Amaya Toman Eminyakeni embalwa edlule, kwakubonakala sengathi i-Apple ngeke ikwazi ukubamba imikhiqizo yayo emakethe yaseNdiya. Kodwa ngonyaka odlule, ukuthengiswa kwe-iPhone eNdiya kukhule ngamaphesenti ayisithupha, okuyimpumelelo enkulu uma kuqhathaniswa nokwehla okungama-43% okwenzeka lapho ngonyaka odlule. Ngakho-ke inkampani yeCupertino ekugcineni ikwazile ukuzinzisa isikhundla sayo emakethe lapho kungelula kakhulu ukuthola indawo nokuyigcina. Ngokusho kwalesi sikhungo Bloomberg kubukeka sengathi isidingo sama-iPhones emakethe yaseNdiya sizoqhubeka nokukhula.
Kungaba njalo okuthakaselayo
UDan Pražák Ngenkathi i-Apple yehlisa intengo ye-iPhone XR yayo maphakathi nonyaka odlule, imodeli icishe yaba yifoni ethengiswa kakhulu ezweni, ngokusho kwedatha evela ku-Counterpoint Technology Market Research. Ukwethulwa kwe-iPhone 11 yangonyaka odlule, noma kunalokho ukwethulwa kwenani elingabizi kakhulu, nakho kuzuzise kakhulu ukuthengiswa kwe-iPhone emakethe yendawo. Ngenxa yalokhu, i-Apple ikwazile ukuthola ingxenye enkulu yemakethe yendawo ngesikhathi sangaphambi kukaKhisimusi.
Yize i-Apple inciphise amanani entengo yama-iPhones ayo athengiswa eNdiya, ama-smartphones ayo nakanjani awekho phakathi kwalawo athengeka kakhulu lapha. Ngenkathi abakhiqizi abaqhudelanayo bathengisa isamba sama-smartphones acishe abe yizigidi eziyi-158 lapha, i-Apple ithengise "kuphela" amayunithi ayizigidi ezimbili. Ngonyaka odlule, i-Apple yabheja eNdiya ngamamodeli amasha, ukuthengiswa kwawo okubeke eqhulwini ngaphezu kokusatshalaliswa kwezizukulwane ezindala zama-iPhones awo.
Ngokombiko we-Counterpoint Technology Market Research, ingxenye yama-smartphone ephambili e-India isanda kubona ukukhula okushesha kakhulu kunemakethe yama-smartphone iyonke. Impumelelo yama-iPhones e-India iphinde yazuza ohlelweni Lokuthuthukisa i-iPhone ngenketho yezitolimende zanyanga zonke ngaphandle kokunyuka. Nokho, i-Apple isenendlela ende nenzima yokuya eNdiya. Isitolo sokuqala sika-Apple esakhiwe ngezitini nodaka kulindeleke ukuthi sivulwe lapha ngoSepthemba kulo nyaka, futhi amaketango asendaweni aphinde ayiphinda imizamo yawo yokukhuphula umkhiqizo ezweni.
I-Wistron, ehlanganisa ama-iPhones e-Apple e-India, ihamba ngezinga eligcwele ngemva kwesikhathi sesivivinyo esiyimpumelelo. NgoNovemba wonyaka odlule, ukukhiqizwa kwaqala embonini yayo yesithathu eNarasapura, futhi ngaphezu kokusatshalaliswa kwe-India, ihlela ukuqala ukuthunyelwa emhlabeni wonke, ngokusho kwe-9to5Mac.
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