Kusuka emlandweni we-Apple: Ukuthi umdondoshiya waseCalifornia waqala kanjani ukukhuphuka ngenani

Akukho ukungabaza usayizi nempumelelo ye-Apple eminyakeni yamuva nje. Inkampani yeCupertino yaqala ukubuyela kwezwakala ngasekupheleni kwawo-2011, lapho umsunguli wayo uSteve Jobs ethatha izintambo. Engxenyeni yanamuhla yokubuyela kwethu emlandweni, sizokhumbula unyaka ka-XNUMX, lapho i-Apple iba inkampani ebaluleke kakhulu emhlabeni.

Kwenzeka phakathi nengxenye yokuqala ka-Agasti 2011. Ngaleso sikhathi, i-Apple yakwazi ukudlula i-exxonMobil enkulu yamafutha futhi ngaleyo ndlela iwine isihloko senkampani ebaluleke kakhulu edayiswa esidlangalaleni emhlabeni. Lesi senzakalo esiyingqopha-mlando siqede ngokuphelele ukuguqulwa okumangalisayo okwenzeke kwa-Apple. Eminyakeni embalwa edlule, bekubukeka sengathi inkampani izonyamalala nakanjani emgodini womlando.

Njengoba kunzima ukubeka ngamagama ukuthi kwakuhluke kangakanani ukuba umlandeli we-Apple ngeminyaka yawo-90 uma kuqhathaniswa nanamuhla, ukukhuphuka kwe-Apple meteoric ngeminyaka yawo-2000 kwakuyinto eyayimnandi kakhulu ukuyibona-ngisho njengomuntu obukele. Ukubuya kukaSteve Jobs enkampanini kube ngenye yezinyathelo ezihamba phambili, okulandelwa uchungechunge lwezinqumo ezicishe zingenasici. Okokuqala kwafika i-iMac G90 ngasekupheleni kwawo-3, eminyakeni embalwa kamuva i-iMac G4, i-iPod, i-Apple Store, i-iPhone, iTunes, i-iPad, nokunye okuningi.

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Njengoba lokhu kushaywa okumangalisayo kuqhubeka, i-Apple kancane kancane kodwa yaqala ukukhuphuka amashadi emakethe yamasheya. NgoJanuwari 2006, yadlula iDell—inkampani umsunguli wayo wake wathi i-Apple izovala bese ibuyisela imali kubanikazi bamasheya bayo. NgoMeyi 2010, i-Apple yadlula iMicrosoft emalini yemakethe, yadlula umdondoshiya wezobuchwepheshe owawuphethe cishe yonke iminyaka eyishumi edlule.

Kusukela ngo-Agasti 2011, i-Apple ibilokhu isondela ku-ExxonMobil ngokwenani lemakethe isikhathi eside. Ngemuva kwalokho, i-Apple yabika inzuzo yerekhodi yekota edlule. Inzuzo yenkampani yenyuka kakhulu. I-Apple yaziqhenya ngokuziqhenya kwama-iPhones angaphezu kwezigidi ezimbili athengisiwe, ama-iPads angaphezu kwezigidi eziyisishiyagalolunye athengisiwe, kanye nokwenyuka okuhlobene kwenzuzo ye-124%. Inzuzo yakwa-ExxonMobil, ngakolunye uhlangothi, ithinteke kabi ngokwehla kwentengo kawoyela. Le micimbi emibili ihlangene ukuze iphushele i-Apple phambili, nenani lemakethe lenkampani lifinyelela ku-$337 billion uma liqhathaniswa ne-ExxonMobil's $334 billion. Eminyakeni eyisikhombisa kamuva, i-Apple ingafuna enye ingqopha-mlando ebalulekile - yaba inkampani yokuqala yaseMelika ehweba esidlangalaleni ngenani lamadola ayizigidi eziyizinkulungwane eziyi-1.