Philip Houska Ucwaningo lwemakethe lwe-IDC lulinganisela ukuthi ukuthengiswa komhlaba wonke kwe-Apple Watch kufinyelele ezigidini ezi-2015 ngekota yesithathu ka-3,9. Lokhu kubenze baba idivayisi yesibili egqokekayo edume kakhulu. I-Fitbit kuphela ithengise imikhiqizo enjalo, amasongo ayo athengiswa ngezinkulungwane ezingama-800 ngaphezulu.
Uma kuqhathaniswa nekota edlule, i-Watch bekuyisinyathelo esincane esiya phambili mayelana nokuthengisa. Amakhasimende abenentshisekelo enkulu kumodeli eshibhe kakhulu yalo mugqa womkhiqizo, okuyinguqulo yezemidlalo ye-Apple Watch Sport. Isibonelo, isistimu yokusebenza entsha ibingasiza ukuthengisa i-watchOS 2, elethe izindaba ezinkulu njengosekelo olungcono lwezinhlelo zokusebenza zezinkampani zangaphandle futhi yaphushela iwashi phambili kancane.
UFitbit, ngokuqhathanisa, uthengise ama-wristbands acishe abe yizigidi ezi-4,7. Ngakho-ke, engxenyeni yesithathu, ibambe isabelo semakethe esingu-22,2% uma siqhathaniswa ne-Apple, esiyi-18,6%. Kodwa-ke, uma kuqhathaniswa nekota edlule, ukuthengiswa kwewashi kukhuphuke ngamayunithi ayizigidi ezi-3,6, ngokusho kwe-IDC.
Endaweni yesithathu kukhona i-Xiaomi yaseChina (imikhiqizo egqokekayo eyizigidi ezingu-3,7 ithengisiwe kanye nesabelo esingu-17,4%). I-Garmin (izigidi ezingu-0,9, 4,1%) kanye ne-BBK yaseChina (izigidi ezingu-0,7, 3,1%) zithengisa imikhiqizo egqokekayo kakhulu.
Ngokusho kwe-IDC, kuye kwathengiswa izinto ezigqokwayo ezingaba yizigidi ezingu-21 emhlabeni wonke, okusho ukuthi zikhuphuke cishe ngo-197,6% uma kuqhathaniswa nemikhiqizo yalolu hlobo edayisiwe eyizigidi ezingu-7,1 ngekota efanayo ngonyaka odlule. Isilinganiso senani lentengo ye-smartwatch sasilinganiselwa ku-$400, futhi izilandeleli zokufaneleka eziyisisekelo zazilinganiselwa ku-$94. I-China ihamba phambili lapha, ihlinzeka umhlaba ngezinto ezigqokekayo ezishibhile futhi ibe imakethe ekhula ngokushesha kakhulu kule ndawo.
Kodwa-ke, i-Apple ayizange iqinisekise ngokusemthethweni ukuthi mangaki amawashi ayo ahlakaniphile ewathengisile, njengoba le mikhiqizo ifakwe esigabeni esithi "Eminye Imikhiqizo" kanye nama-iPod noma i-Apple TV.
