Pavel Varenka Usuku nosuku, umhlaba wezobuchwepheshe useyisiphithiphithi esikhulu esinganqamuki futhi izinxushunxushu ezikhona yonke indawo ngemuva kokhetho zivele zengeze uphethiloli emlilweni. Phela, ama-tech giants ahlala ezama ukulwa nolwazi olungalungile nganoma iyiphi indlela engenzeka futhi, uma kungenzeka, agweme ihlazo elingasongela ubuqotho nesithombe sabo phambi komphakathi. Kungalesi sizathu futhi i-YouTube inqume ngesixazululo esiqinile, okuwukunqamula isiteshi se-One America, esaziwa futhi esidume ngokuphromotha kwaso izindaba ezingenasisekelo. Ngendlela efanayo, i-Facebook iye yanyathela ekusabalaleni kwemiyalezo ye-alamu, egubha uhlu lokuthunyelwe okubonisiwe futhi manje ikhetha imithombo yezindaba eqinisekisiwe kuphela njenge-CNN.
Kungaba njalo okuthakaselayo
I-YouTube isisusile isiteshi se-One America
Sibhale izikhathi eziningi esikhathini esidlule mayelana nezenzo ze-Google ezihlaba umxhwele ngokumelene nolwazi olungaqinisekisiwe, kodwa kulokhu isimo esingakaze senzeke esingenakho ukufana. Isikhondlakhondla sezobuchwepheshe, esiholwa yinkundla ye-YouTube, sinqume ukubhekana nengozi ebulalayo esiteshini se-One America News, okuthi, nakuba sivikela "ukubumbana kwezakhamizi zaseMelika", ngakolunye uhlangothi, sihlala silulaza ngokusabalalisa izindaba ezingenasisekelo ezihlobene. ku-COVID-19. I-YouTube ixwayise abahleli nabadali bokuqukethwe izikhathi eziningi, kodwa bona, ngakolunye uhlangothi, baba namandla nakakhulu ngemva kokuvinjelwa ngakunye okusongelwa, ngakho inkundla yanquma ukusisusa ngokuphelele lesi siteshi.
Igalari yezithombe
Nakuba abasebenzisi abaningi bazi ukuthi lesi yisiteshi esingakwesokudla, abadali ababeyimpikiswano bahehe abalandeli abaningi futhi, ngaphezu kwakho konke, bakwazi ukusebenzisa ubuqili obuyinkimbinkimbi ukuze balwe ne-algorithm ye-YouTube, engakhethi nhlobo ngalezi zimfashini. Abadali beqe umugqa ocatshangwayo ngaleso sikhathi lapho bememezela emhlabeni wonke ukuthi kunekhambi eliyisimangaliso lesifo i-COVID-19 futhi bakhuthaza ukusatshalaliswa kwaso. Yebo, bekuyinkohliso, yize omunye wabaholi abakhulu baseMelika, owayenguMongameli waseMelika uDonald Trump uqobo, wasimela lesi siteshi. Kunoma ikuphi, i-YouTube inikeze isiteshi ikhadi eliphuzi ngendlela yokuvinjelwa kwevidiyo yesonto elilodwa. Uma abadali bese benza ezinye izinyathelo ezimbili ezingalungile, ingane yabo, ikakhulukazi ethandwa abantu abagcina imithetho, izogcina ingene kwalasha womlando.
Kungaba njalo okuthakaselayo
Benjamin Levicek I-TikTok inikeza usizo kwabanesifo sokuwa. Manje izobaxwayisa ngamavidiyo ayingozi
Cishe uyawazi umuzwa lapho uphequlula i-YouTube, i-Instagram noma enye inkundla ngokuthula futhi kungazelelwe uhlangane nevidiyo egcwele izithombe ezibenyezelayo noma umsindo ongajabulisi kakhulu. Abadali abakulezi zinkundla ezisunguliwe bavame ukuxwayisa ngale miphumela kusenesikhathi, nokho, endabeni ye-TikTok, izinyathelo ezifanayo zehlulekile ngandlela thile kuze kube manje. Ngakho-ke inkampani inqume ukuhlale ixwayisa abasebenzisi kusengaphambili mayelana nokudalwa okufanayo futhi ibasize bagweme ukusabela okungafuneki kulezi zenzakalo. Yiqiniso, sikhuluma ngabanesifo sokuwa ikakhulukazi, abangase baphathwe yifomu elibi kakhulu futhi izithombe ezibenyezelayo ngokushesha zingababangela ukusabela okungaba yingozi.
Igalari yezithombe
Esimeni lapho abasebenzisi behlangabezana nevidiyo efanayo, bazothola isexwayiso esicacile futhi, ngaphezu kwakho konke, ithuba lokweqa okuqukethwe baye kokuthile "okumaphakathi". Kodwa-ke, akuyona ukuphela kwento enhle ngalesi sici esisha abalandeli abazosibona emasontweni azayo. I-TikTok izonikeza abanesifo sokuwa ikhono lokweqa wonke amavidiyo afanayo esikhathini esizayo, ingagcini nje ngokulondoloza isikhathi esichithiwe ngokuchofoza nokweqa okuqukethwe okufanayo, kodwa nokusabela okungenzeka kubo uma bebuka ngokunganaki. Lesi isinyathelo esamukelekayo ngempela ngasohlangothini lwalesi sikhulu sezobuchwepheshe, futhi singathemba nje ukuthi abanye bazokhuthazeka maduze.
I-Facebook ilungise i-algorithm yayo ngenxa yokhetho lwase-US
Yize i-Facebook ibilokhu ilwa ne-disinformation isikhathi eside, empeleni awukho umzamo owengeziwe wokunqanda ukusabalala kwayo. Kwakusene-algorithm endaweni eyayincoma okuqukethwe kubasebenzisi ngokuya ngokuthanda kwabo futhi ngesikhathi esifanayo yayiqondiswa ikakhulukazi umphakathi ngokwawo. Uma kubikwe okuqukethwe okuphikisayo, inkundla ivele yakufihla ukuze ingabonwa. Lokhu kuyahlonipheka impela, nokho, uma abantu abanele bekholwa yizindaba ezingamanga nezingenabufakazi, zisazovela ngaphambili. Ngenhlanhla, nokho, inkampani iqhamuke nesixazululo esizuzisa wonke umuntu futhi ngaphezu kwakho konke esizovimbela izenzakalo ezifanayo ngokuzayo.
Igalari yezithombe
Ikakhulukazi, kuwukusabela okusheshayo kumfutho wokhetho lwaseMelika, okwabonisa ngokucacile uhlangothi olumnyama lwesikhulumi nokungalingani kwemithombo yezindaba. Ngakho-ke i-Facebook inqume ukuthatha isinyathelo esinqala, okungukuthi ukukhombisa ngokungenamibandela imithombo ehlonishwayo nethenjwayo njenge-CNN, i-New York Times ne-NPR. I-algorithm entsha ebizwa nge-News Ecosystem Quality, okungukuthi, i-NEQ, izoqapha ukufaneleka kwemidiya ngayinye futhi, ngaphezu kwakho konke, ukubonakala kwayo. Lolu wushintsho olwamukelekayo ngempela, olubonakala lusebenza futhi lwehlise ngokushesha umthelela ongagcini nje ngokugcina ulwazi olungalungile, kodwa futhi nezindaba ezingaba yingozi ezivela kushabhu yokusebenzela yabaphiko lwesokudla ngokwedlulele noma abashisekeli bophiko lwesokunxele.
Kungaba njalo okuthakaselayo
U-Vratislav Holub 
Ukuchazwa kwezindatshana kwenza kubonakale sengathi umbhali empeleni ukholelwa ukuthi i-CNN iwumthombo othembekile wolwazi. https://stop-cenzure.cz/
Mhlawumbe umbhali akachazi lokho.