Ondrej Holzman Uma sifuna ukuthola inkampani evame ukuqhathaniswa ne-Apple eminyakeni yamuva, kufanele sidlulele ngale kwemboni yezobuchwepheshe. Singathola ama-analogies amaningi emhlabeni wezimoto, lapho u-Elon Musk akha khona isiko elifana nelikaSteve Jobs eTesla. Futhi izisebenzi zangaphambili ze-Apple ziyamsiza kakhulu.
I-Apple: imikhiqizo ye-premium enekhwalithi ephezulu yokwakha kanye nomklamo omuhle, abasebenzisi abavame ukuzimisela ukukhokha okwengeziwe. I-Tesla: izimoto ze-premium ezinekhwalithi ephezulu yokwakha kanye nomklamo omuhle, lapho abashayeli abavame ukujabula ukukhokha okwengeziwe. Lokho ukufana okuqondile phakathi kwezinkampani ezimbili ngaphandle, kodwa okubaluleke nakakhulu ukuthi yonke into isebenza kanjani ngaphakathi. U-Elon Musk, inhloko kaTesla, akafihli ukuthi udala indawo enkampanini yakhe efana naleyo ekhona ezakhiweni zika-Apple.
UTesla njengo-Apple
"Ngokwefilosofi yokuklama, sisondelene kakhulu ne-Apple," umsunguli wenkampani yezimoto eklama ngezinye izikhathi ngisho nezimoto zikagesi ezibukeka njengekusasa, u-Elon Musk, akafihli. Uma uthi nhlá, kungase kubonakale sengathi amakhompyutha namadivayisi eselula awahlangene kakhulu nezimoto, kodwa okuphambene kuyiqiniso.
Bheka nje i-Model S sedan kusuka ku-2012. Kuyo, u-Tesla uhlanganise isikrini sokuthinta esingu-17-intshi, okuyisikhungo sakho konke okwenzekayo ngaphakathi kwemoto kagesi, ngemuva kwesiteringi nama-pedals, kunjalo. Noma kunjalo, umshayeli ulawula yonke into kusukela ophahleni lwe-panoramic kuya ku-air conditioning kuya ekufinyeleleni kwe-Inthanethi ngokuthinta, futhi i-Tesla inikeza izibuyekezo ezivamile emoyeni ohlelweni lwayo.
I-Tesla iphinde isebenzise izisebenzi zangaphambili ze-Apple ukuthuthukisa izakhi zeselula ezifanayo, ezithutheleke "emotweni yekusasa" ngamanani amakhulu eminyakeni yamuva. Okungenani abantu abangu-150 sebevele basuka e-Apple baya ePalo Alto, lapho uTesla esekelwe khona, u-Elon Musk akaqasha abasebenzi abaningi kangaka kunoma iyiphi enye inkampani, futhi unezisebenzi eziyizinkulungwane eziyisithupha.
"Cishe kuyinzuzo engalungile," kusho u-Adam Jonas, umhlaziyi wemboni yezimoto eMorgan Stanley, mayelana nekhono likaTesla lokuyenga ithalente kude ne-Apple. Ngokusho kwakhe, eminyakeni eyishumi ezayo, isofthiwe yezimoto izodlala indima ebaluleke kakhulu futhi, ngokusho kwakhe, inani lemoto lizonqunywa ngamaphesenti angama-10 amaphesenti angu-60 amanje. “Lokhu kubi kwezinkampani zezimoto zesintu kuzobonakala kakhulu,” kusho uJonas.
U-Tesla wakhela ikusasa
Ezinye izinkampani zezimoto azicishe ziphumelele ekuletheni abantu abavela ezinkampanini zobuchwepheshe njengeTesla. Kuthiwa abasebenzi bashiya i-Apple ikakhulukazi ngenxa yezimoto ezikhiqizwa uTesla nomuntu ka-Elon Musk. Unedumela elifana nelikaSteve Jobs. Uyacophelela, uneso lemininingwane kanye nesimo esizenzakalelayo. Kungakho futhi uTesla eheha uhlobo olufanayo lwabantu njengo-Apple.
Isibonelo esihle kakhulu sokuthi ukukhanga kukaTesla kungaba kukhulu kangakanani kuvezwa nguDoug Field. Ngo-2008 nango-2013, wengamele ukwakhiwa komkhiqizo nehardware yeMacBook Air ne-Pro kanye ne-iMac. Wenza imali eningi futhi ewujabulela umsebenzi wakhe. Kodwa-ke u-Elon Musk wabiza, futhi owayengumqondisi wezobuchwepheshe we-Segway kanye nonjiniyela wezokuthuthukiswa kwe-Ford wamukela lesi sipho, waba iphini likamongameli we-Tesla wohlelo lwezimoto.
Ngo-Okthoba 2013, lapho ejoyina uTesla, uField uthe kuye nakwabaningi, uTesla umele ithuba lokwakha izimoto ezihamba phambili emhlabeni futhi abe yingxenye yezinkampani ezintsha kakhulu eSilicon Valley. Nakuba izimoto zesikhathi esizayo zisungulwa lapha, iDetroit, ikhaya lemboni yezimoto, ibonakala lapha njengento yesikhathi esidlule.
“Uma ukhuluma nabantu baseSilicon Valley, bacabanga ngendlela ehluke kakhulu. Babheka iDetroit njengedolobha eliphelelwe yisikhathi,” kuchaza umhlaziyi uDave Sullivan we-AutoPacific.
Ngasikhathi sinye, i-Apple igqugquzela uTesla nakwezinye izindawo. Lapho u-Elon Musk efuna ukuqala ukwakha imboni yebhethri enkulukazi, wacabanga ukuya edolobheni laseMesa, e-Arizona, njenge-Apple. Inkampani yama-apula ekuqaleni yayifuna ukuba lapho ukukhiqiza isafire futhi manje lapha izokwakha isikhungo sedatha yokulawula. UTesla ube esezama ukunikeza amakhasimende ayo isipiliyoni esifanayo nesika-Apple ezitolo. Phela uma usudayisa imoto okungenani imiqhele engu-1,7 million, kumele uqale uyiveze kahle.
Isiqondiso se-Tesla-Apple asikadluli
Omunye wabokuqala ukushintsha kusuka ku-Apple kuya ku-Tesla akuzange kwenzeke ngenhlanhla uGeorge Blankenship, owayebambe iqhaza ekwakheni izitolo zezitini nodaka ze-Apple, futhi u-Elon Musk wayefuna okufanayo kuye. "Konke okwenziwa uTesla kuhlukile embonini yezimoto," kusho uBlankenship, owathola ingxenye yesine yesigidi samadola ngakho ngo-2012 kodwa akasekho kwaTesla. "Uma ubheka i-Apple eminyakeni engu-15 edlule, lapho ngiqala khona, cishe yonke into esayenzayo yayiphikisana nezinhlamvu zemboni."
U-Rich Heley (ovela kwa-Apple ngo-2013) manje useyisekela likamongameli wekhwalithi yomkhiqizo kaTesla, uLynn Miller uphethe izindaba zomthetho (2014), uBeth Loeb Davies ungumqondisi wohlelo lokuqeqesha (2011), kanti u-Nick Kalayjian ungumqondisi we-power electronics ( 2006). Laba yidlanzana nje labantu abavela e-Apple futhi manje baphethe izikhundla eziphezulu eTesla.
Kodwa uTesla akuyena yedwa ozama ukuthola ithalente. NgokukaMusk, izinhlinzeko nazo zindiza zisuka kolunye uhlangothi, lapho i-Apple inikela ngama- $ 250 njengebhonasi yokudlulisa kanye nokukhushulwa komholo ngamaphesenti angama-60. "I-Apple izama kanzima ukuthola abantu bakwaTesla, kodwa kuze kube manje bakwazile ukudonsa abantu abambalwa," kusho uMusk.
Kungakhathaliseki ukuthi inzuzo yezobuchwepheshe i-Tesla okwamanje izuza ngokushesha kakhulu ngokumelene nezinye izinkampani zezimoto izodlala indima ngempela izoboniswa kuphela emashumini eminyaka alandelayo, lapho singalindela ukuthuthukiswa kwezimoto zikagesi, njengalezo ezikhiqizwa manje embusweni kaMusk.
Babona ukuthi kungenzeka inqubekela phambili noshintsho kuTesla. Lokho akusekho ku-Apple. I-AppleMoney kuphela.
U-Ono uyibona kalula inqubekela phambili noshintsho lapho ezezimali zingabandakanyi, ngoba ngisebenzela imali yabakhokhi bentela.
Siqhamukephi isilima leso...
Uma ucela lezo zikweletu ze-500 million dollars, kusho ukuthi u-Musk usevele wayibuyisela eminyakeni engu-7 ngaphambi kwalokho ayebophekile ... kusukela lapho usenza imali kuphela, ukhokhelwe izimoto ngabantu abazozibona phakathi. cishe izinyanga eziyisithupha ... imisebenzi eminingi, kanye ne-gigafactory enkulu kunazo zonke kumabhethri futhi ngaphezu kwalokho, imoto lapho okuwuketshezi kuphela kuyilona lomshini wokuwasha ... ingasaphathwa eyokuthi ngamarandi ambalwa, ama-supercharger akhona. yakhelwe yonke indawo yalezi zimoto... uma iqhathaniswa nezinye, inkampani yezimoto izimisele ngekusasa elihlanzekile...
Lapho ufunda ukuziphatha, ngizokuphendula, kungenjalo qhubeka ubheka. Basaseka amabhizinisi, bahweba ngezibonelelo nokunye.
ngakho-ke kusukela ekuqaleni bekuwumthombo oyinhloko, kodwa umbuzo uwukuthi kusengakanani isabelo namuhla nokuthi ingakwazi ukuziphilisa ngezinga elingakanani :)
Kuze kube manje kusebomvu. Yiqiniso, uma bekungeyona eyokutshalwa kwezimali nokunye okunjalo, kungcono. Ku-3Q bekumnyama ngemuva kokuhlanzwa, kodwa hhayi imali eningi (inzuzo elinganiselwa ku-USD 900 wezigidi, inzuzo engu-USD 3 million). Futhi akulona iqiniso, njengoba u-Hangar abhala, ukuthi uTesla wakha okuthile mahhala. Akukho lutho lwamahhala futhi intengo yeziteshi ifakiwe enanini lezimoto. Nansi indatshana yakamuva, kodwa, ngibhala ngokushesha ukuthi idinga ukuthathwa kalula ngombono, kwesinye isikhathi kuba nolaka oluyihaba olubhekiswe kugesi kuleyo seva :-)
http://www.autoforum.cz/zajimavosti/musk-priznal-ze-se-tesle-nedari-ziskova-nebude-jeste-roky-akcie-padly/
U-Elon ufana noSteve. Ungabona ukuthi akayenzeli imali. U-Apple kufanele asebenzisane noTesla futhi angafaki yonke into engaba nezinto zikagesi.
Kungabonakala ukuthi u-Musk akafani nezinkampani zezimoto (ezethula imoto yazo kagesi embukisweni wezohwebo, kodwa uzoyithengisa eminyakeni engu-X), kodwa ukuthi umane enze okuthile. Isivele inoxhaxha olubanzi lweziteshi zokushaja e-USA futhi, ngiyasola, naseYurophu, izimoto sezithengiswa ngokujwayelekile (yize zisagcwele amafutha, kodwa ngikholwa ukuthi zizokwehla eminyakeni embalwa). Amamodeli amasha asevele anesistimu yokushayela okuzenzakalelayo (angazi ukuthi yimalini, ikhwalithi enhle). Futhi uma izinkampani zezimoto zingenzi okuthile ngokushesha, okuhlanganisa i-Google kanye nesistimu yazo yokushayela okuzenzakalelayo, khona-ke uMusk noTesla bazoyibalekela le ngxenye, njengoba u-Apple ake enza emakethe yeselula. Mina ngingumlandeli wakhe, uyabona ukuthi unombono futhi akazibambezeli izimoto ezisebenza ngogesi njengezinye izinkampani zezimoto.
I-Tesla noma i-Apple? Inquma phakathi kwe-testosterone ne-estrogen. I-Apple yayikade iyi-testosterone futhi :'(