Amaya Toman Kusenesikhathi esiningi esisele kuze kufike uKhisimusi, kodwa engxenyeni yanamuhla yochungechunge lwethu lomlando mayelana ne-Apple, sizobakhumbuza kancane. Namuhla sizobe sikhuluma ngosuku lapho i-Apple iwine khona i-Emmy ngendawo yayo yokukhangisa ebizwa ngokuthi Misunderstood, okwenzeka ngesikhathi samaholide kaKhisimusi. Kwenzeka ngo-Agasti 18, 2014.
Kungaba njalo okuthakaselayo
Izentengiso "Ezingaqondakali", ezithuthukisa ama-iPhone 5s namandla ayo okudubula nevidiyo, ziwine Umklomelo we-Emmy Wokuhwebelana Okuvelele Konyaka engxenyeni yesibili ka-Agasti 2014. Itimu ebonakale esikhangisweni yayijwayelekile kubazali abaningi nengane. Kule ndawo bekukhona ibhungu elingasichithanga nomndeni walo ngoKhisimusi ngoba limatasa ne-iPhone yalo. Uma ungabonanga isikhangiso esingaqondwa kahle, yeqa umusho olandelayo, oqukethe okonakele, bese ubuka isikhangiso kuqala - muhle ngempela. Ekupheleni kwesikhangiso, kuvele ukuthi iqhawe lentsha emaphakathi (anti) empeleni alenzi njengomlutha we-iPhone owonakele. Esebenzisa i-iPhone ne-iMovie, wathwebula sonke isikhathi futhi ekugcineni wahlela ividiyo ethinta inhliziyo yeholide lomndeni.
Indawo yokukhangisa yazuza izinhliziyo zababukeli abazwelayo, kodwa ayizange ikugweme ukugxekwa. Isibonelo, abanye babuze ukuthi kungani umlingiswa oyinhloko eshuthe ividiyo yonke ngemodi yokuma ngobude, nomphumela ovela kumodi yokwakheka kwezwe. Kodwa impendulo yeningi ibiyinhle ngokwedlulele, evela kubabukeli abajwayelekile nabagxeki nochwepheshe. Maqondana namaholide kaKhisimusi, i-Apple yanquma ngobuhlakani nangobuhlakani ukubeka kuqala umlayezo ozwelayo nothinta inhliziyo phezu kokuthengisa okubuthuntu kanye nokwethulwa okubandayo kobuchwepheshe nemisebenzi yama-iPhone 5s. Ngasikhathi sinye, izimfanelo ezishiwo ngenhla zethulwe kahle esikhangisweni, kanye neqiniso lokuthi ama-iPhone 5s nawo asetshenziselwa ukuqoshwa kwefilimu iTangerine, nayo eyavela kuSundance Film Festival, iyafakaza kubo.
Igalari yezithombe
I-Apple, inkampani ekhiqizayo i-Park Pictures kanye ne-ejensi yokukhangisa i-TBWA\Media Arts Lab iwine i-Emmy ye-"Misunderstood." Lo mklomelo uqhamuke ngesikhathi i-Apple ingena engxabanweni ne-TBWA\Media Arts Lab - esikhiqize izikhangiso ze-Apple kusukela emkhankasweni othi "Think Different" - ngezinsolo zokwehla kwezinga le-TBWA. Ngendawo yayo, i-Apple yehlule izimbangi ezinjengoGeneral Electric, Budweiser kanye neNike.
