Isikhethi se-apula NgoMsombuluko, ukuhunyushwa kwencwadi yesiCzech kuzothinta izibalo zabadayisi bezincwadi baseCzech Umbuso oqalekisiweyo - i-Apple ngemuva kokushona kukaSteve Jobs evela kuntatheli u-Yukari Iwatani Kane, ozama ukuveza indlela u-Apple asebenza ngayo ngemva kokushona kukaSteve Jobs nokuthi izinto zimahlela kanjani kuye. I-Jablíčkář yakho ngokubambisana nenhlangano yokushicilela Umbono Oluhlaza inikeza incwadi ngenani elikhethekile lemiqhele engama-360 ngeposi yamahhala.
Umcimbi wabafundi be-Jablíčkář uphela ngesonto elizayo, ungakwazi uku-oda ibhuku ngentengo ekhethekile eshiwo ngenhla. Umbuso oqalekisiweyo - i-Apple ngemuva kokushona kukaSteve Jobs ngqo kusizindalwazi sendlu yokushicilela yeBlue Vision. Inguqulo ephrintiwe yale ncwadi inamakhasi angama-444, futhi kuyo uzothola umbono wentatheli uKane ngesimo samanje se-Apple, okuthi, ngokusho kwakhe, izobhujiswa ngemuva kokuhamba kukaSteve Jobs.
Kukhona nenguqulo ye-elekthronikhi elungiswayo, ezoshicilelwa ngoKhisimusi, kodwa ngaphambi kwalokho, u-Jablíčkář uzokunikeza umncintiswano wenguqulo ephrintiwe yencwadi. Umbuso oqalekisiweyo - i-Apple ngemuva kokushona kukaSteve Jobs. Uma unenhlanhla, ungaba nesipho esengeziwe ngaphansi kwesihlahla, noma ungaqinisekisa isimo futhi uthenge isihloko manje ngentengo ehlisiwe.
Ngezansi, ukwenza umdwebo, sinamathisela isampula yokugcina encwadini. Ungakwazi futhi ukufunda izingcaphuno zesahluko ezishicilelwe ngaphambilini Ukuhlanekezelwa kweqiniso, Isipoki kanye neCipher, Ukudansa emanzini amaqabunga e-lily a Ukuvukela. Ingcaphuno yamanje ivela esahlukweni seGrail Engcwele.
Ekugcineni, i-Apple ayizange ikhathazeke ngokuthi i-Samsung idonsa konke ukunakwa.
Naphezu kwawo wonke ama-hype, ukwethulwa kwe-Galaxy S4 kwaphenduka i-fiasco ephelele. I-burlesque yehora elilodwa, egcwele i-orchestra ebukhoma, yaphela ngenhlekelele. Uhlelo lwavulwa ngevidiyo yomfana omncane egqoke ithayi yomnsalo entanyeni yakhe edansa esuka endlini yakhe eya kwiRolls-Royce ukuletha ifoni entsha esiteji. Kusukela ekuqaleni kuze kube sekugcineni wonke ukukhiqizwa bekucishwe ngendlela esabekayo. AbakwaSamsung ngasikhathi sinye bezama kanzima futhi bezama okuncane kakhulu. Umphathi Wemicimbi, isihlabani saseBroadway uWill Chase ubebukeka sengathi ufuna ukugijima esteji njengoba amahlaya akhe nokubhakuzisa kwakhe bekungehli kahle kubabukeli abebemangele. U-JK Shin, isikhulu esiphethe uphiko lwezokuxhumana kwamaselula kwa-Samsung, ungene endaweni obala izandla zakhe ziphakanyiswe ngokunqoba ngaphezu kwekhanda lakhe. Wayefuna ukunconywa kakhulu sengathi wayezicabangela njengo-Elvis noma uSteve Jobs. Kodwa lapho uShin evula umlomo wakhe ukuze aqale ukuziqhayisa ngocingo olusha, wabonakala engakhululekile futhi edidekile.
Yini eyenza abakwaSamsung bakholelwe ukuthi i-bombastic Broadway burlesque, ukufakwa kwezinhlamvu ezigebengwini nezingxoxo zangaphandle kuzosiza ukuthengisa umkhiqizo wabo omusha? Yize umqondisi owine i-Tony Award ebhalwe ohlwini lwamakhredithi, ukukhiqizwa kwahlelwa kwaze kwaba nemininingwane emincane, kuhlanganise namasokisi abadlali, ngabaphathi bakwaSamsung eSeoul. Ukuntula kwabo ukuqonda isiko lesimanje laseMelika kwakubi kakhulu, ikakhulukazi esinye sezigcawu ngasekupheleni lapho abesifazane abambalwa babenephathi ye-bachelorette. Bonke babebambe amafoni abo e-Galaxy, bekhathazekile ngokonakalisa upende wabo wezinzipho owomile, bencokola ngokushada nodokotela, futhi bebuka umlimi ongenahembe.
“Handsome,” kusho uChase ebaphelezela bephuma esiteji. "Ngicabanga ukuthi nina mantombazane nicacile."
Isethulo besingakaqedi futhi i-Samsung yayisivele ibhekene nokuhlaselwa. Abantu abaningi bebemgxeka ngombono wakhe wokuhlehla kubantu besifazane.
"I-Samsung esabekayo," funda isihloko sesithupha ekhasini I-Verge. "Indlela Iphrezentheshini Yocingo Yavela Kanjani Isuka E-Broadway Tinsel Yaya Enhlekeleleni Ephathelene Nobulili."
“Akuvamile ukuthi kungithinte,” kubhala umbhali we-tech uMolly Wood. “Kodwa umbukiso omude wakwa-Samsung wama-50s wabesifazane maphakathi nawo wonke ama-stereotypes amabi usanda kungicisha. Ukuthi kwakuyisethulo socingo? Awuzange unake nokunaka.”
Ngaphandle kokuqala kwekhanda i-Samsung yathola izikhangiso ze-TV, isethulo sibonise ukuthi kusenendlela ende okufanele ihambe ngaphambi kokuthi ifune isimo sesithonjana esinjenge-Apple. Kodwa kungakhathaliseki ukuthi umcimbi wawunzima kangakanani, ekugcineni awukho umehluko obonakalayo. I-Galaxy S4 ithengise cishe ngokushesha kabili kunemodeli yangaphambilini. Ukuthengisa kufinyelele ezigidini eziyishumi ngenyanga yokuqala, okubeka i-Apple ekuzivikeleni.
I-Apple yayingasenawo umkhiqizo omusha wokuncintisana nomshini wakamuva we-Samsung, ngakho-ke ibhekane nalesi simo ngendlela eyayingenza ngayo - iqinisekisa ukuphakama kwayo ngesiqubulo sokumaketha.
“Nansi i-iPhone. Futhi kukhona konke okunye."
Usizi luka-apula lwajula. Naphezu kwesihlalo sikaCook esingaphambili eSifundazweni SeNyunyana, ukungabaza kwaqala ukuvela ngokushisekela izwe kwale nkampani. Unyaka emuva lapho New York Times ishicilele uchungechunge olumayelana nomthelela we-Apple emnothweni wase-US egatsheni layo le-iEconomy, leli phepha lisole u-Apple ngokususa imisebenzi yokukhiqiza phesheya kwezilwandle nokufaka ingcindezi kwabaphakathi. Enye yezingcaphuno yanakwa ngokukhethekile kulesi sihloko ngoba yayizishaya ilungile kakhulu.
“Akuwona umsebenzi wethu ukuxazulula izinkinga zaseMelika,” kusho isikhulu esingadalulwanga sitshela izintatheli. "Umsebenzi wethu kuphela ukwenza umkhiqizo ongcono kakhulu ube khona."
Lesi sihloko sasusa umsindo kangangokuthi inkampani yazizwa inesibopho sokukhiqiza ucwaningo olucacisa inani lemisebenzi yaseMelika inkampani eyasiza ukuyidala ngenxa yempumelelo yayo. Ngokwalokho abakutholile, i-Apple isize ekudaleni noma ekusekeleni ukwakhiwa kwamathuba emisebenzi angaphezu kwezinkulungwane ezingamakhulu amahlanu, okuphindwe kashumi kwenani labantu abaqashwe ngokuqondile.
New York Times baqhubeka nokuhlinza i-Apple ngokungakhathali. Ezinyangeni ezimbalwa ngaphambili, leli phephandaba lishicilele esinye isambulo esikhulu, esihlobene neqiniso lokuthi inkampani ibalekela izibopho zentela ngokumisa okuthiwa amagobolondo (ihhovisi leshell, inkampani esungulwe ngaphambilini) e-Nevada naphesheya, lapho amanani entela ephansi kakhulu kunase-California. Le ndlela yokubala, ebizwa ngokuthi "i-Irish double nesemishi lesiDashi", ichazwe kabanzi yiphephandaba - ikhuluma ngendlela i-Apple ephambukisa ngayo inzuzo ngezinkampani ezingaphansi zase-Ireland iye eNetherlands bese iya eCaribbean. Ngaphandle kwaleli qhinga, i-Apple bekuzodingeka ikhokhe u-$2,4 wezigidigidi ngaphezu kwezigidigidi ezingu-3,3 zamarandi eyayikhokha ngo-2011. Ngesikhathi lapho izimali zombuso ziphelelwa yimali kanye nezinhlelo zombuso zincishiswa, ukubalekela intela kwakuyinto engenakucatshangwa ezinkampanini ezinkulu.
Ngesikhathi ama-athikili ewina uMklomelo we-Pulitzer ngo-April 2013, umqondo wokuthi i-Apple yayigweme izigidigidi zamaRandi esikweletini sentela futhi yaba nomthelela ekuwohlokeni komnotho wezwe wawuyingxoxo eqhubekayo kuwo wonke amazwe. Kwenye interview for BloombergBusinessweek AbakwaCook babuze ngezibopho zika-Apple e-US.
“Ngizizwa nginesibopho sokudala izikhundla,” kusho lesi sikhulu. "Ngicabanga ukuthi sinesibopho sokubuyisela emiphakathini, ukuthola izindlela zokwenza lokho ... hhayi e-US kuphela, kodwa phesheya. Ngicabanga ukuthi sinesibopho sokudala imikhiqizo emihle engagaywa kabusha futhi elungele imvelo. Ngicabanga ukuthi sinesibopho sokudala imikhiqizo equkethe okuhle okuphezulu. "
Njengoba ikhuthaza njengoba leyo mpendulo yayizwakala, isimangalo sika-Cook mayelana nezithakazelo eziphakeme ze-Apple bekungelula ukusho ngezambulo mayelana nokubalekela intela yenkampani. Ingabe ngempela "isemishi eliphindwe kabili lesi-Irish nesi-Hollandaise" lingasebenza kanjani okuhle kakhulu?
