Ondrej Holzman Ihlula usokhaya ongu-1 u-Zane Lowe kwesokunxele, u-Luke Wood kwesokudla
Lapho ngoMeyi wokugcina i-Apple kumenyezelwe ukuthengwa kwe-Beats, amagama okukhulunywa ngawo kakhulu afana noJimmy Iovine, uDkt. I-Dre noma i-Trent Reznor, leyo umdondoshiya waseCalifornia owayithatha ngaphansi kwephiko layo njengengxenye yokutholwa. Kodwa ngokwesibonelo, owayengumongameli weBeats uLuka Wood naye usebenza kwa-Apple, manje osekhulume ngesahluko esisha senkampani yakhe.
UWood ubengumlandeli womculo kusukela esemncane, ngakho ukuzihlanganisa kwakhe neBeats Electronics, umthengisi wamahedfoni adumile futhi kamuva nenkonzo yokusakaza umculo ethi Beats Music, akumangazi. UWood angathanda ukuhlala nezimpande zakhe zomculo kwa-Apple, esho Mashable eSydney, lapho bekubanjwe khona iBeats Sound Symposium.
Ngemuva kwesikhathi esingaphezu konyaka etholakele, kubukeka sengathi akakwazi ukukhononda kakhulu okwamanje. “Kuyakhazimula. Esinye sezimanga ezinkulu kwakuyizinga lobuqotho nokwethembeka kwabantu abasebenza kwa-Apple. Yinkampani ehlukile," kusho uWood mayelana nolwazi lwakhe eCupertino, ngokusho kwakhe okuyibhawa uSteve Jobs asetha futhi uTim Cook asaqhubeka nokuyibeka.
“Besilokhu singabalandeli abakhulu be-Apple. Ebhizinisini lokulalelwayo, i-Apple ibilokhu iyisinqumo esisobala. Ngesikhathi uSteve Jobs no-Eddy Cue bakha i-iTunes, uJimmy (Iovine) ungomunye wabantu bokuqala ababathinta ngo-2003,” udalule uWood ephawula ukuthi lezi zinkampani zombili zijwayele ukuba sekhasini elilodwa.
Ngemva kokuthengisa inkampani, u-Wood washintsha konke ukunaka kwakhe ku-Beats Electronics, ingxenye ethengisa ama-headphone adumile. Ngemva kokutholwa, kwaba nokuqagela mayelana nokuthi, ngokwesibonelo, bazolahlekelwa yini uphawu lwe-Beats oluyisakhiwo sodumo, nokuthi i-Apple empeleni yayizoyiphatha kanjani yonke imikhiqizo ngaphandle kwelogo yayo. Ngokusho kukaWood, umqondo awukashintshi kakhulu.
“KwaBeats, besihlala singaguquguquki futhi sigxile kumsindo ophambili,” kuchaza uWood. Ukugxila ikakhulukazi ekudaleni umuzwa ophelele womkhiqizo. “Ngicabanga ukuthi lokho futhi kuyisisekelo se-DNA yakho konke uSteve ake wafuna ukukuzuza e-Apple. Umuzwa womkhiqizo, okuhlanganisa ukuklama, ubuchwepheshe, ukusungula izinto ezintsha, ubulula. Lezi yizinto eziyisisekelo se-DNA yethu.”
Ukugxila ikakhulukazi ekudaleni umuzwa ophelele womkhiqizo. “Ngicabanga ukuthi lokho futhi kuyisisekelo se-DNA yakho konke uSteve ake wafuna ukukuzuza e-Apple. Umuzwa womkhiqizo, okuhlanganisa ukuklama, ubuchwepheshe, ukusungula izinto ezintsha, ubulula.
Hhayi-ke, umsindo wala ma-headphone awukhombisi okulotshwe ngenhla.