inikeze i-GT $ 100 yezigidi zamaRandi ayizigidi eziyi-139 futhi ihlehlise uhlelo lokukhokha. Ngesikhathi esifanayo, bekufanele anikeze intengo ephakeme yesafire kulo nyaka futhi axoxe ngokukhuphuka kwentengo ka-2015, lapho i-GT ingase ivule umnyango wokuthengisa isafire kwezinye izinkampani.

[yenza isenzo=”citation”]Abaphathi be-GT bebeyesaba i-Apple, ngakho abamtshelanga ngokuqothuka.[/do]

Zombili izinhlangothi zivumile ukuxoxa ngayo yonke into mathupha ngo-Okthoba 7 eCupertino. Nokho, ngemva kwehora lesikhombisa ekuseni ngo-Okthoba 6, kwakhala ucingo lwesekela likamongameli wakwa-Apple. Ngakolunye uhlangothi bekuyisikhulu se-GT uThomas Gutierrez, ophule izindaba ezimbi: inkampani yakhe yayifake isicelo sokuqothuka emizuzwini engama-20 ngaphambili. Ngaleso sikhathi, i-Apple ngokusobala yezwa okokuqala ngohlelo lokumemezela ukuqothuka, i-GT eyayivele ikwazile ukuyenza. Ngokusho kwemithombo yakwa-GT, abaphathi bakhe bebesaba ukuthi u-Apple uzozama ukuphazamisa uhlelo lwabo, ngakho abazange bamtshele kusenesikhathi.

Isikhulu esiphethe u-Squiller sithi ukufaka isicelo sokuqolwa kanye nokufuna ukuvikelwa kubakweletayo bekuyindlela kuphela yokuthi i-GT iphume ezinkontileka zayo ne-Apple futhi ibe nethuba lokuzisindisa. Kuku-Squiller, kanye nomqondisi omkhulu uGutierrez, lapho kuphinde kuxoxwe ngakho ukuthi ngabe lesi simo sasihlelwe isikhathi eside yini.

Abaphathi abangaphakathi impela babazi ngezinkinga zezezimali, futhi yizikhulu ezimbili ze-GT ezishiwo ezaqala ukuthengisa amasheya azo ngokuhlelekile ezinyangeni ezimbalwa ngaphambi kokumenyezelwa kokuqothuka. UGutierrez uthengise amasheya ekuqaleni kukaMeyi, ngoJuni noJulayi ngamunye, uSquiller wabe eselahla amasheya angaphezu kwesigidi samadola ngemva kokuba u-Apple enqabile ukukhokha ingxenye yokugcina yemali mboleko. Kodwa-ke, i-GT imile ekutheni lokhu bekuyizindali ezihleliwe hhayi ukunyakaza okuxhamazelayo, okuxhamazelayo. Noma kunjalo, izenzo zabaphathi be-GT okungenani kuyaphikiswana ngazo.

Ngemuva kokumenyezelwa kokuqothuka, amasheya e-GT ehle ashona phansi, okwasula inkampani eyayibiza cishe ibhiliyoni nengxenye emakethe ngaleso sikhathi. U-Apple umemezele ukuthi uhlose ukuqhubeka nokubhekana nesafire, kodwa akukacaci ukuthi izophinde isebenzise nini ukukhiqizwa kwayo ngobuningi, futhi uma kuzokwenzeka eminyakeni ezayo. Amadokhumenti ashicilelwe avela ecaleni le-GT Advanced Technologies angase amenze angakhululeki futhi enze kube nzima ukuxoxisana nabanye abangaba ozakwethu, manje abazoqapha kakhulu ngemva kokuphela kabuhlungu komkhiqizi wesafire. Phela, lesi futhi isizathu esenza ukuthi u-Apple alwe kakhulu enkantolo ukuze enze inani elincane kakhulu lemibhalo eyimfihlo ibe sesidlangalaleni.

Umthombo: I-WSJ, The Guardian
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