Amaya Toman Ngo-April 9, 2007, i-Apple yafinyelela ingqopha-mlando ngesimo sama-iPod ayizigidi eziyikhulu athengisiwe. Lokhu kwenzeke cishe eminyakeni emihlanu nesigamu ngemuva kokuba isidlali somculo sakwa-Apple sishaye amashalofu esitolo okokuqala. Ngakho i-iPod yaba umkhiqizo odume kakhulu wenkampani yaseCupertino ngesikhathi sayo. Irekhodi latholwa cishe isikhashana ngaphambi kokuthi kwethulwe i-iPhone yokuqala emhlabeni.
Impumelelo engalindelekile
Ngaleso sikhathi, i-Apple yayikhiphe amamodeli e-iPod angaphezu kweshumi - ama-iPod angadala amahlanu, ama-iPod minis amabili, ama-iPod nano amabili kanye nama-iPod shuffle amabili. Kanye ne-iPod, umthombo wemali engenayo (hhayi kuphela) we-Apple kwakuyizesekeli, ezakha uhlelo olukhulu, oluhlanganisa izesekeli ezingaphezu kwezinkulungwane ezine - eziqala ngamakesi ahlukahlukene kanye namakhava futhi zigcine ngezikhulumi ezihlukene. Ezinye izimo nazo zaba neqhaza ekwamukelweni okukhulu kwe-iPod - isibonelo, ngo-2007 cishe u-70% wezimoto ezakhiwe e-United States zanikeza ukuxhumana nomdlali.
Impumelelo enkulu ye-iPod, kanye nendlela ezuze ngayo i-iTunes Music Store, yaqinisekisa umhlaba wonke ukuthi ukungena kwe-Apple emhlabeni wemboni yomculo kwakungelona neze umnyakazo ongalungile. Ngaleso sikhathi, Isitolo Somculo se-iTunes sasiyisitolo sesithathu esikhulu kunazo zonke somculo e-United States - impumelelo yezilinganiso kangangokuthi bambalwa ababengazihlanganisa ne-Apple eminyakeni eyishumi edlule.
“Esikhathini salo mlando oyingqophamlando, sifuna ukubonga bonke abathandi bomculo ngokwenza i-iPod ibe yimpumelelo eyisimanga,” kusho uSteve Jobs ngaleso sikhathi. isitatimende esisemthethweni. “I-iPod isize izigidi zabantu emhlabeni wonke ukuthi zivuselele uthando lwazo lomculo, futhi sijabule ngokuba yingxenye yalokho,” engeza.
Igalari yezithombe
Osaziwayo, ezentengiso nezinombolo ezinkulu
Umgubho wama-iPod ayizigidi eziyikhulu athengisiwe nawo awukwazanga ukwenza ngaphandle kosaziwayo hhayi nje emhlabeni womculo. Nabo abawagodlanga amazwi okudumisa. Ngokwesibonelo, umculi uMary J. Blige, wavuma esitatimendeni sabezindaba ukuthi akakhumbuli ngempela akwenza “ngaphambi kwe-iPod,” ekubiza ngokuthi “ngaphezu nje kwesidlali somculo.” "Kuyisandiso sobuntu bakho kanye nendlela enhle yokuhamba nomculo owuthandayo nomaphi lapho uya khona."
UJohn Mayer, umculi, umbhali wamaculo kanye nowine indondo ye-Grammy Award, washo ngokufanelekile ukuthi ngaphandle kwe-iPod, inkathi yedijithali yomculo ngabe ichazwe amafayela namafolda esikhundleni sezingoma nama-albhamu, wengeza ngokuthi nakuba imidiya yomculo isishintshile, i-iPod iye yagcina. umoya weqiniso wothando ophilayo emculweni.
Isibonelo, u-Lance Armstrong, owine kaningi emncintiswaneni we-Tour de France, ujoyine izindondo ku-iPod. Kunoma ikuphi, uthe lapho eya khona akagcini nje ngokungenazo izicathulo zokugijima, kodwa ubuye angabi nayo i-iPod yakhe. “Ngilalela umculo ngenkathi ngigijima. Ukuba nomculo wakho kuyakhuthaza kakhulu,” usho kanje.
Kodwa i-iPod kwakungesona ukuphela kwesizathu sokugubha. Inikeze ukuhlanganiswa ne-iTunes 2007 ngo-7. Ngaleso sikhathi, iSitolo se-iTunes sasimele ikhathalogi enkulu kunazo zonke emhlabeni, enikeza izingoma ezingaphezu kwezigidi ezinhlanu, izinhlelo ze-TV ezingu-350 namamuvi angaphezu kwamakhulu amane. Ngohlaka lwayo, bekungenzeka ukuthi kudayiswe izingoma ezingaphezu kwezigidi eziyizinkulungwane ezingama-2,5, izinhlelo ze-TV eziyizigidi ezingama-50 namafilimu angaphezu kwezigidi eziyi-1,3.
Ngokufika kwe-iPhone, ekwazi ukudlala umculo, kwaba khona ukufuduka kwengxenye yesisekelo somsebenzisi futhi i-iPod yayingasenampumelelo kangako, kodwa i-Apple ngokuqinisekile yayingenakho ukukhononda ngakho. Kuye, ukuphela kancane kancane kwenkathi ephumelelayo ye-iPod akusho lutho ngaphandle kwesiqalo esiyimpumelelo senkathi ehluke ngokuphelele.
Umthombo: Ihlelo le-Mac
