Ondrej Holzman Icala umphakeli ongenamali I-GT Advanced Technologies sapphire isisebenze isikhathi esingaphezu kwenyanga. Yize i-Apple ivumelene nozakwethu ukuthi iqede ukubambisana, igcine ingakwazi ukuvimba ukushicilelwa kwezivumelwano ezibalulekile ezikhombisa isitayela sezingxoxo zemdondoshiya yaseCalifornia ne-GTAT.
Imininingwane eminingi ethokozisayo mayelana nokusebenzisana kwe-Apple ne-GT Advanced Technologies ivele esitatimendeni esivela ku-GTAT COO uDaniel Squiller, i-Apple ethi izomlimaza uma yenziwa esidlangalaleni. Kodwa-ke, iJaji uHenry Boroff laliqinile futhi inkampani yaseCalifornia ayikwazanga ukumkholisa ngomonakalo wangempela.
Ngenxa yalokho, isitatimende sika-Squiller esigcwele, esingashintshiwe ekugcineni sakhishwa, sichaza ukuthi kungani i-GTAT kwadingeka ifake isicelo sokuvikela ukuqothuka ekuqaleni kuka-Okthoba. I-Squiller inikeze inkantolo imibhalo eyingqayizivele echaza izivumelwano phakathi kwe-Apple nomphakeli, umkhiqizi we-iPhone ngokuvamile azivikela kakhulu. I-Squiller ikhombisa ngale mibhalo ukuthi inkontileka ephothuliwe ibingenakusimama ku-GTAT futhi ivune kakhulu i-Apple. Konke kwagcina kufinyelele umvuthwandaba ngokuqothuka kwe-GTAT.
U-Squiller uveze ukuthi u-Apple akazange empeleni axoxisane, kodwa wabeka imigomo aphoqelele omele i-GTAT ukuthi ayamukele. Ubatshele ukuthi bangamoshi isikhathi sakhe ngoba i-Apple ayixoxisana nabaphakeli bayo. I-GTAT ibimanqikanqika ukwamukela imigomo eshiwo, u-Apple ephawule ngayo ngokuthi lena yimigomo ejwayelekile kubahlinzeki bayo futhi i-GTAT kufanele "ifake ibhulukwe lakho lomfana futhi yamukele isivumelwano".
Iningi labahlinzeki be-Apple baseShayina futhi izinkontileka ziyimfihlo kakhulu, ngakho-ke akunakwenzeka ukuqinisekisa ukuthi isivumelwano esihlongozwayo se-GTAT sasifana yini nabanye, kodwa iqiniso lokuthi i-Apple isebenzisa amandla nesikhundla sayo ngendlela enkulu ingokoqobo. engenakuphikiswa. Lokhu kuqinisekiswa nemininingwane esanda kushicilelwa yenkontileka ne-GTAT. Ngokusho kwesikhulu esiphezulu sokusebenza u-Squiller, i-Apple yashintsha yonke ingozi yezezimali ku-GT Advanced ngokuhamba kwesikhathi, eyayinomphumela owodwa kuphela: uma ukubambisana kusebenza, i-Apple yayizokwenza imali eningi, uma ukubambisana kwehluleka, njengoba ekugcineni kwenzekile, i-GT Advanced. ikakhulukazi yayizoyisusa kwabaningi .
Ulwazi oluningi lwaba sesidlangalaleni kakade ekupheleni kuka-October, lapho kwaba obala ingxenye yobufakazi buka-Squiller, futhi ngemva kokuba iJaji u-Boroff lichithe ukuphikisa kuka-Apple, manje sesiyazi yonke imibhalo ethunyelwe. Kuzo, u-Squiller uchaza i-Apple njengomxoxisi oqinile ogama lakhe elimisiwe kanye nokulindela kwakungenakwenzeka ukuhlangabezana.
Isibonelo, ekuqaleni u-Apple wayehlele ukuthenga iziko lesafire ukuze kukhiqizwe isafire ngokwayo, kodwa ekugcineni yaphenduka ngokuphelele futhi yanikeza imigomo ehlukene ye-GTAT: I-Apple izoboleka imali ku-GTAT ukuze ithenge iziko lesafire ngokwayo. U-Apple wabe esevimbela i-GTAT ekuhwebeni nezinye izinkampani zobuchwepheshe, umkhiqizi wesafire ngokwawo wayengavunyelwe ukuphazamisa izinqubo zokukhiqiza ngaphandle kwemvume ka-Apple, futhi i-GTAT nayo kwadingeka ihlangabezane nanoma yiziphi izinsuku ezimisiwe ezibekwe umdondoshiya waseCalifornia, ngaphandle kokuphoqeleka ukuthi isafire eyenziwe.
U-Squiller uchaze amaqhinga ezingxoxo ka-Apple njengesu lakudala elithi "bait and switch", lapho bethula amathemba amahle kumphakeli, kodwa iqiniso lihlukile ekugcineni. U-Squiller uvumile ukuthi ekugcineni inkontileka ne-Apple "yayingeyinhle futhi igxile ohlangothini olulodwa". Lokhu kuboniswa, isibonelo, yiqiniso lokuthi ngisho noma i-Apple ingazange ithathe isafire ku-GTAT ekugcineni, umenzi wayesabophekile ukubuyisela imali ebolekiwe. Ekugcineni, u-Apple akazange akhokhe ngisho nengxenye yokugcina yemali mboleko akazange athumele.
Kodwa abameleli be-GT Advanced nakanjani banecala, njengoba u-Squiller ngokwakhe evuma. Ubukhulu nokuvelela kwe-Apple bekulingeka kakhulu i-GTAT kangangokuthi umenzi wesafire wagcina evumile ukubekela imigomo engalungile. Ukubuyiselwa okungenzeka bekukukhulu kangangokuthi i-GT Advanced yathatha ingozi egcine ifa.
Kodwa-ke, imininingwane esanda kushicilelwa yokubambisana ngeke isaba nomthelela kulo lonke icala. I-Apple ene-GTAT ngo-Okthoba wavuma "ekuqedweni okunokuthula" lapho i-GTAT izokhokha khona isikweletu sayo ku-Apple eminyakeni emine ezayo, futhi ekugcineni leso sitatimende sikaSquiller sasesidlangalaleni sasingeke siguqule isivumelwano sokuqala.
Ngo-Okthoba, i-GTAT yacela ukuthi imibhalo esesidlangalaleni manje ihlale iyimfihlo ngoba inkampani yayibhekene nenhlawulo engu-$50 million ngokwephulwa ngakunye kokugcinwa kuyimfihlo, nayo eyayiyingxenye yezivumelwano phakathi kwalezi zinkampani ezimbili. U-Apple uphendule ngokucasuka isitatimende esibanzi se-Squirrel, ethi imininingwane eminingi enikeziwe yayingadingeki ukuthi yenziwe esidlangalaleni ukuze kuqondwe isimo samanje sezimali se-GTAT.
U-Apple esitatimendeni uthe imibhalo kaSquiller ihloselwe ukudweba i-Apple kabi njengomashiqela, futhi ngaphezu kokulimaza inkampani, ingamanga. I-Apple kubikwa ukuthi ibingenazo izinhlelo zokulawula nokufuna amandla phezu kwabahlinzeki bayo, futhi ukushicilela imininingwane eshiwo ngenhla kungabeka engcupheni izingxoxo zayo zesikhathi esizayo nabanye abahlinzeki.
Angazi kahle ukuthi leli cala limayelana nani. I-GT ivele yazifaka engozini futhi ingozi ayizange ikhokhe. Kuyacaca ukuthi i-Apple ngeke yenze usizo. I-GT bekungafanele isayine uma izingozi bezinkulu kangako.
vuma ngokuphelele!
Kumayelana neqiniso lokuthi abezindaba abanakho okuningi abangabhala ngakho ngakho-ke badinga ukufiphalisa kahle yonke imicimbi.
Nami ngikubona kuyinqaba.
Kufana nokuthi uma ngibolekiwe, ngingakwazi ukuyibuyisela, bese ngiziphendulela ngokuthi le ntokazi yasemgwaqeni ithi ngiyibeke ngemuva kwesokunxele.
Ngicabanga ukuthi i-Apple ivele yeqisa futhi yenza isikhundla samandla. Lokhu futhi kuzoba yisifundo esikhulu kubo, njengoba manje esephumile emasafire waya otshanini
Ngisho noma kuyiqiniso ukuthi i-GTAT yazifaka engozini futhi ngokwezinga elikhulu bona ngokwabo banecala, umbuzo uwukuthi ubani ngaphandle kwe-Apple waboleka imali ku-GTAT. Ngoba uma i-Apple kuphela, ngingafinyelela kuyo yonke inkampani ye-GTAT, kodwa izivumelwano phakathi kwe-Apple nabahlinzeki sezivele zishicilelwe futhi kungabangela umonakalo omkhulu ku-Apple kunalokho abakuzuza ngokuthathwa kwe-GTAT.
Kuyamangaza ukuthi icala lethiphu elinjalo selixazululwe isikhathi eside uma kubhekwa ukuthi liyisiphukuphuku kangakanani. I-Apple isebenze esikhundleni samandla, yebo yenza, kodwa ake siyihumushele empilweni evamile:
Ngiza ebhange ngizoboleka imali ngoba ngifuna ukuthenga imoto. Ibhange lingiboleka imali enkulu ngenzalo engu-20% futhi ngivuma ngekhanda ngoba ngisesimweni lapho kungekho muntu ozongiboleka. Ngemva kwesikhashana, ngingena ezinkingeni zomsebenzi futhi ngaleyo ndlela ngenkokhelo, baqale bathathe imoto yami bese, njengoba kuvamile ezweni lakithi, izindlu zamasosha.
Njengoba sekubhaliwe kakade, i-GTAT ivele yazifaka engozini futhi ingozi ayizange ikhokhe. Futhi uma inkontileka yabhalwa ngendlela engathandeki kakhulu, cishe bakhokhela abameli benkampani ngokungenasidingo.
Ezweni lethu, akekho ohlala emashumini, mhlawumbe amakhulu abantu abalahlekelwa uphahla ngenxa yenkontileka embi nobuwula babo.
Ukhuluma kabi ngento ongayazi. Ukube omunye wenu ubeye emhlanganweni owodwa nabaphathi abaphezulu bakwa-Apple, ngabe ngabe ufile yimizwa. Futhi uma kungenjalo kusukela ezinzwa, ke ngokuqinisekile kusukela izinombolo. Futhi uma kungenjalo nakulezo zinombolo, khona-ke nakanjani ngaleso sikhathi lapho kufanele ubatshele khona "ngiyabonga, kodwa cha". Sawubona