Ondrej Holzman Kungaba iphupho lomkhangisi noma iphupho elibi lomnyango we-PR. Imibono iyahlukahluka, kodwa into eyodwa eqinisekile NgeSonto, eyenziwe ngu-Apple ngemuva kwencwadi evulelekile ayibhalelwe ngumculi uTaylor Swift, isithole ukumenyezelwa okukhulu ngesevisi yayo entsha yokusakaza umculo, i-Apple Music. Izoqala evikini elilodwa ncamashi.
Od sethula i-Apple Music ekuqaleni kukaJuni, kunezingxoxo ezishisayo mayelana nokuthi inkampani yaseCalifornian ingaphumelela yini emakethe lapho izinkampani ezisunguliwe ezifana neSpotify, Google Music, Pandora, Tidal noma Rdio sezivele zisebenza, futhi kwenziwa izingxabano ezahlukene. Eqinisweni, nokho, akekho owaziyo ngempela ukuthi ubani futhi kanjani i-Apple Music engahlasela.
Inkulumo eyisihluthulelo ye-WWDC ngokwayo, lapho kwethulwa khona insizakalo entsha yomculo, yayiyimpikiswano. Nakuba ubuso obuningi buvele esiteji futhi i-Apple Music yamelelwa kancane kancane uJimmy Iovine, uTrent Reznor, uDrake no-Eddy Cue, bahlulekile ukuthengisa umkhiqizo omusha ngokuphelele.
[yenza isenzo=”citation”]Ingabe i-Apple isenamandla angaka embonini yomculo?[/do]
Esontweni eledlule, ingxoxo emayelana ne-Apple Music igcine iye kwenye indawo. Esikhundleni senkonzo enjalo, kwaqala ukudingidwa kabanzi ngokuthi abaculi bazonxeshezelwa kanjani ngokudlalwa kwezingoma zabo, futhi yonke into yaphela ngephuzu elilodwa - isikhathi sesivivinyo samahhala sezinyanga ezintathu, lapho u-Apple ekuqaleni. kuhleliwe ngingakhokhi ngisho isenti kubaculi.
Nokho, ngokuvamile ephikisana nezimo ezifanayo, u-Apple waphenduka emahoreni ambalwa ngeSonto, lapho ephendula ngokuguquguqukayo ezikhalweni zomphakathi womculo oholwa omunye wabaculi abaphumelele kakhulu namuhla, u-Taylor Swift. Ubhale encwadini evulelekile eya ku-Apple ukuthi akayithandi indaba yokuthi phakathi nezinyanga ezintathu i-Apple Music izobe ikhululekile njengesilingo kumakhasimende amasha, abaculi ngeke bakhokhelwe ngomsebenzi wabo.
U-Taylor Swift waziwa njengomkhankasi omelene nezinsizakalo zokusakaza zamahhala (nakuba zisekelwa yizikhangiso). Ngokusho kwakhe, abasebenzisi kufanele bakhokhele noma yikuphi ukusakazwa, njengoba bebengenza uma bethenga umculo wesintu, ukuze abaculi bathole imiklomelo ebafanele. Futhi kwakungaleyo akhawunti lapho anquma khona, njengohlobo lombhikisho, ukunganikezi okungenani i-albhamu yakhe yokugcina ka-1989 kunoma iyiphi isevisi yokusakaza.
Kunjalo ngeTidal, ngakolunye uhlangothi iSpotify yaseSweden kaTaylor Swift ayinalutho ngenxa yenguqulo yayo yamahhala. Ngisho no-Apple akakatholi okuhlukile esihlabanini se-pop saseMelika, kodwa manje wonke umuntu ubhekisise ukuthi angakwazi yini ukugudluza u-Taylor Swift eceleni kwabo phakathi nesonto eledlule ngaphambi kokwethulwa kwenkonzo yabo. Lokho kungaba yimpumelelo ukuthi ngisho nezici zakamuva, kungakhathaliseki ukuthi sizibheka njenge-PR enhle noma engeyinhle, zingakufanelekela.
I-Apple ibilokhu yakhela ezihlokweni ezikhethekile okungenani ngokwengxenye - njengecala elilodwa kubo bonke, ake sikhulume ngokutholakala kwe- "digital" Beatles ku-iTunes - futhi ne-Apple Music, yayifuna ukuheha abadlali abangatholakali kwenye indawo. Yize kungakacaci ukuthi amagama azoba yini, i-albhamu kaTaylor Swift yakamuva ngokungangabazeki izoba wumbukiso we-Apple Music.
Ku-Apple, lokhu kungasho kalula amashumi ezinkulungwane zamakhasimende ngoba nje ngeke akwazi ukudlala i-albhamu ka-1989 kwenye indawo (ithengise amakhophi angaphezu kwezigidi ezingu-4,5 futhi iyi-albhamu ethengiswa kakhulu e-United States ngonyaka odlule nakulo nyaka) , futhi bekuzoqinisekisa amandla i-Apple esenawo emhlabeni womculo. Izinkampani ezingaphezu kweyodwa ngokuqinisekile zixoxisane noTaylor Swift mayelana nokusakaza ikhathalogi yakhe yonke, kodwa manje i-Apple isilethe lo mdlalo esimweni lapho ingamephula nakanjani lo mculi oneminyaka engu-XNUMX ubudala ngomqondo omuhle.
Nakuba u-Taylor Swift egxeka u-Apple encwadini yakhe, akazange akhohlwe ukwengeza ukuthi uyayihlonipha kakhulu inkampani yaseCalifornia futhi ukholelwa ukuthi i-Apple kungaba yiyo ekugcineni esakaza kahle, ukuze kuzuze wonke umuntu. Kwathi lapho u-Eddy Cue esabela ekunxuseni kwakhe ngokuphazima kweso futhi ephuma ukuyohlangabeza umculi ngaphezu kwalokho noma ubani obengakulindela kuze kube yileso sikhathi, yonke into isendleleni efanele ukuze izinhlangothi zombili zishayene ngempama.
Nokho, lokhu akukenzeki. I-albhamu yango-1989 isaqhubeka “ngokungaxhunyiwe ku-inthanethi” kuphela futhi abaphathi be-Apple basesikhathini esimatasa ezingxoxweni. Uma ngesonto bememezela ngokunqobayo ukuthi uTaylor Swift uzovela ku-Apple Music, okuhlanganisa ne-albhamu 1989, kuzoba yimpumelelo enkulu, futhi ukusakazwa okubi kokuthi i-Apple idela izigidi ezimbalwa zenqwaba yemali yayo ukuze iphulukise kuzolibaleka. Kodwa ingabe i-Apple isenamandla angaka embonini yomculo? Ingabe uJimmy Iovine uzosiza?
Ukuze nje kungabi idrama ehlelwe kusengaphambili, indlela yokudonsela ukunaka enkonzweni entsha. Ngenxa yalokhu, kwabhalwa kuwo wonke amasayithi okungenzeka futhi mahhala :)
Ukube bekuyiqiniso, thupha emnyangweni wokumaketha wakwa-Apple….
Yilokho impela engikukholelwayo. Lokhu kuzofanela ukumaketha okuphelele kwe-Apple, okungabonakali ekuqaleni.
Ubani uTaylor Swift?
U-Taylor Shit :-D
Ngakho ngilalele i-albhamu... futhi angeke kushiwo ukuthi ubuciko....