Isikhethi se-apula I-Rakuten Viber, umholi womhlaba ekuphathweni okuyimfihlo nokuvikelekile kanye nokuxhumana ngezwi, ishicilele imiphumela yokuhlaziywa kwayo kokusetshenziswa kwe-Viber Lens kusukela yethulwa ngokubambisana ne-Snap ngoJuni 2021 kanye nezinyanga zayo ezimbalwa zokukhula ezimakethe ezinkulu. Kusukela kwethulwa igagasi lokuqala, abasebenzisi abangaphezu kwezigidi ezingu-7,3 basebenzise Ilensi yemidiya efana nezithombe, amavidiyo noma ama-GIF, anezithombe ezingaphezu kwezigidi ezingu-50 ezidalwe kuhlelo lokusebenza.
Ngokusho kwedatha, ngo-2021 okungokoqobo okungathandwa kwabathelisi esikubona kusetshenziswa i-AR Lens kwakuvame ukujatshulelwa abesifazane, abakha u-46% wabasebenzisi benyanga be-Viber abasebenzayo (MAU) futhi bamele u-56% wabasebenzisi bamalensi. Abesifazane nabo banamathuba amaningi okusebenzisa nokuthumela imidiya kunabesilisa: Amaphesenti angu-59 abesifazane Amalensi basebenzisa imidiya kanti u-30% wabo uthumela imidiya, kuyilapho u-55% wamadoda ama-Lens esebenzisa imidiya kanti u-27% wabo uthumela imidiya.
Imaphi amalensi aphakathi kwalawo asetshenziswa kakhulu? Ngokusho kwedatha, ilensi edume kakhulu bekuyi-"Cartoon Face," esebenzisa amehlo amakhulu, akhanyayo nolimi olude esithombeni. Omagazini bemfashini baphromotha izinwele ezibomvu njengomkhuba wombala ka-2021, futhi lo mkhuba uphinde wadlulela kuzihlungi zangempela ezithuthukisiwe, njengokuthi "Ikhanda Elibomvu" - ilensi enikeza umsebenzisi izinwele ezibomvu ezinde - bekuyilensi yesibili edume kakhulu ku-Viber. Endaweni yesithathu bekukhona ilensi "ye-Halloween Elements", ebeka imaski ebabazekayo ebusweni bomsebenzisi. I-"Tiger Lens" eyakhiwe ngokubambisana ne-World Wide Fund for Nature (WWF) nayo yaduma kakhulu, namalensi anezilwane ezisengozini aze aholela nasekunikeleni ku-WWF kwezinye izifunda.
Ucwaningo lubonise ukuthi akulona kuphela iqembu leminyaka yobudala elincane elithanda ukusebenzisa amalensi e-AR ezingxoxweni zabo. Iqembu leminyaka yobudala engama-30-40 lenze ingxenye enkulu yabasebenzisi beLens (23%), elandelwa eduze ngabasebenzisi abaseqenjini leminyaka yobudala engama-40-60 (18%). Abasebenzisi abangaphansi kweminyaka engu-17 babalelwa ku-13% wabasebenzisi belensi. Ekuqaleni konyaka wesikole, i-lens yokudlala yethulwa eSlovakia, okwavela ukuthi idume kakhulu kuwo wonke amaphothifoliyo e-Viber phakathi kwamaSlovakia. Abasebenzisi abangaba ngu-200 basebenzise ilensi yobuchwepheshe futhi bazama ukuthola ukuthi umsebenzi wabo wesikhathi esizayo uzoba yini.
I-Viber iphinde yafaka nokukhethwa okukhethekile kwamalensi enkathi yeholideyi, kusukela kuma-reindeer amahle nezihlibhi ezijabulisayo kuya kwezindlovukazi ezinhle eziqandisiwe, ukwenza amaholide akho abe mnandi futhi abe mnandi kunangaphambili. Ungawathola ngokuvula ikhamera kunoma iyiphi ingxoxo bese uthepha isithonjana sesipoki. "Phakathi nonyaka onzima, lapho abantu abaningi beqhubeka nokuthintana ubuso nobuso okungenani ngenxa yalolu bhubhane, i-Viber yangena futhi yangena ekuxhumaneni kwabo kwedijithali ukuyivuselela," kusho u-Anna Znamenskaya, Isikhulu Esiphezulu Sokukhula kwenkampani. I-Rakuten Viber. "Kungakhathaliseki ukuthi ukuthumela imikhonzo kubangani, ukusebenzisa i-lens ebenza babukeke njengengwe, noma izinhlobo ezisekelayo ezinesitatimende esibonakalayo esibathandayo, abantu bafuna izindlela ezijabulisayo zokuhlala baxhumekile."
