Ondrej Holzman Sezadlula izinsuku lapho insizwa eyodwa kuphela - uSteve Jobs onothando, owayengadayisela abantu noma yini - egijima amahora amabili ekhuluma amazwi ayisihluthulelo ka-Apple. Ngaphansi kweminyaka emine ngemva kokufa kukaJobs, inkampani yaseCalifornia ivuleke kakhulu futhi ihlukahlukene kunangaphambili, futhi izethulo zayo ziqinisekisa lokhu. Ku-WWDC 2015, u-Tim Cook usivumele sibone okwengeziwe ngaphansi kwabaphathi abaphezulu benkampani.
Uma udlala inothi eyisihluthulelo yangonyaka ka-2007 lapho uSteve Jobs ethula khona i-iPhone yokuqala, into eyodwa kulula ukuyibona: yonke into yayiqhutshwa yindoda eyodwa. Phakathi nesethulo eside esicishe sibe yihora nesigamu, uSteve Jobs akazange akhulume imizuzu embalwa kuphela, lapho enikeza isikhala kubalingani ababalulekile, njengenhloko yakwaGoogle ngaleso sikhathi, u-Erik Schmidt.
Uma sisheshisa iminyaka embalwa futhi sibheka izehlakalo ezibaluleke kakhulu ze-Apple zamuva nje, sizobona kuzo zonke iqoqo lezinkanyezi labaphathi, onjiniyela nabanye abamele inkampani - ngamunye wabo umele lokho akwaziyo ngakho. abanye abambalwa.
Kunezizathu eziningana zokuthi kungani lokhu kunjalo. Ngakolunye uhlangothi, u-Tim Cook akayona indoda ene-aura yengcweti eyayikwazi ukuma phambi kwezinkulungwane zezilaleli amahora amabili futhi izithengisele ngisho nomkhiqizo oyisicefe kakhulu emhlabeni ngendlela yokuzijabulisa. Ngaphezu kwalokho, ekuqaleni, yena ngokwakhe wayenenkinga yokuvela emphakathini, kodwa ngokuhamba kwesikhathi wathola ukuzethemba kuma-cramples futhi manje usengumqondisi wawo wonke umbukiso we-apula, ngokunembile njengoba ayenjalo ngaleso sikhathi esikhundleni. yomqondisi wokusebenza.
U-Tim Cook wenza i-kickoff yokuvula, wethula umkhiqizo omusha, bese enikeza umbhobho kumuntu onesandla esibalulekile kuyo yonke iphrojekthi. USteve Jobs wayehlale edonsela ukunaka kuye, kwakuyimikhiqizo yakhe, kwakuyi-Apple's Jobs. Manje sekuyi-Apple kaTim Cook, kodwa imiphumela ilethwa ithimba elihluke kakhulu lezinkulungwane zochwepheshe, ngokuvamile abahamba phambili kulo mkhakha.
Yebo, konke lokhu kwenzeka ngaphansi kweMisebenzi futhi, yena ngokwakhe wayengeke abe khona kukho konke, kodwa umehluko ukuthi i-Apple manje ikugcizelela esidlangalaleni. U-Tim Cook ukhuluma ngamaqembu amakhulu, kancane kancane wembula izibalo ezibaluleke kakhulu ezimi ngaphansi nje kwabaphathi abaseduze abaziwayo benkampani futhi, kanye nokugcizelela ukwehlukahlukana okukhulu okungaba khona phakathi kwabasebenzi, kunikeza indawo ezinkundleni zokuxhumana kulabo okungenzeka ukuthi kwabalungile. iphupho elihlanyayo kuze kube muva nje.
Uma inkulumo eyisihluthulelo yayizolo yenzeke eminyakeni emibili noma emithathu edlule, mhlawumbe ngabe sibona uTim Cook, uCraig Federighi no-Eddy Cue kuphela. Laba bobathathu bazokwazi ukwethula i-OS X El Capitan entsha, i-iOS 9, mhlawumbe ne-watchOS 2 ne-Apple Music ngokudlalayo. Ngo-2015, nokho, kwehlukile. Kwa-WWDC, abesifazane be-Apple bavele okokuqala, ababili ngesikhathi esisodwa, kanye nobuso obuyisishiyagalombili obuxhunywe enkampanini yaseCupertino. NgoSeptemba odlule, uma kuqhathaniswa, kwakukhona abameleli abane kuphela, ku-WWDC 2014 kwakukhona abahlanu, futhi zombili izihluthulelo zazinobude obuqhathaniswayo.
Ezinyangeni eziyisishiyagalolunye ezedlule ezidlulile kusukela ku-iPhone 6 inothi eyisihluthulelo, ziningi izinto ezibalulekile ezenzekile ezibonise ushintsho kumkhuba. U-Tim Cook ukhulume kakhulu ngesihloko samalungelo abantu, ukusekelwa kwabesifazane kanye nabancane emkhakheni wezobuchwepheshe, futhi ithimba lakhe le-PR laqala ukwethula ngokuhlelekile ezinye izibalo ezibalulekile ze-Apple emhlabeni, ubuso babo esasingabazi, nakuba ithonya emikhiqizweni emisha lalibalulekile.
Ngakho-ke, kwakungeyena uCraig Federighi kuphela owethule izindaba ku-OS X kanye nezinhlelo zokusebenza ze-iOS. Ngasikhathi sinye, i-Apple ngeke ibe nephutha ukuvumela iphini likamongameli omkhulu wobunjiniyela besoftware ukuthi likhulume. Phela, mhlawumbe yisikhulumi esihle kunazo zonke u-Tim Cook anaso okwamanje. Umkhangisi ongumakadebona kuphela u-Phil Schiller ongamfanisa.
Phakathi nenkulumo yakhe, uFederighi wanikeza abesifazane ababili ithuba, okungase kubonakale sengathi kuwukuvinjelwa ekuqaleni, kodwa empeleni kwakuyingqophamlando ye-Apple. Kuze kube yizolo, oyedwa kuphela owesifazane ovele emazwini akhe abalulekile, ezinyangeni ezimbalwa ezedlule uChristy Turlington Burns, lapho ekhombisa ukuthi wenza kanjani ezemidlalo nge-Watch. Kodwa manje abesifazane abangabaphathi abakhulu be-Apple bakhulume ku-WWDC, futhi u-Tim Cook wabonisa ukuthi abesifazane nabo badlala indima ebalulekile enkampanini yakhe.
Singaqiniseka ukuthi izindaba ku-Apple Pay, ezethulwa yi-VP Yezinsizakalo Ze-inthanethi u-Jennifer Bailey, zingase zethulwa kalula nguFederighi noma uCue. Kwakunjalo nangohlelo olusha lwe-News, olwehliswa uSusan Prescott, iphini likamongameli wokumaketha imikhiqizo. Ku-Tim Cook, iqiniso lokuthi ingxenye yesifazane izovela engqungqutheleni yonjiniyela yayibaluleke kakhulu. Ubekela wonke umuntu isibonelo futhi angaqhubeka nomsebenzi wakhe "wabesifazane abengeziwe kwezobuchwepheshe".
Futhi ukuthi akukhona konke mayelana no-Cook, u-Cue, u-Federighi noma u-Schiller esikutholayo kuwebhusayithi ye-Apple futhi obengamele iningi lezethulo zakamuva, inkampani yaseCalifornia yafakazela ngenkathi yethula i-Apple Music. Inkonzo yomculo entsha yethulwa okokuqala nguJimmy Iovine, umakadebona embonini yomculo owafika e-Apple njengengxenye yokutholwa kwe-Beats futhi bekungakacaci ngokuphelele ukuthi yini indima yakhe ku-Cupertino. Manje sekucacile - njengomculo we-Beats, i-Apple Music kufanele ilandele yena. Yize kusekhona ukuxhumana phakathi kwakhe noCook ngendlela ka-Eddy Cue.
Kusukela ekuphumeni okulandelayo kwe-rapper ethandwayo uDrake, owakhuluma ngomsebenzi womphakathi we-Apple Music kanye namathuba amasha okuxhumana nabalandeli bakhe, nakuba kungeyena wonke umuntu owayehlakaniphe ngokuphelele, kodwa u-Apple wayengenandaba. Kunokuba unjiniyela ongaziwa ngokuphelele atshele abalandeli bomculo okuthile ngobudlelwano bomculi nabalandeli, umphumela wamagama afanayo aphuma emlonyeni weciko elidumile kangaka mkhulu kakhulu. Futhi u-Apple ukwazi kahle lokhu.
Ngaphezu kwakho konke lokhu osekushiwo ngenhla, u-Kevin Lynch uphinde wanikezwa isikhala ku-WWDC yalo nyaka, okwaba ngumkhulumeli wohlelo lokusebenza ku-Watch. U-Phil Schiller, ovame ukwethula izindaba zehadiwe, futhi ngaphezu kwakho konke u-Trent Reznor ukhulume nomphakathi ngevidiyo. Omunye umuntu osezingeni lika-Drake, osebenza njengobuciko kwa-Apple futhi onesabelo esikhulu kusevisi entsha yomculo. Ngisho nomthelela wakhe kuwo wonke umhlaba womculo ungasiza i-Apple empini enzima neSpotify nezinye izimbangi.
Singabheka ngabomvu inqwaba yabantu abahlukahlukene abahlotshaniswa ne-Apple nakwezinye izethulo. I-Apple ayigcini ngoTim Cook, ozama ngempumelelo ukuphula inkolelo yangaphambilini yokuthi u-Apple unguSteve Jobs futhi uSteve Jobs ungu-Apple, okungukuthi yonke inkampani ifanekiselwa umuntu oyedwa. Umphakathi kufanele uqonde ukuthi okubalulekile i-DNA engabhubhi nentambo eqinile kuwo wonke umuntu kwa-Apple ezoqinisekisa impumelelo eyengeziwe. Kungakhathaliseki ukuthi ubani ophethe inkampani. Ngokwesibonelo, owesifazane. Isibonelo, u-Angela Ahrendts, ukubonakala kwakhe okokuqala esidlangalaleni kusukela ejoyine i-Apple cishe kuyindaba yesikhathi kuphela.
Ngeshwa, bekukhona abantu esiteji sesi-4 abangavamisile ukuvela lapho futhi abancamela ukungaveli, babonakala bexakile kimi.
Impela.
Sikhuluma ngani, uCraig ungcono kakhulu :)
Uyahlekisa, kodwa ngincamela ukubona uSchiller esiteji :)
I-WWDC ikhombise ukuthi kuqedwa kanjani ukudlwengulwa nokuhlukunyezwa ngezinye izizathu ngaphandle kwekhono. Isib. bobabili abesifazane bangahlala lapho bekhona kuze kube manje, noma ngabe kwakukuphi.
Ngeshwa, lawa kwakungamaphuzu amabili abuthakathaka kakhulu esethulo, ikakhulukazi i-blonde yokuqala. Izwi elingathandeki, eliyisicefe, elicasulayo, elingenasithakazelo ngokuphelele. Ngemuva kwalokho uCraig akwenzele umbukiso, kwaba ukuwa okumangalisayo.
Tim - izinga, angikudingi ngempela, kodwa lowo umbono wami
Craig - kuhle
UJennifer - akunandaba, baby
USusan - kungcono kodwa akukho okukhethekile
UJimmy - amafutha, kumele abe nezidakamizwa
Eddy - kulungile
UDrake - isilo esikhulu kunazo zonke
Kuyihlazo ukuthi uPhil ubengekho, uhlala emuhle futhi, kodwa uzoba lapho ngokushesha lapho i-hardware isitholakala.
Ngiyavuma. neminye imithombo yezindaba nayo iyavumelana ngalokho abantu abaningi abakubonile - u-Iovine noDrake babekhuluma ngokuthile, kodwa incazelo ngandlela-thile yaphunyuka (lapho ngiyibuka, kwadingeka ngishintshe ukunambitheka kwami kwenye indawo). le WWDC bekungeyona impela engcono kakhulu.
Ngiyavuma, kungcono ukuba nababili abakwaziyo kunabantu abayi-6 abamosha umbono wonke. ngasekugcineni kwakukubi,ukufunda nokuphequlula amakhasi kwakukude ubona ukuthi kufana nenaliti eshisayo.
iqembu? ngempela? akekho ongakwazi ukwethula ifayela ngaphandle kwabahambisi abadala abafana noCraig noTim. I-WWDC yayingelutho neze. 1.] umzamo wokuvuselela i-Kiosk, obekuwukwehluleka okukhulu okukhulu, futhi ifayela ngalinye lifuna indlela yokufihla isithonjana. 2.] umzamo wokuvuselela i-passbook, eyayingelona igugu elinjalo (nangaphandle kwase-US nhlobo), ngokwengeza i-applePay (esebenza kuphela e-US kuze kube manje), 3.] Umculo uyingxube yekhophi ebiza kakhulu ye-Spotify kanye nokuhluleka kwe-Apple kwasekuqaleni kwe-sockosit/ umculo. 4.] I-El Capitan inefayela lezindaba lesibuyekezo esincane. 5.] Abazange bethule ngisho ne-AppleTV. Amafomu amasha nawo ayagcwala, adonsa kanzima amaphrojekthi amadala akhanseliwe emikhonweni yawo.
kuhle, okungilungele kakhulu uJimmy nezintokazi ezimbili. craig fesacik but tliacha for nothing, also a circus henchman.
i-tim imane nje inkulu, ngoba ayiselona ihlelo lobuntu okwavela kulo ukwesaba. lutho ngokumelene nemisebenzi, kodwa leli apula elisha liyathuthuka futhi ligxile eqenjini. Ngisabheka ukuthi yimiphi imisebenzi eyenziwe lapho, bona i-multitask ye-ios. ekugcineni, baqala ukunyakaza, futhi eminyakeni engu-15, i-iOS izobamba i-Android mayelana nokusebenza. futhi cha, i-android ayibambeki ngempela kumafoni asuka ku-200 kuya phezulu, futhi sikhuluma ngenani elincane namanje uma liqhathaniswa ne-iPhone.
kuhle, okungilungele kakhulu uJimmy nezintokazi ezimbili. craig fesacik but tliacha for nothing, also a circus henchman.
i-tim imane nje inkulu, ngoba ayiselona ihlelo lobuntu okwavela kulo ukwesaba. lutho ngokumelene nemisebenzi, kodwa leli apula elisha liyathuthuka futhi ligxile eqenjini. Ngisabheka ukuthi yimiphi imisebenzi eyenziwe lapho, bona i-multitask ye-ios. ekugcineni, baqala ukunyakaza, futhi eminyakeni engu-15, i-iOS izobamba i-Android mayelana nokusebenza. futhi cha, i-android ayibambeki ngempela kumafoni asuka ku-200 kuya phezulu, futhi sikhuluma ngenani elincane namanje uma liqhathaniswa ne-iPhone.
Leli yizwe ngokusho kwesobunxele esisha, nakuba kunabantu abahlukene yonke indawo, kodwa hhayi ngoba bazi okuthile ngempela, ngenxa yalokho abanakho phakathi kwemilenze yabo nombala wesikhumba sabo. Cishe sekufike inkampani yase-US. Futhi manje bazosilahla nathi.
Labo besifazane ababili babebabi kakhulu kunawo wonke okwethulwa. Ukubanika isikhala kwehlise kakhulu izinga lesethulo. Akujabulisi ukuhlala eBolshevic yanamuhla, ingqikithi yamaMarxist okuthiwa "ukulingana".
I-IMHO, i-Apple ilapho ingeyakho ngoba ibinobuhlakani obusha, ingahambisani, ingasebenziseki futhi ngaphezu kwakho konke AYILUNGILE. Abaphathi bamanje bazama ukwenza okuphambene ncamashi.
I-Apple ebingadleki? Awu, mhlawumbe ngenkathi ehamba phezu kwethuna. Akulungile? Woza. Lezi "utshani bebuluhlaza kanye" isitayela sethemba le-nostalgic.
Wayengalungile futhi ngivumelana noMirek ngenhla. Wayenesibindi kakhulu njengenkampani, manje isiphenduke i-jaggernaut engakwesokunxele egibele igagasi le-cretinism eqhubekayo, ngokuvamile eluhlaza e-US.
Umehluko wukuthi uJobs 1) ubenamabhola okushaya/aqhumisa abantu abebeqamba ama-crap 2) bebekwazi ukwenza isiswebhu. Futhi njengoba uMerek ebhala ngezansi, wayengumuntu ongavumelani. I-Apple manje isivuleke kakhulu, ijwayelekile (ngokwesimo semakethe) futhi iyaqhubeka "nokuthola" okutholakele futhi ikubize ngoguquko. Imisebenzi yayine-charisma, angicabangi ukuthi uCook unayo, noma angilona iqembu lakhe aliqondise.
I-blonde yayiyimbuzi ecasulayo ngempela. Kwangifikela ukuthi namuhla usebenza kwa-Apple futhi kusasa uzoba yi-cashier e-Tesco, engenasithakazelo nhlobo, uhlobo lwabantu ngempela u-Apple aludingi. Wahlahle amehlo izikhathi eziningana lapho, futhi mina ngokwami ngangizophuma naye emnyango ngemva komdlalo onjalo.
Ngivuma ngokuphelele, ngizizwa ngendlela efanayo ngaye.
Angazi, bengilokhu ngibuka amanothi asemqoka we-X WWDC ngesonto eledlule futhi ngicabanga ukuthi i-Apple inabesifazane abangcono nabafaneleka kakhulu ku-Keynote eyinhloko ...
Okwanqatshwa yiMisebenzi ku-HW naku-SW, okungukuthi ukuhlukahluka nokuhlukana, ngemva kokufa kwakhe manje sesiphila ngendlela yezibalo ezibenyezela esiteji ngesikhathi sezethulo. Ngiyawuqonda umbono wokuthi kuhle ukukhombisa ukuthi sinekhanda elihlakaniphile lazo zonke izici, kodwa ngenxa yalokho, lihlakazeka kalula ekhanda lami njengoba ubhala ngezansi ngesikhukhukazi esithintekile, indoda emnyama enganakiwe. Isethulo kufanele simayelana nolwazi oludluliselwa ngomlomo olulekelelwa amaslayidi, hhayi uchungechunge lwezinhlamvu. Ngicabanga ukuthi u-Tim usho kahle, kodwa ngokuzayo singalinda abasebenzi basenkantini ukuthi basibonise i-ApplePay entsha. Ngisho lokho ngehaba ukugwema ukuklabalasa