Ondrej Holzman I-Apple ngaphansi kukaTim Cook ibilwela kanjani ukuhlukahluka okukhulu okungenzeka ezinhlakeni zabasebenzi bayo eminyakeni yamuva, okungukuthi, ukuba, ngokwesibonelo, ukumelwa okuphezulu kakhulu kwabesifazane ezethulweni ezibalulekile lapho kwethulwa khona imikhiqizo emisha, akukabonwa kangako. Kepha inhloko ye-Apple iyathembisa: uzobona ushintsho namuhla e-WWDC.
Emahoreni ambalwa nje (eSan Francisco ngobusuku) ngaphambi kwenkulumo eyisihluthulelo ezoqala ingqungquthela kanjiniyela ye-Apple yalo nyaka, u-Tim Cook uvele emhlanganweni nabafundi abathole amathikithi amahhala oku-WWDC ngemisebenzi yabo. Umagazini Mashable naye ngaleso sikhathi kuxoxwa naye.
"Kuyikusasa lenkampani yethu," kusho uTim Cook ngokungananazi ngokuthi kungani ukuhlukahluka kwabasebenzi kubaluleke kangaka ku-Apple. Kwakungemva kokufika kwakhe lapho inkampani yaseCalifornian yaqala ukubandakanyeka kakhulu kule ndawo, futhi u-Cook wenza konke ukuqinisekisa ukuthi esikhathini esizayo - futhi hhayi i-Apple kuphela, kodwa umhlaba wonke wezobuchwepheshe - uqasha abesifazane abaningi noma abantu besikhumba esimnyama.
"Ngicabanga ukuthi iqembu elihluke kakhulu lidala umkhiqizo ongcono kakhulu, ngikukholelwa ngokweqiniso lokho," kuchaza u-Cook, othi i-Apple "iyinkampani engcono" ngasohlangothini lwenani ngenxa nje yokuthi ihluke kakhulu.
[yenza isenzo=”caphuna”]Uzolubona ushintsho.[/do]
Inkinga yokungameleli phansi kwabesifazane noma abancane abahlukahlukene ezinkampanini zobuchwepheshe ayikwazi ukuxazululwa ngokuphazima kweso. Ngonyaka odlule, i-Apple in yayo umbiko wokuqala ngesakhiwo sabasebenzi bayo uvumile ukuthi yinkampani yabesilisa engamaphesenti angama-70. “Ngicabanga ukuthi iphutha lethu. Ngokuthi 'yethu' ngiqonde wonke umphakathi wezobuchwepheshe," kusho uCook.
Ngokusho komqondisi omkhulu we-Apple, kukhona ukuntuleka kwamamodeli wesifazane ezinkampanini ezinkulu, lapho abesifazane abasebasha bengakwazi, isibonelo, ukukhuthazwa. Yingakho i-Apple usebenza namantombazane afunda ezikoleni zamabanga aphezulu nasemanyuvesi, kanye nokuzama ukuchitha isikhathi esiningi nezikole zomlando zabamnyama.
U-Cook ufuna futhi ukuthatha isinyathelo esibalulekile kule ndawo enkulumweni eyinhloko yanamuhla. Ukwethulwa kwemikhiqizo emisha kungenye yemicimbi ebukwa kakhulu lapho abameleli abaphezulu benkampani bevela khona. Futhi kuze kube muva nje bekuwumcimbi wesilisa.
"Bheka kusasa (namuhla ebusuku - inothi lomhleli)," weluleka umhleli Mashabl Pheka. “Yihlole kusasa ungazise ukuthi ucabangani. Uzobona ushintsho, ”u-Cook uveze ukuthi singabheka ngabomvu omele abesifazane bakwa-Apple naseMoscone Center. UChristy Turlington Burns uphule iqhwa okokuqala ngqa lapho ekhombisa ukuthi uyisebenzisa kanjani i-Apple Watch entsha ngenkathi enza ezemidlalo.
Uma i-Apple ihlela ukwethula omunye wabaphathi bayo abaphezulu esiteji, u-Angela Ahrendts unethuba elihle. Unolwazi olunzulu lokukhuluma esidlangalaleni emsebenzini wakhe wangaphambilini wendlu yemfashini uBurberry, futhi manje usengakhuluma ngomsebenzi wakhe wokwakha kabusha izitolo zakwa-Apple zezitini nodaka.
ULisa Jackson, iphini likamongameli wezindaba zemvelo, kanye noDenise Young Smith, iphini likamongameli wezindaba zabasebenzi, nabo bangabaphathi abaphezulu. Kungenzeka futhi ukuthi i-Apple izofinyelela kubalingani bayo ukuze owesifazane akhulume eWWDC.
U-Tim Cook ngokwakhe ufuna ukwenza konke okusemandleni akhe ukuze okungenani aguqule isimo enkampanini yakhe. “Ngizama ukuzibuka esibukweni ngizibuze ukuthi ngenza okwanele yini. Uma impendulo ingucha, ngizama ukwenza okwengeziwe. Kufanele ngandlela thize sikholise abantu ukuthi kubaluleke kangakanani lokhu,” kucabanga u-Cook, okusho ukuthi kuyena ukungathuli ngenkathi enza izinhlelo ezisebenzayo ezisiza abesifazane noma abantu base-Afrika baseMelika.
“Ngeke ishintshwe ngokuphazima kweso. Kodwa ngesikhathi esifanayo, akuyona inkinga engaxazululeki. Ixazululeka kalula ngoba izinkinga eziningi zenziwe ngabantu, ngakho-ke zingalungiseka,” kwengeza uCook.
Ingoma eyisihluthulelo ye-WWDC 2015 iqala namuhla ngo-19 ebusuku futhi ungayibuka bukhoma kusukela ngo-18.45:XNUMX ntambama jablickar.cz/keynote. Kulindeleke ukuthi kwethulwe izinhlelo ezintsha ze-OS X ne-iOS kanye nezinsiza zokusakaza umculo i-Apple Music. Phela ngokwezolo I-VentureBeat kuqinisekisiwe Umphathi wakwaSony uDoug Morris.
"Kuzokwenzeka kusasa," kusho uMorris ngensizakalo entsha yokusakaza umculo yakwa-Apple, u-Sony okufanele abe ngomunye wabalingani ababalulekile kuyo. Ngokuphambene, ngokusobala ngeke sibone i-Apple TV entsha.
“Ngicabanga ukuthi iphutha lethu. Ngokuthi 'yethu' ngiqonde wonke umphakathi wezobuchwepheshe," kusho uCook.
Akulona iphutha lamuntu. Kungenxa yokuthi abesifazane abaningi banesithakazelo kuphela kwezobuchwepheshe namakhompyutha ohlangothini lwabasebenzisi. Ngaphezu kwalokho, amanyuvesi emikhakha yezobuchwepheshe kanye ne-IT nawo ayisizinda samadoda. Lokhu kungenxa yomehluko phakathi kobuchopho bowesilisa nowesifazane. Uma umuntu ecabanga ukuthi ngokucindezela abantu besifazane ngokuzenzela angashintsha imiqondo yabanye, unephutha. Abesifazane kumele bazifunele bona, lokhu akukho emahlombe amadoda.
Yehlisa umoya, asikho isidingo sokuya kubo nge-logic, lokhu akuphathelene nabesifazane noma i-logic. Lena ipolitiki, i-ajenda yezepolitiki yeNew Left. Kuhlanganisa ukucwasa okuhle, i-multiculturalism, i-ajenda ye-LGBT, ubufazi kanye nalezi zilinganiso. Lapha, lawa ma-quota ama- totalitarians nawo anokukhanya okuluhlaza, khumbula nje amanani ephalamende nabanye. Umuntu kufanele aqaphele le mizamo futhi agcine ingqondo yakhe.
EKUGCINENI! u-tim cook ungumholi omuhle, bazuza okuningi ngokuhlukahluka. Ngiyajabula ukuthi i-apula seliba inkampani ehlukahlukene hhayi i-juggernaut enkulu emnyama nokumhlophe.