Tomas Chlebek [youtube id=”jhWKxtsYrJE” wide=”620″ height="360″]
Ngo-Okthoba walo nyaka, uzokwazi ukubuka ifilimu yobude obugcwele ku-cinema Steve Jobs, kodwa nangaphambi kwalokho kwafona i-documentary USteve Jobs: Indoda Emshinini (USteve Jobs: Indoda Emshinini).
Ikhiqizwe nguGaby Darbyshire, owayeyisikhulu esiphezulu se-Gawker, umagazini we-inthanethi ongashiyiwe. Igama lomqondisi libonakala likholeka kakhulu - ngu-Alex Gibney, owine i-Oscar kule filimu Itekisi eya ohlangothini olumnyama futhi okungokabani iphrojekthi yokugcina ekhishwe kuze kube manje Ukucaca: Isayensi Yesayensi kanye Nejele Lokukholwa, idokhumentari yesibili ye-HBO ebukwa kakhulu kule minyaka eyishumi edlule. Lezi zihloko ezimbili sezivele zikhomba ukuthi uSteve Jobs ngeke aboniswe njengomlingisi ongenampikiswano efilimini kaGibney.
Ngesikhathi esifanayo, umboniso ngokwawo uqala ngendlela ejabulisayo. Imizuzwana embalwa kusukela ekwethulweni kwe-iPhone yokuqala ilandelwa amazwibela engxoxo, lapho u-Steve eboniswa "njengomfana onesivinini esisodwa: isivinini esigcwele" kanye nalowo "odale imboni yedwa yedwa". Kodwa-ke kuzwakala amazwi athi: "Izinto zakhe zazithandwa, hhayi ukuthi wayethandwa."
Yonke enye idemo ibonisa ukuthi wayenjani umsunguli wenkampani ebaluleke kakhulu emhlabeni lapho elandela umbono wakhe. USteve Wozniak wakhokhelwa ingxenye encane yomholo womngane wakhe, abanye balahlekelwa imindeni yabo ngenxa yakhe - kodwa kule nqubo wadala imikhiqizo emangalisayo eyashintsha umhlaba. Isampula empeleni iphetha ngenothi elihle, ngomqondo wokuthi uSteve Jobs wayengeyena umuntu owayemuhle, kodwa owenza izinto ezinhle. Lezi akuzona izinhlangothi eziphambene, kodwa uguquko ludinga ukulahla imithetho yangaphambilini, ngisho nokuziphatha okungekona ukungqubuzana kwakudala.
Iphoxeke kakhulu ku-SJ: Indoda Emshinini. Umbono ongalungile futhi onenhliziyo embi ngomngane wami. Akuyona into ekhombisa uSteve engangimazi.
- U-Eddy Cue (@cue) Mashi 16, 2015
Idokhumentari iqale ukukhonjiswa ngoMashi emcimbini we-SXSW. Uphinde wabonwa nayizisebenzi eziningi zasezikhundleni eziphezulu zakwa-Apple ezingamthandi futhi zahamba ngesikhathi kuhlolwa. U-Eddy Cue ku-Twitter uthe: “Ngiphoxeke kakhulu nge-SJ: Indoda Emshinini. Umbono ongalungile futhi omubi womngane wami. Akayena uSteve engangimazi.'
USteve Jobs: Indoda Emshinini izokhonjiswa kumabhayisikobho kusukela ngoSepthemba 4 (yize mhlawumbe ingekho eCzech Republic), izovela naku-iTunes naku-VOD.
U-Tim manje usengumuntu ongcono kunomsebenzi. Lokhu kushintsha wonke umphakathi nomhlaba ube ngcono. Imisebenzi kwakungusomabhizinisi nje futhi kungekho okunye. Naye akakwazanga ukukubekezelela lokho, u-Tim wasusa inkampani kokubi kakhulu futhi kufanele amkhiphe ebubini bakhe.
Ama-antics amangalisayo we-leftist kanye no-clown wendawo u-Anton badinga ukuphumula. USteve Jobs kanye noWoz bakha i-Apple, bayenza into engaphezu nje komkhiqizi wezinto zikagesi. USteve Jobs uqashe uTim Cook futhi wamnika isikhundla uCook asenza kahle, isikhundla senhloko yezokuthutha.
Ngemva kokushona kukaJobs, i-Apple yaba i-juggernaut ikakhulukazi ngenxa ye-neo-leftist u-Cook, owathi esikhundleni sokugxila ekukhiqizeni izinto zikagesi ezihamba phambili, wagxila ekuphusheni i-ajenda ye-LGBT. Lokhu kuyinto engenzi lutho embonini yebhizinisi, okuyinto ngokungangabazeki i-electronics.
Pheka ithisi kusukela ekuthatheni inkampani ezinzile phezulu noma ngaphansi nje phezulu. Noma kunjalo, ngaphansi kobuholi bakhe, kakade kwakungenzeka ukuthuthukisa ikhwalithi yomkhiqizo. U-Dale ukwazile ukuphoqelela i-mantra ewubuwula yephiko kwesokunxele mayelana nokuhlukahluka kanye nezilinganiso ze-de facto kubantu bemibala kanye nabantu bemibala, hhayi ngesisekelo salokho abangakwenza, kodwa ngesisekelo sokuthi bangobani.
Angikholwa ukuthi u-Cook ungumuntu osobala nje we-sunbagger, ngokuxhunyaniswa kwakhe nemali yakhe kuyoba nenhloso efanayo ngemuva kwayo njenge-elite ebizwa ngokuthi i-West (mhlawumbe wakhethwa yibo, emva kwakho konke, u-Apple unxusa inqwaba yabameleli bomphakathi emhlabeni wonke), okungukuthi, ukucekelwa phansi komndeni, ukuqedwa kwezindinganiso okwakhula ngayo yonke impucuko yaseNtshonalanga, ukwanda kobudlova kanye nokugqugquzelwa kobuphekula kanye nokuqinisa izikulufu (ukuqapha, ukuvinjelwa inkululeko yokukhuluma, ukushushiswa...). Isisindo ngale ndlela, kubukeka njengokunyamalala kancane kancane kwenkululeko, njalo ngenxa yehlombe lesixuku futhi njalo ngesithakazelo semigomo ephakeme nokwenza "okuhle".
Ngaphansi kobuholi buka-Cook, i-Apple isiba inkampani abantu asebeyibheka “njengophawu lothando”, yinkampani efaka ikhala layo kwezombusazwe nasezihlokweni zemfashini zamanje. Ngokuphambene nalokho, bayaphambuka ebunkingeni nekhwalithi eyaziwayo.