Amaya Toman Ngokwethulwa kwe-iTunes Music Store, i-Apple yenza izinguquko embonini yomculo futhi yashintsha ngokuphelele indlela umculo osatshalaliswa ngayo kubalaleli. Esikhathini se-"pre-iTunes", lapho ufuna ukulanda inguqulo yedijithali yengoma yakho oyintandokazi noma i-albhamu ku-inthanethi, ngokuvamile kwakuwukutholwa okungekho emthethweni kokuqukethwe ngokombono wezomthetho - khumbula nje icala laseNapster ngasekupheleni. 1990s. Ukusheshisa kokuxhumana kwe-inthanethi, kanye nokwanda okukhulu kwama-CD aqoshwayo, kunikeze abantu indlela entsha, emangalisayo yokwakha nokusabalalisa umculo. Futhi i-Apple yayibambe iqhaza kakhulu kulokho.
Khipha, Hlanganisa, Shisa
Kodwa-ke, amakhasimende enkampani yama-apula awazange abe nesikhathi esilula kakhulu ngokushisa ekuqaleni. Nakuba i-Apple imaketha i-iMac G3 entsha eyayishisa ngaleso sikhathi “njengekhompyutha ye-inthanethi,” amamodeli athengiswa ngaphambi kuka-2001 ayengenayo idrayivu ye-CD-RW. USteve Jobs ngokwakhe kamuva wakubona lokhu njengokungalungile.
Ngenkathi kukhishwa izinhlobo ezintsha ze-iMac ngo-2001, umkhankaso omusha wokukhangisa obizwa ngokuthi "Rip, Mix, Burn" wethulwa emphakathini, ukhomba ukuthi kungenzeka yini ukushisa ama-CD akho kumakhompyutha amasha. Kodwa ngokuqinisekile kwakungasho ukuthi inkampani yama-apula ihlose ukusekela "ubugebengu". Izikhangiso ziphinde zadonsela ukunaka ekufikeni kwe-iTunes 1.0, okuvumela esikhathini esizayo ukuthengwa okusemthethweni komculo ku-inthanethi kanye nokuphathwa kwawo ku-Mac.
https://www.youtube.com/watch?v=4ECN4ZE9-Mo
Phakathi no-2001, i-iPod yokuqala eyake yazalwa, okwathi, naphezu kweqiniso lokuthi kwakungeyena umdlali wokuqala ophathwayo emhlabeni, ngokushesha yathola ukuthandwa emhlabeni wonke futhi ukuthengiswa kwayo, ngaphandle kwehaba, ukuphulwa kwerekhodi. Impumelelo ye-iPod ne-iTunes yaphoqa uSteve Jobs ukuthi acabange ngezinye izindlela zokwenza lula ukuthengiswa komculo ku-inthanethi. I-Apple isivele igubhe impumelelo ngewebhusayithi yayo enikezelwe kuma-trailer amamuvi, kanti ne-Apple Online Store nayo yathola ukuduma.
Ingozi noma inzuzo?
Ukukholisa abasebenzisi ukuthi kuhle ukuthenga umculo ku-inthanethi ngezikhangiso ezinhle bekungeyona inkinga enkulu ku-Apple. Bekukubi kakhulu ukuqinisekisa amalebula amakhulu omculo ukuthi ukuhambisa okuqukethwe ku-inthanethi ngeke kube ukulahlekelwa kubo futhi kwenza umqondo omkhulu. Ngaleso sikhathi, ezinye zezinkampani ezishicilelayo zazihlulekile ukudayisa umculo ngefomethi yeMP3, futhi abaphathi bazo babengakholelwa ukuthi inkundla ye-iTunes ingashintsha noma yini ibe ngcono. Kepha ku-Apple, leli qiniso bekuyinselelo esilingayo kunenkinga engaxazululeki.
Igalari yezithombe
Umboniso wokuqala we-iTunes Music Store wenzeka ngomhlaka-28 Ephreli, 2003. Isitolo somculo esiku-inthanethi sanikeza abasebenzisi izingoma ezingaphezu kuka-200 ngesikhathi sokwethulwa, eziningi zazo ebezingathengwa ngamasenti angu-99. Ezinyangeni eziyisithupha ezizayo, inani lezingoma ku-iTunes Music Store liphindeke kabili, ngoDisemba 2003, 25, isitolo somculo esiku-inthanethi se-Apple sagubha ukulandwa kwezigidi ezingu-100. NgoJulayi wonyaka olandelayo, isibalo sezingoma ezilandiwe safinyelela ezigidini eziyi-XNUMX, okwamanje sekusele amashumi ezigidigidi zezingoma ezilandiwe.
https://www.youtube.com/watch?v=9VOEl7vz7n8
Okwamanje, Isitolo Somculo se-iTunes siphethwe yi-Apple Music, futhi inkampani ye-Apple iyashesha ukubamba inkambiso yokusakaza okuqukethwe. Kodwa ukwethulwa kwe-iTunes Music Store akulahlekelwa ukubaluleka kwayo - kuyisibonelo esihle sesibindi se-Apple kanye nekhono layo hhayi kuphela ukujwayela izitayela ezintsha, kodwa futhi nokunquma lezi zindlela ngezinga elithile. Ku-Apple, ukuthuthela embonini yomculo kwasho imithombo emisha namathuba okuthola imali. Ukwandiswa kwamanje kwe-Apple Music kufakazela ukuthi inkampani ayifuni ukuhlala endaweni eyodwa futhi ayesabi ukudala okuqukethwe kwayo kwemidiya.
