Ondrej Holzman U-Apple ufinyelele eYurophu ukuze uthole okunye ukuthuthukiswa okuthakazelisayo. Ngemva kokufika kuka-Angela Ahrendts ngonyaka odlule, manje wayesebheka ithalente lomculo emanzini aseBrithani kanti i-BBC Radio 1 yayithole uZan Lowe. Lokhu kungaba ukukhuphula okukhulu kwentuthuko amasevisi amasha omculo Inkampani yaseCalifornia.
U-DJ waseNew Zealand usebenze esiteshini se-BBC iminyaka eyishumi nambili futhi uza ku-Apple ngokulandela The Guardian umsebenzi "kusevisi entsha ye-iTunes Radio", okungenzeka ukuthi ngawo wonke ama-akhawunti kube isevisi entsha yokusakaza u-Tim Cook nozakwabo abahlela ukuyakha ezisekelweni ze-Beats Music.
Enye yamandla e-Beats Music yindlela isevisi engakwazi ngayo ukuhlanganisa okuqukethwe komculo kumsebenzisi ngamunye, futhi kufanele futhi ibe amandla esevisi entsha ye-Apple-branded. U-Zane Lowe manje kufanele futhi afake isandla ekuthuthukiseni ama-algorithms afanayo.
Ngesikhathi ese-BBC Radio, u-Lowe waduma ngokuhlola ithalente futhi wasiza izinkawu zase-Arctic, u-Adele no-Ed Sheeran phezulu, izingoma zabo azichaza ngokuthi "amarekhodi ashisa kakhulu emhlabeni". Ubuhlakani bethalente nokuhlelwa kwezinhlu zokudlalayo ezidumile amanye amakhono ka-Low azosetshenziswa kahle kwa-Apple.
UZane Lowe uzobe edlala kuRadio 1 okokugcina ngoMashi 5, ngemuva kwalokho yena nomndeni wakhe bayothuthela phesheya kwezilwandle kanti uhlelo lwakhe luzobe lushayelwa ngu-Annie Mac. “Ngithanda ukubonga wonke umuntu kuRadio 1 ngokungeseka nobungane babo. Lesi siteshi singivumele ukuthi ngihlanganyele umculo omangalisayo nabalandeli bomculo abahamba phambili kuleli,” kusho uLowe.
“Ngangithanda yonke imizuzu yakhona. Izikhathi ezijabulisayo ziphambi kwami manje,” kwengeza u-Lowe, kusobala ukuthi uyayijabulela inselelo entsha. Unokuxhumana nabantu abahamba phambili embonini ngomsebenzi wakhe, okungaba enye ingxenye ebalulekile ekuqanjweni kwenkonzo yomculo entsha kwa-Apple. Izixhumanisi ezifanayo nazo ziyaziqhenya nguDkt. UDre noJimmy Iovine, abajoyine i-Apple ngonyaka odlule besuka ku-Beats, manje kungenzeka ukuthi banesandla ekuthuthukisweni komlandeli weBeats Music.
Ngokwemibiko yakamuva, i-Apple kufanele ikhiphe insiza yayo entsha maphakathi nonyaka futhi unezifiso ezinkulu naye.
