Amaya Toman Wonke umuntu uyayazi indaba yokuthi uSteve Jobs usindise kanjani i-Apple ekuweni cishe okuthile engxenyeni yesibili ye-nineties. Imisebenzi ekuqaleni yajoyina inkampani njenge-CEO yesikhashana, futhi ukubuya kwakhe kuhlanganisa, phakathi kwezinye izinto, isimemezelo somphakathi sokuthi inkampani ithumele ukulahlekelwa kwekota kwezigidi ezingu-161 zamaRandi.
Izindaba zokulahlekelwa okunjalo ngokuqondakalayo azizange (hhayi kuphela) zijabulise abatshalizimali, kodwa ngaleso sikhathi, i-Apple yayiqala ngokusobala ukulangazelela izikhathi ezingcono. Okunye okujabulisayo wukuthi ababuyanga kweMisebenzi bebengahlanganyeli kulokhu kudilika. Lokhu kwaba umphumela wezinqumo ezingalungile ezenziwa umanduleli weMisebenzi ngaleso sikhathi, uGil Amelio. Ngesikhathi sakhe sezinsuku ezingu-500 ephethe i-Apple, inkampani yalahlekelwa imali eyizigidi eziyizinkulungwane ezingu-1,6, ukulahlekelwa okucishe kwaqeda yonke inzuzo isiqhwaga saseCupertino esasiyenzile kusukela ngezimali zika-1991. bekufanele amthathe esikhundleni okwesikhashana kuze kube yilapho u-Apple ethola omunye ozongena esikhundleni sakhe.
Igalari yezithombe
Ingxenye yezindleko ezinkulu ze-Apple ngaleso sikhathi yayihlanganisa, phakathi kwezinye izinto, ukucishwa kwezigidi ezingu-75 zamaRandi okuhlobene nokuthengwa kwelayisense ye-Mac OS ku-Power Computing—ukupheliswa kwenkontileka efanele kwaphawula ukuphela kwenkathi ehlulekile yama-clones e-Mac. Amakhophi angu-1,2 million esistimu yokusebenza ye-Mac OS 8 athengisiwe nawo afakazela ukuthi i-Apple yayisivele iqala ukwenza kahle ngaleso sikhathi.Nakuba ukuthengiswa kohlelo lokusebenza kukodwa kwakunganele ukuthi i-Apple ibuyele esigabeni lapho izoba nenzuzo, kodwa idlule ngokusobala okwakulindelwe ngaleso sikhathi. Impumelelo ye-Mac OS 8 iphinde yafakazela ukuthi i-Apple isalokhu iyisizinda somsebenzisi esiqinile futhi esisekelayo naphezu kwabo bonke ubunzima.
I-CFO ye-Apple ngaleso sikhathi, uFred Anderson, ukhumbule ukuthi inkampani yahlala kanjani igxile emgomweni wayo oyinhloko wokubuyela enzuzweni eqhubekayo. Ngonyaka wezimali ka-1998, i-Apple yabeka imigomo yokuqhubeka nokunciphisa izindleko kanye nokuthuthukiswa kwenani eliphelele. Ekugcineni, i-1998 yaba inguquko ku-Apple. Le nkampani ikhiphe i-iMac G3, esheshe yaba umkhiqizo ofunwa kakhulu nothandwa kakhulu, futhi obekunesibopho esikhulu sokuthi i-Apple ibuyele enzuzweni ngekota elandelayo - kusukela ngaleso sikhathi kuqhubeke, i-Apple ayizange yehlise ukukhula kwayo.
NgoJanuwari 6, 1998, uSteve Jobs wamangaza ababekhona eSan Francisco Macworld Expo ngokumemezela ukuthi i-Apple isiphinde yazuza inzuzo. Ukubuyiselwa "kuzinombolo ezimnyama" kwaba umphumela wokwehliswa kwezindleko okukhulu okwaqalwa yiMisebenzi, ukuqedwa ngonya kokukhiqiza nokuthengiswa kwemikhiqizo engaphumelelanga nezinye izinyathelo ezibalulekile. Ukuvela kwemisebenzi ku-MacWorld yangaleso sikhathi kwakuhlanganisa nesimemezelo sokunqoba sokuthi i-Apple ithumele inzuzo egcwele engaphezu kwezigidi ezingu-31 zamaRandi emalini engenayo elinganiselwa ku-$45 billion ngekota ephele ngoDisemba 1,6.
