Amaya Toman Njalo ngonyaka, abathengi bachitha imali eningi ngo-Black Friday. IBlack Friday yalo nyaka ibingajwayelekile hhayi nje kuphela emalini esetshenziswe amakhasimende ngesikhathi, kodwa nasendleleni aba-ode ngayo izimpahla zabo.
Ngokusho kwedatha I-Adobe Analytics abathengi basebenzisa i-$ 58,52 billion phakathi kukaNovemba 50,1st no-23, uma kuqhathaniswa ne-$ 6,2 billion esetshenziswe ngesikhathi esifanayo ngonyaka odlule. Ngokuqondile ngo-Black Friday, Novemba 5,9, abathengi bathenga isamba sezimpahla ezibiza amaRandi ayizigidi eziyizinkulungwane ezingu-XNUMX, kuyilapho isilinganiso sokuqala sasingu-$XNUMX billion. Amakhasimende avame ukuthenga ama-laptops phakathi noLwesihlanu Olumnyama. Ngosuku olulandela Black Friday, ama-iPads akleliswe endaweni yesibili ohlwini lwezimpahla ezithengwa kakhulu.
Igalari yezithombe
Iningi lama-oda, ama-49% ikakhulukazi, enziwe ngama-smartphones okokuqala ngqa, kanti i-iPhone ihola, ngokusho kwe-Adobe. Indawo yesibili kule ndlela yayihlala amakhompyutha, isabelo sawo singama-42%. Amaphilisi akleliswe endaweni yesithathu ngo-8%. Kodwa-ke, uma abathengi kufanele bathenge imikhiqizo ebiza kakhulu, bahlala bekhetha ukuhlala phansi phambi kwekhompyutha. Kungakho iningi lemali engenayo lifika kubathengisi ngokunembile kumakhasimende athenga kudeskithophu, okungu-61%. Endabeni yama-smartphones, i-30%. Futhi u-9% kuphela wamathebulethi.
NgoLwesihlanu Olumnyama, amakhasimende angonga kakhulu kumakhompyutha (16%), amaphilisi (33%) nakomabonakude (22%). Nge-Cyber Monday, lapho uthenga izingubo (22%), izinto zikagesi (18%) nobucwebe (5%).
