David Hanak Cishe awukho umkhiqizo ohlukanisayo kumsindo womthengi kune-Beats by Dre. Abameli abaluvumeli uphawu ngezizathu eziningi, kungaba ukuklama, ukuduma, uhlobo lombukiso wesimo somphakathi noma inkulumo ezwakalayo efanelekile yothile. Ngokuphambene nalokho, abagxeki bomkhiqizo banemibono eminingi ehlukene mayelana nokuthi kungani imikhiqizo ene-logo ye-Beats by Dre mibi, nokuthi kungani bengasoze bazithengela yona.
Kungakhathaliseki ukuthi ungoweqembu lokuqala noma lesibili elishiwo, awukwazi ukuphika into eyodwa mayelana ne-Beats - impumelelo enkulu yezohwebo. Namuhla, kungakhathaliseki ukuthi uyathanda noma awuthandi, iyisithonjana endimeni yokulalela umculo. Kodwa-ke, bekungenele futhi bekungeke kube nama-headphone we-Beats emakethe…
Esiteshini se-YouTube uDkt. UDre ukhiphe ividiyo ethokozisayo emasontweni ambalwa edlule, okuqukethwe kwayo okuyincazelo yokuthi ama-headphone e-Beats by Dre adalwe kanjani, noma kunalokho ukuthi uhlobo olunjalo lwabona kanjani ukukhanya kosuku. Kucishe kube yimizuzu eyisishiyagalombili ukusika ku-The Defiant Ones (I-CSFD, HBO), ekhuluma ngomsebenzi kaDkt. Dre kanye noJimmy Iovina.
Kuvidiyo uDkt. UDre ukhumbula lolo suku oluyinhlekelele lapho umdidiyeli uJimmy Iovine ehamba ngamafasitela efulethini lakhe elisogwini, owabe wama ukuze akhulume. Ngaleso sikhathi, uDre wamtshela ukuthi inkampani engadalulwanga igama layo imcele ukuthi amboleke igama lakhe ukuze akhuphule amateki. Akakuthandanga lokho, kodwa mayelana nendaba, u-Iovine uphakamise ukuthi azame ukugqekeza ngento asondelene kakhulu nayo kunamateku. Angase aqale ukuthengisa ama-headphone.
"Dre, ndoda, fuck amateki, kufanele wenze izipikha”- UJimmy Iovine, ngo-2006
Izipikha namahedfoni bekuyinto ekhangayo kakhulu ku-rapper nomdidiyeli odumile, futhi igama lomkhiqizo lalivela ngaphandle kokuluhlaza okwesibhakabhaka. Ngakho okuncane kwakwanele, kubikwa ukuthi ingaphansi kwemizuzu eyishumi yengxoxo, futhi uhlobo lwe-Beats lwazalwa. Ezinsukwini ezimbalwa, ukuklanywa kwama-prototypes okuqala kwaqala, futhi cishe sonke siyazi ukuthi kubukeka kanjani namuhla.
I-genesis yonke yenkampani iphinde ichazwe kuvidiyo. Kusukela embonweni wasekuqaleni (okwakuwukwenza i-headphone nemakethe yezipikha ihluke futhi iphile nento ezwakala ibhodlayo), ngoxhumano ne-Monster Cable ukuze ithuthukiswe ngezihlabani zomhlaba ezinkulu ze-showbiz zomculo (osaziwayo nabasubathi beza kamuva nje).
Isizathu esikhulu kusolwa ukuthi ukusebenzisana noLady Gaga. UJimmy Iovine waqaphela amandla akhe futhi isivumelwano sokubambisana sasiwumkhuba nje. Ukuphakama kwe-meteoric komsebenzi wakhe kwakufana nalokho okuhlangenwe nakho kwama-headphone we-Beats ngesikhathi esifanayo. Kusukela ku-27 amayunithi adayiswa ngonyaka, kube khona ngokuzumayo angaphezu kwesigidi nesigamu. Futhi lo mkhuba waqhubeka njengoba iBeats ibonakala ezindlebeni zosaziwayo abaningi.
Ngokuhamba kwesikhathi, futhi ikakhulukazi ngenxa yokumaketha okuphumelelayo kakhulu, ama-headphone we-Beats aqala ukuvela yonke indawo. Lapho esegxile embonini yomculo, waba uhlobo lophawu lwezenhlalo, okuthile okwengeziwe. Ukuba nama-Beats akho kwakusho ukufana nomuntu oyisibonelo sakho, naye owayenawo. Leli su liyisebenzele inkampani, kwathi lapho ama-headphone eqala ukubonakala kosaziwayo bezinye izimboni, kwacaca ukuthi bebeyimpumelelo enkulu.
Omunye umsebenzi wobungcweti wokumaketha watholwa yi-Beats ngo-2008, lapho ama-Olympics Ehlobo ayebanjelwe e-Beijing. Ukufika kwabameleli ngabanye kwaba umcimbi obukiwe. Nokho, lapho ithimba lase-USA lifika, amalungu alo ayegqoke ama-headphone ane-b logo ezindlebeni zawo, kwaqinisekiswa enye impumelelo enkulu. Kwenzeka okufanayo eminyakeni emine kamuva, lapho ama-Beats esebenzisa itimu ye-Olympic nakakhulu, enza imiklamo enezici zezwe. Ngakho-ke inkampani yagwema kahle imithethonqubo ephathelene nokuphromotha ozakwethu abasemthethweni. Yayivinjelwa ukukhuthazwa kwemikhiqizo ye-Beats kumaligi nemicimbi eminingi edumile emhlabeni wonke. Kungakhathaliseki ukuthi kwakuyiNdebe Yomhlaba, i-EURO noma i-NFL yaseMelika.
Noma ngabe uthini umbono wakho ngama-headphone e-Beats, akekho ongawaphika into eyodwa. Wakwazi ukuzisholo ngendlela engakaze ibonwe muntu ngaphambi kwabo. Ukumaketha kwabo okunolaka, kwesinye isikhathi okuphazamisayo kwabonakala kusebenza ngendlela engavamile futhi kwaba into engaphezu kwama-headphone avamile. Izibalo zokuthengisa zikhuluma kakhulu, kungakhathaliseki ikhwalithi yomsindo. Kodwa-ke, endabeni ye-Beats, lokhu kungokwesibili.
Kuyamangaza ukuthi isixuku singakhohliswa kanjani. Amandla okukhangisa mahle ngokuphelele. Ngizonamathela kumaBeats ami kaSennheiser noma kunjalo :-)
U-Casey Neistat Zenzele owakho uDkt. Ukusesha kwama-headphone we-Dre Beats ku-YT.
Okungeke kwenqatshwe kumkhiqizo we-Beats 1) ukuqaphela umkhiqizo ophelele 2) ukuklama okuhle, ama-headphone afaneleka kahle futhi akhululekile ... inkinga yilokho okuphuma kuwo. Nakuba ngilalela konke okungenzeka, okuhlanganisa u-Eminem, uDkt Dre, Xzibit, Puff Diddy, Skylar Gray, Yelawolf, kodwa kungakhathaliseki ukuthi iyiphi imodeli engiyibeka ezindlebeni zami, i-Beats ayikwazi ukulalelwa ngisho nomculo we-rap noma we-hip hop.
Kimi, inhlanganisela ye-BOSE/Bang & Olufsen BeoPlay engenantambo noma i-Senn/Koss, engxenyeni yesabelomali.
UDkt. U-Dre uthe… bese kuqhamuka u-Dre athi: Slim Shady, uyi-baseh3ad. Futhi uDkt. U-Dre uthe-akukho lutho, u-id1ot… UDkt. Ushonile uDre, ukhiyelwe egumbini lami elingaphansi.