Amaya Toman Iminyaka yawo-8 yayiyindle ku-Apple ngezindlela eziningi. Ngo-Ephreli 1983, XNUMX, uJohn Sculley, owayengumongameli wePepsiCo, owalethwa e-Apple nguSteve Jobs ngokwakhe, wathatha ukuphatha inkampani yama-apula. Ake sikhumbule ukuthi ukungena kwakhe ekhanda lomdondoshiya waseCalifornia kwenzeka kanjani.
Umnikelo ongeke wenqatshwe
Naphezu kokungabikho okuphelele kwanoma yikuphi okuhlangenwe nakho emkhakheni wokuthengisa imikhiqizo yezobuchwepheshe, uJohn Sculley wamukela ucingo lukaSteve Jobs ku-Apple. Umbuzo kaJobs osikiselayo mayelana nokuthi u-Sculley angathanda yini ukuthengisa "amanzi anoshukela" impilo yakhe yonke, noma ukuthi angathanda ukuthola ithuba lokushintsha umhlaba, wehlile emlandweni. Imisebenzi yayingakholisa kakhulu lapho efuna, futhi waphumelela ngo-Sculley.
Ngesikhathi uJohn Sculley ecebisa abasebenzi benkampani yaseCupertino, uMark Markkula ubephethe inkampani kusukela ngo-1981. Abaphathi benkampani bavumelene ngomholo wonyaka wamadola ayisigidi sikaSculley, owathola ingxenye yesigidi samadola ngonyaka ePepsi. Lesi samba sasihlanganisa kokubili umholo wakudala kanye nebhonasi. Kodwa akugcinanga lapho - uSculley wathola kwa-Apple ibhonasi yokungena yesigidi samadola, inqubomgomo yomshwalense ngendlela yesithembiso sesigidi “separachute yegolide”, amasheya angamakhulu ezinkulungwane zamaRandi kanye nesibonelelo sokuthenga indlu entsha. eCalifornia.
Lapho izinto zingahambi njengoba bekuhleliwe
UJohn Sculley wayeneminyaka engamashumi amane nane ngesikhathi ethatha izintambo zama-apula kuMark Markkula. Uqale ukusebenza ngokusemthethweni kwa-Apple ngoMeyi, waqokwa njenge-CEO ngemuva kwenyanga. Ekuqaleni, uhlelo bekuwukuba uSculley aqhube inkampani noSteve Jobs, owayengusihlalo ngaleso sikhathi. Imisebenzi yayizophatha indawo yesofthiwe, umsebenzi ka-Sculley kwakuwukusebenzisa isipiliyoni sakhe sangaphambili sokumaketha e-Pepsi ukuze aqhubeke nokukhula okuphumelelayo kwenkampani yama-apula. Ibhodi labaqondisi bakwa-Apple belinethemba eliqinile lokuthi u-Sculley uzosiza ukwenza inkampani ye-Cupertino ibe imbangi efanelekile ku-IBM.
Phakathi nesikhathi sakhe ePepsi, uJohn Sculley wahlanganyela ezimpini zokuncintisana ezinesibindi noCocaCola. Ukwazile ukukhiqiza imikhankaso eminingi eyimpumelelo namasu okumaketha - isibonelo i-Pepsi Challenge kanye nomkhankaso we-Pepsi Generation.
Ubuntu beMisebenzi noSculley baba yisikhubekiso. Laba bobabili bamane baba nenkinga yokusebenzisana. Ngemuva kokungaboni ngaso linye kwangaphakathi, uJohn Sculley ekugcineni wacela ibhodi labaqondisi bakwa-Apple ukuthi baphuce uSteve Jobs amandla akhe okusebenza enkampanini. Imisebenzi yashiya inkampani ye-Cupertino ngo-1985, futhi akunakusho ukuthi wayengakwazi ukuzisiza. Wasungula i-NeXT futhi ngemva kwesikhathi esithile wathola ingxenye enkulu ye-Pixar. Ngeke siguqule umlando, kodwa kuyajabulisa ukuzibuza ukuthi ngabe i-Apple ikuphi - ngaleso sikhathi namanje - ukube uSteve Jobs ubephinde abe yi-CEO yakhe ngo-1983.
Igalari yezithombe
Bekunjani ukudilizwa?
Iminyaka eminingi, ukusuka kukaJobs e-Apple kwakubhekwa njengomphumela wokuxoshwa, kodwa uJohn Sculley ngokwakhe kamuva waqala ukuphikisa le mbono. Unikeze izingxoxo ezimbalwa lapho athi uSteve akazange axoshwe enkampanini yama-apula. “Mina noJobs sachitha izinyanga eziningi sazana—kwaba cishe izinyanga ezinhlanu. Ngafika eCalifornia, weza eNew York… enye yezinto ezibalulekile esizifundile ukuthi asiwudayisi umkhiqizo, sidayisa okuhlangenwe nakho.” ucaphuna owayengumqondisi weseva ye-Apple AppleInsider. Ngokusho kuka-Sculley, bobabili babezazi kahle izindima zabo, kodwa ubuhlobo babo baqala ukuntengantenga ngo-1985 ngemva kokuhluleka kweHhovisi le-Macintosh. Ukuthengiswa kwayo kwakuphansi ngempela, futhi u-Sculley no-Jobs baqala ukungezwani okukhulu. "USteve ubefuna ukwehlisa intengo yeMacintosh," kukhumbula uSculley. "Ngasikhathi sinye, wayefuna ukuqhubeka nomkhankaso omkhulu wokukhangisa ngenkathi enciphisa ukugcizelelwa kwe-Apple."
U-Sculley akavumelananga nesikhundla sikaMisebenzi: “Kube khona ukungaboni ngaso linye phakathi kwethu. Ngamtshela ukuthi uma engase azame ukushintsha izinto ngokwakhe, ngeke ngibe nenye indlela ngaphandle kokuya ebhodini ngiyoyilungisa lapho. Wayengakholwa ukuthi ngizokwenza. Nami ngikwenzile.” UMike Markkul wabe eseba nomsebenzi onzima wokuxoxisana nezibalo ezibalulekile ze-Apple ukuze anqume ukuthi ngabe uSculley noma Imisebenzi yayilungile yini. Ngemuva kwezinsuku eziyishumi, isinqumo senziwe savuna uSculley, uSteve Jobs wacelwa ukuthi ehle esikhundleni sokuba yinhloko yophiko lweMacintosh. "Ngakho-ke uSteve akazange axoshwe ku-Apple, uvele wakhululwa esikhundleni sakhe njengenhloko yophiko lwe-Macintosh (...), ngokuhamba kwesikhathi wayishiya inkampani, wathatha ezinye zezikhulu ezibalulekile wahamba naye, wasungula i-NeXT Computing.".
Kodwa Imisebenzi iphinde yakhuluma ngezenzakalo zangaleso sikhathi enkulumweni yakhe edumile ngezizathu zeStanford University ngoJuni 2005: “Sasisanda kukhipha ingoma yethu ehamba phambili—i-Macintosh—futhi ngagubha iminyaka yami engamashumi amathathu. Ngabe sengixoshwa. Bangakuxosha kanjani enkampanini oyiqalile? Njengoba i-Apple ikhula, saqasha umuntu engangicabanga ukuthi unekhono elihle lokuphatha inkampani eceleni kwami, futhi izinto zahamba kahle kakhulu ngonyaka wokuqala. Kodwa imibono yethu ngekusasa yayihlukile. Ibhodi ligcine licheme naye. Ngakho ngazithola sengiphumile ebhizinisini ngineminyaka engamashumi amathathu, ngendlela esobala kakhulu.” kukhumbula Imisebenzi, kamuva owanezela lokho "Ukuxoshwa ku-Apple kwakuyinto engcono kakhulu engase yenzeke kuye".
